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Tucumcari Main Street Community Planning Charrette

Final Charrette Presentation

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Tucumcari Main Street Master Plan Charrette Presentation

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Page 1: Final Charrette Presentation

Tucumcari Main StreetCommunity Planning Charrette

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How do we encourage in-fill and redevelopment by the private sector, and public infrastructure improvements in a manner that preserves Tucumcari’s unique history and character?

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Organization

DesignPromotion

MAIN STREETMAIN STREET

Economic

Restructuring

MAIN STREET 4-POINT APPROACH

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• Accommodate pedestrians, as well as cars

• Serve the residents, as well as tourists

• Seek public / private partnerships

• Identify systematic improvements and identify funding sources

• Focus on catalytic projects that will jump start redevelopment efforts and build upon that momentum

What are the guiding principles for the redevelopment of Downtown Tucumcari?

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MASTER PLAN PROCESS

1. Research / Data

• Walking Tour

• Public Meeting

• Interviews

• Questionnaires

2. Analysis

• Building Conditions

• Land Use

• Opportunities and Constraints

3. Design / Plan Development

• Planning Charrette

4. Action Agenda

• Final Plan

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CHARRETTE PROCESS

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CHARRETTE PROCESS

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MARKET ANALYSIS: OVERVIEW

• Tucumcari’s has been population dropping: 5,268 (-12.0%) over a long period, but has now stabilized.

• Las Vegas (-5.1%), Clovis (-1.0%), Lubbock (+10.5%), Amarillo (+7.8%), Trinidad (+.05%)

• Medium age: 39.4 (slightly older)• Medium income: $26,700 (lower)• Education: 69% high school; 13% college (lower)• Medium house: $73,000 (lower)• Employment: government, hospitality, retail• Route 66 (historic)• I-40• New energy economy

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LITTLE TOWNS, BIG IDEAS

• 50 cities less than 10,000 (UNC)• Strategic assets

• Recreational/retirement• Natural resources• Historic downtown/culture/heritage• College campus/interstate highway

• Strategic lessons:• Leadership, entrepreneurship, philanthropy• Proactive, future-oriented (where puck is going)• Capitalize on community’s competitive advantages• Driven by broadly-held local vision• Innovative local governance, partnerships & orgs• Celebrate short-term success• Comprehensive package of strategies and tools

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COMPETITIVE ANALYSIS APPROACH

• Acoma Sky City• Albuquerque casinos• Laguna Route 66• Navajo Fire Rock• Reinventing themselves; can’t carry out business

as usual

Who is Tucumcari’s immediate competition?

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SANTA ROSA, NEW MEXICO

• Half the size of Tucumcari• New infrastructure• New convention center• New hospital• New assisted living• Revitalized downtown

• Curb appeal• Courthouse and gazebo• Façade squad

• New visitors center• Natural lake branding and park system integration

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OPPORTUNITIES – DOWNTOWN CORE

• Depot District

• Main Street

• Vacant Land and Buildings

• Character Defining Elements

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CHARACTER DEFINING ELEMENTS

We also look for character defining elements – signs, building types, landscape, etc.

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We recognize that one way a district’s character is perceived is from the public space of its streets; noticing the sidewalks and connections, building setbacks, massing, parking areas, etc.

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LAND USE

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FIGURE / GROUND

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OPPORTUNITIES AND CONSTRAINTS

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OPPORTUNITIES – DEPOT DISTRICT

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DEPOT DISTRICT

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DEPOT DISTRICT

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• On track: train depot into train museum• Ties to Tucumcari’s origin• Train buffs (substantial market/easy to target)• Contemporary, hands-on, multimedia• Past (rich past)• Present (Union Pacific)• Future (keeping content alive)• Provides common theme for development of the

rest of Depot District

NM RAILROAD & TRANSPORTATION MUSEUM

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ADD ADD

SKETCHSKETCH

EXISTING VIEW TO DEPOT DISTRICT

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GATEWAY TO DEPOT DISTRICT

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113-117 S. SECOND ST.

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113-117 S. SECOND ST.

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115-125 E. MAIN STREET

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115-125 E. MAIN STREET

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GATEWAYS

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WAYFINDING PROGRAM

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SANDS DORSEY - OVERVIEW

• Reviewed all reports – Money well spent

• Need to act quickly• Need to explore all

options• Need to get real bids

– Lock in the $’s• Northern 1/3 of the

building is in the best condition

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SANDS DORSEY - OPTIONS

1. Demolition – Clean Site2. Save Northern 1/3 of the building with brick

arch/entry3. Save Northern 1/3 of the building and the Second

Street façade4. Save the entire building

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SANDS DORSEY – Next Steps

1. City needs to contract with a New Mexico Registered Professional Engineer

2. Engineer will prepare a detailed scope of work for the 4 options above

3. Engineer will pre-select 3 qualified demolition firms

4. Obtain bids – valid for 18 months – for all 4 options

5. Make a decision

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ORGANIZATION

• Active Tucumcari Main Street (not all communities do)

• Four committees• Organization• Design• Economic Positioning• Promotion

• Micro-loan program• Main Street Master Plan• Depot District• Working with City, County, ED, Chamber & SBDC

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PROMOTION

• Tucumcari. Tonight. (great for overnight)• Need brand that reflects revitalization and attitude

of “renewed” Tucumcari• Deliver on the promise (exceed expectations)• Consistent marketing with compelling message• Cooperative marketing for downtown • Wayfinding from I-40 and historic Route 66• Events to bring more people downtown• Capitalize on catalytic projects (Depot District)

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COMPELLING MARKETING?

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BETTER?

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ECONOMIC POSITIONING

• Tucumcari Main Street has an economic positioning committee

• Working closely with City, County, Economic Development, Chamber and SBDC

• Recruitment, expansion and retention, start-up• 3rd Bedroom• Need better opportunity screening process• Educate various staffs to properly direct leads• Update websites and develop ED brochures• Continue to refine collaboration

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BUSINESS DEVELOPMENT

• Public/Private Partnerships• EDA – Economic Development Administration• USDA Rural Development • Smart Money• JTIP – Job Training Incentive Training Program• New Market Tax Credit• IRB – Industrial Revenue Bond• SBA 504• SBA 7-A• Micro-loans• Tax Credits• SBDC – Small Business Development Center

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FINANCING STRATEGIES

• Public/Private Partnership Investments in Catalytic Projects

• Investment Group for Downtown Real Estate Projects

• “Bootstrap” Investment Campaign

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MUNICIPAL FINANCE PROGRAMS

• LEDA – Local Economic Development Act• MRA – Metropolitan Redevelopment Area• SAD – Special Assessment District• GRT – Gross Receipts Tax Increment Financing• Bonds – Revenue/General Obligation• CDBG – Community Development Block Grants• Brownfield Funding

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NEXT STEPS

• Complete Master Plan• Present to City Commission• Detailed Design for the Depot District

• Infrastructure • Land Planning• Landscape • Architecture

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THANKS FOR PARTICIPATING!!