Final briefs

BA (Hons.) GRAPHIC DESIGNBA (Hons.) GRAPHIC DESIGNBA (Hons.) GRAPHIC DESIGN LEVEL LEVEL 06 Module Code OUGD30 Semester Module Title Doc. Code OUGD30OUGD30

Brief/Session/Document Title: Black & White print. Brief/Session/Document Title: Black & White print.

BriefBriefDesign a pattern that can be used across a range of stationery products to be sold in Paperchase stores across the country. Design a pattern that can be used across a range of stationery products to be sold in Paperchase stores across the country. Background / ConsiderationsBackground / ConsiderationsExplore print processes and product range in order to inform all design decisions. The design must be repeat pattern and be black and white only. Use a range of media or just one depending on what design development indicates works better. The media could include; hand drawn, watercolour, acrylic, computer generated, pencil or line work. Consider personal interests in order to come up with an initial idea that could be manipulated. Is there a particular audience certain designs will be best for? Consider this when coming up with a pattern style.

Explore print processes and product range in order to inform all design decisions. The design must be repeat pattern and be black and white only. Use a range of media or just one depending on what design development indicates works better. The media could include; hand drawn, watercolour, acrylic, computer generated, pencil or line work. Consider personal interests in order to come up with an initial idea that could be manipulated. Is there a particular audience certain designs will be best for? Consider this when coming up with a pattern style. Mandatory Requirements DeliverablesResearch into elements that may be relevant to the brief such as, surface pattern design. Design development and ongoing evaluation.

NotebooksPencil casesPens PencilsRulersRubbersStorage boxesFilesGift bagsWrapping paperGift tagsCardsPostcards

Studio Deadline Module DeadlineJune 2013 (TBC) June 2013 (TBC)

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded

outcomes and further reading.




Brief/Session/Document Title: Coca-Cola.Brief/Session/Document Title: Coca-Cola.

BriefBriefDesign a fully integrated campaign in order to promote the latest range of christmas limited edition Coca-Cola bottles.Design a fully integrated campaign in order to promote the latest range of christmas limited edition Coca-Cola bottles.Background / ConsiderationsBackground / ConsiderationsCoca-Cola ask a guest designer every year to produce a limited edition bottle design. Is there anything significant happening within the next year that the bottles can be connected to? What hasn t been considered before by other designers/artists with these designs? Produce a campaign that will encourage consumers to buy into this limited edition range, make it special so that they believe they need this in their life. How can it capture attention amongst all the existing advertising there is around for these products at the moment? Will the campaign work best as an image based one or a mixture of imagery and type in order to promote a particular message? How can Coca-Cola s diverse audience be met through on single campaign?

Coca-Cola ask a guest designer every year to produce a limited edition bottle design. Is there anything significant happening within the next year that the bottles can be connected to? What hasn t been considered before by other designers/artists with these designs? Produce a campaign that will encourage consumers to buy into this limited edition range, make it special so that they believe they need this in their life. How can it capture attention amongst all the existing advertising there is around for these products at the moment? Will the campaign work best as an image based one or a mixture of imagery and type in order to promote a particular message? How can Coca-Cola s diverse audience be met through on single campaign? Mandatory Requirements DeliverablesResearch into all relevant areas linking to this particular topic and link it back to dissertation research. Design development and ongoing evaluation.

3 bottle designsBillboardsMagazine spreadBus stop poster(s)Online advertisingPackaging Floor sticker(s) Shelf advertising







Brief/Session/Document Title: Off The Reel (illustrative type) Brief/Session/Document Title: Off The Reel (illustrative type)

BriefBriefCreate and brand a film memorabilia company that specialize in illustrative type based products. Come up with three different examples of illustrative typefaces based on popular films and apply them to various products in order to show the range the company will offer.

Create and brand a film memorabilia company that specialize in illustrative type based products. Come up with three different examples of illustrative typefaces based on popular films and apply them to various products in order to show the range the company will offer.Background / ConsiderationsBackground / ConsiderationsWhat memorabilia will the audience buy in to? What would make these products successful? Should there be a colour restriction on each design so that it doesn t become too complicated and communicates well as type? Think further than just making an image into a shape. How can image and type compliment each other to create something? Would serif or sans-serif be more ideal for each design or does it depend on the subject? Are the typefaces designed to be used or to be enjoyed visually? Think about whether the typefaces need to link to each other or whether it would be more interesting to have a set of completely different themes. Will the typefaces be hand drawn, screen printed or digitally printed?

What memorabilia will the audience buy in to? What would make these products successful? Should there be a colour restriction on each design so that it doesn t become too complicated and communicates well as type? Think further than just making an image into a shape. How can image and type compliment each other to create something? Would serif or sans-serif be more ideal for each design or does it depend on the subject? Are the typefaces designed to be used or to be enjoyed visually? Think about whether the typefaces need to link to each other or whether it would be more interesting to have a set of completely different themes. Will the typefaces be hand drawn, screen printed or digitally printed?Mandatory Requirements DeliverablesRelevant research into illustrative type that is already existing. Research into the chosen themes. Design development and ongoing evaluation.

3 illustrative typefaces (including numbers) T-shirtsPrints//PostersPostcardsMugsKeyringsName signs







Brief/Session/Document Title: Penguin Design Award 2013. Brief/Session/Document Title: Penguin Design Award 2013.

BriefBriefDesign a new look cover for the children s book The Wind in the Willows in order to reinvent and promote this classic book to a new generation of readers. Create a whole range of promotional material to re-launch this new-look book cover.

Design a new look cover for the children s book The Wind in the Willows in order to reinvent and promote this classic book to a new generation of readers. Create a whole range of promotional material to re-launch this new-look book cover. Background / ConsiderationsBackground / ConsiderationsThe cover needs to encourage both adults and children to revisit this classic story time and time again making sure it remains an integral part of childhood. The cover must include all the cover copy provided by Penguin and use the specific template provided. The cover must appeal to both children and adults as children need to be encouraged to read it and adults must be drawn to it in order to purchase it for children. The cover must be striking and eye-catching so that it stands out on the bookshelf amongst other books and also needs to work in a digital format for sellers such as Amazon. The promotional material needs to make the audience want to buy the book and to do so also needs to be eye catching and interesting.

The cover needs to encourage both adults and children to revisit this classic story time and time again making sure it remains an integral part of childhood. The cover must include all the cover copy provided by Penguin and use the specific template provided. The cover must appeal to both children and adults as children need to be encouraged to read it and adults must be drawn to it in order to purchase it for children. The cover must be striking and eye-catching so that it stands out on the bookshelf amongst other books and also needs to work in a digital format for sellers such as Amazon. The promotional material needs to make the audience want to buy the book and to do so also needs to be eye catching and interesting. Mandatory Requirements DeliverablesIn depth research in all aspects that link to the topic. Design development and ongoing evaluation.

Digital and printed book cover (front, back and spine)Proof of submissionA range of book marksA range of A3 promotional postersBook shelf banner/wobblerPrints PostcardsWindow display






Documents

Final briefs