Charlotte Bourke & Kirsty AldersonBA (Hons) Graphic Design

Leeds College of Art 1

The Brief:

Promote the ‘Imaginative Colours Tool’

by Fedrigoni.

The Solution:

Propose a collaborative exhibition

between FedrigoniUK and ink specialists.

The exhibition will explore the

relationship between coloured ink on

coloured stock and will showcase the

possibilities of printing onto Fedrigoni

paper.

Opposite:

Proposed competition brief for exhibition

outlining concept and deliverables.

‘The art and science of paper’

1:4

Charlotte Bourke & Kirsty Alderson

FedrigoniUK , ‘Imaginative Colours Tool’

BA (Hons) Graphic Design

Leeds College of Art

Charlotte Bourke & Kirsty AldersonBA (Hons) Graphic Design

Leeds College of Art 5

‘Imaginative Colour’

FedrigoniUK present an exploration of the relationship between colour

stock and colour ink.

21st May, East London Arches, Shoreditch, 7pm

2:4

Charlotte Bourke & Kirsty Alderson

FedrigoniUK , ‘Imaginative Colours Tool’

BA (Hons) Graphic Design

Leeds College of Art

1. 2.

Ticket:

Lasercut type enables the user to interact with the ticket, changing the

gradient as it is pulled away from its case. Interaction that reflects

the nature of the exhibition. The type is printed onto the back.

Swatch booklet:

Sample booklet to be handed out at exhibition to give a

taste of what the ‘Imaginative Colours Tool’ has to offer.

Specifications:

Sample swatch booklet:

GSM & colour as stated.

Ticket case:

115 GSM, matt uncoated, black stock.

Ticket:

750 GSM, varnish gradient on Matt

uncoated white stock.

Charlotte Bourke & Kirsty AldersonBA (Hons) Graphic Design

Leeds College of Art 41. Limited edition poster to promote exhibition.

2. Differentiating gradients for tickets.

3. Logo for the exhibition. 3:4

Charlotte Bourke & Kirsty Alderson

FedrigoniUK , ‘Imaginative Colours Tool’

BA (Hons) Graphic Design

Leeds College of Art

Specification:

1. 300 GSM, matt uncoated black stock. UV ink, glow in the dark.2. 750 GSM, matt uncoated stock. Litho print.

1. 2.

3.

Charlotte Bourke & Kirsty Alderson

FedrigoniUK , ‘Imaginative Colours Tool’

BA (Hons) Graphic Design

Leeds College of Art 4:4

Exhibition Venue: East London Arches, Shoreditch, London. Capacity:

300 Small Scale event. Will hold top clients, competition winners, and

potential customers. Invitation only. Venue is in keeping with Fedrigoni

brand: classic exposed brick. Yet is relevant to UK in the cities Capital.

Proposed exhibition displays, all designed with the tactile nature

of the event in mind. Range considered to cover the breadth of

differentiating submissions.