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    CHAPTER-1

    INTRODUCITON

    1.1 What is Debit c ard?

    In order to know what a debit card let us first know the definition of a Debit

    card.A Debit card is a plastic card which one can use as an alternate method

    of payment when making purchases. Functionally, it can be called an

    electronic cheque, as the funds are withdrawn directly from either the bankaccount, or form the remaining balance on the card. In some cases, the cards are

    designed exclusively for use on the internet, and so there is no physical card.

    With which a customer may withdraw funds on deposit in the customers

    account using an ATM. Some merchants accept debit cards, treating them the

    same as cash. A debit card transaction pays the seller of goods or services by

    withdrawing funds already on deposit in the buyers account, as opposed to acredit card transaction in which funds are loaned to the buyer by the card issuer.

    In many countries use of debit cards has become so widespread that their

    volume of use has overtaken the cheque and, in some instances, cash

    transactions. Like credit cards, debit cards are used widely for telephone and

    internet purchases and, unlike credit cards, the funds are transferred

    immediately from the bearers bank account instead of having the bearer payback the money at a later date.

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    Debit card:

    An example of the front of a typical Debit card:

    1) Issuing bank logo

    2) EMV chip

    3) Hologram

    4) Card number

    5) Card brand logo

    6) Expiration date

    7) Cardholders name

    An example of the reverse side of a typical Debit card:

    1) Magnetic stripe

    2) Signature strip

    3) Card Security Code

    What is a Debit card, like in different countries?

    Maestro Debit Card and Solo Debit card in United Kingdom.

    Carte Bleue Debit Card in France.

    Laser Debit Card in Ireland.

    EC electronic cash Debit card in Germany.

    EFTPOS Debit Card in Australia and New Zealand.

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    A Debit card can have both the logos of Visa as well MasterCard.

    What is Debit card compatibility and how important it is evident from the fact

    that one might be hindered from accessibility across networks. This leads to

    inconvenience on the customers part.

    In order to know what is Debit card usage disadvantage one can go through the

    following details.

    Unless required, one should opt for a plain ATM card rather than a Debit

    card. If one uses a Debit card at all one should not give it to any merchant who

    cannot be trusted.

    The Debit card information and details should never be given on the

    Internet.

    What is a Debit card swiping may be a question which one might be

    curious to know. Every shop has a terminal for swiping cards wherein the

    necessary transaction details take place where the money spent is

    deducted from the account.

    Debit cards: Issuers

    The banks issuing Debit cards include:

    Bank of America

    Citibank

    American Express

    Deutsche bank

    Standard Chartered

    Chase

    HSBC

    Debit cards are becoming more popular because they use the funds from thecard holders savings or checking account, offering convenience and safety.

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    1.2 Debit C ard Company

    For people who do not like to carry cash along with them, owing a debit card is

    a preferable alternative. Every Debit card Company that is doing business in the

    market is forever coming up with newer options and rewards to attract

    consumers to own the Debit Cards issued by them.

    A Debit Card Company issues cards that act as the substitute for cash while

    either travelling or buying things from the market. These cards which empower

    people to make use of the money from their accounts without having to take up

    the risk of carrying it along are known as Debit cards. Debit cards draw the cash

    from savings accounts that usually come with checking facilities.

    Every Debit card Company offers almost the same range of benefits with little

    or no variations to customers who subscribe to these Debit cards.

    The most circulated debit cards issued by every Debit card Company are:

    Master Card Debit Card (owned by United credit Union of USA)

    Visa Debit Card (visa International service Association of USA)

    Visa Electron Debit Card (also owned by visa). Each Debit Card

    Company offers its customers with more or less the same kind of

    facilities and benefits which are:

    Hassle free travelling or shopping without carrying cash.

    The added advantages of drawing cash at will from ATMs when required.

    The debit Cards are generally protected by CHIP or PIN, so that even

    when lost it cannot be used to draw money from the owners account.

    If misplaced or stolen, these cards can be blocked immediately from

    further usage by informing the issuing company/bank supported by a

    Police Department notification.

    1.3 History of Debit C ard

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    The history of debit cards is an interesting one. Debit cards helped to change the

    way that people used money and bank accounts. Debit cards are used to pay for

    purchases at stores and other locations around the world. A debit card works bydebiting the money from your checking account. For many people debit cards

    have taken the place of cash and checks. However, debit cards are still a

    relatively new banking tool.

    Credit cards paved the way for debit cards. Many people used credit cards to

    pay for transactions. This also put in place the infrastructure that debit cards

    needed to be practical as a method of payment.

    Seattles First National Bank offered the first Debit card to business

    executives in 1978. Initially they were like a check signature or guarantee card,

    with which the bank would guarantee that the fund would be paid, but you did

    not need a check to do the transaction. They also required a large savings

    account be kept at the bank to cover the funds. These cards were only issued to

    people who had a long and good standing with the bank, because the funds ofcards generally come with the Visa or Master Card symbol on them.

    In 1984 Landmark created the first nationwide debit system, using ATMs and

    other networks that allowed debit cards to be used nationwide. This allowed the

    smaller banking systems within states to connect with banks systems outside of

    states.

    As technology improved the debit cards moved to a system that was able to

    directly debit the money from a checking account. When this happened the

    debit cards became available to more and more consumers. These types of debit

    cards may have the plus symbol or other similar symbols on them. However

    many banks will also use the Visa or Master Card symbol for a direct debit card

    because they are accepted at so many different places around the country.

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    In 1998 debit card transactions first outnumbered the use of checks around the

    world. This number has continued to grow over time. Debit cards are now

    commonly used for most transactions at stores in United States. Debit cards aremore convenient to use than a check. Debit cards speed up transaction at stores.

    Additionally debit cards are safer than carrying cash, because banks can stop

    fraudulent purchases and consumers are not held liable for purchases made

    when the card is stole n. debit cards have made banking a much easier process

    for many people.

    In the future transactions will continue to move away from cash and check.Debits cards may be left behind as well as banks move to using one card that

    you can quickly scan at a variety of locations. This will speed up transactions as

    well as virtually eliminate the need for cash in the future. Over time the history

    of debit cards may be one step to moving to completely cashless system.

    CHAPTER-2

    REQUIREMENTS AND WOKING OF DEBIT CARD

    2.1 Debit C ard PIN

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    A debit card PIN (personal identification number) is a four digit secret number

    or code which is given to the customer at the time of issuing a debit card for the

    purpose of security. The debit card is valueless without the debit card pin.

    The debit card PIN pad consists of a series of numbers and some other buttons

    like Menu, Enter ,Cancel ,etc.,.

    A transaction using a debit card PIN is called an online debit card transaction.

    The debit card PIN authenticates a transaction. With the help of a debit card one

    can make purchases from any ATM (automated teller machine) terminal or shop

    (point of sales).

    The debit card PIN is required to be entered when making purchases. This debit

    card PIN is card specific and customer specific. Prior to using a debit card the

    customer is required to activate ones debit card by entering the debit card PIN

    which comes in a sealed envelope.

    It is advisable to change the debit card PIN at regular intervals to avoid theft. Itis assumed that a transaction using a debit card PIN is more secured than a

    signature based transaction but several were reported where debit card holders

    were ripped off their money due to debit card PIN theft or disclosure.

    Transaction involving the debit card PIN is generally preferred by retailers and

    merchants over signature based transaction because the retailers or the

    merchants have to pay less foraccepting a debit card.

    Comparison between debit card PIN based and signature based transaction will

    continue but one cannot deny that both methods have their own advantages and

    lacunae.

    2.2 Debit C ard numbers

    A brief introduction to debit card numbers:

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    Debit card numbers refer to the numbers which are embossed on the debit card.

    The debit card numbers are allotted to the debit cardholders at the time of the

    debit card.

    A debit card may or may not have the debit card holders name embossed on the

    debit card, but the debit card numbers are obligatory.

    Role of debit card numbers:

    The debit card numbers embossed on the debit card is debit card specific and

    consumer specific. During the debit card transaction, more than the name of thedebit card holder, the debit card numbers which are embossed on the debit card

    play an important role.

    On entering the PIN (personal identification number), the terminal at the point

    of sale or any other terminal sends the debit card numbers to the debit card

    issuing bank for the verification and authentication of the debit card numbers.

    Once the authenticity of the debit card numbers is proved and presence of

    sufficient balance in the debit cardholders account is established the purchase

    amount is deducted from the debit cardholders account instantly.

    Protection for consumers:

    In the event of a debit card theft or stealing of debit card numbers one is

    protected by the Electronic Funds Transfer Act (EFTA) provided the debit card

    theft or debit card numbers frauds is reported timely.

    2.3 Debit C ard security

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    Debit card security is making oneself securer from the manifold dangers which

    lurk in the plastic card era. Debit card security ought to be dealt with, with

    utmost care as several incidents of debit card security lapse have been reportedworldwide.

    It is believed that most of the debit card security breach occurs with regard to

    the PIN (four digit secret code which is card specific and customer specific)

    number.

    Signature based transaction also called offline transaction is more prone to debit

    card security breach as compared to online (PIN based) debit card transaction.

    Incidents of PIN based debit card security breach have also been reported lately.

    One should be very alert with their PIN (which should not be disclosed) in case

    of online transaction and with their signature (which one should not be forged)

    in case of offline transaction.

    Debit card security lapse can be avoided if one takes the following

    precautions:

    PIN should not be written on postcards or envelopes which have the

    chances of lying unattended.

    PIN should not be disclosed to anyone no matter how trustworthy one is.

    PIN should not be disclosed on the internet. Suitable measured to be

    taken so that one can ones signature being forged.

    If debit card security lacuna takes place the consumers are entitled to exercise

    their rights. The consumers ought to know certain facts to recover from the

    debit card security backslide.

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    What falls within the purview of debit card security fall back:Any transaction which takes place through an electronic terminal. It may

    include cash withdrawals, deposits, and deduction of charges, at the pointof sale or through an ATM (automated teller machine). It also included

    transaction through non electronic terminal.

    Consumer indebtedness:In event of an electronic financial fraudulence, if a consumer informs the

    bank within 2 days of business days, consumer indebtedness is capped to

    minimum. Within 60 days of notifying the bank the consumer

    indebtedness is slightly more. Informing the bank at the earliest could to

    some extent minimize the loss due to debit card security breach. A letter

    to the bank is the best option which could be received and acknowledge.

    The banks role:

    The bank is required to investigate the matte within 10n days. The

    consumers should be informed within 3 days. If the bank fails to

    complete investigation within 10 days, it is expected to issue a

    provisional debit card to the consumer.

    2.4 Debit Card Account

    A debit card account can be any banking account, such as savings or checking

    account. A debit card account is different from a checking account in that the

    account holder does not get a checkbook for the former type of account.

    How to set up a debit Card Account

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    To set up a debit card account, you can either visit your local bank or apply

    online. You will need to fill up form and submit the required documents, which

    could be passport size photographs, a copy of your passport or driving license,and proof of date of birth. Some banks may require you to keep a minimum

    monthly balance in the account. Ensure that you get a debit card account for

    which you will not have to pay a monthly fee.

    Some banks may require minors, or people below the legal age of adulthood, to

    get the debit card account opened with their parents. On the other hand, other

    banks, such as the royal Bank of Scotland and Natwest, open debit account foreleven to eighteen n years olds.

    Advantages of a Debit card Account

    The main advantages of a debit card account include:

    One of the main advantages of using a debit card account is that you will

    get a debit card that you can use to withdraw money from an ATM. Thismeans that you will no longer need to carrying huge amounts of cash

    when you are out of the house. Also, you will not have to get money

    orders or use check cashing services. Debit cards are accepted at every

    venue that accepts Master card and Visa cards. You can use your debit

    card at gas stations, restaurants, garment and grocery stores.

    The amount of purchases you make automatically gets deducted form you

    debit card account. This means that you ;no longer need to worry about

    paying back the balance.

    The card holder is not required to pay an interest on his purchases.

    The debit card account holder can easily track his/her expenditures by

    getting an account statement, which is available at ATMs.

    Most banks offer mobile banking and internet banking services to inform

    you about every transaction on your account.

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    Disadvantages of a Debit Card Account

    A debit card account also has certain disadvantages, such as:

    There is an danger of spending more than you have in your

    account, or going into over-draft, which requires you to keep a

    record of all your transactions.

    A lot of hidden charges are involved in using a debit card account.

    If you lose your debit card, consequences can be worse than those

    for lost credit cards.

    2.5 Debit C ard Rates

    A brief introduction to debit card rates

    Debit card rates are the primary factors determining the revenue generation of a

    debit card issuer. The debit card rates might be very confusing for the majority.

    There are many debit cardholders who tend to exploit the several benefits of a

    debit card without knowing the loopholes. This ultimately leads to

    dissatisfaction and consumers find themselves in dire straits owing to the not-

    so-transparent debit card rates.

    Such is the scenario for most of the debit cardholders. Debit card rates may vary

    greatly. Some debit card rates may vary anywhere between 7% to 29.99%.

    Debit card rates in developing countries may also skyrocket as high as 150%.

    Countries like Brazil may have debit card rates higher than most developing

    countries.

    Debit card issuers like Visa or MasterCard can offer an account to a debit card

    holder for debit card rates as high as 240%. Such accounts are equipped with

    low credit limit and meant for quick paybacks.

    Logistics of debit card rates

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    In order to get desired debit card rates of return a debit card issuers adds the

    desired debit card rates of return to the loss rates to determine the debit card

    rates of interest.

    Assuming that the debit card holder will behave in a manner the other debit

    cardholders do, the debit card issuing bank adopts a strategy for the client, by

    gathering information from the application and history of the applicant and

    decides the debit card rates.

    The bank also keeps in mind to attract new account holders by offering the new

    debit card holder, debit card rates which will be at par with the competitors and

    also place the bank at a profitable position.

    The debit card issuing bank can at any point of time with notice of 30to 60 days

    increase the debit card rates within legal limits. If a debit cardholder refuses the

    change the account is paid off.

    Types of debit card rates:

    Cash debit card rates:

    These debit card rates are usually a bit higher a charged by the bank for

    cash likes transactions.

    Default debit card rates:These debit card rates come into effect from the tie one of the following

    conditions are true:

    1. One or two late payments

    2. Amount due after the due date.3. Any returned payment.

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    Variable debit card rates:These debit card rates are decided depending on publications in an

    authentic respectable journal. An economic indicator indicates the marketconditions.

    2.6 Debit Card Transaction, how it works

    As a consumer, most people can pick up their debit card and know exactly how

    a debit card transaction made with it will be processed to their account. But

    apart from that the types of transactions and how they work from a technicalstandpoint. While this is not vital information to have in order to use your credit

    card, it can be helpful to understand how the process works in case a problem

    occurs.

    There are two classifications for debit card transactions, Online and offline. The

    most typical thought to jump to is that an online transaction would take place on

    the internet and an offline transaction would be at a store. But that is an easymisunderstanding to make and is not correct. An online transaction is a

    transaction that takes place within the debit card computer system.

    This is anytime you are asked for your 4-digit PIN number at many places when

    you use your debit card, and all of these are considered online transactions. The

    online specification means that your transaction is being routed through the

    debit card network with your PIN number.

    An offline transaction is one that is processed like a credit card, without your

    PIN number. Because the PIN number is not provided, it is immediately routed

    the same way a normal credit card would be routed through the Visa or

    MasterCard network.

    Another important consideration is the fees a merchant must pay when

    processing credit card or debit card transactions. This is how a credit or debit

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    card company makes a majority of their money. They charge a certain amount

    of money in order to process those transactions. Typically a debit card

    transaction is charged much less so merchants are usually more willing toaccept debit cards than credit cards. And should you run across merchant who is

    unwilling to process a debit card without the PIN number, this is likely why. In

    some cases it can cost a store up to 3 times more to process an offline payment

    than an online payment.

    Once the transaction is made it is processed through either the online of offline

    network and routed to your bank account. It goes to the merchants bankaccount and they connect your debit card number to your account and collect

    their funds. This is a very quick process and is usually completed in about one

    to two business days. The end result of all this routing and processing is the

    debit that you see on your bank account statement. Of course, like anything that

    is electronic, mistakes can be made.

    Although you should always play it safe and assume that a strange debit from

    your card is fraud, just remember that it is always possible that it was just a

    routing mistake. These do not happen often which is largely why debit cards are

    so popular with merchants and consumers alike.

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    CHAPTER-3

    UTILITY OF DEBIT CARD

    3.1 Debit C ard use

    Debit card use can be referred to as the usefulness of debit card. Debit card use

    encompasses the innumerable benefits which a debit card holder enjoys. Debit

    card use has increased manifold in the last couple of years.

    Debit card use applies differently to different people. Debit card use holds

    different meanings for the consumers, retailers, employees and employers.

    Depending on the debit card use, one selects a debit card of ones choice.

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    Below is a list of debit card use for customers:

    Once the purchasing is done, payment can be made only by swiping the

    debit card and entering the PIN (personal identification number). No

    lengthy paperworks needed.

    PIN safeguards the consumers against fraudulence and theft.

    Consumers prefer debit card because it is the same as carrying cash which

    is more secured.

    Debit card use is advantageous because any purchase made with a debit

    card does not attract interest rates. Money can be transferred anywhere across any country with a debit card.

    Debit card use is also evident from the fact that individuals who are

    unbanked can make payments and purchases on telephone.

    Debit card use for retailers or merchants can be summarized as under:

    A debit card holder can make purchases as long as there is enough money

    in the account. When a debit card holder buys anything it is assured that

    the retailer will get paid for the purchases made.

    Debit card PIN based transactions are always welcomed by the retailers

    because the merchants have to pay less to the banks issuing the debit

    card.

    Advantageous for those who do not use credit cards or prefer not to use

    them.

    Debit card use for employers and employees cannot be ruled out:

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    Debit card saves a lot of money by eliminating the printing of cheques.

    The employees are saved from taking the trouble of getting their cheques

    encashed.

    Business debit card use can be enumerated as:

    Purchase assurance and extended warranty: An individual making

    purchases with ones debit card in the event of the article being damaged a

    90 days theft and damage protection is given.

    Master rental land insurance coverage: a business debit cardholder is

    entitled to get coverage up to 31 days if the debit cardholder hires a

    vehic1le with the debit card.

    Travel services medical protection: A business debit cardholder is

    entitled to medical protection in case of emergency medical attention or

    hospitalization.

    3.2 Debit C ard loan

    A brief introduction to debit card loan:

    One can avail of different types of debit card loan. The different types of debit

    card loan may range from a students real estate to auto loans as well.

    Compliance:

    The features of debit card loan may vary from bank to bank but the norms by

    which a debit card loan is compiled with, remains more or less same or deviates

    slightly.

    Essential features of a debit card loan:

    One can communicate directly with an official of the bank from where

    an individual intends to take a debit card loan and put across ones

    financial needs.

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    Mode of payment for repaying the debit card loan can be arranged for and

    selected according to ones needs.

    Automatic deductions from the account to which the debit card is linkedcan be arranged for. Instead of repaying by monthly EMIs (easy monthly

    installments) through cheques one can opt for auto adjustments from the

    account when applying for the debit card loan.

    The different debit card loan products available are listed below:

    Auto loans: Loan term 1year to 5years. Debit care loan may also include

    a 100% financing but certain conditions may apply. Debit card loan also

    permits loan for a used vehicle under some circumstances.

    Real estate loans: Debit card loan permits one to avail of a home loan for

    variable terms. It may range from 5years to 30years under different

    conditions. The rates of interest and fees may vary from bank to bank

    depending upon the type of debit card loan applied for.

    Personal loans: Debit card loan can also be availed off for loans needed

    for it may also range from 31 to 48 months. One may borrow money

    ranging from $500 to $15,000. This debit card loan has a fixed repayment

    plan.

    Holiday/seasonal loans: To drive away all the stress which one is

    subjected to, one may ask for a break for rejuvenation. Debit card loan

    comes into play. It can grant a loan for the stressed out.

    3.3 Debit C ard payment

    A brief introduction to debit card payment:

    Debit card payment has become one of the most widely accepted options for

    paying bills online. Debit card payments can either be processed online or one

    can have the payment made by an agent.

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    In case a debit card payment is rejected an additional fee is imposed upon the

    debit card holder. The reason is ascertained and debit card payment is re-applied

    for.

    Tools for making debit card payment:

    Debit bill payment allows one for debit card payment.

    BIN File Management: allows one to make debit card payment with as

    many debit cards as possible and charges a very nominal fee for debit

    card interchange expenses.

    Direct connection: a network of debit card payment at selected places.

    Drawback of debit card payment:

    There is drawback also for making debit card payment. Regular usage of debit

    card for making payments throughout the month may lower the average

    balance. This in turn makes one earn little or no interest at all.

    CHAPTER-4

    COMPARING WITH OTHER CARDS

    4.1 D ifference between Credit card and Debit card

    Bank-issued debit and credit cards are used every day, and have become

    common in shopping and paying bills. Credit cards were introduced in the

    1950s while debit cards came out in the mid-1970s. By 2006, there were more

    than 984 million bank-issued Visa and MasterCard credit and debit cards in the

    United States.

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    Debit cards and credit cards have some things in common. Both are used to

    access money for purchases; and both are used instead of cash as a method of

    convenience. The biggest difference between a debit card and a credit card iswho owns the money which is being used. The next biggest difference is the

    limit placed on these types of cards. But major difference is how they work.

    Here are a few more differences.

    1) Financial:

    Debit and credit cards are linked to financial accounts which are handled

    differently. Debit cards are tied directly to an account at a bank; while credit

    cards are tied to a line of credit which has been made available to you. Debit

    cards are funded directly from an account you own. Credit cards are funded by

    an account owned by the financial institution. Debit cards use money you

    already have. Credit cards use money on loan to you which must be repaid later.

    2) Limitations:

    Debit cards cannot help build a credit history; there is no record made

    outside of your financial institution that you used funds drawn on from the card.

    Debit cards also cannot be used at most Internet shopping sites because you

    need a PIN number to access the funds. Debit cards also require a PIN (Personal

    Identification Number) to access any funds while a credit card requires only a

    signature. Credit cards are limited by the amount a financial company is willing

    to lend you, while debit cards are more limited by the available funds you have

    at a given moment in an account you own.

    3) Legal:

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    Credit cards have many consumers protection guidelines and regulations in

    place which debit cards cannot be held to. If a credit card is lost or stolen, the

    chance of identity theft is much higher than if a debit card is lost or stolen.Return policies and protections are almost non-existent for debit cards where

    they are common for credit card purchases.

    You have protection from federal law if you dispute something on credit card.

    The Fair Credit Billing Act relieves you of liability for fraudulent charges or

    undelivered or low-quality goods. You have less protection in the case of a

    problem with your debit card. If your debit card is stolen, the Electronic Fundtransfer Act allows for a $50 cap on unauthorized use of missing or stolen debit

    cards if you report the loss or theft to your bank within two days of the

    transaction.

    4) Promotional:

    The one thing debit cards dont do is promoting themselves. Unlike debit

    cards, credit cards try to get you to use them with gimmicks like cash back and

    rewards.

    Credit cards, like loans, need to be shopped for the best rates and offers; unlike

    debit cards which are basically all just the same type of access to your money.

    You dont get numerous offers asking you to sign up for a debit card like you do

    with credit cards.

    4.2 D iffe rence between an ATM card and D ebit card

    ATM cards and debit cards are used to access money in ones checking account.

    They have quite a few similarities, but they also have a few key differences in

    terms of how they are used by cardholders.

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    The cards are generally issued directly by the bank where you hold your

    checking account and are not issued by credit card companies. It is also

    important note that neither of these types of bank cards are credit cards.

    1) Function:

    Both ATM and debit cards serve the purpose of linking your checking account

    to a plastic card that can be used to access and use your money 24hours a day.

    Both cards can be used to withdraw money from a ATM machine and both

    cards generally have PIN numbers that can be used to complete a secure

    transaction.

    2) Types:

    An ATM card can generally only access cash through an ATM machine and

    cannot often be used for purchases. A debit card, on the other hand, can be used

    much like a credit card to buy products without cash or a check. When a debit

    card is swiped as a credit card, the PIN number is optional. Whatever the case,

    unlike a credit card, money spent through a debit card transaction is deducted

    directly from your checking account.

    You can tell the difference between a debit and ATM card by looking on the

    front of the card.

    Cards that serve as debit cards will have a branded logo of a transaction

    processing company, such as Visa or MasterCard, on the front of the card. This

    signifies that the card can be swiped like a credit card and the transaction will

    be processed over that network. It can be used whenever the matching logo is

    displayed.

    An ATM card lacks these logos and lacks the capability to connect to these

    processing networks. However, in some cases, select merchants may have a

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    point of Service system that allows customer to purchase items with an ATM

    card. Debit card processing is more common.

    3) Benefits:

    An ATM card is no-frills way of withdrawing money from ones checking

    account. The card comes with a customer-created PIN number that is entered

    whenever the card is used to withdraw cash. The cash withdrawal is

    immediately deducted from the checking account and the transaction is

    immediately posted to the account.

    A debit card can also withdraw money from an ATM machine with a PIN

    number. The debit card can also be used to make purchases whenever the

    processing companys logo is displayed (such as Visa). The card can be swiped

    as debit meaning that a PIN number must be entered, or the card can be

    swiped as credit which requires no PIN. The benefit of using the credit

    option is that some banks offer rewards programs for credit swiped purchases.

    4) Downsides:

    An ATM cards biggest downside is that it usually functions only as a cash

    withdrawal mechanism and cannot be used for much else.

    A debit card has few downsides. First off, a debit card used to make4 purchases

    may not process the transactions for a few days. This means a purchase made

    today might not show up on ones statement or even show the money deducted

    from the account balance for a few days. This can throw some people off and

    cause them to overdraw on their account or bounce other payments.

    Also debit card can be swiped like a credit card, which does not require a PIN

    number. This me4ans that theft of the card can mean the thief can use the card

    with no PIN number. Additionally this means that the stolen card, when used, is

    drawing directly from the owners checking account, whereas with a credit card

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    the persons own money is not accessed and the transaction only shows up on a

    monthly bill to be paid later.

    Liability is also an issue with debit cards. More and more banks are reducingliability for unauthorized purchases on a debit card, but with a credit card the

    user is generally not liable for any unauthorized purchases on a debit card, but

    with a credit card the user is generally no liable for any unauthorized purchases

    over $50. Even if the liability is zero for a debit card user, if the transaction

    clears, the money is already taken from your checking account and you must

    work with the bank to get the money replaced.

    5) Misconceptions:

    Even if an ATM is used for purchases, or if a debit card is swiped as credit

    there may be a misconception that the credit status of the transaction means

    that payment is not due at the time of purchase. However no matter how the

    card is swiped, the money is taken out of the users checking account within a

    few days of the transactionthere is no grace period or billing for a debit cardrun through as a credit card.

    CHAPTER-5

    SWOT ANALYSIS

    5.1 Advantages and Disadvantages of Debit Card

    Debit cards: Benefits

    Debit cards offer the following benefits:

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    They help people to be disciplined financially, since one cannot splurge

    with the limited amount of funds deposited for the card.

    A person with poor credit can obtain a debit card without too muchtrouble.

    Debit cards can be used to make online purchases and payments.

    They provide freedom from carrying cash and checks while travelling,

    thereby offering more safety.

    Debit cards do not charge high interest rates or fees on card transactions.

    Wide acceptance: debit cards are more widely accepted than chques.

    They are great for online shopping & travel.

    Easier qualification: since debit cards use the customers own money,

    not his credit they are often easier to get than credit cards

    A consumer who is not credit worthy and may find it difficult or

    impossible to obtain a credit card can more easily obtain a debit card,

    allowing him/her to make plastic transactions.

    For most transactions, a check card can be used to avoid check writing

    altogether. Check cards debit funds from the users account on the spot,

    thereby finalizing the transaction at the time of purchase, and bypassing

    the requirement to pay a credit card bill at a later date, or to write an

    insecure check containing the account holders personal information.

    Like credit cards, debit cards are accepted by merchants with less

    identification and scrutiny than personal checks, thereby making

    transactions quicker and less intrusive. Unlike personal checks, merchants

    generally do not believe that a payment via a debit card may be later

    dishonored.

    Unlike a credit card, which charges higher fees and interest rates when a

    cash advance is obtained, a debit card may be used to obtain cash from an

    ATM or a PIN-based transaction at no extra charge, other than a foreign

    ATM fee.

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    Benefits to merchants:

    Increased sales: statistics show the average tickets sale in increased with

    debit acceptance. Minimum investment: involves adding a low-cost PIN pad that works

    with your existing equipments.

    Security: online debit transactions are encrypted to protect the integrity of

    the cardholders personal banking information.

    Cash management: funds are available sooner than with personal

    cheques. Debit transactions are funded within 2-3days of batch

    settlement.

    Disadvantages of debit cards

    Debit cards, however, do entail certain limitations, such as

    Debit cards come with lesser fraud protection facilities than credit cards.

    Some transactions cannot be carried out with a debit card, such as renting

    a car in a foreign country.

    You can only use as many funds as you have available. Therefore, in case

    of an emergencies where credit is urgently needed beyond your account

    balance, a debit card will not be enough to meet your needs.

    Many banks are now charging over-limit fees or non-sufficient funds fees

    based upon pre-authorizations, and even attempted but refused

    transactions by the merchants (some of which may not even be known bythe client).

    Many merchants mistakenly believe that amounts owed can be taken

    form a customers account after a debit card (or number) has been

    presented, without agreement as to date, payee name, amount and

    currency, thus causing penalty fees for overdrafts, over- the limit,

    amounts not available causing further rejections or overdrafts, and

    rejected transactions by some banks.

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    In some countries debit cards offer lower levels of security protection

    than credit cards. Theft of the users PIN using skimming devices can be

    accomplished much easier with a PIN input than with a signature-basedcredit transaction. However, theft of users PIN codes using skimming

    devices can be equally easily accomplished with a debit transaction PIN

    input, as with a credit transaction PIN input, and theft using a signature-

    based credit transaction is equally easy as theft using a signature-based

    debit transaction.

    5.2 Risks of Debit Cards

    Debit cards can be a convenient tool for managing personal fianc. They give

    cardholders the ability to make payments direct from a checking account and

    remove the need to carry cash or spend time writing paper checks. However,

    debit cards also carry certain risks of which all users should be aware.

    1) Fraud:

    Fraud is among the biggest risks for consumers using a debit card. Debit cards

    control access to the entire balance of the accounts theyre linked to.

    This means that anyone who steals a debit card and learns the PIN (personal

    identification number) associated with the account can make purchases until the

    bank account empty. Thieves can be commit debit card fraud even without

    stealing the physical card. If they learn the card number and PIN they may beable to make purchases online. Most debit cards also double as ATM cards.

    This opens the door to unauthorized cash withdrawals anytime a card gets into

    the wrong hands.

    2) Liability:

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    Debit card liability laws are not the same as those for credit cards. This creates a

    risk for debit card users who make bad purchases. For example, if merchandise

    a cardholder orders online or by phone never arrives, the debit card issuer maynot offer a refund of the purchase price.

    3) Identity Theft:

    One of the most dangerous risks of debit cards is possibility of identity theft.

    Debit cards are linked not only to the cardholders bank account, but also a

    wealth of personal information that may include address, phone number, social

    security number and drivers license number. Thieves who access a debit card

    database or access a cardholders account online may be able to use this

    information to make purchases, get a fraudulent line of credit or commit other

    crimes using the cardholders name. Even when cardholders take steps to use a

    secure PIN and keep online accounts protected with passwords or firewalls,

    financial institutions must also safeguard all personal information provided by

    cardholders.

    4) Overdrafts:

    Debit cards make it easier for account holders to accidentally overdraw an

    account, charging purchases when there are insufficient funds. Some banks may

    enact a fee for overdrafts, making this more than a simple inconvenience. Debit

    card overdrafting often results from blocks, which merchants place on a card to

    reserve a certain amount of the account balance. If the cardholders actually

    spend less than the amount of the hold, the hold may remain on the account,

    resulting in an available balance that is below the actual account balance.

    5.3 Problems of D ebit cards:

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    Account overdraft:

    Common sense says that your spending is limited to the amount you have in

    your checking account. But with overdraft protection plans, you can keep

    spending and may not even know youve overdrawn you account.

    The biggest risk of using a check card, also called a debit card, is that

    consumers can overdraw their checking accounts. And because most banks

    provide convenience overdraft protectionwhich is basically a high-interest

    loan to cover the shortfall in the accounta consumer whos trying to manage

    money responsibly could get hit with a fee of around $35.

    Be sure to note all debit transactions in your check register and sign up for

    overdraft protections is linked to your savings account to be on the safe side.

    Consumers should also ask their banks in what order payments is made. Ask

    where you can find information on non sufficient funds, or NSF. Most banks

    manage payments by paying the largest item first and on down to the lowest. Ifyour biggest item overdraws your account, youll pay an NSF fee for every

    subsequent check or debit.

    Blocking is problem with debit cards:

    Some firms (hotels, gas stations and rent-a-car companies) routinely block a

    card in an advance for the estimated cost of a transaction that may not be

    completed for several days. But if you buy ten dollars worth of gas with your

    debit card, you may not know that the station may routinely block all

    transactions for $50-75,then doesnt un-block as you drive awayit waits

    until that evening, or worse, every few days to conduct a batch transaction. If

    you are close to your checking account limit. You could end up bouncing

    checked or be refused transactions buy other merchants due to faulty blocks.

    Most banks do a poor job of informing consumers that they may bouncetransitions due to overdrafts created by blocks. Of course, virtually no gas

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    station explains their blocking policy, which presumes everyone drives an RV

    or tractor trailer truck, and is filling it up.

    Finally, most banks dont ask for consumer consent. When ATM cards expire,

    they replace them with risky debit cards. And, we are unaware of any bank that

    adequately explains the risks of debit cards.

    In addition, if you are considering a credit or debit card, shop around. When

    comparing credit and debit card offer, ask issuers if they permit blocks, for how

    long, and from what types of merchants. You may want to consider an issuer

    that uses shorter blocks.

    CHAPTER -6

    FACTS OF DEBIT CARD

    6.1 Debit Card payments, Things You Should Know

    Making debit card payments has become one of the most widely favored and

    accepted methods of paying bills and making purchases. A debit card payment

    can be initiated on the Internet, on the phone, or through any retailers that

    accepts debit cards. Because of their flexibility, payments can be made

    anywhere and at anytime.

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    When you are making debit card payments to pay your bills online then it is

    important to note that some merchants will only allow online payments if you

    register an account with their website. This is normally a very simple processthat involves registering your debit card information and linking that to your

    account with the retailer.

    While this likely wont delay your ability to make a payment the first time, it is

    important to try and get this registration done early just in case you run into

    problems. It is always better to have too much time to get a payment made than

    have a payment be late.

    There is a fee that is charged to retailers for accepting debit card payments. This

    is based on the number of transactions processed and the amount of the total

    transactions. This fee is not directly seen by the consumer that is using the debit

    card since the issuing bank pays it and then they pass on the fee to the retailer

    that accepted the debit card. This is fee that is not directly impacting of the

    consumer but it can be a reason that certain merchants still choose not to acceptdebit cards.

    In the event that debit card payments are requested on an account that has an

    insufficient balance, there are normally two outcomes that will result. In some

    cases the customers bank may choose to pay the amount and adjust your bank

    account balance to be negative. You will have to pay the bank this money since

    they are essentially issuing you a small loan to pay for that purchase.

    6.2 Debit card stolen: what you should do right now

    It can happen to anyone. No one thinks that It could possibly happen to them

    until it does. You open up your wallet one day and cannot find your debit card.

    You know that it was just there. It crosses your mind that you might have had

    your debit card stolen. But now what?

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    The first thing to do is double check anywhere that you may have placed the

    card. Maybe you overlooked it in your panic. If you live with anyone else. Ask

    them if theyve seen it. If you were at a store, Call them and see if they have it.Once you have checked everywhere that you have been since you last saw the

    card and still cant find it, now is the time to consider reporting the debit card

    stolen or lost.

    Call the bank immediately, and do not wait a day or so. According to the

    banking rules you may only have a few days to report the card missing or you

    might be held liable for any unauthorized charges made with it. Reporting it atonce is essential if you do experience fraud on your bank account. However,

    since you cant be completely sure that you didnt just misplace the card you

    should ask the bank is you can put a hold on the card and explain that it is

    missing.

    This means that they will freeze the card and prevent it from being used unless

    you call the bank back and give them permission to reinstate it. This will giveyou some time to look for it before you cancel it.

    If you cancel card now then you will have to wait up to a week for a new one in

    the mail and if you do find the missing card it will be useless. Some banks will

    not let you put a hold on a card if you report the debit card stolen or lost, they

    will simply cancel it. But it is always worth it to ask.

    You need to check your bank account daily for a few weeks. Look for any

    suspicious transactions that you do not recognize. Even though the card has

    been cancelled. There is a chance that someone used it to gain access to your

    account before it was cancelled. Shockingly getting one number from the other

    is not that difficult for an experienced scammer.

    You need to report unknown transactions to our bank as soon as possible.

    Again, you only have a limited time to report them or the bank will hold you

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    liable for them. Once you report it they will have business days to complete an

    investigation. Most likely the charge will remain on your account during that

    time, but you can request a temporary credit if you need it.

    CHAPTER-7

    TYPES OF DEBIT CARD

    7.1 Types of Debit Card

    There are currently three ways that debit card transactions are processed:

    Online (also known as PIN debit).

    Offline (also known as signature debit).

    Electronic Purse Card System.

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    It should be noted that one physical card can include the functions of an online

    debit card, an offline debit card and an electronic purse card.

    Online debit card

    An online debit card is a debit card which reduces the amount spent instantly

    from the account of the debit card holder. Online debit card ensures a much

    faster way of processing the transaction. The online debit card can have either

    the Visa logo or MasterCard logo embossed on it. Online debit card

    transaction is also known as PIN debit. Owing to the superior status of the

    online debit card several banks in Canada and Brazil issue only online debit

    card transaction is considered to be much more secure than an offline or a

    signature debit transaction.

    As the signature debit is substituted by a PIN in case of an online debit card

    transaction and the PIN in known only by the online debit card holder, the

    chances of fraudulence is greatly minimized. The online debit card holder is

    required to enter the PIN into a PIN pad instead of the normal signature.

    When one enters ones PIN into the PIN pad the terminal encrypts the PIN

    number and passes it on to the online debit card issuing bank for verification.

    The retailer or the merchant is then paid for the transaction.

    The merchants or the retailers prefer the online debit card over the credit or

    signature debit card due to the following advantages.

    The retailers have to pay much less for accepting online debit card

    transaction. The reason is they are required to pay much less. Saving

    small amounts over a period of time amounts to a bigger amount being

    saved.

    A standard fee has to be paid by the retailers as long as the purchasers are

    entering their PIN.

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    The processing time for bill making etc., can be avoided. Writing bills

    over the counters is more time consuming. The online debit card saves

    this time. It is more convenient for the customer as well, as they do not have to

    carry cash with them and can limit their purchase within their budget.

    Offline debit cards

    Offline debit cards have the logos of major credit cards (e.g. Visa or

    MasterCard) or major debit cards (e.g. Maestro in the United Kingdom and

    other countries, but not the United Stated) and are used at the point of sale like a

    credit card. This type of debit card may be subject to a daily limit, and/or a

    maximum limit equal to the current/checking account balance from which it

    draws funds. Transactions conducted with offline debit cards require 2-3 days to

    be reflected on users account balances. In some countries and with some banks

    and merchant service organizations, a credit or offline debit transaction is

    without cost to the purchaser beyond the face value of the transaction.

    While a small fee may be charged for a debit or online debit transaction

    (although it is often absorbed by the retailer). Other differences are that online

    debit purchasers may opt to withdraw cash in addition to the amount of the debit

    purchase (if the merchant supports that functionally); also, from the merchants

    standpoint, the merchant pays lower fees on online debit transaction as

    compared to credit (offline) debit transactions.

    Prepaid Debit Card

    A prepaid debit card is a reloadable debit card which allows the card holder to

    spend only to the extent of the amount of cash pre deposited in the account. The

    primary requisite in using a prepaid debit card is one should fill cash into the

    prepaid debit card.

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    The process of filling cash into a prepaid debit card is the same as filling ones

    prepaid mobile card. In order to use a prepaid debit card there should be

    sufficient balance in the account. This saves an individual from getting into debtbecause the individual is using his own money.

    The prepaid debit card can be used for various purposes as follows:

    Paying bills.

    Drawing money from the ATM

    Shopping online

    For reserving railway, airlines tickets and hotel reservations.

    Buying essential commodities.

    Transferring money from one place to another.

    Filling money in the mobile.

    The prepaid debit card has some benefits which can be enumerated as:

    One can easily get hold of a prepaid debit card if he wishes to.

    While carrying out transactions online if one is cheated the individual can

    get his money back.

    It is much safe to carry a plastic prepaid debit card than carrying money.

    The transactions carried out by one can be easily monitored. This is

    because a detailed step by step statement is generated. So one can keep a

    check while using his prepaid debit card.

    There is no risk of falling into the debt trap. The prepaid debit card can be

    used only as long as there is cash in the bank. Its functioning can be

    compared to the usage of a prepaid mobile card. One can make calls only

    as long there is balance of talk time.

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    The next step is the actual usage of the virtual debit card. The virtual debit card

    is to be loaded as other debit cards. While doing so bank accounts or another

    credit card or another debit card is employed. In most of the cases the user ofthe card has been loaded, it becomes valid for online purchase. While phrasing,

    the verification code is to be submitted to the merchant. This number is an

    identity verification number and is used along with the normal debit card

    number. Thus to make a long story short while using virtual debit card you will

    need only 3 things to make a safe payment:

    A loaded debit card

    A 16 digit card number

    A identity verification number

    These cards have been designed as a measure to check the fraudulent activities

    that are done through the Internet. There are a number of virtual debit cards

    offered by the companies. Some of these cards are as follows:

    Payroll Cards:For employees that, for one reason or another, do not have access to a

    bank account (bad check history, not in close proximity to bank, etc.),

    there is a solution, offered by most major payroll services providers.

    Instead of an employee receiving a check, and paying up to 5-10% to

    cash the check, the employees can have the direct deposit loaded onto adebit card. In this, a company can save money on printing checks, not buy

    the expensive check stock, and not having to worry about check fraud,

    due to check being lost or check stock, and not having to worry about

    check fraud, due to check being lost or stolen. A payroll card can be more

    convenient than using a check cashier, because it can be used at

    participating automatic teller machines to withdraw cash, or in retail

    environments to make purchases. Some payroll cards are cheaper than

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    payday loans available from retail check cashing stores, but others are

    not. Most payroll cards will charge a fee if used at an ATM more than

    once per pay period.The payroll card account may be held as a single account in the

    employers name. In that case, the account holds the payroll funds for all

    employees using the payroll card system. Some payroll card programs

    establish a separate account for each employee, but others do not. Many

    payroll cards are individually owned dda (demand deposit account) that

    are owned by the employee. These cards are more flexible, allowing the

    employee to use the card for paying bills, and the accounts are portable.

    Most payroll card accounts are FDIC-insured but some are not.

    Gift cards:A debit gift card is a debit card which is gifted to someone. The debit gift

    card is usually a prepaid debit card. A debit gift card is issued to the

    recipient of the debit gift card only. Many debit card issuers keep

    provision for customizing the debit card according to ones choice. A debit

    card may have either the Visa or the MasterCard logo embossed on it. A

    debit gift card having any of these logos can be used at any terminal

    where credit cards are accepted.

    Reloadable debit card:A reloadable debit card has the plus points of both the credit card as well

    as debit card. It is like a credit card which has not credit line, and a debit

    card which does not need a bank account. To operate a reloadable debit

    card, all a person has to do is to periodically update it with cash, and then

    he can use this card, wherever he wants to, up to the limit of the cash

    money he has updated it with. Once the person uses the debit card to the

    limit of the money updated by him, he has to reload the card again with

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    some cash. A person, who reloads the debit card, has to pay a transaction

    fee, every time he does that.

    Reloadable debit cards fill wide range of financial needs. For thosewithout bank accounts, the cards allow them access to a debit card instead

    of carrying cash. For those with bad credit, reloadable debit cards offer

    them the opportunity to have a usable card for purchases where they

    cannot use cash. Reloadable debit cards can even be used for depositing

    payroll checks for those who want to avoid check cashing fees.

    Reloadable debit cards do carry a range of fees, and they vary by who is

    providing the card. Typically, there is a charge for obtaining a card, as

    well as for loading money onto the card.

    Some reloadable debit cards charge fee for every purchase, while others

    charge only for ATM transactions. Keep a mind that some cards also

    charge a fee for inactivity. Reading all of the fees involved for a

    particular card.

    Incentive card:

    Visa incentive card are prepaid cards that can be used at millions of

    locations where visa debit cards are accepted. They are innovative, cost-

    efficient solution for rebate programs, consumer promotions, employee

    rewards, and trade incentives.

    Visa incentive cards make it easier than ever for small business to reward,

    motivate, and recognize- while giving recipients the power of choice and

    universal acceptance. Use them to increase employee satisfaction, drive

    revenue, influence consumer behavior, and motivate partners and sales

    teams.

    Students card:Alternatively, debit cards may help control a students spending. A

    student opens a debit card account by depositing money with a bank or

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    credit union, and funds are deducted whenever a purchase is made with

    the card. If the available balance in the account is not enough to cover the

    purchase, the transaction cant be completed. In addition, there are nointerests or late- payment charges with a debit card, though other fees

    may apply. The main disadvantage of debit cards is that they do not

    establish credit.

    Another option is a prepaid debit card. However, these are not really

    credit cards, as no credit is extended- they function more like debit cards.

    7.2 Example:

    State Bank of India Debit Cards

    1) Gold international Debit Card

    The Gold international Debit Card is a visa/Master based debit card. It

    has daily cash limit of Rs. 50,000 at ATMs.

    Purchases limit is of Rs.2,00,000

    Personal accident insurance of Rs 2Lac*

    Purchase protection coverage of Rs.5000*

    Eligibility:To avail this SBI debit card facility the account holder should maintain a

    quarterly balance of Rs.50,000 in sole or joint operation and the mode of

    operation should be either or survivor.

    2)Yuva international Debit Card

    Cash limit: Daily limit of Rs. 50,000 at Domestic ATMs and USD.1000

    at international ATMs.

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    Daily limit of Rs.2,00,000 worth of purchases at POS and USD.4000 at

    international POS.

    Personal accident insurance of Rs 2Lac* Purchase protection insurance of Rs 5000*

    Can be used on internet shopping.

    Eligibility:

    You must have account in CBS (centralized) branch of SBI. Must be in between

    18-30years of age.

    3) Vishesh Debit card

    It has a daily cash limit of Rs.50,000

    Purchase limit of Rs.2,00,000

    Personal accident insurance policy or Rs.2lac*

    Purchase protection coverage of Rs.5000*

    This card is meant for all special customer of SBI who have a fixed

    deposit of Rs.5,00,000 and more.

    The card is not charged any surcharge at any petrol pump and has no

    annual maintenance charge.

    Eligibility:

    Bank account required with State Bank of India.

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    CHAPTER-8

    PRESENT SCENARIO

    8.1 India Debit Card, Explosive Growth

    In westernized countries, we think nothing of using debit cards but in someparts of the world, the debit card is a brand new concept, one recently been

    introduced. Such is the case for the India debit card. For a long time, many

    Asian countries used only cash when buying things but as more and more

    people are learning about the benefits that come from debit cards. We see

    popularity increasing, although slowly.

    Today, the number of people now using an India credit card is on the rise so wewanted to provide some specific banks that provide this type of product.

    Abn Amro Bank

    This bank offers an India debit card that is an international card. In addition to

    being helpful for cash withdrawals and deposits, the card also features rewards.

    For instance, if the debit card is used for travel, people can get one free night

    when they stay a minimum of two nights. The card also has a rewards point

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    system whereby if the consumer spends Rs. 100, two royalty points would be

    earned, which are equal to Re. 1 for retail and five royalty points equal to Rs.

    2.50 for gasonline. Once 500 points are accumulated, they can be redeemed.

    For shopping, this India debit card provides 12% off the minimum purchase of

    Rs. 5000 and more when buying from Sangini Diamond Jewelry. If jewelry

    were purchased from Adora, the consumer would receive a 17% discount, from

    Allen Solly watches 15% off. Sparkles diamonds15% off, and for sunglasses,

    eyeglasses, and contacts from GKB optical the discount is at 10%.

    Axis Bank

    This financial institution is also a great option, one that offers an India debit

    card of varying levels. For the priority India debit card, consumers would enjoy

    no fuel charges at all gasoline pumps and a rewards program that allows point

    redemption for dining, home, magazines, personal, lifestyle, kids, electronics,

    gifts, and even charities.

    For travel, this India debit card provides a 15% discount when people stay at the

    Brigade Homestead Serviced Residences in Bangalore and the same discount

    for rooms at The Central Park Hotel. Additionally, this India debit card provides

    a 15% discount for people needing diagnostic testing at The Apollo Clinics.

    However, the offers for this particulars India debit card are only good until

    March 31, 2010.

    Citibank

    The great thing about an India debit card from Citibank is that this bank has

    locations throughout the world. Therefore, while different debit card offers are

    made the international premium is considered the best. Some of the benefits of

    this India debit card include free access to airport lounges for domestic travel

    and free access to many of Indias premium golf ranges, to include green feediscounts.

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    Indian Oil

    This India debit card is also offered by Citibank but well worth mentioning.

    Considered a premium card, it too is loaded with business. For instance, when

    gasoline is purchased at Indian Oil outlets, consumers would pay no fuel

    surcharge. Then, for every Rs. 100 spent at these outlets. The consumer would

    earn four Turbo points. This can then be accumulated and redeemed for

    gasonline vouchers.

    8.2 Indian Banks promoting D ebit cards usage

    The current economic turmoil is resulting into the lack of liquidity in the Indian

    market. Banks have become more cautions while issuing credit cards to

    consumers as the lack of liquidity could result in high delinquency rate and

    default credit risks. In such a scenario, banks should focus on strategies that

    would boost the usage of debit cards in the country, says our new research

    report, Indian payment Market Forecast to 2012.

    The report further says that India has seen remarkable growth in its debit card

    market over the past few years. The number of debit cards issued by bank grew

    at a CAGR of more than 43% from FY2006 to FY2008. However, the usage of

    debit cards in India is largely confined to instant withdrawal of cash from

    ATMs. There were over 102 Million consumers with slight more than Rs.125

    Billion debit card spending during FY2008 compared to around 27.5 Millionconsumers who spent Rs.580 Billion through credit cards in the same period.

    There is a huge potential for future growth in the Indian debit card market as

    consumers, to a large extent, are not comfortable with using credit cards which

    serves a plus point for the debit card players, says a Senior Research Analyst at

    RNCOS. The industry will have to work hard to educate people about the

    benefits of using debit cards and will have to give some form of incentives topromote the usage of debit cards, added the Analyst.

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    Indian payment card Market forecast to 2012 provides analytical study of the

    payment card market, including debit cards and credit cards, in India. The report

    has thoroughly studied the impact of current economic downturn and providesunbiased data and rationale analysis of the Indian payment card market till

    2012. It will help clients to identify the market trends and evaluate the leading

    edge opportunities critical to the success of the payment card market

    From the above discussion it is clear that in India debit cards are more popular

    than the credit cards mainly due to the fact that Indians are not comfortable with

    debt moreover, only a savings account is needed to be eligible for debit card.

    India is having a huge customer base who can afford a debit card but not a

    credit card. There is tremendous scope for debit cards in the outlets andbusiness, etc. To conclude, though debit cards are more popular now, still the

    ultimate winner in this bargain are the bankers, who are having both the cards in

    their product-line and that gives the bankers a more competitive edge. This is

    the reason why Citibank. HDFC Bank, State Bank of India etc., doing

    exceptionally well in plastic money business in India.

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    8.3 Debit Card Abroad

    A brief introduction of debit card abroad

    Using debit card abroad can save one from carrying cash with oneself especially

    when one is travelling to a distant place away from ones hometown.

    In order to use debit card abroad one should be aware of all the rules and

    regulations followed in the country one is visiting and it is advisable to be aware

    of the category into which one fits while making use of the debit card abroad.

    One should remember the PIN of the debit card when one is using the debit card

    abroad.

    Reasons for using a debit card abroad

    Using a debit card abroad is possibly the best option because even if one loses

    the debit card the debit card can be easily cancelled. Moreover the debit card

    comes for a very nominal fees and it is easy to use the debit card abroad.

    Dynamic currency conversion

    One of the points to be kept in mind while using the debit card abroad is one

    might make payments with one type of currency when it is required to reload

    the debit card a different currency is recharged with. This may should harmless

    but the extra tax is imposed for this dynamic currency conversion.

    It is suggested that while using the debit card abroad if one is in Europe, Euro

    should be preferred for transaction. This is because some card operators like:

    Nationwide

    Saga

    Lombard direct, convert the currencies at no extra cost. There are other

    card operators charging 2.75% to 4% as currency converting fee.

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    Exchange rates

    The exchange rates while making transactions with debit card abroad in case of

    Visa and MasterCard is much less than travelers cheque.

    While utilizing the debit card abroad unless it is very much necessary one

    should avoid withdrawing money with debit card. From the time the cash leaves

    the cash dispenses interest is charged on the transaction.

    Different PINs

    If one is having more than one debit card while using the debit card abroad the

    same PIN (personal identification number) should not be used.

    Debit card fees

    For using the debit card abroad international ATM (automated teller machine)

    machines charge a fee which is determined by the ATM owners. This fee may

    be around $2 to $5.

    The bank issuing the debit card poses a problem when it charges upto 3% for

    each transaction using the debit card abroad. It may be a cash withdrawal or a

    foreign transaction.

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    8.4 DEBIT CARDS AROUND THE WORLD

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    CHAPTER-9

    CASE STUDY

    9.1 CASE STUDY 1:

    Expanding duty-free credit and Debit card purchases from the

    airport to the airplane? No problem. With VeriFones wireless

    solutions, the skys the limit.

    When the Indian company IDFS Trading Pvt. Ltd. Wanted to increase in-flight

    revenue with a wireless credit and debit card payment system. VeriFone created

    a tailor- made solution that works well on the ground and in the air.

    Customer profile: IDFS Trading Pvt. Ltd.

    Business focus: Travel/Retail

    Location: India

    VeriFone solution: NURIT 8000 GPRS

    Challenge:

    Transform an outdated payment system into a wireless powerhouse for in-

    flight sales

    IDFS Trading Pvt. Ltd. is Indias premier travel retail operator, responsible for

    managing an array of airport retail shops and duty-free concessions for the

    countrys leading budget airlines and international carriers. IDFSs previous in-

    flight payment system, which used a handheld PDA to track cash-only

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    VeriFones wireless portfolio includes every form of communications:

    Bluetooth, WiFi, GPRS and CDMA.

    Results:

    In-flight revenue soars; passengers enjoy the convenience of on-board card

    payments.

    Passengers are no longer restricted to cash for in-flight food and beverages and

    duty-free items such as jewelry, perfumes, watches and handbags. IDFS is able

    to increase revenues and manage inventory more efficiently. The potential forfraud is reduced significantly because all in-flight transactions can be reconciled

    upon landing and before passengers depart the plane. Most importantly, wireless

    convenience allows IDFS to extend its sales beyond the airport and into the sky

    with minimum implementation and maximum results.

    The extensive VeriFone product portfolio and our reputation as a flexible and

    dynamic payment solutions partner in India are factors in the success of theIDFS partnership. VeriFones continued commitment to cutting-edge

    technology and products that offer the latest security compliance along with top

    functionality and performance make us a global leader in payment solutions and

    a top choice for innovative partnerships throughout the world.

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    9.2 CASE STUDY 2:

    FINANCIAL INCLUSION

    VISA DEBITS OPENS DOORS TO INDIAs UNBANKED

    More than 58 million visa Debit cards have been issued to Indian consumers,

    delivering convenience, security and control to many who are entering the

    formal banking system for the first time.

    India, with the worlds second-most populous nation and one of its fastest-

    growing economies, is also one of the most under-banked. With a working

    population of 600 million but a banked population of only 200 million, the

    challenge for Indias financial service providers is to keep pace with the ever-

    increasing number for Indians moving into the financial mainstream.

    Scenario:

    Some 91 percent of the US$703 billion spent by Indians annually is din the

    form of cash, a massive and inherently inefficient approach for a nation with a

    middle class estimated at 300 million citizens. Whether on the streets of

    Mumbai, Bangalore or Delhi, or in the nations huge rural areas, it is not

    uncommon to see people using handfuls of rupees to buy everyday items and

    pay their bills.

    Kunal chedda, a Mumbai resident, says that a cash- centered life was a huge

    inconvenience, one in which he needed to carry 2,000 rupees in my walletI

    had to fill my wallet every two weeks or so and hope that it would last me till

    the next time I visited the bank to withdraw money. So it really made it difficult

    for me to make any transactions without planning well in advance.

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    A cash-dominated economy also meant that people like chheda would spend

    time searching for goods and services on the internet- a favorite pastime- but

    not actually take the next step and buy. If I wanted to purchase anything fromthe internet, I was not able to do that because I could not use cash, he says.

    With more than 34 million new bank accounts being opened every year,

    including a large number o f Indians entering the modern banking system for

    the first time, the strains on the economy form such heavy cash dependency was

    reaching a critical point .

    Solution:

    To help manage the diverse needs of Indian consumers looking to access

    modern banking and payment s services, Visa launched its first visa debit

    product in India in 1999. In the 10 years since the first Visa debit card was put

    in the hands of Indian consumers, 35 local and international Indian banks have

    launched their own Visa debit card programs in India.

    Theres huge population in India, both in remote communities and in the urban

    centers, says sachin khandelwal, senior general manger of ICICI Bank, Indias

    second largest bank by asset size. Many of workers are paid in cash. Banks

    are migrating and expanding their branches and opening up electronic payments

    to smaller towns.

    The card can serve as a passport to a world of opportunities. For example,

    Indians who want to buy a cell phone need to provide proof of residence and

    work; there is no national identity card in India today. The Visa debit card

    provides that proof of identity helps Indians obtain that mobile phone or apply

    for a loan.

    Chheda is one of the Visa debit cardholders who has benefited from the

    convenient and secure access to funds on deposit in the bank account.

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    In addition, he is more confident using an electronic payment card, and he feels

    safer than having to carry large sums of cash in his pocket. If I have any doubt

    about a single purchase, I simply call up my bank to sort it. At the end of themonth, I have record of everything I have bought, and it helps me budget for the

    next month. Visa debit gives me control.

    And it also gives chheda and other Indians control over what is very much a

    way of life in Indian rail travel. Buying tickets with cash can take more than an

    hour, while having a card means he can book and pay online within a couple of

    minute so that saves time and the bother that have encountered.

    Visa debit cardholders have also been turning to the visa Bill pay site to settle

    some of their most common monthly expenses, such as mobile phone and utility

    bills. Whereas previously they would have queued up to pay with cash at the

    billers outlet or write a check and then drop it in the nearest collection box,

    with Visa Bill Pay, debit cardholders are now managing their finances and bills

    from the comfort t of their homes.

    About Financial Inclusion:

    Visa works with government agencies around the world to move form paper-

    based distribution of electronic benefits to electronic means-such as prepaid

    cards- for everything from child support to unemployment to emergency

    assistance to disaster relief. In 2009 in the U.S. alone, visa had more than 65

    disbursement programs operating in 38 states, providing consumers even

    those without traditional banking relationships- with secure, cost effective and

    convenient alternative to cash and checks to make everyday purchase, pay bills

    and even deposits to their Visa prepaid card.

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    CHAPTER-10

    CONCLUSION

    India has over 130 million people with bank accounts. Of this just 8 million use

    credit cards and an estimated 16 million use debit cards. The strategy is to

    expand the use of visa debit cards in the mass banked population.

    Once a customer has a debit card to take care of low-value purchases, he will

    naturally seek more value from credit cards since those will mostly be used for

    higher-end transactions. This is where co-branding and affiliations come in.

    Plain vanilla cards will be overshadowed by customized offerings aimed at

    specific categories, such as an airline affiliation card for frequent fliers. Or take

    housewives with seasonal spend patterns: they qualify for a co-branded card

    with lifestyle stores The ICICI Big Bazaar card, for instance. Similarly,

    entertainment options on youth cards for whom entertainment is the frequent,

    big-ticket spend.

    To the extent that one is not looking for an unsecured loan, a debit card scores

    over a credit card in that it allows the customer to literally carry her bank

    account around. Its convenient, since it eliminates the need to keep at hand

    cash for unexpected events, one doesnt have to make those trips to the ATM,

    and importantly, debit cards check unbudgeted spending. Moreover, use of

    plastic brings down the unit cost of service for a bank; in mature, cashless

    societies, these benefits are passed on to customers as incentives and

    promotions that are linked to greater use of debit cards.

    As the chip gets embedded in the card, issuers will be able to get a holistic

    pattern of spending habits. As commerce moves to the internet and m-

    commerce picks up, transactions security will become the key user concern.

    Debit cards will gain in this scenario.

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    Pre-paid cards and gift cards are the next innovations you will see in the card

    market. These top-up cards will be for specific user categories like travel and

    gifting. In fact, Citibank Cards and IDBI Travel cards already exist in thiscategory.

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    CHAPTER-11

    BIBLIOGRAPHY