Final Amit Telecom Presentation 97-o3

8/2/2019 Final Amit Telecom Presentation 97-o3

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PROJECT BY :

AMIT POPTANI

GUIDED BY :PROF. SHRADDHA SHENDE


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SR.NO TOPICS1 Introduction about Telecom industry

2 Introduction about the topic

3 Introduction about the companies

4 objectives

5 Hypothesis

6 Research methodology

7 Data findings

8 Recommendations

9 conclusion

10 Bibliography

CONTENTS :


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INTRODUCTION ABOUT TELECOM INDUSTRY :

Telecom industry is nothing but an service industry that generates revenue

through the telephonic conversations and helps an individuals in communicatingwith one another.

Telecom industry is one of the biggest revenue generation industry in servicesector.

This industry works under TRAI i.e. Telecom Regulatory Authority of India.All plans, schemes and tariffs are designed under its regulations.

Some big players in telecom industry are:- AIRTEL- AIRCEL

- BSNL- TATA- RELIANCE- VODAFONE

In which airtel is considered as the best service provider in India.


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INTRODUCTION ABOUT THE TOPIC: This project is concerned with studying the feasibility and

making a comparative analysis of per second billingconcept in telecom industry with reference toAirtel, Tatadocomo and Reliance.

from this project we can also determine the factors thatinfluences the customer the most. We can also find out thebuying behavior of youths.

This project will also check the consumer satisfaction levelsthat are using the services of different service providers.


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INTRODUCTION ABOUT THE COMPANIES :

ABOUT BHARTI AIRTEL: The telecom brand AIRTEL is headed by SUNIL

BHARTI MITTAL.

Globally, Bharti Airtel is the 3rd largest in-

country mobile operator by subscriber base,behind China Mobile and China Unicom.

The mobile business offers services in India andSri Lanka.

Bharti Airtel is structured into three strategicbusiness units

- Mobile services

- Telemedia services

- Enterprise services.


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ABOUT RELIANCE COMMUNICATION :

Reliance is the Indias second biggest telecommunicationcompany.

Reliance became the first telecom company in India tooperate in both CDMA as well as GSM technologies.

Reliance Communications became the first telecomoperator in the history of Indian telecommunications tosimultaneously launch its GSM services in 17 circles


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OBJECTIVES OF THE PROJECT :

To get an clear over-view on the various telecom serviceproviders i.e Airtel, Tata Docomo and Reliance.

To analyse the services provided by various service providers.

To study the feasibility of some innovative offers like per secondbilling .

To study the market shares of the various service providers.

To study the factors that inf luence a customer to use a service

To check the consumer satisfaction level.


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HYPOTHESIS :

It is assumed that airtel is considered as the market leader.

The fact cannot be denied that, there is a very toughcompetetion in telecom industry, so nothing is permanent.

It is assumed that GSM and CDMA services have nodifference.

It is assumed that there is no difference in per secondbilling tariff of the various 3 companies.


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RESEARCH METHODOLOGY :

Research may be defined as a scientific and a systematic search forinformation on a specific topic. Research is an art of scientificinvestigation.The data collected directly from the targeted audience for the very

first time is known as PRIMARY DATA.

The data collected from the modes where the data is alreadyavailable is known as SECONDARY DATA.

Sources of PRIMARY DATA : Sources of SECONDAY DATA :- Observation method - Books- Questionnaire. - Websites

- Personal interview. - Brouchers- Telephonic interview - Magazines

- Hoardings


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FINDINGS :

Tata Docomo is having the highest sale over the last 6 months.

Airtelssale has declined to a large extent after the launch of RelianceGSM and Tata Docomo.

Airtel users who have diverted towards Tata Docomo are coming backto Airtel because they are getting the same facilities with the samenumber and with the better network.

Low Call rate is the most important factor behind using the service

Airtel is considered as the no.1 network followed by Reliance.

Airtel has to adopt some more strategies to aware the customers aboutits new offers and schemes.

Tata Docomo users of Bhandara district are specially not satisfied withits network in the out-skirts of city and villages around there.


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- Word of mouth plays a vital role in awareness among customer.

This is one factor, which can play a good role in promotion ofservices as well as suggestion given by the shopkeeper also playsa vital role for customer.- HOARDINGS and DEALER OR RETAILER scheme plays a veryimportant role in acknowledging the people about the new

schemes and offers.-AIRTEL is slightly high on scale about the satisfaction of its usersas of the users of the RELIANCE GSM & TATA DOCOMO.- The survey found that most of the people easily get divertedtowards the other service providers because of the some innovativechanges made in tariffs.

- People prefer the most cost effective plans rather than the nameof the service provider they are using.The services are well aware and it is on top of mind of customer.


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RECOMMENDATIONS :

To capture the market share to a large extent Tata has to be a inventor, ithas to come up with the new ideas as it has introduced the per-secondbilling plan for the first time in India.

Tata has to improve its network in the remote area to satisfy its customersspecially who lives in rural areas.

Airtel and Reliance has to enhance their promotional strategies tomaintain and extend its premier position in the competitive market.

Companies should try to improve service. No doubt the company serviceshave technically edge over competitors but in long run it may hamper thecompanys profit.

Retailers must be provided with more profit margin and schemes, so that

they should get motivated to convince the prospects into the actualcustomers.

When a person wants to use telecom service, he initially think only aboutlow call rates and low sms charges.


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CONCLUSION :

Telecom industry is a dynamic industry, as it hasuncertainty in the business. Even a small change in thepolicy of one company will definitely affect the sales

and the reputation of the competitive company to agreat extent.

The service provider who will bring the new ideas, newconcepts and cheap tariff plans without compromisingits services will be the market leader.


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THANK YOU

Documents

Final Amit Telecom Presentation 97-o3