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Chris HamiltonArlington County, Virginia USA

Division of Transportation

Arlington’s Car-Free DietMaking an Impact for

Business and Quality of Life

Arlington, Virginia USA

•66 sq. km. (26 sq. miles) in area 66 sq. km. (26 sq. miles) in area including federal landsincluding federal lands•Located in the core of the Located in the core of the Washington region (over 5 million Washington region (over 5 million residents, 3 million jobs and residents, 3 million jobs and 3,000 sq. km. of urbanized area) 3,000 sq. km. of urbanized area) •At the confluence of major At the confluence of major regional multimodal regional multimodal transportation facilitiestransportation facilities•Location for significant regional Location for significant regional and federal facilities such as and federal facilities such as National Airport and the PentagonNational Airport and the Pentagon

Population and Employment

050,000

100,000150,000200,000

250,000300,000

1970 1980 1990 2000 2010 2020 2030

Households

Residents

Jobs

2009 Population: 209,3002009 Employment: 206,800

Development Characteristics

T

•42 million sq. ft. of office space, 42 million sq. ft. of office space, 38 million sq. ft. in Metro station 38 million sq. ft. in Metro station areas with 4 million sq. ft. of areas with 4 million sq. ft. of supporting retail & servicessupporting retail & services•99,190 housing units (over 99,190 housing units (over 38,000 in Metro station areas)38,000 in Metro station areas)•Over 5,600 housing units and Over 5,600 housing units and 1.9 million sq. ft of commercial 1.9 million sq. ft of commercial office and retail space under office and retail space under constructionconstruction

Transportation Facilities

•1,822 lane-kilometers of primary 1,822 lane-kilometers of primary and secondary streetsand secondary streets•32 lane-km. of HOV facilities32 lane-km. of HOV facilities•19 km. of Metrorail lines and 11 19 km. of Metrorail lines and 11 stationsstations•Commuter rail with one stationCommuter rail with one station•Extensive regional and local bus Extensive regional and local bus service with seven intermodal service with seven intermodal transfer locationstransfer locations•Expanding car-share program Expanding car-share program (4,500 members, 80 cars at (4,500 members, 80 cars at transit stations) transit stations) •A major airport with over 15 A major airport with over 15 million passengers per yearmillion passengers per year

Transit Options Map

Transportation Facilities

•57 km. of multi-use trails57 km. of multi-use trails•32 km. of on-street bike 32 km. of on-street bike laneslanes•57 km. of marked bike 57 km. of marked bike routesroutes•Over 3 km. of bike Over 3 km. of bike facilities added annuallyfacilities added annually•Sidewalks on both sides of Sidewalks on both sides of primary streets and on one primary streets and on one side of most secondary side of most secondary streetsstreets•Over 3 km of new Over 3 km of new sidewalks added annuallysidewalks added annually

Bike and Walk Options Map

Transportation System Use

•> 7 million vehicle-> 7 million vehicle-kilometers of travel per day kilometers of travel per day •200,000 Metrorail 200,000 Metrorail boardings/alightingsboardings/alightings•> 40,000 bus trips> 40,000 bus trips•> 3,000 commuter rail > 3,000 commuter rail boardings/alightingsboardings/alightings•Expanding car-share useExpanding car-share use•> 160,000 transit-related > 160,000 transit-related walking tripswalking trips•Increasing bike commute Increasing bike commute tripstrips•Increasing non-transit Increasing non-transit walking and biking activitywalking and biking activity

Three Keys for Transportation Success

High Density, Mixed-Use

Development In Transit Corridors

Bike, Walk and Transit Facilities

& Services

ACCS: Transportation

Demand Management

1. InfrastructureInvest in bike, walk and transit facilities2. Smart Growth PlanningFocus high-density, mixed-use development in transit corridors3. Transportation Demand Management (TDM)Help people learn about and use option.

The Challenge

SOV70,000

SOV74,000

SOV123,000

SOV128,000

Non-SOV

58,000

Non-SOV

82,000

Non-SOV

72,000

Non-SOV

128,000

0

50,000

100,000

150,000

200,000

250,000

300,000

2005 2030 2005 2030

Residents Workers

Com

mut

ers

Over the next 20 years Arlington will add 35,000 residents and 50,000 workers. How do we accommodate growth and prosperity with no more roads capacity?

The SolutionMore people are going to have to choose transportation option to driving like biking, walking and transit.

Everyone needs to go on a diet.

Arlington’s Car-Free Diet.

Car-Free Diet Campaign Themes

•Save money.•Improve your health.•Clean our environment.

Car-Free Diet Campaign Ingredients

•Promote ALL options. •Give people choices.

•Bike•Walk•Bus•Subway•Train•Carshare•Telework

Car-Free Diet Campaign Elements

•Direct Mail•Bike and Walk Maps•Transit Maps•How-To Information•Traditional Media Ads•New (Social/Web 2.0) Ads•Events, Seminars and Expos

Car-Free DietCampaign Elements

“How To Live Well Without Owning A Car: Special Arlington Virginia Edition” by Chris Balish

CarFreeDiet.com

•Focus of the marketing campaign is to drive people to CarFreeDiet.com•Interactive Web Site with Web 2.0/Social Media Tools

•Car-Free Diet Blog•Sharing Tools•Take the Challenge - Get Free Stuff

CarFreeDiet.com

The Car-Free Diet Calculator•Input info about yourself, vehicle, commute and other trips

CarFreeDiet.com

The Car-Free Diet Calculator:• Your results in money spent,

CO2 emissions and calories burned (back to campaign themes of money, environment and health)

CarFreeDiet.com

The Car-Free Diet Calculator:• Compare how you’d do versus

changing trips to biking, walking or transit, one or seven days a week.

• Get your personal diet plan

Question

•Why isn’t this just another clever advertising campaign?

•Why are we convinced it will work?

Answer: TDM Support Tools

•It is and will work because it is backed up by TDM support tools that make it stick.•The TDM support tools make it easy for people to choose options to driving.•Research shows this is true.

Car-Free Diet TDM Support Tools

• 580 employer clients, 131,000 employees – 67% provide transit benefit

• 391 residential clients, 59,700 units – 85% of market; 42 hotel clients

Business to business assistance for employers, property managers and hotels through Arlington Transportation Partners

Car-Free Diet TDM Support ToolsRetail Commuter Stores in Ballston, Rosslyn, Crystal City, Shirlington and one mobile store.

•250,000 annual customers•$8M in fare sales•National customer service award

Car-Free Diet TDM Support Tools

Customer Information Call/Fulfillment Center.

•703.228.RIDE transit phone•Fulfills 30,000 phone, email and web inquiries annually•Generates $10M in fare sales via web

Car-Free Diet TDM Support Tools

Distribution & Bus Stop Info Warehouse

•Distributed 550,000 transit schedules, bike and walk maps last year•Placed info at 460 bus stops•Installed 150 “take one” info displays

Car-Free Diet TDM Support ToolsInternet Services: CommuterPage.com, CommuterDirect.com, ArlingtonTransit.com, BikeArlington.com, WALKArlington.com and more

•3,500 visitors per day•Citation from Dr. Gridlock as “region’s best transportation resources”

Car-Free Diet TDM Support Tools

Special Initiatives: BikeArlington, WALKArlington, and Arlington Carshare

Car-Free Diet TDM Support Tools

More Marketing Beyond Arlington’s Car-Free Diet “Umbrella” Campaign

•iRide Teen Transit, Bike/Walk Initiative •Metrobus marketing, Pike Ride, 9S, 38B•ART marketing; CommuterDirect.com

Car-Free Diet TDM Support Tools

TDM for Site Plan Development

•113 site plan buildings with TDM•Annual contributions for 30 years •Bike racks, bike cages, showers & lockers•Incentives like transit passes & carshare

Car-Free Diet TDM Support Tools

Research Program: www.commuterpage.com/research

•Multi-year process to assess performance in customer satisfaction and measure impacts of behavior change

Research Says Car-Free Diet TDM Support Tools Work

Satisfaction with the Transportation System & Services improves residents quality of life.

85%94%

0%

20%

40%

60%

80%

100%

Less than very satisfied withtransportation system (rating of 1-4)

Very satisfied with transportationsystem (rating of 5)

C-1: How would you rate the overall quality of life in Arlington County? Source: 2006 Arlington Resident Transportation Study

How to Read This Chart:Proportions reported are those rating the quality of life favorably.

Example: 85% of those less

than very satisfied w/

trans. system rate quality of life favorably.

9-point lift

Research Says Car-Free Diet TDM Support Tools Work

Higher satisfaction with the Transportation System & Services improves positive ratings of Arlington as a business location.

72%

96%

0%

20%

40%

60%

80%

100%

Less than satisfied with transportationsystem (rating of 1-3)

Satisfied with transportation system(rating of 4-5)

How to Read This Chart:

Proportions reported are those giving

favorable ratings to locating a business in Arlington.

Example: 96% of those satisfied w/

trans. system rate Arlington as a good place to

locate a business.

Q9: Considering all factors that are important to your organization as a place to locate your business, how would you rate Arlington County?Source: 2007 Arlington Business Leaders Study

Research Says Car-Free Diet TDM Support Tools Have Impact

•38,000 trips reduced throughout each day•542,000 daily VMT eliminated

20,000

16,800

12,000

7,800

19,000

0 5,000 10,000 15,000 20,000 25,000

ACCS a.m. trips reduced

Arlington Metrobus a.m. trips

MARC a.m. trips

I-66 a.m. eastbound Arlington trips

VRE a.m. trips

AM Commute Comparisons

Research Says Car-Free Diet TDM Support Tools Have Impact

Shifts to non-drive alone modes and reduced VMT also help meet environmental goals and reduce Arlington’s carbon footprint.

In 2008, Car-Free Diet TDM Support Tools reduced:

65,000 kilos (65 tons) of NOx

40,000 kilos (40 tons) of VOC

6.4M kilos (6,400 tons) of CO2

The benefits of putting your community on the Car-Free Diet

Travel – Vehicle trips, VMT reduced

Environmental – Emissions, carbon footprint reduced

Energy – Gasoline conserved

Quality of life – More attractive community

Economic vitality – Business satisfaction, growth

System performance – Reduced delay, mitigation of congested locations

Social benefits – Enhanced health, enhanced access, mobility

How can your community go on the Car-Free Diet and receive

similar benefits?

Www.CarFreeDiet.com/Mendrisio

Thank you and Grazie!