By: Joe Mann, Wendy Tsang, Madhavi Narikot, Alan Siegel, Haeun Maeng, Younhee

Choi, and John Sung

History of the Internet & E-Commerce

Younhee Choi

*1957 – USSR launches Sputnik, first artificial satellite.

*1958 - Advanced Research Projects Agency (ARPA) created by Department of Defense (DoD).

*1960 - Ted Nelson found the first example of hypertext

*1962-1968 – Packet-switching (PS) networks developed

*1969 – Birth of Internet. ARPANET commissioned by DoD for research into networking.

*1970 – By December, the ARPANET is linking 13 compters across the United States.

*1971 – E-mail was invented by Ray Tomlinson. @ symbol is created to separate user and host names.

*1973 – Global networking becomes a reality.

*1974 – The ARPANET begins abbreviating the term internetworking to “internet”

*1976 - Apple Computers was founded Steve Wozniak and Steve Jobs

*1979 – New Groups are born.

*1981 – *BITNET, the “Because It’s Time NETwork” started as a coorprative network .

*CSNET (Computer Science NETwork) established to provide networking services to university scientists with no access to ARPANET.

*1982 – The internet Protocol Suite (TCP/IP) is standardized, fully realizing the idea of a global network of interconnected TCP/IP systems- and the rules for the net are born.

*1984 – Domain Name System (DNS) is established

*1986 - NSFNET created

*1991 – Tim Berners-Lee first proposes an information management system, the World Wide Web.

*1994 – Commercialization begins

*1996 – Microsoft enters

*2004 – Mark Zuckerberg creates thefacebook.com at Harvard University.

*2008 – Mobile internet access exceeds that for desktop computers

*2011 – There are an estimated 2.1 billion internet users worldwide

*1979 – Michael Aldrich invents online shopping

*1981 – Thomson Holidays submits the first ever B2B electronic transaction using online technology

*1985 – Nissan UK sells cars and finance with credit checking to customers online from dealers’ lots

*1987 – Swerg creates the first electronic merchant account to let software develpers sell online

*1994 – the first online bank opens

*1995 – Amazon.com starts selling each and everything online

-Action web launches a site : EBay

*1998 – PayPal launches pay service -Google debuts on E-Commerce

-Yahoo launches Yahoo Stores

*1999 – internet retailer debuts -Victoria’s Secret debuts site

*2003 – Apple launches

iTunes store

*2005 – Launches YouTube

*2007 – Apple launches

the iPhone with full web browsing and downloadable apps, advancing E-Commerce

Alan Siegel

*The ability to do business on line

*Buying

*Selling

*Marketing

*Services

*Online Payment

*US Commerce Department Statistics on E-Commerce Sales:

*2009 $144.1 billion in sales

*2010 $165.4 billion in sales

*Represents 14.8% growth

*2011 double digit growth predicted

*2014 projected sales: $250 billion!!

*2009: 3.9% of all retail sales

*2010: 4.2% of all retail sales

*If categories not normally purchased on line is excluded, retail sales in 2010 topped 7.6% (up from 7% in 2009)

*528 million people in North America

*323 million in the United States

*Only 47.3 million households have interest access

*43.9% actually use the internet to shop

*Of the 43.9% who shop online, 65% actually buy something

*Less than ½ of households with internet access actually browse online

*Only 65% of that half actually buy something. That means:

47.3 million households

13.5 million households buy

POTENTIAL: 33.8 MILLION HOUSEHOLDS!!!!

*“They Come to You”

*Convenient

*You never need to leave your house

*Don’t have to get dressed

*Don’t have to fight the crowds

*No pushy, commissioned salespeople

*Don’t have to fight for parking spot

*Save money: Don’t have to pay for parking (or ticket if you forget to feed the meter!)

*Social Event

*Capitalizes on “discussions” between friends and family on social networks

*Uses your friend’s preferences to make better purchasing decisions

*i.e. Amazon uses records, books etc on your friends Facebook profile

*Shop in Real Time

*Using real-time platforms like Twitter and Facebook, shopping can happen in real-time

*Share live information on:

*Purchasing trends & patterns

*Price changes

*Miscellaneous shopping events

*One-Stop Shopping

*Many sites now let you buy a host of things, unrelated to it’s original intent

*Mygofer.com: groceriesgroceries to electronics

*Amazon.com: anything and everything

*“If you’re not growing, you’re dying”

*Companies need to keep up with the growing market (the death of Blockbuster and other companies)

*Increased focus on online marketing and advertising to keep up with the trend and fight off competition

*(Ebay vs. Amazon vs. Netflix)

Madhavi Narikot

- The City Hotel, The First Official Hotel Opens in New York City

- The City Hotel is known as the first building to be devoted to hotel operations

- The building had 73 hotel rooms

- The Tremont House opens in Boston, Massachusetts with 170 rooms

- The First Hotel to Have Indoor Plumbing and Running Water

- Offered Perks Such as Free Soap

- Is Reportedly The First

Hotel to Have a Bellboy

- Offered Private and

Double Rooms

- Set The Standard for

Future Hotels

-The Statler Hotel in Buffalo opens

with 2084 rooms

-Sets Standards such as light

switches by the door, private

bathrooms and morning

newspapers

-Statler Hotels become a chain of

influential hotels

-Hotel Industry Expands Greatly

-Famous Hotels Such as The Waldorf Astoria, The Roosevelt Hotel, and The First Hilton Hotels Start Business

-Motels are Connected Rooms That Provide Large Parking Lots for Guests

-Motels Reach Their Peak Due to Rises in Automobiles

-Most Hotels Start to

Become Franchises

or Chains Instead of

Being Owned by

Individuals

-As Travelling Becomes More Common, Hotels Become Necessary

-Hotels Now Offer

Complimentary

Breakfasts, Televisions,

Internet Service, Spas

and Other Perks and

Amenities

Commercial Hotels

- Offer Room Service, Has a Dining Room, Has a Cocktail Lounge, Laundry and Valet Service

Airport Hotels

- Located Next to Airports for Travelers, Offer Transportation to Airport from Hotel

Conference Centers

- Provide Services for

Groups or Conventions

Economy Hotels

- Provides Just Basic Needs of Guests for a Low Price

Suite Hotels

- Provides Entertainment Space That is Separated From The Bedroom

Residential Hotels

- Guests Stay for Longer

Periods of Time

Casino Hotels

- Upscale Hotels That Promote Gambling,

Usually Features Entertainment and Quality Restaurants

Resort Hotels

- Located Away From Cities,

Specifically for Guests on

Vacation, and Offers

Guests Various Forms of

Entertainment

Pros and Cons of the Competitor’s

Websites

Wendy Tsang

Top 3 Competitors in the Hotel Industry

1. The Plaza Hotel

2. The Dukes Hotel

3. The Mon Hotel Paris

The Pros and Cons of the

Plaza Hotel’s Website

http://www.theplaza.com/

http://www.dukeshotel.com/

The Pros and Cons of the Duke Hotel’s

Website

The Pros and Cons of the Mon Hotel Paris’s

Website

http://www.monhotel.fr/uk/index.php

Secrets for a Successful E-

commerce

Haeun Maeng

• The site is for users, not for you

• Invest in contents

• The menu is important

• Small number of colors and typeface

• No special effects

• Short texts

*Meet with the approval of users

*Prime objective of achieving a result

- in e-commerce, mostly selling

*Choose a layout that suits your website

*Follow the trend

*Language- don’t take for granted

*Merely attractive vs. full of interesting information

*Contents are main part of the website

*Search engines

*Well-organized menu is necessary

*Sort by each specific categories

*Few colors and fewer fonts

*common rules of color psychology

- professional site-> cool colors

- personal site-> bright colors

*Do not mix warm and cool colors

*Use the easily recognizable fonts

*avoid hard-to-read fonts

Best in black on white backgroundBest in black on white background

*Avoid video, animation, or music not related to your site

*Give them what they are looking for

*Useful video or

media will add value

DID YOU EXPECT US TO BE SHOWN?

*xSixth, short texts are suitable for the web. It is difficult to read on-line and we know that users remain only a few seconds on one page. It is a mistake to think of transferring to the web texts created for paper or other media.  On the web, we read in a different way. We read quickly and very little. Therefore, short and well-devised texts are important. Good titling attracts users. Summaries or short introductions are useful. Further information and external links will be much more useful if grouped together at the end of the text. Use graphic styles with care. Use bold type for more important terms, and try to create a text whose sense is immediately clear at first sight. No underlining, please, these are reserved for links. Leave empty spaces, and choosing a URL address that is easy to remember whose sense is immediately clear

• Keep in mind that user..

- read on-line - remain very shortly - read quickly, and

very little• Therefore, it has to

have… -Well-devised text -Good titling - short text• Bold type for more

important terms• No underlining• Do not insert too many

things (texts, links, images)

*A good photograph is worth a thousand words

*Optimize the image first

- no exaggerated image

- don’t let consumers wait for image to be shown

*Make the website known

-Go and find them : advertise your site on- and off-line

-Make them find you : choose a URL address that is easy to remember

Joe Mann

www.utopiahotel.com

How can we emulate our competitors sites?

*24/7/365

*Increase customer loyalty

*Improving information content

*Increase convenience

*Increase global reach

*Decrease costs

Advertises their product

Attracts more customers

Hotel uses proven product

Variety of products for all ages

Increases Convenience

John John SungSung

What is a Server?- A computer that serves client computers- Consists of the hardware and software

HP BladeSystem c7000- Hold up to 16 Full-height Blades

- 8 Interconnect Bays- Up to 10 active cool fans- Easy to manage and control

- Power efficient

LAMP- Linux (OS)- Apache (Web Server)- MySQL (DBMS)

- PHP (Script)

Red Hat Enterprise Linux- Operating system for servers

- Comes with Apache/Tomcat, PHP/PERL/Python, and MySQL,Postgre SQL

Apache

- A software that serves files that form Web pages to Web users- Every computer on the Internet that contains a website must have a Web server program- Servers 63% of all websites

MySQL- Database management system

- Owned by Oracle Corporation

- Open Source

- Fast, reliable, and easy to use

PHP- Hypertext Preprocessor

- Creates Web applications- Serves up dynamic content- Works on web servers in operation

Volusion- E-commerce software- Design services- Marketing services- SSL certificates (Security Sockets Layer)- Credit card processing- Shopping Cart- Live chat

*The privacy and security of your personal information is very important to us. We do not share your personal information in ways not disclosed in our privacy statement or without your informed permission. We value your trust very highly, and we strive to protect the confidentiality and appropriate use of any personal information you provide to us.

 *Utopia Hotels is a Participant in the TRUSTe Privacy Seal Program. TRUSTe is an independent organization whose mission is to advance privacy and trust in the networked world. As this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices monitored for compliance by TRUSTe.

Barracuda Web Application Firewall- Protects a server from hackers and viruses

- Denial of Service Protection (DOS)- Model 960- Throughput of 1 Gbps