MUSIC UNTOLD

Filtr LIVE is a global Sony platform to launch emerging artists through co-created content.

Filtr LIVE brings you closer to the artist than ever before…

Follow SONY emerging Millennial artists throughout the year…

And be part of breaking these artists to the world…

…while delivering branded content to their ever-growing fan base.

Filtr LIVE is a musical journey, like no other…where brands not only have a front row seat -

but a full access pass!

Coming in 2015

MUSIC UNTOLD

CAUSE

DIGITAL

STREAMING RADIO BUY

SOCIALCONTENT

TV PROMO

RETAIL

TOURING

MOBILE

DELIVERSBRANDED CONTENT

24/7/365

BRANDED ENTERTAINMENT FORMULA

INFLUENTIAL, EMERGING MULTICULTURAL ARTISTS

EXCLUSIVE, RELAVENT MUSIC PLATFORM

FILTR LIVE ENGAGES FANS VIA BRANDED CONTENT AND UNIQUE FAN EXPERIENCES BY TELLING EMERGING ARTISTS STORIES.

BRAND

FILTR LIVE CONSUMER JOURNEY

INTRODUCTION

CHAPTER 1

Who are the artists?

Where are they from?

How long have they been around?

What are their top songs?

What have they done?

DISCOVERY

CHAPTER 2

GET TO KNOW ‘EM

CHAPTER 3

BREAKING OUT

CHAPTER 4

Let’s hear their music.

Have you seen them perform?

I wonder what their like?

What does that song mean? What

inspires them?

What are they up to? What are they

doing next?

What goes on behind the scenes?

What are they like as people? Family?

Likes? Dislikes?

We want more music!

Breaking news on what’s on tap!

Sneak preview of new songs

Where canwe meet next?

CHAPTER 1 INTRODUCTION

Filtr LIVE generates BUZZ with social & broadcast media blitz, new ways to follow artists & one-of-a-kind experiences!

FILTR LIVE LAUNCH!

BRAND sponsored behind the scenes at SXSW Videos revealed

Tickets go on sale for Filtr LIVE concert series

FILTR LIVE CONSUMER JOURNEY

CHAPTER 2DISCOVERY

CHAPTER 3GET TO

KNOW EM!

CHAPTER 4BREAKING OUT

Artists video diary talk about upcoming performances, latest projects, rehearsals, what inspires them, etc.

Radio promotes Filtr LIVE Local Events

Fans enter to win VIP PASSES to the BRAND’S lounge & back stage meet & greet

BRAND’S Music video with Filtr LIVE Artists released!

SPRING LIVE SHOWS!Los Angeles, San Diego, Houston, Dallas, San Antonio, Miami

FALL LIVE SHOWS!New York, Chicago

Branded Playlist from FILTR Live Artists Released

Global LIVE Stream Event

DTR -Exclusive Filtr LIVE BONUSTracks & artist interviews on breaking artists new CD’s

Artist visit local activation point for exclusive consumer experience

BRAND

BRAND

THE ARTISTS

ARTIST SELECTION CRITERIA

Relevant, Brand-Friendly,

Emerging Artists with Broad Millennial Appeal

MANY YEARS IN INDUSTRY

INTERNATIONAL & USA

NOTABLE ACHIEVEMENTS

TRENDING/INTERESTING

SOCIALLY ACTIVE

PERSONABLE

COLLABORATIVE

HARD-WORKING

Artists - Sonus

SONUS RAQUEL SOFIA

PEDRO CAPO BOMBA ESTEREO

FEATURED PROGRAMMING

BRAND TOUCHPOINTS

Branded Content- Organic brand integration with artists (BTS,

interviews, jam sessions etc.)- Custom brand content (i.e. Music video with artists,

brand activities, exclusive content, etc.)- Special brand experiences (exclusive access to artists,

backstage, VIP “behind the rope”, be a roadie, etc.)- Brand presents artists’ stories (short form series)

360 Branding- Top position in all media- Brand “wrapped” around Filtr LIVE content

(unmistakable which brand is making this all possible)- Branding throughout Filtr LIVE events- Brand activation locally/nationally (i.e. Drive to retail,

special promotions, etc.)

A DYNAMIC ALL IT’S OWN

Multiple artists perform together on one stage! A dynamic that’s authentic, fresh, hopeful and exciting!

Each performance adds to the story of the artist journey.

And Walmart is part of the chemistry, conversation and creation of rising stars.

LIVE PERFORMANCES GENERATE BUZZ!

AUTHENTIC MULTICULTURAL, MILLENNIAL ENGAGEMENT

Los Angeles

San Diego

Chicago

Dallas

Houston

San Antonio

Miami

Orlando

New York

Performing LIVE! Coast-to-Coast

Note: Markets can be adjusted for BRAND.

First Half 2015

Second Half 2015

360 Media Immersion

Broadcast Radio Local promotion & amplification with BRAND equity

Digital Media Branded-content viewed by millions in target audience across sites

Earned Media Artists combine their social footprint to amplifying branded content to millions

Live Events Live, special, intimate concerts engage fans with a true one of a kind experience – made possible by BRAND

LED WRISTBAND ACTIVATION

Audience interacts in live shows. Branded LED wristbands light up and fans go wild! Fans can download songs for free (thanks to the brand) and share it with their friends.

Watch fans go wild @ filtrLIVE.com/BRAND & get your FREE music download!

L I V E

2015 FILTR LIVE PLAN

METRICS & BENEFITS

Filtr LIVE METRICS

ELEMENT DESCRIPTION EST IMPS

Filtr LIVE Events Branding at events, activations, artists on tour, branded vehicles & local promos 10,000,000

Social Media Artist/Platform posts/tweets/media buys/etc. 25,000,000

Digital Media Digital Media buys to promote Filtr LIVE content/tour 45,000,000

Commercial Radio Brand spots promoting Filtr LIVE events & content 16,000,000

Promo Radio Value added announcements/contests/etc. 21,000,000

Properties Branding across Filtr LIVE Properties 12,000,000

iGo Streaming Branding & promotion across iGo platform 10,000,000

Brand Impressions Total branded impressions across all media 139,000,000

EXCLUSIVITY & CONTENT USE

Turn-key 360 platform includes pre negotiated

rights & clearances

Category exclusivity for 2015 across Filtr LIVE platformBrand association with artists & their content pre-clearedFirst right option for 2016Rights to branded content and behind the scenes contentFiltr LIVE license (name, look, feel) for brand to amplify

BRAND BENEFITS

WIFM Turn key year-long music platform

Content rights included in Sponsorship

Deep connection to up & coming, millennial artists

Significant paid media and organic/social exposure

Exclusive organic branded content with multiple artists

Be known as THE brand breaking new artists

MUSIC UNTOLD