The masthead font has rounded lettering which immediately suggests that the magazine will be written informally. The yellow background has been used as it contrasts the black text as well as not targeting just one sex and instead targets both.

Main image: The main image is of woman turning her head towards the camera but giving no eye contact. This, as well as her costume suggests she is her character in the shot rather than her as an actor. She is not a well known actress and therefore suggests the magazine caters for an audience who love art house, independent or niche market

Minimal number of cover lines shows that this is an independent magazine for a niche market instead of multiple cover lines used on mainstream magazines.

Additional block for extra articles and reviews that are not features.

HIERARCHYImageMastheadMain coverlineCinema ticket – sweet spotOther coverlinesAdditional blockBarcode

Free cinema ticket to instantly establish that it is a film magazine, placed in the sweet spot so attention is drawn to it.