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Film Info Genre Animated Family Comedy
Target: All Family
U.S. Rating: PG
U.S. Release: September 28, 2012
Int’l Release: September – December 2012
Synopsis Welcome to the Hotel Transylvania, Dracula’s (Adam Sandler) lavish five-stake resort, where monsters and their families can live it up, free to be the monsters they are without humans to bother them. On one special weekend, Dracula has invited some of the world’s most famous monsters – Frankenstein and his bride, the Mummy, the Invisible Man, a family of werewolves, and more – to celebrate his daughter Mavis’s 118th birthday. For Drac, catering to all of these legendary monsters is no problem – but his world could come crashing down when one ordinary guy stumbles on the hotel and takes a shine to Mavis.
Drac Mavis Jonathan Murray
Frank Eunice Wayne Griffin Quasimodo
English Voice Cast
Adam Sandler
as
Dracula
Kevin James
as
Frank
David Spade
as
Griffin
Cee Lo Green
as
Murray
English Voice Cast
Molly Shannon
as
Wanda
Andy Samberg
as
Jonathan
Steve Buscemi
as
Wayne
Fran Drescher
as
Eunice
Just Announced!
Selena Gomez as Mavis Teen Choice Award ® Winner
Director Emmy® Award Winning
Genndy Tartakovsky
Themes
ADVENTURE MONSTERS
LOYALTY
ACCEPTANCE
HUMOR
BE YOURSELF
FRIENDSHIP HALLOWEEN EVENTS
Categories
HALLOWEEN
CONSUMER PRODUCTS
PACKAGED GOODS
TRAVEL
CREDIT CARD
BACK TO
SCHOOL PARTY GOODS
CANDY
Style Guide
Concepts
Box Office Smurfccess • U.S.A. – Over $140M
• Worldwide – Over $560M
• Led foreign box office 8 weeks in a row!
• Highest grossing CGI/Live Action Hybrid of 2011
• Grossed more than established franchise releases such as Alvin and the Chipmunks: Chipwrecked and Happy Feet Two
ON THE BLUE CARPET…
July 24, 2011
Get Smurf’d!
Empire State Building
Dylan’s Candy Bar Columbus Circle
Get Smurf’d
New York Stock Exchange
High Fashion Gets Smurf’d
Harper’s Bazaar Featuring Marc Jacobs, Lavin, Dolce & Gabbana and Louis Vuitton
Get Smurf’d
Hollywood Walk of Fame
December 14, 2011
Movie Promotions
Movie Merchandising
Movie Merchandising
• Kids under 12 loved The Smurfs – Up to 7 out of 10 rated the movie „excellent‟ with a sweet spot of 7 to 8 years olds
– As a selling point what is especially appealing to the under 12s, is the complete collection of characters and how they interact
– After seeing the movie, as many as 8 out of 10 kids said they would get the word out to their friends to see it
• A third of parents reported their child pestered them to see the movie
• A strong 80% of all cinemagoers saw no gender bias with the movie
Key Int’l Research Findings
• Teens loved The Smurfs too!
– 58% of teens described the Smurfs‟ language as “funny”
– Teens were the most likely to classify the Smurfs as “cool”
– The film‟s “comedy” and “humor” emerged as the most appreciated element of the film for teens
Key Int’l Research Findings
• Audiences are clamouring for The Smurfs 2!
– Two thirds of parents who saw The Smurfs want to bring their child to see the sequel
– 80% of kids aged 8-12 said they want to see the sequel
– Interest in the sequel is gender neutral
– Kids who saw the film in 3D had even more favourable ratings
– Among teens, the excitement for a sequel was especially strong
Interest in a Sequel
Film Info Genre: Comedy Adventure
Format: Live Action/CGI Animation in 3D
Target: Everyone!
U.S. Rating: PG
U.S Release: August 2, 2013
Int’l Release: August – September 2013
Synopsis In this sequel to the hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a group of mischievous Smurf-like creatures called the Naughties to harness the all-powerful, magical Smurf-essence. But when he discovers that only a true blue Smurf can give him what he wants — and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs — Gargamel kidnaps Smurfette and imprisons her in the city of Paris.
To save their beloved Smurfette, Papa and the Smurfs return to our world and reunite with Patrick and Grace Winslow, joined in their new adventure by Patrick‟s estranged stepfather Vic, before Gargamel can learn the secret and rule the world!
SMASH SUCCESS • Worldwide box office: $245 million
• #1 Opening Weekend in 18 countries
• 3rd best September Opening Weekend Ever!
• DVD sold over 3.6 Million units
• Over 200 International Partners
Film Info Genre: Savory Action Adventure
U.S. Release Date: February 7, 2014
Int’l Release Date: February - May 2014
Format: Mouth-watering 3D CG Animation
Target: All Family
U.S. Rating: PG
Synopsis In the wake of the disastrous food storm at the end of the first movie,
Flint Lockwood and friends are forced to leave their town of Swallow
Falls. But when it is discovered that sentient food beasts have
overrun the island, they are asked to return -- to save the
world...again. This Sony Pictures Animation sequel to the 2009
mouth-watering hit Cloudy with a Chance of Meatballs is directed by
Kris Pearn & Cody Cameron, and produced By Kirk Bodyfelt.
From The Artists Who Brought You Cody Cameron & Kris Pearn
Written By
Jonathan M. Goldstein
& John Francis Daley