FILM DISTRIBUTION

WHAT IS FILM DISTRIBUTION?/A FILM DISTRIBUTOR?

Film distribution is the process of making a movie available for viewing by an audience.

This is normally the task of a professional film distributor, who would determine the marketing strategy for a film.

Technical Definition: The media by which a film is to be exhibited or made available for viewing.

Technical Definition: A film distributor is a company or an individual responsible for the marketing of a film.

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WHAT DO DISTRIBUTORS DO?

Film distributors do the following:

Identify the target audience Consider why they would go and see the film

Estimating the revenue potential of the film, across all formats of its release.

Develops plans and partnerships to build awareness of and interests in the film.

Aim to convert as much interest in the film as possible. Persuading exhibitors such as cinema operators to play the

film.

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FILM BUDGET BREAK DOWN…

- Story rights

- Producers

- Cast

- Production costs

- Visual Effects

- Music

ADVERTISING/PUBLICITY

Magazines

Posters

Merchandise

Press Previews

TV and radio adverts/trailers

Billboards.

Hollywood spend around $4 billion a year for advertising.