What is tourism planning?In recent decades many places have
turned to travel and tourism as a way to improve their economic and
social conditions.
(examples: developing countries encouraging tourism, or Toronto
wanting to build a casino
http://news.nationalpost.com/2012/05/14/mgm-wants-casino-on-torontos-waterfront/
)
Tourism in not an automatic cure for social and economic
conditions, and it can sometimes lead to other problems itself.
What is tourism planning?There must be careful planning and
consideration of the costs and benefits of the tourism
activity/facility.
A tourism plan provides an overall vision social and economic
goals for the area that wants to grow its tourism, and it provides
a roadmap for the years ahead.
What is tourism planning?
Bad PlanningGood PlanningLead to overcrowding of local
facilitiesHurts the natural environmentCommodification of local
culture and loss of cultural identity Inflate local land
valuesIncrease prices of goods and services for local
residentsIncrease employmentRaises incomes and improves the quality
of lifeDevelopment of infrastructuresStimulate local
businessIncrease government revenuesPreserve cultural and natural
resources Promote environmental protection
Who is involved in tourism planning? Developing the tourist
potential for an area is typically a joint effort between:PUBLIC
SECTOR (various levels of Government)PRIVATE SECTOR (For-Profit
Businesses and Individuals)
What does the public sector do?The Role of the Public Sector is
to make the area desirable for the private sector to invest. This
includes:Constructing Workable Infrastructures(Transportation,
water, sewage, parks)Providing Serviceso (Education, health care,
recreational)Promoting and Marketing the RegionProviding Incentives
- Financial (low interest loans) - Reduction in Costs (reduced tax
on building materials, lower land costs, risk-free marketing, )
What does the private sector do?They base their tourism planning
decisions on what the tourists want and will buyThey could be a
large-scale private business (like a hotel chain) that is looking
for new areas to expand into, or it can be a small-scale private
business (bed & breakfast)
What are the stepsIdeally a tourism plan accomplishes the
following:What is the goal for increasing tourism , what is the
business situation past, present and future, what is the market
likePrepare a Preliminary PlanApproval of plan by
stakeholdersDeveloping a final planCompleting the project
QuestionsCanada Travels: issues and destinations textbookPg 319
# 2, 5 a&bCase Study: India pg 324-327 #1,3, 4
