A fresh start: Digital campaign

Photograph taken by our in-house photographer as students arrived in Freshers’ week

A fresh start blog

Sample Fresh Start blog post showing how we offered advice in a friendly, down to earth tone.

Sample Fresh Start blog post showing content produced by a current student

Word cloud from all our Fresh Start blog posts

Sample Facebook posts

Some examples of our engagement with students via our Freshers Facebook page

Facebook Insights showing the surge in likes following A Level Results Day in Aug 2012

Facebook Freshers page fan demographics

@UoNFreshers Twitter account

Use of #UoNFreshers hashtag by students and other University departments

Some sample tweets from new students

Freshers’ board on Pinterest

Cross-channel promotion University website home page

Promotion of the project using links and QR code in our print Welcome Guide mailed to all UK students and emailed in PDF format to all international students.

Email sent to all new students (around 7,200) prior to starting. There were 5,380 click throughs from this and 2 other emails sent in September 2012.

Outcomes Google Analytics results showing key search terms for new students for the week following A Level Results Day 2012 compared to the same period in 2011. “Portal” refers to the University’s student intranet used by new starters and current students.

Outcomes

Google Analytics showing rise in referrals from social media to the University website between 2012 and 2011.

Outcomes

Google Analytics showing rise in traffic to New Starters web pages for the week following A Level Results Day in 2012 compared to the same period in 2011.

Outcomes Google Analytics graph showing page views for the Fresh Start blog with an early peak on A Level Results Day followed by a larger peak in mid-September when our main email went out to new starters.

Thank you for listening

blogs.nottingham.ac.uk/freshers2012

facebook.com/UoNFreshers

@UoNFreshers #UoNFreshers

http://pinterest.com/uniofnotts/freshers/

https://foursquare.com/uniofnottingham/lists/

A fresh start: Digital campaign

Photograph taken by our in-house photographer as students arrived in Freshers’ week