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GET OUTSIDE! FOCUS AUG.SeP 2014

FilaFOCUS Aug/Sept 2014

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The Outdoors Issue Aug/Sept 2014

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Page 1: FilaFOCUS Aug/Sept 2014

GETOUTSIDE!

FOCUSAUG.SeP 2014

Page 2: FilaFOCUS Aug/Sept 2014
Page 3: FilaFOCUS Aug/Sept 2014

SOFTSHELLJACKETSLIGHT WEIGHT WARMTH FOR WINTER.

STRETCH SOFT SHELL FABRIC

DWR WATER REPELLANT SURFACE COATING

ZIP POCKETS

SILVER REFLECTIVE FILA LOGOS

Fila SoftDry LogoDimensions 5.55678cm Width x 0.5633cm Height

Fila W14Finished Art

Silver

Page 4: FilaFOCUS Aug/Sept 2014

COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION

COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION

Fila SoftDry LogoDimensions 5.55678cm Width x 0.5633cm Height

Fila W14Finished Art

Silver

what is a softshell?softshell fabric is a two layer fabric comprising of a stretch woven outer layer with a DWR WATER REPELLANT SURFACE COATING. This outer layer is bonded to a polAR Fleece inner layer, providing warmth and Eliminating the need of lining. in the jacket.

The light weight stretch fabric is a popular choice for those who wantcomfortable, water repellant, warm, casual garments!

Page 5: FilaFOCUS Aug/Sept 2014

FILA CARGO PANTsDURABLE LIGHT WEIGHT CARGO PANT FOR WEEKENDS spentOUTDOORS!

CARGO POCKETS

ADJUSTABLE WAIST

ZIP POCKETS

Page 6: FilaFOCUS Aug/Sept 2014

trail shoes

BLOWOUT 3Breathable mesh upper with Synthetic overlays for structured support

Heel pull loop for easy on & off

Padded collar and tongue for comfort

Synthetic toe cap protects against small rocks and loose debris

Soft fabric and breathable mesh lining

Removable contoured insole provides great underfoot cushioning

Moulded EVA mid sole provides Lightweight cushioning and shock absorption

Durable rubber lug outsole gives traction over all terrain

LEGION 2Breathable mesh upper with Synthetic overlays for Structured support

Padded collar and tongue for comfort

Synthetic toe cap protects against small rocks and loose debris

Soft fabric and breathable mesh lining

Moulded EVA mid sole provides Lightweight cushioning and shock absorption

Durable rubber lug outsole gives traction over all terrain

Page 7: FilaFOCUS Aug/Sept 2014

Fila Insulation Hang TagDimensions 5cm Width x 6.3cm Height

Fila W15Finished Art

NavyPMS

282CVC

RedPMS

185CVC

90% NavyPMS

282CVC

White 10% BlackSilver MetallicPMS877C

Trim MarksDO NOT PRINT

MENSPUFFAS

mens puffa jacketpolyfill insulated jacket with detachable hood and zip chest pocket.

mens puffy vestpolyfill insulated vest with stand collar, rib knits trim and zip chest pocket.

Page 8: FilaFOCUS Aug/Sept 2014

Fila Insulation Hang TagDimensions 5cm Width x 6.3cm Height

Fila W15Finished Art

NavyPMS

282CVC

RedPMS

185CVC

90% NavyPMS

282CVC

White 10% BlackSilver MetallicPMS877C

Trim MarksDO NOT PRINT

ASPEN JACKETTHIS PUFFY HOODY WITH POLYFILL INSULATION WILL KEEP YOU WARM AND COZY ON THOSE Chilly SpringMORNINGS!

Page 9: FilaFOCUS Aug/Sept 2014

COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION

COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION

SHEEPSKIN INSULATORPOLYESTER Sheepskin LINING MAKES FOR A WARM AND cOZY INSULATED HOODY.

MICRO FLEECELIGHT WEIGHT WARMTHQUICK DRYINGEASY CAREPERFECT FOR CAMPING!

Page 10: FilaFOCUS Aug/Sept 2014

COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION

WOMENS PUFFASWINTER puffa jacketpolyfill insulated jacket with detachable hood IN-NER SLEEVE CUFFS AND RIB TRIM.

WOmens puffy vestpolyfill insulated vest with stand collar, GOLD ZIP AND FANCY ZIP PULL.

Page 11: FilaFOCUS Aug/Sept 2014

"Acrobatics is my passion. At the start of last year I started at an acrobatics place called team adrenaline. I absolutely love acrobatics because I learn new skills and tricks that I haven't done before."

"When it is completion day I make my acrobatics team proud. Sometimes I make mistakes, but I learn from them and try harder next time. Also I love having a go at acrobatics and even if I fail I get back up and try againand I never give up. I love acrobatics because when I achieve a trick or skills I celebrate and I move on to something different and I challenge myself more."

TAYA.

taya wears THE MULTI- FILA KIDS PATRO WITH A SPECKLED PINK, BLUE AND YELLOW SOLE.AVAILABLE IN FILA STORES NATIONALLY.

MEET FILA'S YOUNGEST Ambassador

Taya Meiers11 Years OldKeilor, Victoriasport: ACROBATICS

Acrobatics is an activity that combines gymnastic Movements with elements of dance and circus.

Page 12: FilaFOCUS Aug/Sept 2014

COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION

COMPRESSION

STRETCH

MOISTUREWICKING

QUICK DRY

BREATHABILITY

INSULATED

WATERRESISTANT

PROTECTION

mens bike shorts4 way stretch fabric.padded seatquick dry moisture wicking filamentrubber grip elastic at hemsilver reflective fila logo

mens bike shortsWe are a Proud sponsor of Arbitrage Racing, an organisation dedicated to providing a pathway for young Australian cyclists.

It's unique structure allows riders to race at a state, national and International level in order to gain exposure as an elite cyclist and Ultimately forge a professional career in the sport.

Arbitrage Racing is the parent company WHich owns and manages the bianchi lotto arbitrage International cycling team and the wormall nicheliving cycling team.

FILA AUSTRALIA SPONSORS THE Arbitrage Racing Team

Page 13: FilaFOCUS Aug/Sept 2014

ARBITRAGE WORMALL: Dane Frey, Shaun Baxter, Blake Smith and Guy Kalma.

ARBITRAGE: Allee Proud

ARBITRAGE: WOMEN'S CYCLING TEAM

BIANCHI LOTTO

WORMALL NICHE LIVING

Page 14: FilaFOCUS Aug/Sept 2014

Store Spotlight:

WITH OUR PERTH STORE MANAGER:MERV BYFIELD

How long have you been working at FILA? I have been with FILA since 1990 as a wholesale agent, state sales manager and retail manager. 24 Years!!!

What do you love about the brand? Its Italian flair and heritage. The fact it is not a brand for mass market clients.

What is special about THE PERTH STORE? The varied customer mix as we are close to the city and my fantastic staff.

what is your Favourite customer experience? Fitting good running shoes to kids for the first time and them seeing the difference.

your Favourite sports star? And why? Muhammad Ali. He is the greatest.

Favourite item from the Winter range? Mens and womens soft shell jackets.

top Trends to look out for THE NEW season?In Perth it will be canvas shoes, beach or board shorts and tank tops!

Where do you recommend for Perths best bike rides? Anywhere around the Swan River or along our Indian Ocean coastline.

What do you like about Bike Riding?Crisp early morning air, traffic free roads, magnificent river and ocean scenery and iMpact free exercise. Sounds so good I think I will go now!

Why did YOU RECOMMEND FILA TO sponsor the Arbitrage Racing Team?A high profile, professionally run local sports team that delivers fantastic exposureas a minor sport in a tight congested market.

PERTHSHOP 18 TO 19

HARBOUR TOWN SHOPPING CENTREWELLINGTON ST

PERTH, WA08 9322 8133

FILA

MERV WITH VALUED STAFF MEMBER ALLANAH

MUD RUNNER COMMENTATORS IN PERTH LAST WEEK REPRESENTING FILA

Page 15: FilaFOCUS Aug/Sept 2014

fila's in house Nutritionist Ashlee Zinna shares her recipe for Her delicious and satisfying vegan nut roast. perfect for these cold nights and

weekend dinners with friends, not to mention a great next day lunch!

after trying this mouth watering, savoury roast, you may never go back to your traditional roast again!

What you'll need:1 brown onion chopped and diced

200gm almonds ground200gm cashews ground

200gm wholemeal bread crumbs150 180mls vegetable stock1tsp Oil I use coconut oil

Salt, pepper, Rosemary to taste

i use a food processor to ground up my almonds and cashews

Method:

Fry onion until just cookedAdd ground almonds and cashews, cook stirring for 5 minutes

Add bread crumbs, stir to combineAdd salt, pepper, rosemary and slowly add stock, mix well.

Press mixture into a loaf pan firmly and bake for 40 minutesin 180 degree Celsius oven.

Once done, use a bread knife to cut. the smell alone once you open the oven door will cement this as a firm favourite for a

healthy, meat free meal for you and your whole family.

Your nut roast will keep in an airtight container in the fridgefor up to four days.

Ashlee's vegan, dairy free

nut roast

Page 16: FilaFOCUS Aug/Sept 2014

filaFocus Aug. Sept 2014