Fighting For Our Profession

Thank you for your commitment to

The REALTORreg Action Fund

And organized real estate

Agenda

bull Missionbull What is REALTORreg ACTION FUND (RAF) bull How You Can Helpbull Dues Billing Informationbull Talking Pointsbull What to do with Pledge Cardbull RAF Participant Recognitionbull Local Association Staff Incentive Programbull Recapbull Resourcesbull Adjourn

Mission

bull Remind Members to

ndash Invest in their futurendash Insure protection for their business ndash Unite with their fellow REALTORSreg to invest

bullMake political education available to your members at your associationbullLead by Example Invest $49

What is the REALTORreg Action Fund (RAF)

The RAF is the money raised to advance the goals of our REALTOR reg political action committees (PACs) at the local state and federal levels of government

Every REALTORreg is asked to make this voluntary investment when paying their yearly membership dues

For more information refer to RAF Guide

What Does the REALTORreg Action Fund DO

ldquo Good Lawsrdquo (What CAR Wants) -Get Passed

ldquoBad Lawsrdquo (What CAR Doesnrsquot Want) ndash Get Defeated

- REALTORreg ACTION FUND Makes Sure That

REALTORreg Action Fund Statistics

Year Total

MembershipNumber of

Contributors

Per Member Per

Contributor

Total Contribution

of Members

Contributing to RAF

2001 103745 32948 $18 $57 $1872158 32

2002 117153 34193 $16 $56 $1929082 29

2003 136977 43709 $19 $58 $2553830 32

2004 161245 56689 $24 $67 $3808115 35

2005 193932 62667 $23 $71 $4474456 32

2006 211245 61151 $25 $89 $5466046 29

2007 207999 56826 $22 $82 $4649210 27

2008 183835 39690 $18 $83 $3301796 22

2009 166183 31786 $15 $80 $2540842 19

What Can We Do Immediately During Dues Billing

90 of RAF funds are generated from Dues Billing

bull Include a Dues Billing insert with Dues Billing Statementbull Talk about the importance of RAF with membersbull Follow up on Pledge Cardsbull Include RAF information on website or in newslettersbull Keep stack of CAR RAF materials at front deskbull Discuss payment planhellip

Here is a monthly breakdown

$20 $166 per month$49 $400 per month

$197 $16 per month

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Agenda

bull Missionbull What is REALTORreg ACTION FUND (RAF) bull How You Can Helpbull Dues Billing Informationbull Talking Pointsbull What to do with Pledge Cardbull RAF Participant Recognitionbull Local Association Staff Incentive Programbull Recapbull Resourcesbull Adjourn

Mission

bull Remind Members to

ndash Invest in their futurendash Insure protection for their business ndash Unite with their fellow REALTORSreg to invest

bullMake political education available to your members at your associationbullLead by Example Invest $49

What is the REALTORreg Action Fund (RAF)

The RAF is the money raised to advance the goals of our REALTOR reg political action committees (PACs) at the local state and federal levels of government

Every REALTORreg is asked to make this voluntary investment when paying their yearly membership dues

For more information refer to RAF Guide

What Does the REALTORreg Action Fund DO

ldquo Good Lawsrdquo (What CAR Wants) -Get Passed

ldquoBad Lawsrdquo (What CAR Doesnrsquot Want) ndash Get Defeated

- REALTORreg ACTION FUND Makes Sure That

REALTORreg Action Fund Statistics

Year Total

MembershipNumber of

Contributors

Per Member Per

Contributor

Total Contribution

of Members

Contributing to RAF

2001 103745 32948 $18 $57 $1872158 32

2002 117153 34193 $16 $56 $1929082 29

2003 136977 43709 $19 $58 $2553830 32

2004 161245 56689 $24 $67 $3808115 35

2005 193932 62667 $23 $71 $4474456 32

2006 211245 61151 $25 $89 $5466046 29

2007 207999 56826 $22 $82 $4649210 27

2008 183835 39690 $18 $83 $3301796 22

2009 166183 31786 $15 $80 $2540842 19

What Can We Do Immediately During Dues Billing

90 of RAF funds are generated from Dues Billing

bull Include a Dues Billing insert with Dues Billing Statementbull Talk about the importance of RAF with membersbull Follow up on Pledge Cardsbull Include RAF information on website or in newslettersbull Keep stack of CAR RAF materials at front deskbull Discuss payment planhellip

Here is a monthly breakdown

$20 $166 per month$49 $400 per month

$197 $16 per month

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Mission

bull Remind Members to

ndash Invest in their futurendash Insure protection for their business ndash Unite with their fellow REALTORSreg to invest

bullMake political education available to your members at your associationbullLead by Example Invest $49

What is the REALTORreg Action Fund (RAF)

The RAF is the money raised to advance the goals of our REALTOR reg political action committees (PACs) at the local state and federal levels of government

Every REALTORreg is asked to make this voluntary investment when paying their yearly membership dues

For more information refer to RAF Guide

What Does the REALTORreg Action Fund DO

ldquo Good Lawsrdquo (What CAR Wants) -Get Passed

ldquoBad Lawsrdquo (What CAR Doesnrsquot Want) ndash Get Defeated

- REALTORreg ACTION FUND Makes Sure That

REALTORreg Action Fund Statistics

Year Total

MembershipNumber of

Contributors

Per Member Per

Contributor

Total Contribution

of Members

Contributing to RAF

2001 103745 32948 $18 $57 $1872158 32

2002 117153 34193 $16 $56 $1929082 29

2003 136977 43709 $19 $58 $2553830 32

2004 161245 56689 $24 $67 $3808115 35

2005 193932 62667 $23 $71 $4474456 32

2006 211245 61151 $25 $89 $5466046 29

2007 207999 56826 $22 $82 $4649210 27

2008 183835 39690 $18 $83 $3301796 22

2009 166183 31786 $15 $80 $2540842 19

What Can We Do Immediately During Dues Billing

90 of RAF funds are generated from Dues Billing

bull Include a Dues Billing insert with Dues Billing Statementbull Talk about the importance of RAF with membersbull Follow up on Pledge Cardsbull Include RAF information on website or in newslettersbull Keep stack of CAR RAF materials at front deskbull Discuss payment planhellip

Here is a monthly breakdown

$20 $166 per month$49 $400 per month

$197 $16 per month

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

What is the REALTORreg Action Fund (RAF)

The RAF is the money raised to advance the goals of our REALTOR reg political action committees (PACs) at the local state and federal levels of government

Every REALTORreg is asked to make this voluntary investment when paying their yearly membership dues

For more information refer to RAF Guide

What Does the REALTORreg Action Fund DO

ldquo Good Lawsrdquo (What CAR Wants) -Get Passed

ldquoBad Lawsrdquo (What CAR Doesnrsquot Want) ndash Get Defeated

- REALTORreg ACTION FUND Makes Sure That

REALTORreg Action Fund Statistics

Year Total

MembershipNumber of

Contributors

Per Member Per

Contributor

Total Contribution

of Members

Contributing to RAF

2001 103745 32948 $18 $57 $1872158 32

2002 117153 34193 $16 $56 $1929082 29

2003 136977 43709 $19 $58 $2553830 32

2004 161245 56689 $24 $67 $3808115 35

2005 193932 62667 $23 $71 $4474456 32

2006 211245 61151 $25 $89 $5466046 29

2007 207999 56826 $22 $82 $4649210 27

2008 183835 39690 $18 $83 $3301796 22

2009 166183 31786 $15 $80 $2540842 19

What Can We Do Immediately During Dues Billing

90 of RAF funds are generated from Dues Billing

bull Include a Dues Billing insert with Dues Billing Statementbull Talk about the importance of RAF with membersbull Follow up on Pledge Cardsbull Include RAF information on website or in newslettersbull Keep stack of CAR RAF materials at front deskbull Discuss payment planhellip

Here is a monthly breakdown

$20 $166 per month$49 $400 per month

$197 $16 per month

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

What Does the REALTORreg Action Fund DO

ldquo Good Lawsrdquo (What CAR Wants) -Get Passed

ldquoBad Lawsrdquo (What CAR Doesnrsquot Want) ndash Get Defeated

- REALTORreg ACTION FUND Makes Sure That

REALTORreg Action Fund Statistics

Year Total

MembershipNumber of

Contributors

Per Member Per

Contributor

Total Contribution

of Members

Contributing to RAF

2001 103745 32948 $18 $57 $1872158 32

2002 117153 34193 $16 $56 $1929082 29

2003 136977 43709 $19 $58 $2553830 32

2004 161245 56689 $24 $67 $3808115 35

2005 193932 62667 $23 $71 $4474456 32

2006 211245 61151 $25 $89 $5466046 29

2007 207999 56826 $22 $82 $4649210 27

2008 183835 39690 $18 $83 $3301796 22

2009 166183 31786 $15 $80 $2540842 19

What Can We Do Immediately During Dues Billing

90 of RAF funds are generated from Dues Billing

bull Include a Dues Billing insert with Dues Billing Statementbull Talk about the importance of RAF with membersbull Follow up on Pledge Cardsbull Include RAF information on website or in newslettersbull Keep stack of CAR RAF materials at front deskbull Discuss payment planhellip

Here is a monthly breakdown

$20 $166 per month$49 $400 per month

$197 $16 per month

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

REALTORreg Action Fund Statistics

Year Total

MembershipNumber of

Contributors

Per Member Per

Contributor

Total Contribution

of Members

Contributing to RAF

2001 103745 32948 $18 $57 $1872158 32

2002 117153 34193 $16 $56 $1929082 29

2003 136977 43709 $19 $58 $2553830 32

2004 161245 56689 $24 $67 $3808115 35

2005 193932 62667 $23 $71 $4474456 32

2006 211245 61151 $25 $89 $5466046 29

2007 207999 56826 $22 $82 $4649210 27

2008 183835 39690 $18 $83 $3301796 22

2009 166183 31786 $15 $80 $2540842 19

What Can We Do Immediately During Dues Billing

90 of RAF funds are generated from Dues Billing

bull Include a Dues Billing insert with Dues Billing Statementbull Talk about the importance of RAF with membersbull Follow up on Pledge Cardsbull Include RAF information on website or in newslettersbull Keep stack of CAR RAF materials at front deskbull Discuss payment planhellip

Here is a monthly breakdown

$20 $166 per month$49 $400 per month

$197 $16 per month

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

What Can We Do Immediately During Dues Billing

90 of RAF funds are generated from Dues Billing

bull Include a Dues Billing insert with Dues Billing Statementbull Talk about the importance of RAF with membersbull Follow up on Pledge Cardsbull Include RAF information on website or in newslettersbull Keep stack of CAR RAF materials at front deskbull Discuss payment planhellip

Here is a monthly breakdown

$20 $166 per month$49 $400 per month

$197 $16 per month

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

DUES BILLING INSERT

For more information refer to RAF Guide

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Why Give To The REALTORreg Action FundTalking Points

The Good Here are the 2009 Successes

1048766 PRESERVED Property Profiles Title insurance companiesstopped providing property profiles in a reaction to a letter issued by the CaliforniaDepartment of Insurance CAR worked to restore access to protect your business

1048766 DEFEATED 3 Independent Contractor Withholding 3 times in 2009 Politiciansproposed an acceleration of income tax payment in the form of 3 withholding and

1048766 DEFEATED Point-of-Sale Bills Multiple bills were introduced which if passedcould have resulted in as much as $20000 of costs per home to close escrow

The Bad Just some of the 2010 Threats (Given our State budget deficit)1048766 SERVICE TAX Sales tax on all services including Real Estate Commission

Title Escrow and Home Inspection Fees1048766 INDEPENDENT CONTRACTOR WITHHOLDING This issue will be back again1048766 MORTGAGE INTEREST DEDUCTION Could be eliminated and1048766 POINT-OF-SALE Always more to comehellipstayed tuned

The Ugly RAF funds are only at 19hellipWe have two major upcoming elections

Your support is vital in order to help protect your industry

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Please Ask

bull Make a personal investment of $49 to the RAF

This shows others that you are doing your part and makes asking others to invest easy Have a one line answer memorized for why you personally felt it was so important to invest in RAF

bull Remember to ask everyone to invest On the Spot

When surveyed most people say that they donrsquot invest because no one has ever asked them to Always end a presentation with ldquoCan we count on your support todayrdquo If they say not today ask when and always follow up

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

2010 REALTORreg Action Fund Pledge Card

I __________________ understand the threats and issues facing organized real estate In order to help protect and preserve my business I promise to invest $____________ into the REALTORreg Action Fund when I receive my Dues Billing Statement

________________________ ______________________ Signature Date Political contributions are not tax deductible as charitable contributions for federal and state income tax purposes This form and the accompanying solicitation are intended only for members of CAR (and executive and administrative employees of CAR or its affiliates) Contributions received from others will be returned to the donors The REALTORreg Action Fund is a voluntary program and contributions are not limited to the suggested amounts Contributors will not be favored or disfavored by reason of the amount of their contribution or their decision not to contribute Failure to contribute will not affect an individualrsquos membership status in the CALIFORNIA ASSOCIATION OF REALTORSreg (CAR) Your contribution(s) will be allocated among three of CARrsquos political action committees according to a formula approved by the CAR Board of Directors These political action committees are CREPAC (supports candidates for public office at the state and local levels) CREPACFederal (supports candidates for the US Senate and House of Representatives) and CREIEC (makes independent expenditures in support of or opposition to candidates at the state and local levels) The allocation formula is subject to change including re-designating a portion to IMPAC (IMPAC is a separate political action committee which supports local and state ballot measures and other issues that impact real property in California) Corporate contributions are currently legal and acceptable under California law Corporate contributions cannot be used in federal elections and will be deposited in CREPAC andor CREIEC Up to the first $98 corporate contributions are expected to be allocated 80 to CREPAC (40 of which is allocated for local races) and 20 to CREIEC Any additional amount will be allocated 100 to CREIEC Up to the first $98 personal contributions are expected to be allocated 75 to CREPAC (40 of which is allocated for local races) and 25 to CREIEC Any additional amount will be allocated to CREPACFederal (up to the maximum amount allowed) Contributions in excess of the contributions limits will be reallocated to another PAC connected with CAR or refunded to the contributor Under the Federal Election Campaign Act an individual may contribute up to $5000 in a calendar year to CREPACFederal

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Investor Recognition

bull ldquoThank Yourdquo list of investors in local newsletter and website or Investor Recognition Wall at local association

bull Designated investor of the month parking spot or certificate of appreciation

For more information refer to RAF Guide

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Local Association Staff Incentive Program

Local staff can receive gift cards for encouraging members to invest

bull $10 card for every 20 new members or 1st time participants who invest $49

bull $20 card for every 20 new members or 1st time participants who invest $197

bull $10 card for every 40 members who renew by investing $49

bull $30 card for every 40 members who upgrade by investing $197 from $49

Gift cards Best Buy Barnes and Noble Starbucks and Target

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Recap

bull Understand the issuesbull Talk to membersbull Askbull Have CAR resources on handbull Explain why their Investment will make a

differencebull Discuss Payment Planbull THANK your members

For more information refer to RAF Guide

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Resources

Government Affairs Field Representatives

bull Laiza Garcia - Northern Coastlaizagcarorg 916-832-3522

bull Matt Garth - Greater LAMatthewgcarorg 310-809-0372

bull Rian Barrett - Central ValleyRianbcarorg 916-248-0981

bull Julia Parenteau ndash OC SD and the DesertJuliapcarorg 714-654-4929

bull Lynn Movroydis ndash State Fundraising Field RepresentativeLynnmcarorg 949-218-0387

bull Lisa Edwards ndash CREPAC Staff Coordinatorlisaecarorg 916-492-5200

bull David Howard ndash Political Affairs Directorbull davidhcarorg 916-492-5200bull Annly Roman ndash Administrative Assistant

annlyrcarorg 916-492-5200

httpwwwcarorggovernmentalaffairsrafFTCInformation

Ideas Comments Questions

REALTORSreg donrsquot let REALTORSreg opt out

Becausehellip

When every REALTORreg makes an Investment to RAFhellip Everybody wins

Thank you so much for your time and your commitment We cannot win without you