FIELD Leader Academy - Got My 3 · See page 53 of this workbook for the FIELD Leader Academy Training Completion Form. ... No more reinventing the business building system wheel

© Copyright 2011 by Life Force® International

FIELD LEADER MANUAL

FIELD Leader Academy

© Copyright 2011 by Life Force® International 2

TABLE OF CONTENTS

I N T R O D U C T I O N …………………………… . . . ……… . . . ……………… . . . ……………… . . . ……………………………………… . . . 3

GotMy3 Umbrella……………..………………….……………………………………………………………………………………………...4

BUSINESS BASICS……………………………...……….. .………………...………………. ..………………………………………...5

Your Business Plan………………...………………...………...……...………………...…………………………………...……...6

Running Your Business…………...………………...………...………………...………...……………….……...…….....……..9

SIMPLE SAMPLE SYSTEM………...………………...………...………………...………...………………...……...……...……..14

Sample To Success…………………...………………...………...………………...………...……………….……...…….....…...15

The Simple Sample System………...………………...………...………………...………...……………………...…….........16

How the System Rewards…………...………………...………...………………...………...……………….……...……........21

Setting Your Earnings Goals………...………………...………...………………...………...……………………...…….....….22

Commit To The System…………...………………...………...………………...………...………………...……...……...…....24

TWO-MINUTE WARNING……………………………………………………………………………………………………………………...25

Five Things To Master………...………………...………...………………...………...………………...…………...……...……..26

The Opportunity vs. Their Opportunity……………..……………………………………………………………………….27

Setting up the Two-Minute Warning………......………...………………...………...………………...…………...……...……..28

Two-Minute Warning………...………………...………...………………...………...………………...…………...……...……..29

Re co gnit ion…. .……….. .………………. . .………. . .………………. . .………. . .………………. . .…………. . .……. . .……. .32

Recruiting with a Soft Close…………..………...………………...………...………………...…………...……...……..34

Turning the Two-Minute Warning into Income………………………………………………………………………………35

Geometric Progression………………...………...………………...………...………………...…………...……...……..38

T u r n i n g L i s t s I n t o L e a d s …… . . . ……………… . . ……… . . . ……… . . . ……………… . . . ………… . . . …… . . . …… . . 3 9

Bui ld ing f rom Event to Event………………..…….. .……….. .………………………..………….. .…….. .……..41

RESOURCES…………………………...………………...………...………………...………...………………...………...……...…….42

MLM Basics…………………………...………………...………...………………...………...………………...………...……...…...43

Product Basics……………………...………………...………...………………...………...………………...………...……...……..45

Website Basics…………………...………………...………...………………...………...………………...…………...……...…….47

Marketing Basics…………………...………………...………...………………...………...………………..……...……....….……48

Upline Etiquette………………...………………...………...………………...………...………………...……...……...…………..50

Compensation Plan Basics….……...………………...………...………………...………...……………...……...………...….51

Your First 30 Days..………………...………...………………...………...…………………...……...………………....……...52

FIELD Leader Academy Training Completion Form……………………………………………………………………………53

NOTE: Many of the documents in the RESOURCES section will be items that you will

print and use frequently. To access the resources independently from this workbook,

visit www.GotMy3.com/Member and click on “Downloadable Resources”.

REV030612


INTRODUCTION

Everyone at Life Force would like to thank you for your dedication, perseverance, vision and your

decision to be part of something huge. This FIELD Leader Academy Manual was developed to assist in

making sure you and your team achieve maximum success with sampling and the Simple Dream Launch

Kit. Training is one of the critical elements to getting someone started right and creating a path to

success.

The goal of GotMy3, the Simple Dream Launch Kit, and the FIELD Leader Academy is, as the name

states, simple: we want you to achieve your dream. Is it a way out of your current job? More quality

time with people you love? The ability to travel whenever you want? Get rid of that nagging debt

forever? You were made for an abundant life, and Life Force is the vehicle to help get you there.

The FIELD Leader Academy Manual is packed with valuable information to train you and to help you

train others. Included are the essential aspects as well as the philosophy and mindset information you

will need to succeed. For this manual to work, it requires just one thing – your belief!

In this FIELD Leader Academy Manual you will find:

Business Basics

Your Business Plan, understanding Network Marketing and the ins and outs of being an

entrepreneur with Life Force

Simple Sample System

How sampling works, why it works, and the immense rewards you can achieve through the

simple concept of sharing through sampling

Two-Minute Warning

How to use the Two-Minute Warning to generate endless contacts

Resources

Understanding the resources available to you via internet, products, upline, compensation

and the Home Office

You will be confirmed as a FIELD Leader when:

1. You complete a review of this manual with the guidance of a Certified Trainer; and

2. You and the Certified Trainer submit confirmation of your FIELD Leader Academy training by

completing this form and sending it to the US Customer Service Department.

See page 53 of this workbook for the FIELD Leader Academy Training Completion Form.


THE GOTMY3 UMBRELLA

GotMy3 is the umbrella under which free Spark Packs and Simple Dream Launch Kits are provided to

help you create a successful business. These two tools provide an unheard of offering for individuals to

receive Life Force’s top wellness products FREE for life, and also a simple business system for those that

additionally want to achieve their financial dreams.

GotMy3 Spark Pack Program

We have found that over 90% of people remain committed to the product month after month when

they can get their personal product costs covered. This is exactly why the GotMy3 Spark Pack program

was put in place. As you grow your business you will have prospects that are interested in trying out the

product first, before making a commitment to build a business.

It should be your goal to help every Customer who orders a Spark Pack(s) refer three Spark Pack

Customers of their own so that they can receive their personal product for free. This will ensure that

your Customer earns free product, making them more likely to have a great product experience, and

you earn commissions from the additional Customers they refer. A true win-win!

GotMy3 Simple Dream Launch Kit

During your business building activities and sampling, you will also attract individuals who are ready to

start their own business right away. This is where the GotMy3 Simple Dream Launch Kit comes into

play. No more reinventing the business building system wheel. You will personally be ordering the Kit

and following the Simple Sample System and will be able to easily teach other new Members of your

team to do the same.

The Simple Dream Launch Kit is your perfect business-in-a-box offering to new Members and allows you

to quickly get them into recruiting activity and earning income with minimal effort on your part. Don’t

forget that your new Members will also want to earn their personal product for free as well, so help

them quickly enroll their three Customers using their Kit and the Simple Sample System.

Combining the Power

The next time you are sampling or following up with a prospect listen to their needs so that you’ll know

exactly what to offer them from GotMy3 – great health with a free Spark Pack after just three personal

referrals, or in addition to free product, the chance to make their financial dreams come true using our

Simple Dream Launch Kit sampling and training program.

Creating the lifestyle of your dreams will take hard work and it won’t be easy, but it can be simple. It

starts with this FIELD Leader Academy Manual, helping others, and making sure your team is trained

quickly. This manual follows a solid, proven business model that if you adopt, mixing in your unique

personality, creativity, and talents, your dream really can come to fruition.

Are you ready? Let’s begin…


BUSINESS

BASICS


YOUR BUSINESS PLAN

Know what you want to gain

What are five tangible things you want from your business? Write

them down in the space below and include the date by which you

will have each one.

1. __________________________________________________

2. __________________________________________________

3. __________________________________________________

4. __________________________________________________

5. __________________________________________________

Know your “Why”

What is your personal driving force for doing this business? When

you succeed in this business, what will it look like? What do you

want to achieve? The answer to these questions is known as your

“Why”. When you have a strong “Why” in place, the other

questions — like how, when and where — are much easier to

answer.

Write your “Why” in the space below:

______________________________________________________

______________________________________________________

______________________________________________________

Make the commitment

Decide right now to make an unwavering commitment to work

your Life Force business for one year. Making a one-year

commitment will dramatically increase your chances to succeed.

By pledging this commitment to yourself, you can change your life

forever.

I will be here in one yearI will be here in one yearI will be here in one yearI will be here in one year

___________________________________________________

Signature

Become a product of the products

Our products have impacted many lives over the past two

decades. The best way for you to develop a strong product story is

to commit to taking the products consistently. Remember, you

can’t passionately recommend something that you don’t

personally believe in. You don’t have to be a product expert —

there are many resources that will answer technical questions

about the products. Make your commitment now to take the

products consistently and as recommended so you can share your

personal product experience with others.

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YOUR BUSINESS PLAN

Follow a practical plan

Most businesses — including network marketers — fail when

they:

1. Have a poor business plan based upon false assumptions

2. Do not execute a smart business plan when they have one

A good network marketing business plan must consider three

areas that traditional businesses do not need to consider:

1. Does the business model fit the average person’s lifestyle?

2. Does it require average people, who dislike selling and

recruiting, to master these skills in order to make a great

living?

3. Do Members feel comfortable approaching others with the

business?

The key to Network Marketing is finding a way to help people

create a strong business without forcing them to act like

salesmen and recruiters.

Workflow

1. Hand out samples to leads from your Two-Minute Warning,

your warm market, and “bump into” contacts.

2. Get 3 Commitments

3. Follow up

4. Complete the Two-Minute Warning with them

5. Get them FIELD trained

6. Confirm their registration for the next Dream Academy

7. Multiply yourself

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YOUR BUSINESS PLAN

Get Started!

1. Get On Spark Packs

• Order your two Spark Packs of Body Balance® and/or Vitali-C

Plus® for your personal consumption and drink the product

every day

• Commit to our convenient monthly Autoship program for at

least 100 BV

2. Build Your Business: Lay a Solid Foundation

• Find three Members using the Two-Minute Warning and the

Simple Sample System

• Get your Body Balance Free! Personally enroll at least three

Customers on Spark Packs

• Complete the FIELD Leader Academy

3. G3 – The Building Blocks of Your Business Empire

• G3 is the first GotMy3 rank a Member achieves. Set your

personal goal to achieve G3 immediately by making a

commitment to sampling

• Help at least one of your Customers get their Spark Pack(s)

free

• Support one of your Members to reach G3

• Continue your personal business activity

Due Diligence

Web Resources: Review the Compensation Plan

document at www.GotMy3.com.

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“You can have everything you want, if you will just

help enough people get what they want.”

— Zig Ziglar


RUNNING YOUR BUSINESS

Put your time commitment in writing

Creating a solid business plan includes setting your hours of

operation, meaning the hours and days you will be working your

Life Force business. Setting up your calendar and segmenting

your time is one of the most important things you can do to help

create success.

If you work it like a hobby, it will pay you like a hobby. If you

work it like a profession, with discipline and diligence, it will pay

you like a profession.

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Day of Week Start Time Finish Time Total Hours

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Total Hours Per Week



Time Management

Spend 80% of your business time on highly-productive activities

that make you money! Only 20% of your business time should be

spent on activities that take your time, but do not make you any

money. Be creative and find ways to combine moneymaking

activities with non-moneymaking activities as much as possible.

Amateur network marketers feel that if they are busy with their

business that they are being productive. Wrong! You are only

preparing to be productive in your business. Never let

non-moneymaking activities, regardless of how important they

may seem, consume more than 20% of your time.

Money-Makers (80%):

• Sampling prospects

• Making prospect/lead calls

• Running opportunity meetings

• Closing Customers and Members

• Hosting recruiting and product sales calls

• Following up with prospects

• Doing 3-way calls with Members and their prospects

• Doing the Two-Minute Warning (getting leads)

• Securing presentation appointments

Time-Takers (20%):

• Organizing files, office, calendars, computers, etc.

• Reading about MLM, product science, self-improvement, etc.

• Attending Members-only events

• Surfing the Life Force (or other related) websites

• Watching training videos

• Managing and training team members

• Planning events

Due Diligence

Web Resources: Review the GotMy3 Member

Resources in your Virtual Office for scripts and

additional support tools.

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Spending time with your downline

Limit time spent with product enthusiasts and hobbyists to group

settings (events, group calls). This will allow you to focus the bulk

of your time doing one-on-one meetings and 3-way calls with

your business builders.

The Bug Me Rule

One challenge you are sure to face as your business grows is

communication with your team. Imagine that your downline

grows from a handful of team members today to hundreds of

new people in just weeks. Then imagine it growing to thousands

in a few months, then tens of thousands, and eventually

hundreds of thousands. All of them clamoring for your time,

wisdom and recruiting talents to be put to work directly for

them.

You will want to do everything you can to help your downline

grow, but the logistics will become more challenging as the size

of your team increases. One of the easiest ways to manage

requests for your time is to enact The Bug Me Rule.

The Bug Me Rule is essentially this: The people who bug you the

most will make the most money, so it's your duty to tell your

downline to bug you if they want your time and attention. If this

goes against the grain at first, remember that you are not saying

you're unwilling to help them. In fact you are incredibly willing to

work very hard for their success, but it is their responsibility to

bug you -- not the other way around.

Here's why: In our modern culture driven by mobile phones, it

could easily take two phone calls to finally reach a person – on

the first call leaving a voice mail message and the second actually

connecting with the person. Which of the following methods

makes more sense? You playing phone tag with 50 people a day,

making 100 calls to actually connect? Or, would it be much wiser

for 50 people (your downline) to make two phone calls each to

reach you? The obvious answer is the latter.

If you are that upline leader who wants to devote more time to

actually doing 3-way calls with prospects and less time chasing

downline team members, invoke The Bug Me Rule immediately.

It is time tested, practical and highly profitable!

Due Diligence

Web Resources: Review the GotMy3 Member

Resources in your Virtual Office for scripts and

additional support tools.

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Keep a record of appointments

1. For follow-up purposes

2. To track your successes

3. For tax purposes

Revenue Distribution

• Reinvest into your business

• Samples

• Business cards and commitment cards

• Company events (Dream Academy)

• Building teams in other cities

• Treat yourself: Set goals and when you achieve them give

yourself a pre-planned reward.

• Save for taxes: Set a percentage of your Life Force earnings

aside as recommended by your tax professional.

• Save for unexpected expenses and future opportunities: Life

presents us with both challenges and opportunities. Be ready

for both by saving a percentage of your Life Force income.

Sampling Inventory

• On-Person Inventory: Never be without your Body Balance

and Vitali-C Plus stick packets to give to prospective

Members and Customers wherever and whenever

opportunity knocks!

• Opportunity Meeting Inventory: When you do an

opportunity meeting for yourself or new Members you will

want enough samples to allow every person in the room to

try Body Balance and Vitali-C Plus. Your Members can supply

their own (if they have their kits already), but you never

know if more people than you expect will show up. So be

ready!

• Member Lending Inventory: Sometimes your new Members

will have hot leads or prospects that need samples before

the Member’s Simple Dream Launch Kit arrives. You don’t

want to miss hot prospects, so have sufficient samples to

lend to these Members. They can re-supply your inventory

when their Kit arrives.

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Potential Tax Benefits*

• Get an accountant who understands home-based business

taxation.

• Owning your own business can provide savings on your

current earnings in addition to tax right-offs for your Life

Force income.

• Talk with your accountant about some common home-based

business deductibles:

• Home office (by percentage of your house/rent

payment)

• Cell phone

• Separate business phone lines

• Mileage tax benefits for business miles driven (check

current rates online)

• Conventions and events

• Documented promotional product samples

• Office supplies

• Business cards and letterhead

• Internet service

• Business meals (just secure a name and purpose of

the meeting)

• Lodging for business travel

* This is not intended as tax advice. Consult a professional accountant and/or tax attorney’s

advice.

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SIMPLE SAMPLE

SYSTEM


SAMPLE TO SUCCESS

Sampling Basics

• The very best marketing resource you have is you! Your

personality will help you attract people with whom you can

share samples

• The most important tools that you have in your Life Force

tool belt are the Body Balance and Vitali-C Plus stick packets

• Set a goal to sample a definite number of prospects every

day, week, month, and 90-day period

• Hit your goals

• Get the three commitments from each person

• Once you have the three commitments, you can put the

Simple Sample System in play

• Follow up within 48-72 hours

Sharing Instead of Selling

The thing that makes Life Force so successful and sets us apart

from the competition is our practical way of helping people to

grow their businesses.

Let’s face it, most people do not like to sell or recruit. Most

people fail in network marketing because overcoming their

discomfort with sales and recruiting is simply too difficult.

We’ve designed a method of exposing our products that works

well in any economy, but especially in a stressed economy. We

found that most people love to give things of value to others and

those who receive are happier with their introductory Life Force

experience.

Our GotMy3 program offers people the opportunity to receive

powerful wellness products free for life. Plus, the Simple Sample

System helps people build a fun, home-based business on solid

business principles, rather than luck and hype.

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“If we did all the things we were capable of doing,

we would astound ourselves.”

— Thomas Edison


THE SIMPLE SAMPLE SYSTEM

The Approach

To clearly see this business presentation:

1. Remove your employee hat

2. Put on your entrepreneur hat

• Millions have lost, or fear losing, their homes, cars and

careers.

• Savings, home equity, and retirement plans have been

devastated.

• Would you agree that people have lost nearly all trust in the

following to fix our financial challenges anytime soon?

• Politicians and Government

• The Banking System

• Big Corporations

• The Stock Market

The fact is that our world will never be as it was just a few years

ago. People need dependable solutions now, not “some day.”

Due Diligence

Web Resources: Review the Simple Sample

System webinar recording, located on the

“Recorded Calls & Webinars” in the Current

Member Resources section of ww.GotMy3.com.

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THE SIMPLE SAMPLE SYSTEM

Your Simple Dream Launch Kit

Includes samples (also known as mini sales agents) to help you

achieve prosperity through generosity.

When you unleash hundreds of samples available in your Kit in a

short period of time they promote your business by delivering

great health, while Life Force marketing resources promote your

business through powerful website and training resources!

Master The Three Commitments

In order to optimize your recruiting potential, get three

commitments from each prospect before giving them a 2-3 day

supply of samples. Make sure they agree to do the following:

1. Commit to take the product as recommended.

2. Commit to viewing, listening to, or attending a short Life

Force presentation. This can be done online or in person.

3. Commit to a follow-up appointment within 24-48 hours. This

could be by phone or in person.

Remember, only give samples to the people who show a definite

interest in either your business or the products.

When you obtain these three commitments from people before

giving them your valuable Body Balance or Vitali-C Plus, the

probability of them becoming a Customer or Member increases

dramatically. . See pages 19-20 for Commitment Cards and Follow Up Cards.

Long Distance Sampling

If you are sampling someone who is too far away to meet face-

to-face, put this long distance sampling practice to work.

1. Put a sample in an envelope and mail it to a prospect along

with a short hand-written note about your excitement to

follow up.

2. Call the person immediately after sending the sample to let

them know what's coming and to set up an appointment to

follow up.

3. Then follow up after they have received the package.

4. Keep following up until you do the Two-Minute Warning.

5. Then follow up some more. THE FORTUNE IS IN THE FOLLOW

UP!

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COMMITMENT CARD SCRIPT

Sample Script for Exchanging Samples for Commitment Cards

1. “I’d love for you to sample my products. Because I personally

pay for these, not the company, I need to get three

commitments before I give them to you.”

2. “Right now I’m looking for team Members and Customers to

join me.”

3. Release statement: “This may or may not be a fit for you, so

this (the commitment card) will help in finding out.”

4. Go through the three commitments on the card with them.

A. If they say “yes” to ALL three commitments, then give

them the product samples and confirm your follow up

appointment day/time once more. “Great, here are

your samples. Be sure to take them as instructed and

review the information (call, website, etc.). We’ll

speak again on (agreed upon day/time).”

B. If they say “no” to any of the three commitments,

then release them, “That is perfectly fine (name). This

is not a fit for every one. Thank you for your time.”

**If they say no, you keep your samples!

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Commitment Cards Visit www.GotMy3.com for printing instructions


Follow Up Cards Visit www.GotMy3.com for printing instructions


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HOW THE SYSTEM REWARDS

With just a handful of Customers you can:

• Get your Life Force Spark Packs (monthly product supply) for

free

• Create enough monthly earnings to fund your business travel

With just a handful of Business Builders you can:

• Create enough passive income to “fire your boss”

• Create financial independence for yourself and family

• Live the life you want on your terms

No Hype. No Pressure. More Success.

• A realistic business plan that helps people take control of

their financial future.

• An opportunity people feel good about sharing with those

they know.

• Continual training and support from Life Force and your

partners (upline Members).


SETTING YOUR EARNINGS GOALS

First Month Goal*: Set your first earnings goal at $500 (or more)

your first month.

The following example shows how to produce $575* in

bonuses for yourself if only 12 of your prospects join the Life

Force fun:

• 7 Customers Enroll ($250)*

• ($100 total immediate bonuses) Four Customers

order 1 powder Spark Pack each

• ($150 total immediate bonuses) Three Customers

order 2 powder Spark Packs each

• Plus you get two free powder Spark Packs for your

personal consumption every month! ($178 in free

product every month!)

• 5 Dream Launch Kit Members ($325)*

• ($100 total) Two Members enroll with a Simple

Dream Launch Kit with the help of someone else

serving as the FIELD Leader.

• ($225 total) Three Members enroll with a Simple

Dream Launch Kit with you serving as the FIELD

Leader.

Congratulations — that’s $575 from your first month of sharing

samples!

REMEMBER...

• As your Customers continue ordering each month and

referring other Customers (so that they can get their Spark

Pack free) you will earn even more money from those first

month’s efforts.

• Additionally, and more significantly, as the Business Builders

that you enrolled take action to build their teams your

income will begin to experience bonuses that grow by

geometric progression (learn more on page 38).

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* Financial models are included for educational purposes only. Your personal earnings may vary.


SETTING YOUR EARNINGS GOALS

Second Month Goal*: Repeat your first month and make over

$1,600! Apply earnings from your first month and order a second

Simple Dream Launch Kit. Then take the same sampling actions

that launched your business.

If, within that same time period, only 17 of those people take

immediate action:

• 12 people decide to enroll as new Customers ($475

immediate bonuses)*:

• ($130 total immediate bonuses) Five Customers order

1 Spark Pack each

• ($364 total immediate bonuses) Seven Customers

order 2 Spark Packs each

• ($178 in free product) Still getting your two free Spark

Packs!

• 7 people decide to enroll as Members, each with the Dream

Launch Kit. ($525 in personal recruitment-related bonuses)*

• Your Members that you enrolled in Month 1 had a

productive first month in their own businesses! ($670)*:

• ($195 in Customer Fast-Start Bonus overrides)

Combined they enrolled 20 new Customers who

ordered a total of 26 Spark Packs (some bought two).

• ($475 Total Bonuses) Combined, and with your help

as their FIELD Trainer, they enrolled 15 new Members

to your team!

• Residual Bonuses from your original 7 Customers from

Month 1 reordered their Spark Packs

• This is not the same kind of money one makes for

commissions on sales, as in Month 1. This is the kind

of residual money that network marketers eventually

retire on. If these Customers continue to enjoy their

products your Month 1 efforts could produce

thousands of dollars over the years! The possibilities

are endless!

Notes:

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* Financial models are included for educational purposes only. Your personal earnings may vary.


COMMIT TO THE SYSTEM

Meet your partners

No successful entrepreneur would ever start a business without

meeting his or her key employees and strategic partners.

Travel to the next Dream Academy event to:

1. Learn about the business from the best in the business.

2. Meet top money earners and learn how they rose to the top.

3. Meet your upline — those whom the company pays to help

you succeed.

4. Get a taste for the company culture, ethics, and mindset by

meeting the Founders and seeing the world-class facility.

Meeting your partners is essential and you can do it with little

out of pocket expense. Here’s how:

• Sample a minimum of 30-60 people within your first 30 days

(average of 1-2 people per day).

• Don’t eat your inventory — use it for sampling!

• Help your Customers get free product. You make the

commissions.

• Help your Members do what you do – share and earn! You

receive bonuses as they build their business.

• By month two you may make $1,000 or more which more

than covers the investment to travel and meet your partners.

Notes:

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Set your earnings goals

First 30 Days $_________________

First 90 Days $_________________

First 6 Months $_________________

First 12 Months $_________________


TWO-MINUTE

WARNING

NOTE: Many of the resources in this section will be items that you will print and use frequently.

To access the resources independently from this workbook, visit www.GotMy3.com/Member

and click on “Downloadable Resources”.


FIVE THINGS TO MASTER

1. The Two-Minute Warning

2. Recognition

3. Sampling and getting the 3 Commitments from working leads

4. The 3-Foot Rule

5. Building from event to event

Notes:

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“Success is nothing more than a few simple

disciplines, practiced everyday.”

— Jim Rohn


TWO-MINUTE WARNING

Their Opportunity vs. The Opportunity

If you can make a person feel confident that he or she can easily find a few Members and a few

Customers from within his or her circle of influence, then that person is very likely to join.

Properly using the Two-Minute Warning exercise is the most efficient and teachable way to

accomplish this objective.

People who are successful understand that the opportunity – that thing that prospects see in

our videos, literature, website, white board presentations, etc. – is not what recruits people.

Rather, successful people understand that it is not until they help a prospect see their

opportunity that the person is likely to join and take full action.

The opportunity is cold, sterile, and the thing that always works for someone else. This is the

secret feeling hidden behind nearly everyone that declines your opportunity. Think about it. If

someone absolutely knew that they would experience huge success in your business and create

a lifelong six-figure (or more) passive income, wouldn’t they accept your offer? Of course!

Successful people know this and master the art of helping prospects see their opportunity. In

other words, they help prospects gain enough confidence for their personal probability for

success to accept the offer to join.

To take it from the opportunity to their opportunity, one only needs to show a prospective

Member some tangible proof that their circle of influence is ripe with high-probability people.

After all, this is a word-of-mouth people business.

© Copyright 1983, 2011 David Colister


TWO-MINUTE WARNING

Timing

If a prospective Member is ready to get started right away, the Two-Minute Warning can be

completed at the time samples are provided. If you prefer to wait until they’ve attended an

event or had a 3-way call with your upline, the Two-Minute Warning can be completed as you

are following up with the prospect.

The Segue

You’re at your first meeting or follow up meeting with your prospect, you’ve shared some

product samples and had them review some information about Life Force, and now you need to

wrap it all up to get their “Yes, I’m ready to get started.” This is the point where you introduce

the Two-Minute Warning so your prospect can confidently say “I’m in” and have a place to start

immediately.

The best way to transition into the Two-Minute Warning exercise when talking with a prospect

is to begin with a release statement. For instance: “There’s no way to guarantee that this

business is going to work for you. The easiest way to find out is for us to do the Two-Minute

Warning together. The Two-Minute Warning is a fun little exercise that will identify whether you

have a high probability or a low probability for success. It just takes a couple of minutes. Let’s

get started.”

Once you’ve delivered the release statement, the prospect will know what to expect from the

Two-Minute Warning exercise and will be ready to test the probability for success in their

opportunity.

Presenting the Two-Minute Warning over the phone

If you are unable to physically sit with the person when doing the Two-Minute Warning, the

process must be tailored to the situation.

• Begin by going through the segue process noted above.

• Once the person agrees to go through the exercise, ask them to take out a piece of paper.

• Ask the person to leave a wide margin on the right side of the page

• Then begin giving them directions to complete the Two-Minute Warning (see page 29 for

step-by-step instructions)

• Tell the person that you are going to read off the categories to help jog their memory. Pacing

is critical when completing this exercise over the phone. Speak slowly and clearly. Instruct

the person to continue to write as you throw out categories and repeat the categories if

necessary.

• The bonus round, which includes reviewing cell phone contacts, may be difficult for many

people to do while completing this exercise over the phone. If necessary, end the call so that

the person can look at their phone, giving them 1 minute. Call back in one minute and

continue with the exercise.




TWO-MINUTE WARNING Most of us have heard of the Two-Minute Warning in sports. It is the last, and often most important, two

minutes of a half or game. Likewise, this fun little exercise may be the most important thing you will ever

do in Life Force.

We’ve all heard the saying, “It’s not what you know, but who you know.” Life Force is a word-of-mouth

business that depends largely upon the quality of a person’s circle of influence. The Two-Minute Warning

is a fun little exercise that helps prospective team Members and Customers get a realistic idea of their

potential for success in Life Force. Try to accomplish the following in approximately two minutes:

1. I am going to walk through a few steps out loud and you’ll just write down the names that comes to

mind. This isn’t a test — it’s meant to be fun!

2. Quickly write down First Name and Last Initial of everyone that comes to mind when going through

the Memory Jogger. Writing down the last initial helps you remember who you were thinking about

afterward if you have several people with the same first name.

3. Move to the next category only when the current category doesn’t help you recall names quickly

enough. The goal is to put as many names on the paper as possible within the allotted time, not

names in each category.

4. Write down every person over 18 that comes to mind, not who you think would be interested in Life

Force. We can sort them out later. This exercise is mostly designed to discover the kind of people you

know.

5. If you can’t remember the person’s name just write a brief description. Ex: “The tall pharmacist at…”

6. Remember, have fun with this! This is for your benefit and to help you gauge your early potential in

Life Force.

Who do you know that comes to mind when you think of the following categories?

*Family on your Father’s side

*Family on your Mother’s side

Spouse’s family

*Best Friend(s)

*Best Friend’s Spouse/Partner

Friends and Acquaintances

*Current/Most Recent Co-workers

*Current/Most Recent Bosses

*Co-workers at other jobs

*Bosses at other jobs

*Closest High School Friends

*Closest College Friends

*High School Teachers

*College Professors

*People you play/played sports with

*Current/Past Coaches

People with similar hobbies

Successful Corporate Professionals

Business Owners / Entrepreneurs

*People on Facebook

*People on Twitter

*People on LinkedIn

*People who email you frequently

General Physician

OB-GYN / Pediatricians

Dentists and staff

Chiropractors / Massage Therapists

Ministers / Rabbis / Imams

*Hairdressers / Manicurists

Neighbors on your left/right

Other Current / Past Neighbors

Kids’ Teachers / Coaches

Parents of your Kids’ Friends

Counselors / Therapists

Landscapers

Housekeepers

Attorneys & Judges

Mechanics

Fitness Coaches / Trainers

Nutritionists / Naturopaths

Decorators & Interior Designers

Artists / Photographers

Musicians/Singers/Songwriters

Hotel / Apartment Staff

Real Estate Agents / Investors

Alternative Health Practitioners

*College Students

Athletes / Celebrities

Retirees / Pensioners

Nurses /Hospital Staff

Carpenters, Plumbers, Electricians

Pilots & Flight Attendants

*Network Marketers

Police Officers

Secretaries and Personal Assistants

Stay At-Home Parents

Insurance Agents

Car Salespeople

Retail Workers

Veterinarians & Animal Groomers

Mail Carriers (USPS, FedEx, UPS)

Waitresses / Bartenders

Editors / Writers

Firefighters

Volunteers

Financial Advisors & Accountants

Pharmacists

ONE-MINUTE BONUS ROUND: Look in

your mobile phone contacts for people

over the age of 18.

* Couples may have separate contacts

for these categories.


1. ____________________________________ M K $ B H

2. ____________________________________ M K $ B H

3. ____________________________________ M K $ B H

4. ____________________________________ M K $ B H

5. ____________________________________ M K $ B H

6. ____________________________________ M K $ B H

7. ____________________________________ M K $ B H

8. ____________________________________ M K $ B H

9. ____________________________________ M K $ B H

10. ____________________________________ M K $ B H

11. ____________________________________ M K $ B H

12. ____________________________________ M K $ B H

13. ____________________________________ M K $ B H

14. ____________________________________ M K $ B H

15. ____________________________________ M K $ B H

16. ____________________________________ M K $ B H

17. ____________________________________ M K $ B H

18. ____________________________________ M K $ B H

19. ____________________________________ M K $ B H

20. ____________________________________ M K $ B H

21. ____________________________________ M K $ B H

22. ____________________________________ M K $ B H

23. ____________________________________ M K $ B H

24. ____________________________________ M K $ B H

25. ____________________________________ M K $ B H

26. ____________________________________ M K $ B H

27. ____________________________________ M K $ B H

28. ____________________________________ M K $ B H

29. ____________________________________ M K $ B H

30. ____________________________________ M K $ B H

TWO-MINUTE WARNING

Your Name: _____________________________ Total # Names: ________________________________

Sub Totals: M=____ K=____ $=____ B=____ H=____

First Name Last (Initial) Identifiers First Name Last (Initial) Identifiers

M = Married / K= Has Kids / $ = Currently Employed / B = Owns a Business / H = Owns a Home

31. ____________________________________ M K $ B H

32. ____________________________________ M K $ B H

33. ____________________________________ M K $ B H

34. ____________________________________ M K $ B H

35. ____________________________________ M K $ B H

36. ____________________________________ M K $ B H

37. ____________________________________ M K $ B H

38. ____________________________________ M K $ B H

39. ____________________________________ M K $ B H

40. ____________________________________ M K $ B H

41. ____________________________________ M K $ B H

42. ____________________________________ M K $ B H

43. ____________________________________ M K $ B H

44. ____________________________________ M K $ B H

45. ____________________________________ M K $ B H

46. ____________________________________ M K $ B H

47. ____________________________________ M K $ B H

48. ____________________________________ M K $ B H

49. ____________________________________ M K $ B H

50. ____________________________________ M K $ B H

51. ____________________________________ M K $ B H

52. ____________________________________ M K $ B H

53. ____________________________________ M K $ B H

54. ____________________________________ M K $ B H

55. ____________________________________ M K $ B H

56. ____________________________________ M K $ B H

57. ____________________________________ M K $ B H

58. ____________________________________ M K $ B H

59. ____________________________________ M K $ B H

60. ____________________________________ M K $ B H



TWO-MINUTE WARNING

Instructions

Now, go back to your list and circle the Identifiers that apply next to each person you listed.

M = Married

This person has a marriage/life partner who can balance and support their Life Force efforts.

K = Kids

This person has children who provide a constant source of motivation to free themselves from

the chains of a J.O.B. (Just Over Broke) career and to partake of the time freedom benefits that

parents in network marketing enjoy. What parent doesn’t want to provide a better education,

lifestyle, vacations, and more for their children?

$ = Gainfully Employed

This person has a job that affords them the small amount of financial resources necessary to

invest into themselves and their Life Force business (products, training, etc.).

B = Business

The person with all five Identifiers checked owns their own business. This tells us that he or she

is hard working, self-starting, and industrious. The business owner possesses strong leadership

skills, has a larger-than-normal circle of influence, understands finance and R.O.I. (Return On

Investment), hits deadlines, and knows how to manage their time efficiently. These are all traits

of a good business owner that transfer perfectly into being a great network marketer with Life

Force. More importantly, though, it is these qualities that a Master Recruiter would take time to

praise for having such a personal contact on your lead list. Having access to this kind of person is

a big deal, so make it one in your prospect’s mind. When you do, he or she will chomp at the bit

to race into Life Force recruiting mode.

H = Home

Homeowners always have a need for more money. Who wouldn’t want to do more with their

house, upgrade to a new house, or pay off their home? Homeowners need extra money on hand

to cover those unanticipated expenditures like dysfunctional refrigerators, garbage disposals,

plumbing or roofing repairs. Homeowners make great network marketers because they are

accustomed to handling the wide variety of business-like responsibilities associated with owning

a home. So, not only are homeowners motivated to create extra sources of revenue, but they

also tend to be more financially responsible. These two qualities make them more likely to

succeed in this business.



TWO-MINUTE WARNING

Our first opportunity to recognize

One of the most powerful things that the Two-Minute Warning allows us to do is recognize

people for a job well done at our first meeting with them. After we have extracted the names

from a Two-Minute Warning participant our first objective is to reward them for their successful

completion of the single most important early milestone in network marketing – creating a lead

list.

It is not enough to just take a look at the names on their piece of paper after completing the

Two-Minute Warning and then move directly to asking the prospect to allow us to contact the

people on the list. Rather, we must take this opportunity to edify them. Make them feel great

about their success in the Two-Minute Warning. This builds their confidence in their opportunity

for success. Without this confidence a person never takes the appropriate actions necessary for

MLM success. Thus, your opportunity to praise their success immediately after having them

write the names and complete the Identifier check list is vital to the person not only joining, but

to following through with business-builder action.

The importance of recognition

Professional network marketers, whose teams burst at the seams with a robust recruiting

culture, understand and harness the power of recognition. In fact, one of the best-kept secrets

of the industry is that people will most often work harder for the opportunity to stand in front of

their MLM peers and receive praise and awards than they will for money they make on their

journey to the recognition platform.

We need the money from MLM to get the things that we want out of life. That being said, one of

the most important things that we want out of life is to feel appreciated, to be significant among

our peers, and to feel that we have accomplished key milestones on our path to success in life.

Recognizing people for a “job well done” becomes a vital part of a healthy recruiting culture. If

you understand this key to a recruiting culture then you are well on your way to unlocking the

kind of success in MLM that makes all your dreams come true.

DEFINITION Edification:

1. Improvement, instruction, or enlightenment, especially when morally or spiritually uplifting.

2. The act of edifying or state of being edified.



TWO-MINUTE WARNING

Things for which we can honor them

• Just for participating in the Two-Minute Warning do the following: “Millions of people in

network marketing around the world never completed a contact list — you did! You are

already ahead of most people in our industry!”

• If their name count exceeds 15 then recognize them for this: “Wow! Look at how many

names you came up with! The national average over the last 25 years is 15 and you got

[insert their total here]! This is amazing! I wish everybody could have done so well!”

• Recognize them for the quality of people that they attract to themselves. “Look how many

people you have on your list with two or more Identifiers (i.e., M, K, $, B, and H) circled next

to their names! This is fantastic! You have a very high-probability list here. The amazing thing

is that you did this in only a couple of minutes!” The important thing here is to begin to ask

them questions about the ones with the most Identifiers checked. Get them to talk about

the quality of their people. This embeds in them the reality that they know a lot of quality

people. It instills in them the sense that they attract to themselves the kind of people who

do best in Life Force.

• With each high-probability person (several Identifiers circled) on their list re-emphasize how

that kind of person’s opportunity is slanted dramatically in their favor. For example, if they

have a person with all five Identifiers circled take time to explain how this person’s

probability for success is much higher than a person with just one or two Identifiers circled.

The most important thing is for the Upline/Recruiter to take ample time to recognize any and

all success, or potential for it, associated with the person’s list of names and Identifiers

immediately following the Two-Minute Warning exercise.



TWO-MINUTE WARNING

Recruiting with a soft close

After sufficiently exciting them about the list that they created, the next step is to see if they

are ready to join. There are many ways to do this however, the low-pressure form of

approaching this subject is best. There are two reasons why:

1. You don’t want to represent a “pushy” recruiting model because most people would never

want to duplicate it.

2. You are more focused on getting prospects to help you reach out to their people than you

are on signing up prospects to sign on the dotted line. The reason? If they end up declining

the opportunity after they helped you talk to a dozen or so people your odds are high that

you will get a replacement(s) from their lead list who does enroll.

Remember, if you are pushy with a prospect, he or she will be much less likely to refer you to

friends, family and others in their circle of influence. On the other hand, the more respectful,

pleasant, and non-pushy that you are, the more likely your prospect will be to refer you to

friends.

Additionally, you are making a first impression with the prospect that will most likely

determine if they feel they can, or cannot, do what you do. If they feel that you are pushy, not

only are they less likely to refer you to their friends, but they are also less likely to see them-

selves leading a recruiting presentation like you are doing with them. The prospect doesn’t want

anyone representing them who is pushy, especially when money is concerned.

How to soft close

However, successful recruiters also know that most of the time people lose a sale just because

people don’t ask for it. So, how does one ask for the sale (or in this case, the enrollment)

without seeming pushy? One of the best ways is to simply ask the person the following

question: “Is there any reason why you can’t…?”

Let’s face it, most people are trained to be skeptical and to say no to a sales close rather than to

say yes. This question, phrased exactly as it is, begs for the answer no. “No!” to this question is

just like saying “Yes!” in the sense that the answer means that they are ready to get started. If

they say no then take appropriate action to enroll them right then and there.



TWO-MINUTE WARNING

Turning the Two-Minute Warning into Income

1. “Wow, you have a lot of great people on your list.”

2. “You clearly draw high quality people to you.”

3. Release statement, “As I said before, I don’t know if this business will work for you, but

you’ve shown me (number of people from their list) people with a high probability for

success.”

4. “In order to create incredible income from Life Force we don’t need all of the people on your

list to say, ‘yes’, we just need a few.”

a. “With just 3 people saying ‘yes’ to become a Customer you can get your products for

free each month.”

b. “With just 3 of them saying ‘yes’ to becoming a business builder (Member), you can

make your dreams come true.”

5. “Is there any reason why you can’t get started right now?”

a. If they say “Yes”, then ask “What information do you need to get started?” This is

where you can connect them to your upline on a 3-way or point them to the product

info or business info resource they need to answer their questions. Also see page 36.

b. If they say “No”, then sign them up, place their product order and set a day and time

to begin calling the prospects on their list.



TWO-MINUTE WARNING

What if they decline?

Okay, if after you work a prospect into an MLM confidence frenzy and they are still not yet

ready to enroll, keep your cool. All is well. Really! So, you asked the person this question, “Is

there any reason why you can’t get started now?” The way that you discovered that they are

not ready is that they gave you a good reason. Maybe that reason was that they don’t have it in

their budget, they are not sure that it is right for them, or they are uncomfortable with sales and

recruiting, or just some other reason.

Whatever their reasoning, listen carefully. Repeat it back to them in order to acknowledge your

respect. Acknowledge the validity of their feelings, showing no resistance. Then follow with

something to this effect:

Great! I thought you might say that. Some of our best Life Force Members felt exactly the same

way initially. What we’ve found out is that they need more proof that it will actually work for

them before they join.

[Insert the prospect’s name], I have a proposal for you. What if I go to work for you to see if I can

get you some Customers and Members before you even join? Does that sound interesting? [They

answer affirmatively.]

Great! I will even take it a bit further. I am going to make you some money. I will start a business

for you. If you want to keep the money from it, fantastic, then you can enroll and take over the

operations. If not, that means that you are happy to let me keep your paycheck. Would you like

me to make you some money? [They answer affirmatively.]

Wonderful! Let’s take a look at your Two-Minute Warning list to see who might be the best 10

people for me to start with. I will contact these 10 to gauge their interest and then follow up with

you on (date/time).”

Most of the time the prospect answers affirmatively, even if it is hesitantly at first. Most people

will like the idea of you starting a business for them for free. What they won’t like is the idea

that you would keep their paycheck. This makes them emotionally reach for the prize of the

success of their business. This technique is referred to in the art of negotiation as a “Take

Away”. Once they agree to your very generous offer you can proceed to further fill out their lead

list and take the next steps to reaching out to your prospect’s circle of influence.



TWO-MINUTE WARNING

Why would you help them start a business before they enroll?

First, let’s cover what is meant by starting a business for them. You basically just contact their

leads, give them some information, and do the Two-Minute Warning with each of them. It really

doesn’t take long before you have someone ready to buy or join. When you have a Customer or

Member ready to enroll you simply call the prospect that referred them and ask them if they

want their money (immediate and long-term) or if they would rather have you keep their

money. In other words, before you call in the enrollee or the order, call the prospect and see if

they want to enroll first and then enroll their referral under themselves.

Simply put, as soon as you have the potential to make them any kind of money at all, leverage it

to get them to enroll. Most people will! Why? Because, regardless of the reasons that they gave

you for not enrolling earlier, the real reason is almost always that they don’t believe that it will

work for them. If you made their business money it is hard for them to continue to believe that

it won’t work. You conquered their self-doubt and put them on the pedestal of the champion.

Taking this soft approach (i.e., “Is there any reason…”) allows for either their acceptance or

rejection to have the same net effect – you get to work their leads. Let’s face it, all that we really

do when we recruit someone, in terms of business growth, is to open up a new warm market for

our business. This soft approach allows us to recruit whether a prospect says yes or no. Use it

and watch your recruiting numbers rise through the roof!



TWO-MINUTE WARNING

Geometric Progression

The following examples show what the effects are of using the Two-Minute Warning in terms of

numbers of leads. It shows how mastering the Two-Minute Warning and teaching your team

Members to do the same can impact your business.

Getting 40 or more leads per person is not a far stretch when one considers that many people

have a significant other (double the per person totals if you do the Two-Minute Warning with

both people) and each of them has easy access to dozens of people via their mobile phone

contact list, Twitter contacts and Facebook friends. Put the power of geometric progression to

work for you and your team immediately!

Prospect provides 10 Prospect provides 20 Prospect provides 30 Prospect provides 40

100 400 900 1,600

1,000 8000 27,000 64,000

10,000 160,000 810,000 2,560,000

11,110 Total Leads 168,420 Total Leads 837,930 Total Leads 2,625,640 Total Leads



TWO-MINUTE WARNING

Turning the list into leads

There are two groups of lead providers:

1. People who are not willing to help you reach out to the people on their list.

2. People who are willing to help you reach out to some or all of the people on their list.

Either way get them to agree to sending (by snail mail or email) a letter of referral on your

behalf. The following are samples of such emails or letters:

Prospective Member Referral Hi [insert name of referral recipient],

Hopefully this note finds you doing well and enjoying your day.

Could you do me a small favor? I need some advice. Recently, a friend [or whatever the nature of the rela-

tionship] brought to my attention a remarkable wellness product that a company would like to make

available free for life to those who successfully participate in their GotMy3 program.

I tried the product and love it! Now I am considering starting a business representing it. Before I do, how-

ever, it would really help me to get some input from some people whose opinion I respect. I immediately

thought of you.

I have arranged for you to get some free samples should you be willing to check it out for me. I took the

liberty to ask my friend, [insert your/the Member’s name here], to contact you in order to get you some

information and arrange to let you sample the product for free. No sales pressure at all. I truly just want

you to help me decide if this business is right for me. Your feedback would mean a lot to me.

Thank you very much and feel free to contact me about this if you wish.

[Prospect’s Name]

Prospective Customer Referral Hi [insert name of referral recipient],

Hopefully this note finds you doing well and enjoying your day.

I wonder if you could do me a small favor. Recently, a friend [or whatever the nature of the relationship]

brought to my attention a remarkable wellness product that a company would like to make available free

for life to those who successfully participate in their GotMy3 program.

I tried the product and love it! They would like to help me and a few of my friends and family get free

product for life. I am excited to make that happen. I immediately thought of you.

I have arranged for you to get some free samples should you be willing to check it out for me. I took the

liberty to ask my friend, [insert your/the Member’s name here], to contact you in order to get you some

information. No sales pressure at all. I’m truly just looking for your opinion on the products. Your feed-

back about the product would mean a lot to me.

Thank you very much and feel free to contact me about this if you wish.

[Prospect’s Name]



TWO-MINUTE WARNING

Contacting Your Leads

First Call:

• Goal 1: Identify the best way to deliver the person Body Balance stick packet samples

• Personally deliver it

• Mail it if necessary

• For both, get their address (write it down)

• Goal 2: Get the three commitments. Get a definite date and time secured (24-48 hours from

first call): Use A/B options

• “Does tomorrow or the next day work best for you?”

• “Great! I have 6:00 p.m. or 8:30 p.m. open. Which is better for you?”

• Repeat back the day and time to the prospect

• Secure contact information (mobile/home phone, email or address)

• Goal 3: Complete the Two-Minute Warning if they are ready and related feedback

exercises or schedule a follow-up call

Follow-Up Call:

• Goal 1: Review information sent and answer basic questions. For questions that you do not

feel equipped to answer, simply refer to one or more of the following:

• “That’s a great question. I am relatively new to Life Force and will definitely get you

the answer(s).”

• Recommend the website — www.GotMy3.com

• Ask if the person would like to speak with your “business associate” or

“mentor” (your upline)

• Plug them in to the next corporate conference call (visit www.GotMy3.com for call

details)

• Goal 2: Complete the Two-Minute Warning (if you were unable to do it in the first call) and

related feedback exercises.

• Goal 3: Obtain their 30 day enrollment commitment

• Help the person decide how many people they will enroll during their first 30 days

• Fill out the enrollment commitment form on page 52

• Goal 4: Secure an appointment for their FIELD Leader Academy

• Schedule a time to meet again and complete the FIELD Leader Academy training

within one week of enrollment

NOTE: For scripts and approaches, visit your Virtual Office

at www.MyLifeForce.net.



TWO-MINUTE WARNING

Build from event to event

When some of the top network marketers in the world were interviewed about what one

recruiting skill would be the most important and profitable to master, nearly every one of them

narrowed it down to large event promotion. When you master the art of getting people to

events you do all of the following:

• You learn to get strong commitments.

• You put prospects and new Members in front of top leaders and company executives who

can provide the very best presentations and training.

• You expedite the belief system of a prospect or new Member by placing them in the heart of

the Life Force culture.

The fortune is in the follow up! Never stop securing the next appointment. Great network

marketers build from event to event. You are on your way to enjoying the life of a great network

marketer!



RESOURCES

NOTE: Many of the resources in this section will be items that you will print and use frequently.

To access the resources independently from this workbook, visit www.GotMy3.com/Member and

click on “Downloadable Resources”.


MLM Basics

The History of Network Marketing

• The Direct Selling Association (DSA) was formed in New York

in 1910. The DSA is the national trade association of the

leading firms that manufacture and distribute goods and

services sold directly to consumers. DSA is a leader in

promoting consumer protection standards and information

about the industry. Life Force is a proud member of this

organization.

• MLM Definition (provided by DSA): the sale of a consumer

product or service, person-to-person, away from a fixed

retail location, marketed through independent sales

representatives, or distributors. These distributors are not

employees of the company. They are independent

contractors who market and sell the products or services of a

company in return for a commission on those sales.

• Over 16.1 million people in the U.S. alone are involved in the

MLM industry. Network Marketing generates $29.6 billion in

total US sales and $114 billion in sales worldwide each year.

The History of Life Force International

Life Force International was founded in 1984 and is a family

owned and operated company devoted to health, success and

empowering people to achieve their dreams. The company has

operations in the United States, Canada, Australia, New Zealand,

and Singapore.

As a company founded on philanthropic principles, network

marketing was a natural fit for Life Force because this business

model allows the company to help people around the world

achieve radiant health while creating financial success and

economic freedom for their families.

The FIELD of MLM

Financial

Independence

Education and

Leadership

Development

One can use the FIELD acronym as both a definition of network

marketing or as a way of describing a Member’s line of work.

When asked what business you are in, you can reply, “I’m in

financial independence education and leadership development

with Life Force International. Have you heard of us?”

Due Diligence

Web Resources: Review the DSA Code of Ethics

at www.DSA.org. Review the Life Force Core

Values at www.GotMy3.com/company.

Statistics: See www.DSA.org for additional MLM

industry statistics.

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MLM Basics

Earn passive income with MLM

One area that entrepreneurs and investors see things differently

than employees is in the area of passive income. Passive Income,

as specified by the U.S. tax code, is income that does not come

from active participation in a business activity.

Employees think in terms of trading time for dollars.

Entrepreneurs and investors think of income more in terms of

doing something once, as in making a sale or putting money into

an investment, and creating income for an extended period of

time.

$500 to $1,000 a Month

Example: A very safe investment, like a Certificate of Deposit

(CD), may pay out between 1-2% annual interest (passive

income).

Let’s say that you found a safe investment that produces a 2%

annual return. Imagine that you wanted to produce just an extra

$500 to $1,000 income a month.

Below is an example of how an investor might think about

earning $500 - $1,000 a month in passive income:

• $500 month x 12 months = $6,000 year

• $1,000 month x 12 months = $12,000 year

• $300,000 x 2% annual interest = $500 month

• $600,000 x 2% annual interest = $1,000 month

So, you would need to invest $600,000 at 2% annual interest to

earn $1,000 per month. Very few people have $600,000 laying

around to invest. With Life Force, you can make $1,000 per

month without the enormous investment.

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PRODUCT BASICS

What is Body Balance?

Body Balance delivers fresh vitality to your body from the most

ancient, nutrient-dense plants on the planet in a delicious

product, safe for the whole family to enjoy. A superhero

unmatched in high-potency ingredients, Body Balance is the first

and only product to deliver SeaNine™, our proprietary blend of

nine wild, sustainably harvested sea vegetables. Combined with

organically grown and processed Aloe vera this product blends

proven scientific research with time-tested holistic remedies

used for thousands of years.

Convenient Nutrition

Body Balance is available in both liquid and powdered form so

you can take it wherever life takes you. Keep liquid Body Balance

in your refrigerator at home -- and when you’re on the go, slip

Body Balance Singles To Go in your pocket, purse, car or desk.

You can even take them with you in your carry on or checked

luggage when you fly.

Body Balance Singles To Go

Just like the liquid formula, the powdered stick packets are made

with non-GMO ingredients and will support each of your core

body systems. In addition, the stick packets have a delicious

berry flavor and a delightful fizz to enhance mixability. Stick

packets are packaged as a single serving and are also

preservative free.

With Body Balance, you’ll finally experience what it feels like to

give your body the nutrients it craves for optimal performance.

Benefits People Report:*

• Increased energy and vitality

• Increased feelings of wellbeing

• Improved digestive health

• Improved immune system health

• Reduced food cravings

* These statements have not been evaluated by the FDA. These products are not intended to

diagnose, treat, cure or prevent any disease.

Due Diligence

Video: http://www.gotmy3.com/product

Learn the secrets of what makes Body Balance

and Vitali-C Plus products that offer life-

changing benefits.

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Each year, the average American will

spend $7,600 on healthcare costs.


PRODUCT BASICS

What is Vitali-C Plus?

Vitali-C Plus is the next revolution in immune nutrition. We've

taken undisputed health superheroes such as Vitamin C and Zinc

- and added innovative ingredients like Pinecone Extract; Nelson,

New Zealand grown Black Currant (Cassis); and Quercetin,

making Vitali-C Plus a health defender your family can rely on.

Don't settle for just feeling good when you can feel great! You

need a full-time warrior on your side to guard your family's

health. With a natural flavor and a delightful fizz, just one a day

can fuel your immune system for superior defense.

You’re Under Attack

How strong is your immune system? Your best defense against

illness is a healthy immune system. Stress, lack of rest, and poor

diet all contribute to reducing the strength of your immune

system and weakening your body's response. Unfortunately, we

often don't think about bolstering our immune response until it's

too late.

You may be feeling healthy and vital today, but if you are

unprepared, your body could be facing a full-blown attack before

you have time to react.

The ingredients in Vitali-C Plus have been shown to:*

• Promote immune cell development

• Strengthen immune system response to allergens

• Protect and optimize immune system cells

• Restore effective immune response

• Aid in the production of anti-stress hormones

• Fight free-radicals

Vitali-C Plus contains:

• No added sugar

• No artificial sweeteners, colors or flavors

• No preservatives or caffeine

* These statements have not been evaluated by the FDA. These products are not intended to

diagnose, treat, cure or prevent any disease.

Due Diligence

Video: http://www.gotmy3.com/product

Learn the secrets of what makes Body Balance

and Vitali-C Plus products that offer life-

changing benefits.

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Each year, over 60 million Americans will get the flu

and over 50 million Americans will suffer from

allergies and asthma.


WEBSITE BASICS

www.GotMy3.com This site is streamlined for optimal recruiting and Customer sales

for the GotMy3 program and the Simple Dream Launch Kit. It is

divided into three sections – Opportunity, Body Balance, and Life

Force – so that the messaging can be targeted based upon your

intentions for the prospect.

• OPPORTUNITY All information is conveyed through the eyes

of the potential business builder. For example, it presents the

products through the eyes of a prospective business-oriented

Member. Providing it in this light allows the messaging to

provide optimal impact for your recruiting activities.

• PRODUCT All information about the GotMy3 product

centerpieces – Body Balance (liquid and powder sticks) and

Vitali-C Plus. The product section is geared to the prospective

Customer, rather than a prospective Member. This keeps

your customer sales activities clean from recruiting

messaging.

• COMPANY Most people want to know about the people

behind the company as much, if not more, than they do the

products and opportunity details. This section will give you a

look inside Life Force.

www.LifeForce.net This site highlights the entire Life Force product line, the

traditional compensation plan, and company news, training and

events.

www.MyLifeForce.net The Virtual Office (VO) is a tool that allows you to easily manage

your Life Force business and monitor activity so you can keep a

pulse on your personal and downline activity and growth. All

Members will be provided with the VO Marketing Center

Package FREE for the first 30 days after signup. You will also

receive a free business website to help you promote your new

business.

Social Media Resources

Connect with Life Force and our global community of Members

and Customers on Facebook and Twitter.

www.Facebook.com/LifeForceCorp

twitter.com/LifeForceCorp

Due Diligence

Web Resources: Visit each of the websites and

familiarize yourself with the resources available

to you online, then connect with Life Force on

Facebook and Twitter.

To setup your free business site, visit the Virtual

Office at www.MyLifeForce.net.

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MARKETING BASICS

The 3-Foot Rule and the Elevator Pitch

Use the following elevator pitch, or one that your upline

recommends, when given a short window of opportunity to

share your business:

“I’m curious, do you feel that people are generally concerned

about their health and wellness these days?

[Regardless of how they answer…] Interesting. Do you keep your

options open for optional revenue streams?

[Regardless of how they answer…] The reason that I ask is that I

am in financial independence education and leadership

development with Life Force International, a wellness company

based in San Diego, California. I’d love to give you a free 3-day

supply of our products, let you take a look at our web site, and

follow up with you to answer any questions you might have

about our business model. Sound fair enough? ”

Resist any attempts by the prospect to acquire too much

information in that moment. Tell them that most of the answers

that they seek are found in the resources that you will email to

them.

• Get their email and mobile phone number.

• G.A.S. UP! G.A.S. stands for “Get Appointment Secured”. Set

appointment before parting – a definite date and time to

follow up. Use A/B questions like this…

• “Do afternoons or evenings work best for you?”

• “Does tomorrow or the next day work better?

• If the prospect answered “Evenings…” say, “I have

open slots at 6:30 and 8:30. Which one is right for

you?”

• Repeat the date and time to them, write it down on

the back of two business cards – one for you and one

for the prospect.

• Treat that appointment card as if it were made of

solid gold. Put it somewhere safe, log it into your

appointment calendar, and follow up on time.

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NOTE: For scripts and approaches, visit your Virtual Office

at www.MyLifeForce.net.


MARKETING BASICS

You will find much more recruiting success making one-on-one

(private) communications with online prospects than by

spamming or using group communications. Although you may

not be able to get to as many people as quickly, your personal

touch will dive deeper into the heart of the person you wish to

enroll.

Most people have little time or respect for people who use

blasting as a marketing technique. Recruiting is a person-to-

person art form, not a computer-to-computer process. It is best

to use the “K.I.S.S.” (i.e., Keep It Short and Simple) method. So,

keep the length of your messages to no more than a few small

paragraphs of text with no more than three sentences each. You

can use pre-written text, but be sure to personalize it for optimal

recruiting or sales impact. Make sure you highlight the benefits

you’re offering and let them know what’s in it for them. Mention

something you like about them, their photos, or something that

you share in common. Be humble and respectful to gain the

most ground with people.

Due Diligence

Web Resources: Visit the Virtual Office at

www.MyLifeForce.net for additional training on

using social media to build your business.

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UPLINE ETIQUETTE

Use your upline

By working in partnership with your upline, you will dramatically

increase your chance for success. Your upline leaders are your

business partners. If you were starting a new workout routine,

your upline would be your workout partner or personal trainer.

By utilizing these leaders, who have already experienced a level

of success with Life Force, you are much more likely to persevere

and achieve the results you’re looking for. Your upline can help

you invite people, set appointments, follow up, hold events, and

get new Members started.

One big mistake business builders can make is not working with

leaders in their upline, even after they’ve advanced a few ranks

and earned success with Life Force. You are never too

experienced or too successful to call on your upline for support.

Leaders love to develop other leaders, so give them the

opportunity to do so!

Many upline leaders are extremely busy. So, make it known that

you want their help. If you wait for them to come to you, time

may pass you by. Take initiative today and utilize your upline.

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“Money grows on the tree of persistence.”

— Japanese Proverb


COMPENSATION PLAN BASICS

Due Diligence

Web Resources: For more information on the

GotMy3 compensation plan — including the

Simple Dream Launch Kit — as well as the

traditional Life Force compensation plan, visit

the Virtual Office at www.MyLifeForce.net.

Bonus payout schedule

This plan pays every Friday based on the previous Monday through Sunday. All bonuses are tied to the

purchase of the Kit, however some are released immediately upon purchase and others are released

upon completion of training.

Training must be completed within eight weeks of Kit purchase for $80 in post-training bonuses to be

released. Otherwise that pay will be reallocated to the Dynamic Dream Bonus and Master Trainer Bonus.

DID YOU KNOW...you can have this bonus payment automatically deposited into an account so you get

your bonuses even faster! Send an email to [email protected] for more information or to sign

up for this service.


YOUR FIRST 30 DAYS

The first 30 days are the most important to your business. Join

our I.M. A. CHAMPION Team by making a commitment today to

Immediate and Massive Action.

I, _____________________ will take Immediate and Massive

Action by doing the following:

Step 1: Make your commitment to contact people right away

(choose one):

� I will invite 100 people in 10 days

� I will sample my business to 60 people in 20 days

Remember, this is the number of people you will present the

opportunity to and actually invite during the allotted time period.

Voice messages will not count!

Step 2: Commit to the I.M. A. CHAMPION goal of personally

enrolling the following Members and Customers in the next 30

days.

� Enroll 3 Members with the Simple Dream Launch Kit

� Enroll 3 Members with at least a 100 BV Autoship order

� Enroll 6 Customers with at least a 50 BV Autoship order

� Bring at least 1 person to the next Dream Academy

Congratulations! You’ve just taken a major step in

advancing your Life Force business.

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You will be confirmed as a FIELD Leader when:

1. You complete a review of this manual with the guidance of a Certified Trainer; and

2. You and the Certified Trainer submit confirmation of your FIELD Leader Academy

training by completing this form and sending it to the US Customer Service

Department.

FIELD Leader Academy

Training Completion Form

DATE OF FIELD LEADER ACADEMY TRAINING _________________________________

CERTIFIED TRAINER NAME ________________________________________________

CERTIFIED TRAINER ID NUMBER ____________________________________________

CERTIFIED TRAINER PAID-AS-RANK (on the date of training) _____________________

NEW FIELD LEADER NAME _________________________________________________

NEW FIELD LEADER ID NUMBER ____________________________________________

Submit this for to US Customer Service by fax, email or mail:

FAX: 800-809-8208

EMAIL: [email protected]

MAIL: Life Force International, 12460 Kirkham Court, Poway, CA 92064

Questions? Contact U.S. Customer Service at 1-800-531-4877


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Documents

FIELD Leader Academy - Got My 3 · See page 53 of this workbook for the FIELD Leader Academy Training Completion Form. ... No more reinventing the business building system wheel