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Branding Ladies Apparel “Re-igniting the Spark”
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Our Customers.Our boss.All of our customers have the following in common:
o They all aspire to have a better life
o They all want unbeatable prices
o They all want quality products and brand names
o They all want an easy, convenient shopping experience
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Our customers pride themselves on shopping smart.
…finding life’s every day needs under one roof.
..shopping that’s quick and easy.
..finding great brands at the best prices.
Smart is……
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Objectives:
• Increase sales from this category of shoppers
• Improve Merchandising tactics
• Provide a better shopping experience
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Focus:
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Plan
Execute
Results
Strategy
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Plan
Measurement of Wal-mart’s Apparel Dept
Reviewed Scorecards
Conference calls
Surveys
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Sample Slides
(Pull the following sample slides into your document
to use as templates) Observed customers
Observed Merchandising process
Comparing other
Departments
Execute
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Results
Focus needs to be on:
• Cross Merchandising • Merchandise Execution
• Merchandise Assortment
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Cross Merchandising
By offering merchandising products from different categories, you are showing products in a different area of the store. It is also a friendly reminder to your customers about items they overlook
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Merchandise Execution
Fresh new merchandise should be placed in plain view of the customer, so a quick sale is made. These’s products should be placed to the right of the entrance.
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Merchandising Assortments
Focuses on the following equation:
Right Breath Right Depth Customer Satisfaction
The Benefits of Effective assortment planning involves two categories:• Financial Impact - increase sales• Personal Impact – improved employee morale
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ConclusionWalmart ‘s brand identity is like a great pair of jeans:
Great fit Relaxed image
By executing the merchandising techniques listed below, Wal-mart’s Apparel will be the “Spark of the Town”:
Cross merchandising Merchandise Execution Merchandise Assortment
