Visual Content for Real Estate

Videos on landing pages increase

average page conversion rates by

86%.

This means any information you want to communicate is better communicated in the form of an image

Did you hear that Instagram is the fastest-growing social media platform globally, increasing its users by 23 percent in the last six months?

One of the most tedious forms of SEO is link building. Fortunately, as new websites and trends pop up, so do opportunities for new ways to build links. Enter Pinterest.

Visual content is the next phase of social selling.

90% of information transmitted to the brain is visual. Visuals are

processed 60,000X faster in the brain than text.

Demographics

Slideshare for Realtors

Slideshare presentations rank well on Google and are primarily found via organic search

Slideshare is one of the top 150 most visited sites on the internet. There are over 3 billion slide views every month.

Slideshare is owned by LinkedIn and there is a close tie up between the two.

You can link your Slideshare account with your LinkedIn account so that all your slideshares are shared on LinkedIn automatically. According to ComScore,

Slideshare has around five time as much traffic from business owners than Twitter or Facebook.

Visual content is social-media-ready and social-media-friendly. It’s easily sharable and

easily palatable.

Branding

Competition

Visual Content MARKETING WHY

34% of Millennials use Instagram daily

20% of US Females use Instagram daily

14.2 Minutes is the avg. visit and user spend 98 minutes on avg per month on Pinterest.

Of the 70 million users, 67% are women whoaverage 87 followers

18% of US Males use Instagram daily

60% of consumers are more likely to click on a business whose

images appear in search results.

Best Practices:

•Instagram: Posting pics of Listings

•Pinterest: using infographics, videos and pics of listings, stats and key programs with links to your website

•Slideshare: discussing the housing market, programs available

•Inforgraphics: great for pinterest, using in your blog or newsletter or email campaign

What To Avoid:

•Instagram: Posting pics of Listings that are not high quality

•Pinterest: KISS. clean and clutter free;using too many infographics, too many videos and too many pics of listings, too many stats and too many key programs

•Slideshare: Build a series. The shorter the slideshare the better

•Inforgraphics: Always using on pinterest, in your blog or newsletter or email campaign.

Visual Content MARKETING Best Practices

67% of consumers consider clear, detailed images to carry more

weight than product information or customer ratings

Why Include Infographics in your Content Marketing Strategy?

Compelling and Attractive

There is one thing that I have discovered while blogging is that people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!

Viral Capabilties

Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

Brand Awareness

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”

Increases Traffic

An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people “share” and “click”

Benefits Search Engine Optimization

The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.

INFOGRAPHICS

Businesses who market with infographics grow in traffic an average of

12% more than those who don’t.

The Posts with visuals receive 94% more page visits and engagement than those without.

Visuals show your

products without

telling people about

them. This allows

viewers to make their

own decisions

without feeling

pressure from your business.

The Power of ”Pinning” and its influence

Visual Content MARKETING PROCESS

Analyze customer needs

•Facebook’s algorithm: It’s proprietary and it seems like Facebook changes it every day, so I can’t prove this point, but Instagram is Facebook’s baby.

Analyze market•Short video tours of

properties: Society’s attention

span is on the decline and

unless someone is already in

love with a property

Reviev and optimize

•People want to see “behind the scenes”: Real estate is interesting to most people.

Measure results•Try sharing an image directly

from a non-Facebook-owned

network verses Instagram and

see which one is displayed

better and gets more

engagement.

Analyze competition

•The network has created

downloadable badges to

help you link and promote

your Web profile

Research

• Instagram’s Photo

Maps: You have the

option to share photos to

your photo map before

posting.

Implementation

•You also have the ability

to add previously

recorded video from your

phone.

Strategic marketing plan

•Through the Instagram

app, you have the option of

also sharing your photo to

Facebook (on your profile OR business page).

Visual Content MARKETING TOOLS

Visuals are becoming easier and easier to create as photo editing tools

become more accessible

Visual Content Funnel

Easily-palatable content is the future of content marketing. The internet user wants as much valuable information as possible in as short as time as possible.Infographics, Slideshares, Facebook posts - these are the pieces of content that will be establishing your business as a trusted resource in your field in 2014.

Visuals express ideas quickly - in a snapshot. This breaks through the

overwhelming clutter of online content.

•Instagram: Take of pic of your listing , ask for opinions, share the pic to your Facebook and then run an ad as a promoted post which markets the listing and your website.

Instagram

•Pinterest: Use your listings with links to your website in every pin and #hashtags to be found

Pinterest

•Slideshare: Use as a way to show your inventory and pricing and push it through your Linkedin or LinkedIn Groups that you create. This will help you reach your demographic audience

Slideshare

•Infographics: Use as a newsletter option every other newsletter to deliver the same info but in a creative way to raise your opt-in rate and lower your opt-out rate.

Infographics

Visual Content MARKETING TIPS

3-5 actions you can take tomorrow to increase visibility, gain clients or generate leads

Instagram: sign up for instagram. Link to your facebook page. Start Posting pics of Listings that are high quality with a location hashtag, all the basic details and link to a Landing page or website.

Pinterest: KISS. Go “Pin Crazy” for one week on anything real estate associated. Create your categories like: listings, blogs, luxury homes, infographics, videos and sold listings. Schedule time to update weekly or daily to upload information relevant to your audience always linking your website.

Slideshare: Think about what programs or information to use and schedule either a biweekly or monthly slideshare to mainly distribute on linkedin.

Inforgraphics: Find one of the programs or a designer to do your infographics. Schedule a new one every other week or once a month that you can use on pinterest, in your blog, newsletter or email campaign. Balance and Timing is the key.

Visual Content MARKETING Action Steps