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General Manager of KSO

G,a,,c,. iM .etN

STING COMPANY

. MURPHY BROADCA

DES MOINES 4 IOWA

yisteneT:

a editors

Deer with the is

to cooperate publishing th

de National

Peso hopei you na 11 en happy es oy

are of

albs which `+e sincerelyrt

of our community and

every ortant

part of the

e and important Central

ISO is staff la sciv life of Des Moines

community an

friendlyatmosphere

at 550 will ofl

carryend

ISO

lieve the

Ida. and stories station

'de he pictures consistently

sigEent Y on our

entertainment

over ersonalities t for you ,t you

CBS personalities

constant m to present network

ems Won't

It is finest

local can in i i your dit a regalar

consider to 550 at 1 460

listener Cordially.

Copyright, 1947, by National Radio Personalities, Publishers. Peoria, Illinois - Litho in U.S.A.

This brochure compiled and edited by Thomas B. Tull, Editor, National Radio Personalities

A Quarter of a Century of Broadcasting

te

America

The completion of the first 25 years of the American system of broadcasting has now been marked. Radio was not, as you might say, "discovered" in 1920. Ex- periments had been going on for a number of years.

.. In 1920, however, radio ceased to be an experiment and became a permanent adjunct to life in America. Ho* permanent and how much of an adjunct re- mained to be seen, but it was in 1920 that broadcasting as we know it today was born-with the realization that here was a great instrument of public service. ...In 1922, two years later, radio advertising began, with the acceptance by station WEAF, New York City, of commercial copy fron, the Queensboro Realty Company-and America may be everlastingly grateful that such a vital medium of mass communication gained early support from advertising, which insured its freedom and placed it alongside our free press as another guardian of the rights of people.

Today there are more than 900 broadcasting stations in the United States. There is scarcely a spot in the nation where one or more of them cannot be heard. .. These broadcasting stations range in power from 250 to 50,000 watts. They operate on wave lengths ranging from 550 to 1600 on the dial. Obviously, some stations have to operate on the same wave lengths and either shield one another or operate on low power because 900 powerful stations could not be crowded into approximately 1,000 spaces on the dial. There would be wholesale con- fusion, with interference ruining every program on the air.

.. Radio engineering is responsible for the near flawléss reception of radio programs today, with the radio dial crowded to capacity. Miracles have been performed which parallel the invention of radio itself.

Personnel in radio, although not great from the standpoint of numbers, has always presented a problem from the standpoint of training and natural talent. Approximately 25,000 people are employed in the broadcasting industry in America. Thousands more could be added by taking in those who are employed in the medium of radio, that is, producing shows for advertising agencies, mak- ing transcriptions for broadcast purposes, writing for radio, representing sta- tions and otherwise earning a living from radio work. .. Accessibility is one of the more obvious characteristics of radio. Once the initial investment has been made, the radio set is always there-in the home, family car, lunch room, hotel lobby and club car. It can be turned on with a flick of the wrist. It can be tuned from station to station with a twist. .. The full significance of this ease of listening becomes evident when you realize that today more than 31,000,000 homes are radio-equipped-that radios are more widely used than almost any other commodity.

A generation or two ago, life was relatively simple-people understood what was going on in their communities, and some understood what was happening in the country as a whole. Beyond that, most people knew little and cared less. .. 'But today, because of radio and other rapid means of communication, the world is crowding in. People are bombarded daily with information about what is occurring all over the world. Most people are interested in these events because they realize that, in the long run, they can affect life in their own com- munities. .. Radio has come to mean more to them in recent years. They have a different conception of its mission in the world. They have heard it do terribly important things. It has taken them to inconceivable places, brought them voices and per- sonalities who are changing the shape of the world. .. Assured of economic support by the free enterprise system of America and acclaimed by the public, radio will expand its service into many fields. New types of broadcasting-facsimile-television-all may flourish after the war.

. The story of radio is the chronicle of American life and times during the past ,quarter century. Where radio has gone, what it has reported, the personalities and events it has brought to the people, are the popular history of a great American era. The re-enactment, and in many cases the actual rebroadcast of these stirring episodes will stand without equal as an appeal to the patriotism of all Americans.

J. Harold Ryan, former President National

Association of Broadcasters

111/1.adviálio4,1

of comuMcaa°n

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KSO --THE FRIENDL y VOICE IN DES MOINES..,

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Sylvia Gray greets the visitor to the KSO executive offices and studios. Sylvia, from the "show me" state of Missouri, is new in radio, but as she puts it, "I'm Crazy about it!"

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A corner of Studio "A", where most of your KSO musical and variety programs originate.

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Muchof the "Business end" of radio is taken care of in this outer office.

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Clients and members of the staff meet in the. audition room listening to a new program be- ing aired for the first time on KSO.

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This is the announcer's booth, where many of KSO's "talk" shows and newscasts originate. As the pic- ture was taken, R. Jay Nash was working his popular "As You Like It" program.

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MEET THE FOLI(1'

George J. Higgins grew up with radio. Specializing in sports broadcasting, he is known throughout the midwest as an authority on that subject. In 1937 lie won an award as the outstanding baseball an- nouncer of the year, and has the distinction of be- ing the only minor league announcer to broadcast a world series coast -to -coast. Higgins is past president of the American Association of Baseball Broadcasters, past president of the American Pro- fessional Hockey Association and held the same title with the Northwest Umpires Association.

In recent years, Mr. Higgins has been devoting his time to the executive end of radio -- first as St. Paul manager for radio station WTCN. In 1944 he took over the General Managership of KSO. Since coming to Des Moines, Higgins has served as Pres- ident of Des Moines Enterprises, Inc., as member of the Board of Directors of the Chamber of Com- merce, head of the Special Events Committee for the same organization and has participated in nu- merous other endeavers contributing to the welfare of Des Moines and Central Iowa.

Since caking over as General Manager of KSO, George J. Higgins has done much to make KSO rec- ognized as one of the outstanding 5000 watt stations in the midwest. At the same time he has built a national reputation as an outstanding radio executive.

Kingsley H. Murphy comes from a family with years of journalistic experience and he himself has had a long career as a newspaper executive. For many years he was the principal owner of a midwest metropolitan daily newspaper, and later branched out into the field of radio. This move eventually resulted in the formation of the Murphy Broadcasting Company - which owns and operates KS O.

Mr. Murphy has expressed great confidence in the future of this area ... and has committed the or- ganization he heads to do everything possible to accelerate the development of the rich Central Iowa territory.

It is under Kingsley H. Murphy's leadership that KSO is constantly exploring new ideas in radio that will keep this station to the front in all aspects of broadcasting methods --including the develop- ment of FM and i Television. KSO listeners will be assured of the finest reception as well as the finest entertainment.

--.sr em i , o

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F. HOLM, TMinnerer an-' HERBERT hails

from Mt years ek-

Controller and radio over

perience backed

by newspaper r.y y field

S i J -

pTogTa m LINEHAN, educated at

ED at KSO, was with at Director

University, has been with sable

Iowa

SO

for twelve fine of Programs

for KSO s tin

and special features.

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continuity artm

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tráÑ V'SHOcoAKERto KSpTonotion Director.

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that local and network

an d

s Seeing Prog

on time Is hito 1NG- e job of

aireil e Manager MARY of

ned KS in SimMary, a g O

Simpson College,

1939.

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Cl position nothe Mú key

Holding of the IA pOE -

in the

Broad-

casting

mpata is VIRGIN is

PING.Company KSO since 1931,

she

assistant nt to the controller.

assista

MARY INGRAM and SUE HARGIS handle all the "traffic" on KSO. Sue was formerly assistant to the direct= or of speech activities at Simpson College.

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SHIRLEY FALK is secre- tary to the General Manager. She lists hobbies extending from records to outdoor sports. Shirley has worked in radio since 1934.

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In the music library at KSO are NORMAN DUNGAN AND ROSA LEE SHAY. Together, they build the musical shows you hear on KSO. Norma' is a native of Des Moines and has been vocalist with several popular orchestras. Rosa Lee is a

.graduate of Iowa University where she majored in radio speech. Prior to joining the KSO staff this year, she was a radio writer.

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Pictured above is the Accounting Department at KSO. (1. to r.) is H. F. Holm, Gerry Pefferle and Virginia Poepping.

Pictured here is GENE GRAGG BEESE, Director of Women's Activities and secretary to the program director. GENE is a vet- eran in the field of radio. She began her radiocareer on the show "Uncle Bill Reads the Funnies" about ten years ago.

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In conference with Program Director Linehan are several of KSO's announcers. 1. to r.: TOM LEWIS; R. J. NASH; BILL BALDWIN; Linehan; GLENN GOODWIN; BOB EARLE. Not pictured is announcer DICK HUBER.

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These three ace writers make up the continuity staff at KSO. They are Mrs. Buchanan, JO COFFMAN, and MARILYN J. BOOTH. Marilyn majored in radio at Stephens College. Jo may be heard daily on the show "Des Moines Diary".

v '

The two Account Executives at KSO: MORT A. LANE and MAX M. FRIED - MAN. Oddly enough, both men have had previous experience in the mu- sical field, Max being a professional actor.

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KATE SMITH

THE BIGGEST SilO W wawa a KSO -casi

9

FRANK SINATRA

JIMMY DURANTE-GARRY MOORE

DINAH SHORE

AS k

DICK HAYMES

11111 HILDEGARDE

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ARTHUR GODFREY ,r , I'

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JACK CARSON

JOAN DAVIS

ART LINKLETTER

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Actress BETTE DAVIS is one of the many stars of stage, motion pictures and radio who appear regularly on "This Is Holly- wood", a regular feature show on KSO and the Columbia Broadcasting System.

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JULIE STEVENS plays the title role of the KSO-CBS daytime serial "The Romance of Helen Trent", portray- ing a Hollywood dress designer.

7

5:

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This is BILL LAWRENCE, star of another regular dramatic show, popular among KSO listeners and known as 'Screen Guild".

RAYMOND E. JOHNSON opens the famous `squeak- ing door" each Monday night on "Inner Sanctum".

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RICHARD KOLLMAR is Director and Emcee on the KSO-CBS Thurs- day night show "Reader's Digest - Radio Edition".

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"ELLERY QUEEN", whose face is never shown in a photograph, is shown here with BARBARA TERRELL who portrays the part of Nikki on this regular CBS Mystery show.

"Mayor of the Town" LIONEL BARRYMORE re- laxes from his duties with his "family" --housekeeper Marilly (AGNES MOORE- HEAD) and ward "Butch" (CONRAD BINYON). This drama of everyday life is heard Saturdays on KSO.

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Actress ANNESTERRIT feels right at home in her role on the daytime serial "Our Gal Sunday ". She portrays Emily Delaine, an actress.

Each Monday night, Producer WIL- LIAM KEIGHLEY introduces t h e

brightest stars of Hollywood and New York on the popular "Lux Radio Theater".

L LES DAMON and CLAUDIA MOR- GAN are the Mr. and Mrs. Nick Carter on KSO-CBS' Friday night "Adventures of the Thin Man".

CLAIRE NIESEN plays the title role in "The Second Mrs. Burton", daytime serial. Her Broadway credits include "Cue For Passion and "The Talley Method".

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ENTERTAINMEN.T FOR ALL THE FAMILY OÑtÇØ YOUR CBS STATION

Announcer -producer BILL BALDWIN is a pianist, too, may be heard on the KSO show, "Tea Time Serenade".

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"Ft's amoozin' , but confoozin", says BOB EARLE as he selects a few records for his "Midnight Rhythm Club" show.

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_'1 "No Help from the audience, please", says PHIL BAKER, star of the show, "Take It Or Leave It", heard Sun- days on KSO.

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Maybe the girls are trying for a Lemac or something. Anyway, the lucky man in the center is Bob Hawk, emcee on the "Bob Hawk Show" heard each Mon- day evening on KSO.

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JEAN HERSHOLT stars as the kindly "Dr. Christian" a regular Wednes- day night feature on KSO.

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Master -of -ceremonies CLIFTON FADIMAN checks to see that experts FRANKLIN P. ADAMS (1.) and JOHN KIERAN are ready to go on the air with "Information, Please". Here's an opportunity for KSO listeners to stump the experts.

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Thatman with the smile in his voice, JACK SMITH, stars in his own CBS show, brings favorite songs into the homes of thousands of KSO listeners every week -day evening.

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ARTHUR GODFREY congratulates 8 -year -old Roger Barnett, boogie- woogie pianist, on being voted best performer on the initial "Arthur Godfrey's Talent Scouts" program. Roger's reward --a guest appearance on Godfrey's morning network show and a screen test with Columbia pictures.

ART LINKLETTER, star of the "House Party" show, heard Mon. through Fri. on KSO displays a happy family.

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Fast -talking IRENE BEASLEY and DWIGHT WEIST are the quiz -mas- ters on CBS' "Grand Slam", an- other feature on KSO.

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eso ORGINATES FIRST "VOX Á0A" BROADCAST OF SEASON

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Part of the record -breaking crowd of more than 25, 000 watching the opening Vox Pop broadcast originat- ing from the Iowa State Fairgrounds over KSO. Work- ing at the mike is PARKS JOHNSON (back to camera) while co -emcee WARREN HULL stands to one side.

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KSO's BILL BALDWIN interviews Parks and Warren in a man on the street show the day before the big broadcast.

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A "redhot" display expressing KSO's well wishes for the success of the new Vox Pop program.

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Vox Pop's two engaging emcees at the mike. They made a big hit with the more than 25,000 Iowans.

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Warren interviews a champion old time fiddler during the broadcast. The audience enjoyed the programs good natured entertainment.

Welcome at the airport. Left to right: Aubrey Will- iams, Young & Rubicam; Parks Johnson; Mayor John MacVicar; Warren Hull; B. A. Bolt, Jr., Lipton's gen. promotion mgr.; Buz Willis, producer; George Hig- gins of KSO; Harry Rauch, Young Si Rubicam radio publicity director.

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Never in history has the audience of American music lovers been so great. The vast amount of music which goes out over the airways every day thrills an increasingly large number of listeners ... and creates a demand for a special kind of radio broad- casting which will transmit every tone - every nuance of the music as it sounds in the studio. Fre- quency Modulation (FM) will answer this demand!

Music lovers in this area will soon be enjoying their favorite programs through the media of KSO-FM. The Murphy Broadcasting Company was one of the FM pioneers in this area - having first made plans many months ago for the new transmitter northeast of Des Moines, housing the finest equipment available. KSO-FM will be broadcast with a radiated power of 150,000 watts, utilizing a tower rising over 550 feet - one of the tallest in the country. -

The ultra -high frequency radio waves used in FM will reproduce exactly the full rich tones of a sym- phony orchestra - the high fluid notes of the flute - the singing violins - the deep sonority of the pipe organ. Program fading and the usual interferences will be things of the past with FM. KSO is proud to take this forwar d step - another outstanding achieve- ment in broadcasting.

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!HI TECHNICgL SIDE OF TH PICTURE 11!1{14-'-' n

Engineer HOMER N. CHILD I is shown transcribing a

show to be played later in the day. It's being taken from CBS.

Chief Engineer F.E. BARTLETT explains a complicated chart to En- gineer GALE MYERS. Bartlett has been work in g with various Iowa radio stations since 1932.

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Engineer MAURICE PARSONS is shown here "riding gain" on a local KSO show. That's simply a means of volume control, but is an Important matter. Without it, even a cough could blow the station off the air.

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- The inside of your radio set may appear complicated, but it seems a simple matter in comparison to the inner workings of part of the KSO transmitter. Nevertheless, engineer ORRIE MILLER seems to 'be right at home.

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Engineer MAURICE TREGO isana- tive Iowan, born in the little town of Cumberland. He has been in radio six years, with KSO since 1942.

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Here Engineer SAM T. MAZZA "Cues in' a recording about to go on the air. This is just one of the engineer's many intricate duties.

THE 1'uht41e IS BRIGHT

FOR POSTWAR IOWA

With the same abundant energy and realistic viewpoint, citizens of Iowa have set their sights to postwar. Public works - roads, bridges, earthwork, airports and building programs costing trillions of dollars, are getting under way. Private enterprise and government have al- ready allocated the money.

.. Unified effort already set in motion will make permanent the bulk of this state's wartime economic, industrial and population gains. Reconversion plans by private enterprise call for' production and employment topping all previous peace -time records.

.. Goods made in Iowa will flow through war -expanded transporta- tion systems to wider markets at home and abroad. A war -born mer- chant fleet will carry the products of this area to the ports of the world to exchange for raw materials for the new industrial empire.

.. This state faced a multitude of problems in gearing itself to the production achievements of war -time. It rolled up its collective sleeves and did a tremendous job.

.. The problems of peace -time are plentiful and big, but opportunities are even bigger. Wise forward planning has put these opportunities within reach, many of them have been saddled already,.

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