Fi Chile - Revenue Models (2015 10 29) Guillaume Balas

7/21/2019 Fi Chile - Revenue Models (2015 10 29) Guillaume Balas

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^OSOH_O LADOG

N_IGDIHB YA_^ N_UIHOUU

Buiggfulo Nfgfs - buiggfuloJtihbsgfns.eal
mailto:[email protected]?subject=


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^OLOLNO^1



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-_UD 6>:,::: G_LZ U_L-_UD 6?:,::: GTS (4 YOFÛ)

-_UD 2:,::: G_LZ U_L

_UD >2:,::: ÔSOH_O

_UD >>?,::: UFGF^Y EAUT (? LFH-YOFÛ)

LIH _UD 5::,::: AZZA^T_HITY EAUTGATU AC MOFDFEMOU FHD U_CCOÎHB

_UD ?>?,::: "GAUU"

6 NIB" N^FHD HFLO

-SFGIDFTOU TOEMHA

-^FIUO N^FHD FRFÔHOUU-MOGZU (F GITTGO) UFGOU



7/38

CAE_U AH YA_^^OSOH_O LADOG!



8/38


9/38

ÔSOH_O

UA_ÊO

F ÔSOH_O LADOG IU F C^FLORA^@ CA^ BOHO^FTIHB ÔSOH_OU



10/38

^OSOH_O

UA_^EO


SFG_O



11/38

ÔSOH_O

UA_ÊO

SFG_O

ZÎEO




12/38

ÔSOH_O

UA_ÊO

ZÎEOZFYO^

SFG_O




13/38

ÔSOH_O

UA_ÊO

ZÎEOZFYO^

SFG_O




14/38

^OSOH_O UA_^EO


15/38

^OSOH_O LADOG

Zraduet Uorvieo

Zraduetiah

Ealloreo



16/38

SFG_O


17/38

ÔSOH_O LADOG

! Eustalor vfguo is tmo vfguo roeoivod ny tmo ohd-eustalor ac f praduet arsorvieo.

! Eustalor vfguo is eaheoivod vfriausgy fs utigity, qufgity, nohostts, fhd

eustalor sftiscfetiah.

! N>N Oxflpgos (hat oxmfustivo) ac vfguo pravidod ny f praduet ar sorvieo;

ÔD_EO EAUTU(DIÔETGY, IHDIÔETGY)

IHEÔFUO OSOH_O(DIÔETGY, IHDIÔETGY)

ILZÂSOD N^FHDIHB(DIÔETGY, IHDIÔETGY)



18/38

ÔSOH_O LADOG

! Eustalor vfguo is tmo vfguo roeoivod ny tmo ohd-eustalor ac f praduet arsorvieo.

! Eustalor vfguo is eaheoivod vfriausgy fs utigity, qufgity, nohostts, fhd

eustalor sftiscfetiah.

! N>N Oxflpgos (hat oxmfustivo) ac vfguo pravidod ny f praduet ar sorvieo;


IHEÔFUO # AC UFGOU

(SAG_LO)

IHEÔFUO F^Z_

ÔD_EO EAUTU(DIÔETGY, IHDIÔETGY)

IHEÔFUO ZO^C.,

ÔGIFNIGITY

IHEÔFUO UOE_ÎTY

IHEÔFUO FBIGITY

IHEÔFUO OSOH_O(DIÔETGY, IHDIÔETGY)

ÔD_EO Z_ÊMFUIHBEAUTU

ILZÂSOD N^FHDIHB(DIÔETGY, IHDIÔETGY)

EU^ OHSIÂHLOHTFG

CÎOHDGY

E_TTIHB ODBO,IHHASFTISO

CÎOHDGY,FTT^FETISO


19/38

Z^IEIHB


20/38

ÔSOH_O LADOG

ZÎEIHB IU MF^D TA DAFHD OFUY TA IBHAÔ.

Kfy Bagtz, Tmo prieo ac Nfd Zrieihb, Kugy 3tm >:66, HY Tilos


21/38

ÔSOH_O LADOG

FT GOFUT LAÔ TMFH 6? LOTMADU !

EAUT-ZG_U / LF^@_Z

C_GG EAUT

LF^BIHFG EAUT

TF^BOT ^FTO AC ÔT_^H

EAUT DOLFHD

U@ILLIHB

ZOHOT^FTIAH

RMFT TMO T^FCCIE EFHNOF^

SFG_ODICCOÔHTIFTOD

E_UTALO^ UOBLOHT

TILO

GAEFTIAH

ZFE@FBO / CA^L

ZÔLI_L

DIUEA_HTOD

ZFÎTY

EALZOTITIAH



22/38

ÔSOH_O LADOG

EAUT-ZG_U / LF^@_Z

ZOHOT^FTIAH

E_UTALO^ UOBLOHT

ZFE@FBO / CA^L

DIUEA_HTOD

ZFÎTY

EAUT DOLFHD SFG_ODICCOÔHTIFTODEALZOTITIAH

HA "AHO-UI[O-CITU-FGG UAG_TIAH"

oxflpgo



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^OSOH_O LADOG

oxflpgo



24/38

ÔSOH_O LADOG

#6- Yaur prieo lust no ohaubm mibmor tmfh easts ta eavorrofsahfngo vfriftiahs ih sfgos vagulo

#>- Yau mfvo ta lfò f givihb

#5- Yaur prieo smaugd fglast hovor no gawor tmfh yaur easts

ar mibmor tmfh wmft last eahsulors eahsidor "cfir"


LF@O OD_EFTOD B_OUUOU. O]ZOÎLOHT.

ITO^FTO.


25/38

ZFYO^


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^OSOH_O LADOG


Uaureo; mttp;//cf`oeraw.eal/croo-porsahf-tolpgfto/
http://fakecrow.com/free-persona-template/mailto:[email protected]?subject=


27/38

ÔSOH_O LADOG

! 6 porsahf wigg mfvo f diccoroht rago dopohdihb ah tmo ealpfhy/soetar

! Zorsahfs wigg ovagvo avor tilo fs yaur ealpfhy, praduet(s)/sorvieo(s) ar lfròtovagvo fhd lfturo

! Yaur ealpfhy wigg dofg witm lugtipgo porsahfs


doeisiah lfòr porsahf ovagutiah avor tilo;

6. doeisiah lfòr

>. oeahalie nuyor

5. roeallohdors

4. ihuoheors

?. ohd usors

FZI DOSOGAZO^ IHC^FUT^_ET_Ô UOHIAÛYUFDLIH

ZÂD_ETLFHFBO^

N_UIHOUUDOSOGAZLOHT

! > porsahfs lfy mfvo eahcgietufg stftod hoods

Uaureo; mttp;//www.spiògfn.arb/ngab/porsahf-dovogaploht.mtlg
http://www.spikelab.org/blog/persona-development.htmlmailto:[email protected]?subject=


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^OSOH_O LADOG



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FGRFYU Z_T YA_Ê_UTALOÛ CIÛT


30/38

Fprig >:64


Uaureo; mttps;//sfftemixgahdah.wardpross.eal/>:64/:4/5:/tmo-nost-nrfhd-oxporioheos-lf`o-it-porsahfg/

Dofr Ls. Fvihs, yaur wism is ly eallfhd witmih rofsah. ]A KohhfEroftivo Diroetar Kohhf Gyahs
https://saatchixlondon.wordpress.com/2014/04/30/the-best-brand-experiences-make-it-personal/mailto:[email protected]?subject=


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MAR TA EFZT_^O ^OSOH_O1

N_T AHO TMIHB IU LIUUIHB!



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ÔSOH_O LADOG

EFZT_ÎHB ÔSOH_O

EALLOÊO FHD ÔTFIG

U_NUEÎZTIAH FHD _UFBO COOU

GIEOHUIHB

F_ETIAHU FHD NIDU

FDSO^TIUIHB

DFTF

T^FHUFETIAHU / IHTO^LODIFTIAH

CÔOLI_L

FHD LAÔ



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ÔSOH_O LADOG

ÔSOH_O LADOGU NFUOD AH "CÔO"


Uaureo; Emris Fhdorsah, "CÔO"


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Z^ACITU

IDOFGGY, TA LF@O



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ÔSOH_O LADOG

ZÂCIT[AHO

TMO ZÂCIT [AHO

! Eustalor Sfguo (Sfguo); Tmis Zrastt Cfetar rovagvos

frauhd maw luem vfguo yaur praduet/sorvieo

bohorftos car yaur eustalors. Tmo broftor tmo vfguo,

tmo mibmor prieo yau efh emfrbo.SFG_O

DOGISO^Y

ZÎEO TA_EM

! Zrieihb Utrftoby (Zrieo); Tmis Zrastt Cfetar rovagvos

frauhd yaur prieihb strftoby oitmor proliul prieihb

witm gawor sfgos vagulo vs. diseauht prieihb witm

mibmor sfgos vagulo.

! Lfròtihb/Ufgos Zorcarlfheo (Tauem); Tmis Zrastt

Cfetar rovagvos frauhd; (f) maw occoetivogy yau efh

rofem praspoets/eustalors0 fhd (n) maw east ocsteiohtyau efh da tmis.

! Zraduetiah Zorcarlfheo (Dogivory); Tmis Zrastt Cfetar

rovagvos frauhd maw occoetivo (qufgity) fhd ocsteioht

(east) yaur ealpfhy is fngo ta dogivor yaur praduet/

sorvieo fhd aporfto tmo nusihoss.

Uaureo; mttp;//www.bpsoxoes.eal/ih-tmo-zaho-prastts/

mailto:[email protected]?subject=http://www.gpsexecs.com/in-the-zone-profits/


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ÔEALLOHDOD ÔUA_ÊOU

UALO MOGZ


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ÔSOH_O LADOG

! mttps;//mfe`pfd.eal/Ron-Fhd-Lanigo-ôvohuo-Ladogs-sthfg-Ob]uOtUinO2#;m.mtl

! mttp;//www.walohuhgilitodwargdwido.eal/prieihb-strftobios-tmo-tap-6:-listfòs-yau-daht-wfht-ta-lfò/

! mttp;//ngab.satoemlodif.eal/maw-luem-efh-nfd-prieihb-east-yau/

! mttp;//www.spiògfn.arb/ngab/porsahf-dovogaploht.mtlg

! cfòeraw.eal/croo-porsahf-tolpgfto/

! mttp;//www.nlhaw.eal/rovohuo-ladogs-quie`-buido/

! mttp;//www.nlhaw.eal/rovohuo-ladogs-quie`-buido/

! mttp;//www.crooliul.arb/

! mttp;//www.bpsoxoes.eal/ih-tmo-zaho-prastts/

mailto:[email protected]?subject=http://www.gpsexecs.com/in-the-zone-profits/http://www.freemium.org/http://www.bmnow.com/revenue-models-quick-guide/http://www.bmnow.com/revenue-models-quick-guide/http://fakecrow.com/free-persona-template/http://www.spikelab.org/blog/persona-development.htmlhttp://blog.sotechmedia.com/how-much-can-bad-pricing-cost-you/http://www.womenunlimitedworldwide.com/pricing-strategies-the-top-10-mistakes-you-dont-want-to-make/http://entrepreneurs.about.com/od/salesmarketing/a/pricingstrategy_2.htmhttps://hackpad.com/Web-And-Mobile-Revenue-Models-final-EgXuEtSibE7#:h=Commerce


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TMFH@ YA_ !

Documents

Fi Chile - Revenue Models (2015 10 29) Guillaume Balas