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FHWA 04/19/23 1
MANUAL ON UNIFORM TRAFFIC CONTROL
DEVICES
REWRITE AND OUTREACH EFFORT
TARGET DATE: 2001
FHWA 04/19/23 2
MUTCD REWRITE GOAL
OUR NATION IS AT A CROSSROAD IN TRANSPORTATION:
» Fewer New Highways Built
» More Traffic Volumes and Congestion Delays
» More Temporary & Construction Work Zones
FHWA 04/19/23 3
MUTCD REWRITE GOAL
FHWA Recognizes a need for new ideas
and technology to optimize performance
and to solve our current and future
highway safety challenges.
FHWA 04/19/23 4
MUTCD REWRITE GOALS
OUR GOALS:
» Optimize Mobility & Performance
» Promote Uniformity
» Improve Highway Safety
» Reduce Run-Off-Road Crashes
» Incorporate Technology Advances
FHWA 04/19/23 5
MUTCD OUTREACH
The Public interacts daily with the physical
components of our transportation system --
especially traffic control devices.
FHWA 04/19/23 6
MUTCD OUTREACH
FHWA’S commitment to marketing and
outreach provides a unique opportunity to
work cooperatively with our customers and
partners.
FHWA 04/19/23 7
MUTCD OUTREACH
BENEFITS OF OUTREACH:
» Encourages Commitment To Transportation Safety Goals
» Provides A Wealth Of Transportation Information Exchange
» Provides A Quality Measurement For Delivery Of Services
FHWA 04/19/23 8
DOCKET COMMENTS
FHWA ASKED OUR CUSTOMERS AND PARTNERS TO HELP IDENTIFY:
» Role Of MUTCD
» Appropriate Audience
» Marketing Strategies
(DOCKET 98-3643, JUNE 1998)
FHWA 04/19/23 9
RECOMMENDATIONS
PUBLIC COMMENTS INDICATED EXPANDING MUTCD AUDIENCE TO INCLUDE FOLLOWING EXAMPLES:
» Automobile Associations
» Motor Vehicle Departments
» Law Enforcement
» Tourist Associations
FHWA 04/19/23 10
MARKETING PLAN
Send Announcement Letter To All Identified Audience
Develop Briefings And Brochures For Distribution
Publish Articles
Video
PSA’s
FHWA 04/19/23 11
RECOMMENDATION
Public comments indicated the MUTCD should be distributed in a variety of
methods to assure that new information is available to all interested persons.
FHWA 04/19/23 12
MARKETING PLAN
FHWA AGREED AND WE PLAN TO PUBLISH THE MILLENNIUM MUTCD IN:
» Hard Copy
» CD-ROM
» Internet -- (http:\\mutcd.fhwa.dot.gov)
FHWA 04/19/23 13
MARKETING PLAN
MUTCD web site is intended to be a “one-stop shop”
Exhibited at TRB, ATTSA, NACE (Others are planned for 2001)
FHWA 04/19/23 14
MARKETING PLAN
EXAMPLES OF INFORMATION IN THE MUTCD WEBSITE:
» MUTCD History And Purpose
» PowerPoint Presentations
» All MUTCD Text And Graphics
» Federal Register Notices
FHWA 04/19/23 15
MARKETING PLAN
EXAMPLES OF MUTCD WEBSITE INFORMATION (CONTINUED):
» Database With Official Rulings
» Frequently Asked Questions
» Who’s Who & Other Resources
FHWA 04/19/23 16
RECOMMENDATION
Public comments indicated that it is
difficult to distinguish between
“REQUIRED,” “RECOMMENDED,”
and “OPTION” conditions.
FHWA 04/19/23 17
MARKETING PLAN
FHWA plans to print the Millennium MUTCD so that the conditions are clearly shown.
FHWA plans to print the MUTCD in a 3-ring binder on “8 ½ x “11 paper.
FHWA 04/19/23 18
RECOMMENDATION
Public comments indicated that a
strategic outreach campaign will play a
critical role when introducing this new
product.
FHWA 04/19/23 19
MARKETING PLAN
New policies and technology we
implement will have impact on citizens
and industry well into the 21st century.
FHWA 04/19/23 20
MARKETING PLAN
Provide Briefing Materials
Visit each Resource Center in FY 2000 (Emphasis On Web Site Training)
Conduct Train-the-Trainer Sessions for FHWA Field and LTAP Centers in FY 2001 (Emphasis On MUTCD Changes)
FHWA 04/19/23 22
MUTCD-OUTREACH ACTIVITY IDEAS
FHWA DIVISION STATE/LOCAL GOVERNMENT AASHTO, ATSSA, ITE, ETC.
PUBLISH & DISTRIBUTE MILLENNIUM EDUCATION INCLUDES CD-ROM, INTERNET, AND HARD COPIES TO:
FHWA 04/19/23 23
MUTCD-OUTREACH ACTIVITY IDEAS
ENGINEERING COMMUNITY DRIVER’S EDUCATION CLASSES DEPARTMENT OF MOTOR VEHICLES
TRAININGTARGETED AUDIENCE
FHWA 04/19/23 24
MUTCD-OUTREACH ACTIVITY IDEAS
AUTOMOBILE ASSOCIATIONS DEPARTMENT OF MOTOR VEHICLES LEGAL COMMUNITY ENFORCEMENT COMMUNITY
PUBLIC AWARENESSTARGET AUDIENCE
FHWA 04/19/23 25
MUTCD-OUTREACH ACTIVITY IDEAS
EXHIBITS BROCHURES TRINKETS / GIVE-AWAYS PAMPHLETS & ARTICLES KIOSKS WITH CD-ROM HIGHLIGHTS
PROMOTIONAL ACTIVITIES
FHWA 04/19/23 26
MUTCD OUTREACH
SINGLE VEHICLE RUN-OFF-ROAD = 1/3 OF ALL HIGHWAY FATALITIES ANNUALLY
MOTOR VEHICLE CRASHES INVOLVING PEDESTRIANS AND BICYCLISTS = 15% OF ALL HIGHWAY FATALITIES ANNUALLY
FHWA 04/19/23 27
MUTCD OUTREACH
ROAD USERS NEED GUIDANCE TOOLS
TRAFFIC CONTROL DEVICES (TCD’S) ARE GUIDANCE TOOLS