http://www.camelsandchocolate.com/

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Her lifestyles site started as a mere hobby in 2007 when she was a researcher in Condé Nast’s New York office, but since has flourished into a portfolio of her work, as well as an international community of creatives and professionals upon which she thrives.

KristinKristin still works in magazines but also heavily focuses on cultivating online engagement through mutually beneficial partnerships and influencer campaigns with tourism boards and travel brands, both large and small. In addition, she consults for DMOs, CVBs and small businesses, ranging from restaurants and bars to authors and interior designers. Scott, her right-hand man—and, conveniently, herher husband—serves as the business development director for C&C, fleshing out specifics and logistics that are tailored to each client’s needs.

Meet Kristin Luna, journalist by trade, Southerner by birth, blogger-in-residence at Camels & Chocolate

In my 10 years of marketing Montana, I’ve worked with a variety of travel writers, journalists and digital influencers. Hands down, Kristin is by far one of the best I’ve ever worked with. While she’s a great storyteller, she’s also thoughtful, thorough, adaptable and professional. Plus, she’s well-respected by both her peers, audience and public relations professionals.

Tia Troy | Public Relations & Communication Manager for Glacier Country Regional Tourism Commission

With well over a decade’s worth of experience in magazines and the digital space, Kristin has a well-curated following of key contacts in both the media world and the travel industry. Followers are highly engaged professionals with money to spend on luxury experiences and adventure travel and include editors, frfreelancers, publicists, marketing types and other journalists looking for story inspiration. If you join the conversation with her, the chances of being noticed exponentially increases.

Please, no press releases or offers of free product in exchange for marketing; she gets enough of those and this approach, unfortunately, will result in a tainted view of you and/or your client. The best way to get her attention is to have her experience your product or destination through an actual partnership.

WANT TO WORK WITH C&C?

• Google PageRank: 6• Monthly PVs: 70,000+• Twitter: 20,000+• Facebook: 20,000+• Instagram: 26,000+• Pinterest: 3,000+•• Klout: 77

BY THE NUMBERS

Camels & Chocolate has more than 70,000 readers monthly, as well as 5,000+ RSS and email subscribers and a cumulative 42,000 social media followers. Kristin doesn’t take press/FAM trips, but rather gravitates toward long-term partnerships with brands that jive with her vision; a world in which writers are compensated forfor their time translating to higher quality work and, in turn, better engagement for you.

WHO’S READING?

I first hired Kristin in 2007 to author a few chapters in Frommer's MTV Spain guidebook. Despite some challenges thrown in her path (literally), she completed her work successfully and on deadline. When I needed an author to help with portions of Frommer's California and realized she was living in the area, I knew I could rely on Kristin. I always recommend her for any ebook or electronic manuscript

that is required by Frommers.com. Kristin is smart, easy to work with, efficient and driven.

Alexia Bucciarelli | Senior Content Editor at Google and former Editor at Frommer’s

Kristin is an amazingly prolific writer/social media guru, and that trait combined with the fact that she really understands how to best explore a destination has resulted in Panama City Beach being included in several different story angles, from scuba diving and destination overviews, to mentions in lists that might include topics as diverse as fresh seafood, great sunsets and top beaches.

Kristin is a true professional, an authentic voice, and a pleasure to work with.

David Demarest | Public Relations Manager at Panama City Beach CVB

After organizing over 75 influencer marketing, social media and content campaigns with tourism boards around the world as the Director of Influencer Marketing and Social Media with Inside Out Media, Kristin Luna is an absolute stand out in the Influencer marketing world. Not only does she have a passionate, loyal audience, she's also super easy to work with, creates stellar content and has always gone above and beyond what the job stated. It's no wonder why she is always a top pick with clients from around the world.

Jade Broadus | Director of Influencer Marketing and Social Media for Inside Out Media

If you’ve made it this far, you’re probably wondering just exactly how this all works. There are countless ways to move forward, and everything can be customized to your specific needs. Maintaining flexibility is one of Kristin’s core values so if these options don’t fit your vision, she and Scott will help formulate an entientirely different, personalized campaign to achieve your goals. Some examples:

• Copywriting for advertorials and guides• Executing influencer campaigns• Consulting on media strategy • Sponsored content on C&C and LinkedIn• Twitter chats and parties• Instagram and Snapchat takeovers• Evergreen content creation for your client’s site• Marketing images for your own digital use• Speaking gigs

Sure! An influencer campaign is a great way to spread the message about your brand or destination in an authentic voice through content creators with loyal followings. These paid initiatives enlist some of the Internet’s most influential personas to craft messaging about your client and introduce it to a new audience in a fun, exexciting and informative way.

Kristin both participates in and organizes these campaigns and does the difficult work of verifying authentic voices in this rapidly expanding avenue from her vast Rolodex of contacts. There are thousands of choices for brands to pursue, and Kristin will help you hone that focus.

Note: All partnerships are disclosed as per FTC guidelines on each influencer’s site.

ALL RIGHT, LET’S DO THIS! TELL ME MORE ABOUT THESE INFLUENCER CAMPAIGNS

Kristin is an amazing writer and fantastic to work with! It is always great to know someone who loves to discover new places and does a beautiful job sharing her experiences with her readers. I always

admire the way Kristin describes her travel discoveries to her readers.

Joao Rodrigues | Media Relations for the Brazilian Tourism, Sports and Industry sectors

I hired Kristin Luna on innumerable occasions to write content for The Travel Channel website and every time was impressed by her creativity, writing ability and knowledge of her subject matter. I was constantly impressed by Kristin's go-getter attitude and her ability to pitch well-formed, interesting story ideas. Kristin always turned her stories in on deadline, helping us stay on track to meet our in-house editorial calendar deadlines. Working with Kristin is an absolute pleasure; in addition to

being a talented writer, she's a genuinely wonderful person to have connected with.

Valerie Conners | Co-founder at Inbound ContentWorks and former Editor of TravelChannel.com

Website: www.camelsandchocolate.comEmail: camelsandchocolate@gmail.com

Facebook: www.facebook.com/camelsandchocolatePinterest: www.pinterest.com/lunaticatlarge

Instagram: @LunaticAtLargeTwitter: @LunaticAtLarge

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