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Cassie Roberts | Rita De Meir
BUILD AWARENESS AT YOUR FAIR
USING SOCIAL MEDIA TO
It’s going to be a wild ride!
GET READY!
Share your business card at the end;
We’ll send you the slides.
NO NEED FOR NOTES
HISTORY
EVENT PORTFOLIO Rodeo Austin
South Texas State Fair
Rodeo Belton/ 4th of July Celebration
Brazos Valley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
Fort Bend County Fair
Central Texas State Fair
Comal County Fair
Okeechobee County Fair
Amador County Fair
Chowchilla Fair
Palomino Fest
Lea County
Coors Cowboy Club
Washington County Fair
Texas State Forest Festival
American Royal
Colorado State Fair
Napa County Fair
Dodge City Round Up
Brazoria County Fair
San Angelo
Rogers County Fair
Greater Baton Rouge State Fair
Central States
Black Hills Stock Show/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
Northwest Washington Fair
Sikeston Rodeo
Delaware State Fair
Sangamon County Fair
East Texas
Park of East Texas
Laramie County Fair
Benton-Franklin Fair
Carroll County Fair
Pendleton Round-Up
Pony Express Days
Arizona National Livestock Show
Yolo County Fair
California Rodeo Salinas
Rio Grande Valley Livestock Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Montgomery County Fair
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Four States Fair
Montgomery County Fair
Agricultural Learning Center
Grant County Fair
North Texas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio County Fair
Rockdale Fair & Rodeo
Children’s Center
NILE
MATE
Volusia County Fair
Firefighter’s Fair
Fayette County Fair
Extreme Tix
Salvation Army
Jerry Jones Education Town
Wings Stadium
Bradford County Fair
Pasco County Fair
Greeley Stampede
Sweetwater Events Complex
iFest
Hardee County Fair
Angelina Ccounty Fair/Expo
Midland Horseshoe Arena
Harborside Events Center
My River District
Taylor County Expo
Five State Fair
Western Heritage Classic
Extraco Events Center
Central Washington State Fair
El Paso County Fair
OVER
120 CLIENTS!
SAFFIRE ASSOCIATION PARTNERS
SAFFIRE GOAL
How many of you use
social media in your free time?
How many of you manage your
event’s social media?
SOCIAL & WEB CONNECTION
MAKE SCHEDULE INTERACTIVE
HIGHLIGHT SPECIFIC EVENTS
MAXIMIZE VIRAL SHARING
KING is
of social media.
YOU KNOW THE STATS • Over 1 BILLION monthly active users
• One in every seven humans on earth is active on Facebook
• 461 Million users are on Facebook mobile
• 10 Million Facebook Apps
$174
You make
an estimated
per Facebook like.
1 2 3 Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
CASE STUDY Using a
of…
98,901 POPULATION
TYLER, TEXAS
213,381 POPULATION
SMITH COUNTY
240,000 FAIR ATTENDANCE
ETSF RAN A
FACEBOOK CAMPAIGN
Likes went from
3757
to
8140 in about a month
1 2 3 Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
LATE Are you a
adopter?
Free Facebook
is dwindling.
You may have heard
ADVICE FOR “NEW” WORLD In September, Facebook made a change to its algorithm, drastically
reducing the reach of business posts.
In December, they did it again.
Now an estimated only 3% of your followers will see your posts if you
don’t advertise.
WHY? USER EXPERIENCE
& CA$H
ADVICE FOR “NEW” WORLD Simultaneously, Facebook also put out new ad plans
Example ad types:
• PAGE POST AD – Can automatically advertise latest post (text,
image or video)
• PAGE AD – Get more Likes by advertising your page
• OFFER AD – Like a coupon, with “Get Offer” button
• EVENT AD – Includes event details and RSVP link
ADVICE FOR “NEW” WORLD Post, and advertise or don’t post.
Advantages:
• Greater reach
• Greater targeting
• Protection against wasting money
• It won’t run if people don’t click
WWW.FACEBOOK.COM/ADVERTISING
TOP OPTIONS
Promoted Page –
Page Likes
Promoted Posts
– Engagement
PROMOTED PAGE • Promoting your PAGE will get more LIKES.
• This is done in two ways:
• In News Feed – “Ad”
• On right-hand side – “Sponsored Story”
AD TEXT & IMAGE
AUDIENCE
AUDIENCE, CONT.
BUDGET
EXAMPLES
PAGE AD- BEST PERFORMER
• 35-64 year olds within 50 miles
• 43 clicks, 35 page likes
• $8.15-23 cents/like
VARIATIONS
PROMOTED POSTS • Promoting your POSTS will get ENGAGEMENT with your
messages.
• This is also done in two ways:
• In News Feed – “Sponsored Story”
• On right-hand side – “Ad”
HOW TO PROMOTE A POST
Targeting options are the same as Page Likes.
PROMOTED POST
• TOTAL REACH: 13,685
• TOTAL CLICKS 454
1 2 3 Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
CONTESTS Facebook
THE DOS & DON’TS DO
• Utilize Likes and/or Comments as a voting mechanism
• Collect entries by having users message you
DON’T • Place contests on personal
Facebook timeline
• Require people to tag themselves in promotions
• Force people to share the post to enter
TOP 5 CONTEST TIPS 1. SET GOALS
• What are you trying to achieve? Ex: likes, comments, shares, etc.
2. CONSIDER THE AUDIENCE
• Important in determining your prize package
3. DETERMINE CONTEST TIMEFRAME
• 1 week, 1 month, etc.
CONTEST TIPS, CONT. 4. CREATE A PRIZE PACKAGE
• If your prize is bigger, you can ask for more information
5. PLAN THE FUFILLMENT
• Know how quickly you can deliver and make sure it’s within the expiration
date
EXAMPLE
CONTEST FOLLOW UP
“We just drew the name of the
first winner of the ULTIMATE FAIR
EXPERIENCE! Are you ready to know who it
is?”
1 2 3 Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
WHAT DO I POST?
Whatever gets action
from your audience.
SIMPLE ANSWER:
If other people
like/share/comment on
your post…
FACEBOOK SHARES IT
WITH MORE PEOPLE
ADVICE FOR “NEW” WORLD Content is King, but context is even more important. Talk about what
people are talking about.
Be a real person, like a friend. Share:
• Entertainment to help them escape
• Useful information they can utilize
• Posts related to emotions
MOST POPULAR POSTS
ADVICE FOR “NEW” WORLD Leverage pop culture
• Show customers you love the music, shows, etc. they do
• BE READY when something happens you can leverage
• Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
SELFIES
IMAGES are so important.
EVER TAKEN 10% of photos
Were taken in the last 12 months.
POSTS WITH PHOTOS The engagement rate of Facebook
is so much greater than without.
Where else
should I
POST?
NEWS?
Do you
share
MOMS?
Do you
market to
SOUTH FLORIDA FAIR
YOUNG?
Is your
audience
Instagram Incorporate
Mainly
MOBILE
Known for image
DOCTORING
Trends
YOUNGER
INSTAGRAM IDEAS • Choose photos that bring out the “lifestyle” of your brand
• Launch a contest for people to share brand-related photos; curate on
your website or Facebook
• Choose a unique hashtag
• Add humor and context with captions
BROAD?
Is your
audience
YOUTUBE
Customers exposed to videos are 437%
more likely to engage in your brand.
Engagement = Purchases
SAFFIRE RECOMMENDATION Make your videos raw and not too produced to help customers identify with your brand.
WHEN TO POST?
EXPERIMENTING to see what works best for you.
Do some
SCHEDULING POSTS
www.bufferapp.com
TWITONOMY
TWEET DECK
TAGGING If you want to use
Use FACEBOOK to schedule posts!
Make sure you are
acting as your page!
EDITORIAL CALENDAR
www.saffireevents.com/calendar
Don’t forget to drop off your
business cards.
FREE ONLINE MARKETING TIPS
Website www.saffireevents.com & www.southfloridafair.com
The Amplifier www.saffireevents.com/podcast
Facebook Saffire Events & South Florida Fair
Twitter @SaffireEvents & @SouthFLFair
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?
