PR & MARKETING 2013

PR & MarketingWHAT WE DID?

• Massmailouttotargetpublicationsaccordingtomaincustomerprofile(yummymummy,rockabilly,vintage&lifestylemagazines)

• Giftingtocelebs/TVpersonalities

• Regularcontactwithallbloggers,opinion/trendsettersviatwitter

• Invitebloggerstobeguestsonoutblog/reviewproducts-see:http://www.feverdesigns.co.uk/blog/2013/10/phoenix-jeans-the-review/

• Targetedcompetitions,features&campaignstokeepmomentumandbuildrelationship

• Bookregularshowroomappointmentswithstylists

Also:UsefulresourceonourwebisPRshots–thisisaresourceforjournaliststoaccessforflatshots.FormoreinfoonthispleaseemailLauren@feverdesigns.co.uk

Fever and Ruby Belle as seen in ELLE Greece Oct13

Dakota Jacket and Skirt as featured in Urban View magazine, Greece

Drapers, SS14 feature, July 2013

Trendi magazine, Finland

The Fever Store as featured in Independent London Store Guide Book

Rachel Khoo wearing Fever’s Babylon Dress for the Daily Mail

Aw13 Dresses as Seen on (L to R): Andrea Mclean and Lisa Maxwell on Loose Women – Laura Tobin & Ranvir Singh from Day Break

AW13 Dresses as Seen on (from L to R): The Haywood Sisters, The Puppini Sisters & The Marjorie BellesOpening Ceremony of Store in Vietnam

Ronnie Wood and wife Sally Humphreys‘ (wearing fever’s Bloomsbury dress)

Fever at Vancouver Fashion Week

Blogger EventWHAT WE DID?

ForbloggersandonlinemediatopreviewtheAW13collectionweheldanall-daybloggereventinstorewithcakes,drinks&goodiebags.

RESULTS:www.thejazzpad.com

www.dinoprincesschar.blogspot.com

www.suggestivedigestive.com

www.itsmilkandhoney.com/fever-designs-aw13-preview

hello@athomewithmrsm.com–AtHomewithMrsM

www.talesofanniebean.com

www.themummyblogger.co.uk

www.honestmum.com

www.athomewithmrsm.blogspot.co.uk

www.themagpiegirl.com

Seehereformoredetailsandpictures:www.feverdesigns.co.uk/blog/2013/08/autmn-winter-2013-collection-preview/

Bridal Show & Bridal Blogs

WHAT WE DID?• DidaweddingshowinOlympiasobridesconsiderusfor

bridesmaidoutfits

• Doregularcampaignstogetbridestosubmitimagestous&buildclientrelationship,See;http://www.feverdesigns.co.uk/blog/2013/07/the-fever-wedding-album/

• Keepregularcontactwithallbridalbloggers

• Runrelevantcompsatkeytimesintheweddingcalendar

• SegmentcataloguetotargetBridalstoresandblogsandalwayskeepthemupdatedontrendsandbestsellersweseefrombridesonline/in-store

RESULTS:www.wantthatwedding.co.uk

www.rockmywedding.co.uk

www.creativebrides.co.uk/blog/87/all-a-flush-with-ss14-fever

www.ruby-weddings.co.uk/blog

www.mylittleweddingbook.co.uk

www.lovemydress.net

www.beforethebigday.co.uk

Elizabeth Rose Dress in Style Me Pretty

The Ivy in Wedding Ideas Magazine, Sep 13

The Ivy in Wedding Ideas Magazine, May 13

Jasmina in Wedding Ideas Magazine, May 13

Netherlands Dress in Creative Birds , October 13