FESTIVAL OF MEDIA ASIA AWARDS 2011 - SHORTLIST

Title Entering Company Country Brand Other parties

BEST COMMUNICATIONS STRATEGY

Change the Game Mindshare India Pepsi Mindshare

Clinique SuperFood SuperSkin OMD Sydney Australia Clinique OMD Fuse, Frank PR

Coca-Cola Interactive TVC Campaign UM Hong Kong Coca-Cola UM and McCann Worldgroup Ltd.

Lynx Lodge UM Australia Lynx SoapNotorious5 SensesZu Toronto

Mars Play Challenge Starcom Melbourne Australia Mars Network Ten

NAB Break Up ZenithOptimedia Australia National Australia Bank Clemenger BBDO

Skoda Road to Advocacy MediaCom Australia Skoda

Stop PMS MediaCom India Gillette Mach 3

VISA - The Travel Companion OMD Sydney Australia VISA Lonely Planet

BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA OWNER

11 Degrees New Media Film Project Youku.com Inc. China Chevrolet Cruze McCann Shanghai

Because No One Gets You Closer Moove Media PTE LTD Singapore BBC Knowledge The Stripe Collective, ZenithOptimedia, Moove Media

Canon- Invite Mr Wright Discovery Networks Asia-Pacific Singapore Canon Canon Singapore Pte Ltd, Dentsu Singapore Pte Ltd

TAG Heuer shines on outdoor 3D Clock Structure JCDecaux Momentum Shanghai Airport Advertising Co., Ltd China TAG Heuer

The World Heritage Special Fox International Channels Regional Panasonic NAAll parties who should be credited: Fox International Channels, Panasonic, Dentsu Inc. Kansai

BEST ENTERTAINMENT PLATFORM

5X OMD Australia Australia 5 Gum The Saltmine GroupSoap Creative

Bangkok Summer Festival Initiative Thailand Coke Ensemble

Coca-Cola Interactive TVC Campaign UM Hong Kong Coca-Cola UM and McCann Worldgroup Ltd.

Coke Studio Lodestar UM India Coca-Cola MTV; Iris; Leo Burnett (India); Gitanjali Sriram

Dell Alienware Area 52 MediaCom Australia Australia Alienware

Make IT Happen OMD Ignition Factory Regional HP/Intel PMG Asia Pacific Pte Ltd, PHD Network, CBS Interactive

Moving to the beat of the Samsung Sonar Starcom MediaVest Group Singapore Samsung

Rexona Police PHD Hong Kong Hong Kong Rexona Razorfish Hong Kong

BEST IN-STORE

COMFORT BURST OF FRESHNESS Mindshare Vietnam Viet Nam COMFORT

Create & Inspire - Spring/Summer 2011 Season Launch Lane Crawford Hong Kong Lane Crawford Semi-Permanent

RICOLA 'GO MOVIE' PROMOTION Carat China Ricola Edward Keller (Shanghai) Ltd.

SuperDry Store Launch MediaCom Australia Australia Superdry

CREATIVE USE OF MEDIA AWARD

Coca-Cola Interactive TVC Campaign UM Hong Kong Coca-Cola UM and McCann Worldgroup Ltd.

Even the building has the curve MIndshare Thailand Thailand Naturegift Kenetic

Heineken Tactile Can Launch- Please Do Touch Mindshare, Singapore Singapore Heineken iris Nation, Singapore.Ogilvy PR

NAB Break Up ZenithOptimedia Australia National Australia Bank Clemenger BBDO

The Evoque Effect Mindshare China China Range Rover Wunderman Shanghai

BEST USE OF EMERGING TECHNOLOGY

Breaking Language Barrier Mindshare India India Idea Mindshare India

Capturing Smokers When it Matters Universal McCann Malaysia Nicorette Reprise Media

Coca-Cola Interactive TVC Campaign UM Hong Kong Coca-Cola UM and McCann Worldgroup Ltd.

Dell Alienware Area 52 MediaCom Australia Australia Alienware

Heaven & Earth Western Tea - Feel the Fruity Tea Explosion MEC Singapore Singapore Heaven & Earth EURO RSCG

Maruti Suzuki SX4: Putting its money where its mouth is Lintas Media Group India Maruti - SX4 Lintas Media Group, Navteq Media

The Commonwealth Bank of Australia Property Guide iPhone Application Ikon Australia The Commonwealth Bank of Australia Vivant, The White Agency, RP Data

The Mobile Connection with Showrooms iProspect Malaysia Malaysia BMW Malaysia Carat Media Services Malaysia

Woolworths iPhone and Android App Tigerspike Australia Woolworths Tigerspike

BEST USE OF DIGITAL LANDSCAPE

5X OMD Australia Australia 5 Gum The Saltmine GroupSoap Creative

7-Eleven Taiwan AR Outdoor & Facebook Campaign wwwins Isobar Taiwan Taiwan 7-Eleven Taiwan OOH agency: Posterscope Taiwan, Technology partner: Techart

Closeup White Now Media Contacts Philippines Closeup

Coca-Cola Interactive TVC Campaign UM Hong Kong Coca-Cola UM and McCann Worldgroup Ltd.

Lynx Lodge UM Australia Lynx SoapNotorious5 SensesZu Toronto

McDonald's Chilli Chicken McGrill OMD Singapore McDonald's Singapore DDB Singapore

Polident Bridges the Generation Gap Mediacom China China Polident MyShow

Rexona Police PHD Hong Kong Hong Kong Rexona Razorfish Hong Kong

The Commonwealth Bank of Australia Property Guide iPhone Application Ikon Australia The Commonwealth Bank of Australia Vivant, The White Agency, RP Data

Turning Dell's cookies into sales with dynamic deep-linking MediaCom Australia Australia Dell

Vaseline Healthy White Triple Lightening MPG Asia Pacific Singapore Vaseline

THE EFFECTIVENESS AWARD

Australia Kinects UM Australia XBox Kinect EnsembleRepriseRinsedPPR

CHINA IS ALL IN WITH ADIDAS Carat China adidas Isobar, TBWA

NAB Break Up ZenithOptimedia Australia National Australia Bank Clemenger BBDO

Repositioning a TV station through infamous entertainment Spark PHD New Zealand Four Special Group

VB Intervention MediaCom Australia Australia CUB Droga5

THE PUBLIC SERVICE AWARD

Harnessing People Power to Let People Know that SpeedKills Naked Communications Australia The Transport Accident Commission (TAC) Photoplay Films

Johnson's Baby Tresillian Live Chat OMD Sydney Australia Johnson's Baby Profero

PHILIPS ONE SMALL STEP Carat China Philips DDB

Telstra + One Laptop Per Child Australia OMD Sydney Australia Telstra Corporate Droga5, Pulse Communications, SMG Red, OLPCA

BEST EVENT/EXPERIENTIAL

Change the Game MindShare Pepsi

Dell Alienware Area 52 MediaCom Australia Australia Alienware

Marry Me Microsoft UM Australia Office/Windows/Internet Explorer/Windows Live EnsembleRepriseWundermanHoworth

Nokia Breaks Guinness World Record Naked Communications Singapore NOKIA Red ArcherWundermanFleischman-HillardCaratJWT

Repositioning a TV station through infamous entertainment Spark PHD Four Special Group

Smile India Movement Mediacom Communications India Pvt. Ltd. Oral B

BEST TARGETED CAMPAIGN

How We Made Nokia Young and Desirable iProspect Malaysia Malaysia Nokia Carat Media Services Malaysia

Month of Mantime MediaCom Australia Australia KFC Ogilvy Australia

Nokia Youth Connect Maxus India Nokia N8 Interaction, GroupM

SOCIALISTA Carat Thailand Thailand NOKIA C3 Carat Thailand

Sumber Ayu Gets Intimate With Conservative Muslim Women Carat Media Services (M) Sdn Bhd Malaysia Sumber Ayu Ignite Sdn Bhd

The Converse 'Block' Party Mindshare China China Converse Star Chevron Wieden+Kennedy, Razorfish

Whiskas Pledge Starcom Melbourne Australia Whiskas BD Network

BEST USE OF CONTENT

Barclays Blueprint for Success in Football MEC Singapore Barclays IMG, Ogilvy and Mather

Johnnie Walker Yulu BBH Asia, Ogilvy One and Ogilvy PR Shanghai Singapore Johnnie Walker Black Label Ogilvy PR Shanghai Digital Agency

Mars Play Challenge Starcom Melbourne Australia Mars Network Ten

Neighbours Sets Sail with P&O MediaCom Australia Australia Carnival Australia Freemantle MediaChannel Ten

Nescafé Camera Cafe Mindshare China China Nescafé Mindshare China

NOKIA N8 CRAZY ADVENTURE Carat China Nokia

Spring Lamb - Dedicated Follower of Fashion UM Australia Lamb BMFNine Entertainment Co.

Telstra + One Laptop Per Child Australia OMD Sydney Australia Telstra Corporate Droga5, Pulse Communications, SMG Red, OLPCA