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A Record of Achievement
In Multichannel MarketsFestival of Marketing – 12th Nov 2015
Allyson Stewart-Allen
Board Member, IORMA
Chief Executive
International Marketing
Partners Ltd.
@MuseofMarketing
Samantha Fay
SVP, Global
Brand Strategy
Guinness World Records
@SamLFay
For Our Next
30 Minutes…
Aligning strategy in moving markets:
how companies plot their paths
Channel choices: digital and traditional
Audience impact: when and why deploy multichannel
strategies
Channel challenges: ensuring brand consistency in
multichannel markets
Managing channel dilemmas: the “and” not the “or”
Aligning Strategy
In Moving Markets
In the
Beginning…
Multichannel
Platforms
Book publishing
Digital
TV
Entertainment
(live events)
Marketing services
Global
Audience
The Power of
Record-Breaking
Publishing
Strategy
Digital
Strategy
Digital
Success
Family
TV
Live
Events
Marketing
Services
Brands We
Work With…
And What
They Say
Unique Solutions Provider
The Four E’s
Unique Solutions Provider
The Six Solutions
How It
Works
Case Studies:
P&G LatAm
Case Studies:
P&G LatAm
The
Results
Case Studies:
McDonald’s
Case Studies:
McDonald’s
The
Results
Case Studies:
Jaguar
Case Studies:
Jaguar
What’s
Next?
(source: www.kana.com)
Channel Challenges:
Ensuring Consistency
Channel Challenges:
Ensuring Consistency
Channel Dilemmas:
And, Not Or
HQ
region
regionregion
Your
Next Steps?
Identify pain points, bottlenecks
Combine with your data/insights to change the
experience, touchpoint sequence so it’s consistent,
differentiated, value adding, intentional
driving loyalty
getting synergies across channels
willing advocacy
Q&A
A Record of Achievement
In Multichannel MarketsFestival of Marketing – 12th Nov 2015
Allyson Stewart-Allen
Board Member, IORMA
Chief Executive
International Marketing
Partners Ltd.
@MuseofMarketing
Samantha Fay
SVP, Global
Brand Strategy
Guinness World Records
@SamLFay
