Fest Media Pack 2012

Media Pack

www.festmag.co.uk

fest is the biggest Edinburgh Festival magazine, with over 115,000 copies distributed every August

amnesty international

partners

for more [email protected] Sam Friedman on 07814 634 822

Lara Moloney on 07877 066 900

2012

over a decade of fest Launched 10 years ago with the goal of bringing a fresh editorial voice to the crowded Festival market, fest has grown steadily to become the definitive free guide to the Edinburgh Festivals.

� Fest is the biggest magazine covering the Edinburgh Festivals � We print 115,000 copies, estimated 500,000 readers � All issues are free

� Reviews of over 600 Festival shows � Comprehensive A4 perfect-bound Festival Preview Guide � Five A5 glossy Festival issues, published every Tuesday and Friday � Distributed from 150 stands across the Festival city � A twelve-strong street team distributing copies in key locations

� Partnerships with Amnesty International and What’s On Stage � All content available on festmag.co.uk, including searchable Festival listings



Fest was launched in 2002 with the aim of providing a free and independent Festival review guide.

As well as successful partnerships with the BBC, Time Out, Big Issue and now Amnesty International, fest has also established a formidable journalistic pedigree. Beating off competition from The Guardian, The Scotsman and The List, fest has won the prestigious Allen Wright Award for Fringe Journalism in 2006, 2008 and 2009.

Every year 1.5 million visitors spend £200 million at the Edinburgh Festivals. As the youngest, biggest and most exciting publication, fest offers unique access to the affluent, 18-35 culture consumers that dominate this market.

fest history



festmag.co.ukOur comprehensive online guide is among the most popular Festival websites.

MPU x 10,000 £150MPU x 20,000 £300MPU x 30,000 £450Leaderboard x 10,000 £100Leaderboard x 20,000 £200Leaderboard x 30,000 £300Homepage takeover £2400

advertising rates

2011 saw over 600,000 visits from Festival-goers throughout August. This year we will be launching an improved mobile experience for visitors on the move.

Contact us for more sponsorship details.

mpu

leaderboard

per issue full run

Back cover £3000 £9000Inside front £1900 £5700Page 3 £1900 £5700Inside back £1600 £4800Full page (guaranteed front half) £950 £2850Full page (no fixed position) £900 £27501/2 page £600 £20001/4 page £365 £1200

Eighth pages are also available, but for term deals only:

2 issues @ £350 | 4 issues @ £600 | 5 issues @ £800

advert ratesIn 2012, fest will publish 5 August issues with a run of 18,000 copies per issue

These details only apply to the main run of magazines. For more information on the preview guide, turn to page 10



sponsorship

Distribution box sponsorship from £1500Fest’s 150+ distribution points around the city can be branded with your logo.

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Key VenUes1 assembly - assembly hall Mound Place, 0131 623 3030

2 assembly - george street 54 George Street, 0131 623 3030

3 bedlam theatre 11b Bristo Place, 0131 225 9893

4 the bongo club37 Holyrood Road, 0131 557 2827

5 c VenuesChambers Street, 0845 260 1234

6 c tooJohnston Terrace, 0845 260 1234

7 c centralNorth Bridge, 0845 260 1234

8 c cubedRoyal Mile, 0845 260 1234

9 cabaret Voltaire36 Blair Street, 0131 225 9744

10 dance base14-16 Grassmarket, 0131 225 5525

11 Udderbelly's PastureBristo Square, 08445 458 252

12 Underbelly56 Cowgate, 08445 458 252

13 festival theatreNicolson Street, 0131 529 6000

14 Fringe Box Offi ce180 High Street, 0131 226 0026

15 fringe e-ticket tentPrinces Mall, 0131 226 0000

16 gilded balloon teviot13 Bristo Square, 0131 622 6552

17 musical theatre @ george sqGeorge Square, 0131 651 1292

18 Pleasance courtyard60 Pleasance, 0131 556 6550

19 Pleasance domeBristo Square, 0131 556 6550

20 Underbelly's hullabalooGeorge Square, 08445 458 252

21 sweet grassmarket61 Grassmarket, 0870 241 0136

22 sweet teviot PlaceTeviot Place, 0870 241 0136

23 the grV37 Guthrie Street, 0131 220 2987

24 the hubCastlehill, Royal Mile, 0131 473 2000

25 the stand comedy club5 York Place, 0131 558 7272

26 the Zoo140 The Pleasance, 0131 662 6892

27 Zoo southside117 Nicolson Street, 0131 662 6892

28 traverse theatreLothian Road, 0131 228 1404

29 edinburgh PlayhouseGreenside Place, 0131 473 2000

30 Underbelly’s baby belly Niddry St South, 0844 545 8252

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Observer www.festmag.co.uk Aug 25 - 30 edinburgh festival guide 2009 fest 51

Underbelly56 Cowgate, 08445 458 252Based in the cavernous former vaults of the edinburgh Central Library, Underbelly is the youngest of the so-called big four venues. Recognised as the most self-consciously hip major venue, Underbelly is home to two bars and the late-night comedy showcase, Spank.

UdderbellyBRisto sqUaRe, 08445 458 252easily the most physically distinctive venue in edinburgh, Udderbelly is liter-ally a giant, upside-down, purple cow. with a capacity of 400, Udderbelly is the also the Underbelly family's largest performance space and regularly plays host to the biggest names in comedy.

Pleasance coUrtyard60 PLeasanCe, 0131 556 6550as the largest single site in edinburgh for stand-up comedy, the Pleasance Courtyard is something of a hub for com-edy enthusiasts. it's the place to discover the next big thing, to see the biggest names and to enjoy an afternoon's celeb-spotting in the sunshine.

Pleasance dome1 BRisto sqUaRe, 0131 556 6550situated on Bristo square, the Pleasance Dome spends much of the year masquer-ading as edinburgh University's student union. However, during august it plays host to the Pleasance's more avant garde theatre offerings. Moreover, it houses edinburgh's famous Mosque Kitchen, the place to go for curry at all hours.

Zoo VenUes140 tHe PLeasanCe & 117 niCoLson stReet 0131 662 6892Zoo’s two venues—housing five separate performance spaces—are particularly famed for their hosting of new writing. Modern dance and cabaret are also big here.

medina & negociants45-47 LotHian stReet, 0131 225 6313Home to if.comedy newcomer nominee Mike wozniak’s debut in 2008, Medina & negociants are this year attempting to emulate their prior success in the newcomer market by playing host to time out’s Rising star, geroge Ryegold amongst others.

sweet VenUes61 gRassMaRKet & teviot PLaCe 0870 241 0136Cutting back in 2009 to 75 select shows, sweet return to the Fringe in their grassmarket and edinburgh College of art locations. Home to much small theatre and newcomer comedy, sweet shows can be variable but some pleasant surprises are always found lurking in the programme.

the stand comedy clUb5 YoRK PLaCe, 0131 558 7272edinburgh’s only year-round inde-pendent comedy club, the stand has become the venue of choice for a group of high profile comedy renegades, such as stewart Lee and Daniel Kitson, who have shunned the glitzy commercial-ism of the big four’s Comedy Festival in favour of the stand’s more intimate and authentic charm.

greyfriars KirK86 CanDLeMaKeR Row, 08452 26 27 21while hosting an active Presbyterian community, the idyllic greyfriars Kirk has a less-than-secret dual role through-out the year as one of edinburgh’s regular classical music venues. august continues in this vein with an extensive eiF programme.

the QUeen’s hall85-89 CLeRK stReet, 0131 668 3456the year-round home of the scottish Chamber orchestra, this full-size concert hall holds host to an eclectic mix of events for the edinburgh international Festival, Fringe and the edinburgh Jazz & Blues Festival throughout august.

Usher hallLotHian RoaD, 0131 228 1155one of Britain’s leading concert venues, the Usher Hall’s spectacular acoustics, its size and it’s world-famous organ made it a sorely-missed absentee from last year’s programme. But while the £25 million refurbishment won’t be fully complete, the doors will be thrown open in august for the likes of sir willard white and esa-Pekka salonen.

assembly @ george street54 geoRge stReet, 0131 623 3030the former hub of the Fringe before its shift to Bristo square, george street is the assembly rooms’ flagship venue. in addition to two bars, the stylish georgian complex continues to attract a mix of big names and hot newcomers – though which of these categories John smeaton fits into is anyone’s guess.

c VenUesC @ CHaMBeRs stReet / C too @ JoHnston teRRaCe / C s0C0 @ CHaMBeRs stReet/ C CUBeD @ LawnMaRKet / C CentRaL @ noRtH BRiDge, 0845 260 1234it’s probably fair to say that C venues live up to their marketing buzz words, “vibrant, vivacious, variety.” with five locations in the centre of the city, there’s a wealth of spaces to fit a huge variety of new work, from the award-worthy to the mediocre.

traVerse theatreCaMBRiDge stReet, 0131 228 1404the traverse is the spiritual home of Fringe theatre. opened in 1963 on the premises of a former brothel, the venue has long cultivated a reputation as scotland's premier new writing theatre and represents one of the only 'safe bets' for audiences looking for quality at the Fringe.

bedlam theatre11B BRisto PLaCe, 0131 225 9893Housed in an impressive neo-gothic church, Bedlam is the oldest student-run theatre in the country. although its Fringe programme largely consists of student productions—which can vary wildly in quality—you're likely at least to stumble across a few unpolished gems.

gilded balloon13 BRisto sqUaRe, 0131 622 6552Home of Late 'n' Live—the original and most raucous late-night comedy show-case—the gilded Balloon, though perhaps the most diminutive of the big-four ven-ues, still offers a staggering 70 shows a day in eight performance spaces.

Key VenUes

There are over 500 venues across Edinburgh which run festival events. Below are the ones you absolutely need to know about

fest map

Listings sponsorship £2,000 per issueListings pages branded & advertising space on opening page.

As the most visible Festival publication, we’re delighted to introduce a variety of tempting sponsorship offers which can help to raise your brand’s profile.

Map sponsorship £1,000/issueLogo on map, 1/2 page advertising space

and highlighted venues in the magazine’s center spread.

Wrap-around cover £10,000 per issue

Make the most of fest’s visibility by getting your own four-page wrap around cover

distributed to over 100 key Festival venues.

advert sizes

Half horiz.92 mm x 130 mm

full pagebleed 154x216mmtrim 148x210mm

Half vertical178mm x 64 mm

Quarter box92 mm x 64 mm

Quarter banner43 mm x 130 mm

Eighth page43mm x 64 mm

all sizes are given as

height x widthin millimetres

please double-check

your dimensions before sending



tech specsCopy should be supplied as flattened PDF files in CMYK colour.

We also accept CMYK TIFF and JPEG files. Please ensure file resolution is at least 300dpi and that quality is suitable for print.

All copy should be emailed to [email protected] or supplied on disk.

The deadline for copy is 4 days prior to the date of publication.

✓✗

preview guide

Half horiz.112 mm x 185 mm

full pagebleed 273x216mmtrim 267x210mm

Half vertical243 x90 mm

Quarter box112 mm x 90 mm

Quarter banner54 mm x 185 mm

Eighth54 x 90 mm

all sizes are given as

height x widthin millimetres

please double-check

your dimensions before sending



This year, we’re expanding our free preview guide to 96 glossy A4 pages, with 25,000 copies distributed from three weeks before the Festival.

The guide will be distributed at popular venues throughout Scotland & London.

For more information on package deals please contact the sales team.

Back cover £3400Inside front £2200Page 3 £2200Inside back £2000Full page (guaranteed front half) £1250Full page (no fixed position) £12001/2 page £7501/4 page £4001/8 page £250

basic rates

tech specsSee main magazine specs

Please get in touch if you need more information about advertising in fest.

Our advertising space fills up fast, so book early to make sure you get the position you want.

fest media limitedVisit us online at www.festmag.co.ukRegistered in Scotland, number SC310052

fest magazineMoray House37 Holyrood RoadEdinburgh EH8 8AQ

[email protected] Friedman on 07814 634 822Lara Moloney on 07877 066 900

Documents

Fest Media Pack 2012