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Please note: The programme may be subject to change without prior notice due to circumstances beyond FESPA’s control FESPA Global Summit Agenda Day 1 ~ 25 th March 2010 0900-0930 Coffee and Registration 0930-0945 Chairman’s Opening Remarks Frazer Chesterman, Managing Director, FESPA Session A : The global scene and challenges it presents 0945-1015 Opening Session: The Download - The Big Picture The key trends, threats, opportunities and challenges impacting the global business world: Consumer, economic and technological how and why is innovation important? Following on from the Revolutionary theme at FESPA Digital 2009, this session outlines the characteristic and behaviours necessary for the modern printer’s survival in a new media age. Marcus Timson, Sales and Marketing Director, FESPA. 1015-1035 Session 1: The Connection - Change & Wide Format Printing Jeff Hayes, President of InfoTrends this leading research and trends business highlights the connection between the shifting markets, shifting behaviours and factors that are fuelling change in our markets and communities and connects this with wide format digital inkjet production and the community we inhabit. Jeff Hayes, President, InfoTrends 1035-1055 PANEL: The Media Perspective Senior figures from the leading media covering the wide-format sector share their opinions on the challenges facing the sector, and field questions from the floor on the trends that they are seeing in the marketplace, highlighting issues for discussion in the workshop session Moderated by: Sophie Matthews-Paul consultant. Featuring: Barney Cox, Printweek, Steve Ducelli, Signage and Graphics Group, Denise Gustavson Wide Format Imaging, Tom Tetrault Digital Output 1055-1115 Coffee Break 1115-1215 Session 4: Workshop Session What are the key issues? What are the threats & opportunities? This interactive session challenges delegates to take part in charting the key problems and pressures both Europe and US are confronting. What are the strengths, weaknesses, opportunities and threats?! This will be a huge, high level swot analysis of the wide format printing marketplace. In Three Groups, group leaders tbc 1215-1245 Session 13: The Innovative Customer what do customers need? What does a print buyer look for with their print service provider? What do agencies value in a supplier? As a marketplace, how do we engage new business? Developing niches and creating demand through innovation could be an answer this presentation will provide us with some honest feedback for how we perform as an industry. There may be some room for improvement. Laura Hardy, VP, Production Director, Ogilvy Public Relations 1245-1340 Networking Lunch

FESPA Global Summit Agenda

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The agenda is to cover the main issues impacting, challenging and confronting our market through the recession and into recovery.

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Please note: The programme may be subject to change without prior notice due to circumstances beyond FESPA’s control

FESPA Global Summit Agenda

Day 1 ~ 25th March 2010 0900-0930 Coffee and Registration 0930-0945 Chairman’s Opening Remarks

Frazer Chesterman, Managing Director, FESPA

Session A : The global scene and challenges it presents 0945-1015 Opening Session: The Download - The Big Picture

The key trends, threats, opportunities and challenges impacting the global business world: Consumer, economic and technological – how and why is innovation important? Following on from the Revolutionary theme at FESPA Digital 2009, this session outlines the characteristic and behaviours necessary for the modern printer’s survival in a new media age. Marcus Timson, Sales and Marketing Director, FESPA.

1015-1035 Session 1: The Connection - Change & Wide Format Printing

Jeff Hayes, President of InfoTrends – this leading research and trends business highlights the connection between the shifting markets, shifting behaviours and factors that are fuelling change in our markets and communities and connects this with wide format digital inkjet production and the community we inhabit. Jeff Hayes, President, InfoTrends

1035-1055 PANEL: The Media Perspective

Senior figures from the leading media covering the wide-format sector share their opinions on the challenges facing the sector, and field questions from the floor on the trends that they are seeing in the marketplace, highlighting issues for discussion in the workshop session Moderated by: Sophie Matthews-Paul consultant. Featuring: Barney Cox, Printweek, Steve Ducelli, Signage and Graphics Group, Denise Gustavson Wide Format Imaging, Tom Tetrault Digital Output

1055-1115 Coffee Break 1115-1215 Session 4: Workshop Session

What are the key issues? What are the threats & opportunities? This interactive session challenges delegates to take part in charting the key problems and pressures both Europe and US are confronting. What are the strengths, weaknesses, opportunities and threats?! This will be a huge, high level swot analysis of the wide format printing marketplace. In Three Groups, group leaders tbc

1215-1245 Session 13: The Innovative Customer – what do customers need?

What does a print buyer look for with their print service provider? What do agencies value in a supplier? As a marketplace, how do we engage new business? Developing niches and creating demand through innovation could be an answer – this presentation will provide us with some honest feedback for how we perform as an industry. There may be some room for improvement. Laura Hardy, VP, Production Director, Ogilvy Public Relations

1245-1340 Networking Lunch

Please note: The programme may be subject to change without prior notice due to circumstances beyond FESPA’s control

1340-1410 Session 12: Marketing your way through the recession!

Simon Burton, UK – motivational speaker, writer, guru and entrepreneur delivers a lively, creative and innovative session on marketing your business through a recession to continually position your business at the forefront of your customer’s minds. Innovation is applied to communication as well as to process and product – used effectively, marketing and communication can position your business as innovative and desirable; and an organisation that no customer can afford to do without. Simon Burton, event, digital and social media entrepreneur

Session B: Europe – What can be learned from here?! 1410-1430 Session 6: Price doesn’t have to be an issue!

Andreas presents a story of innovation, blue sky thinking and high performance. BIG Image places innovation at the core of their business – to the extent of creating customised printing technology in order to continually meet the needs of some of the most innovative brands in the world. Andreas Skantze, Owner, Big Image, Sweden

1430-1450 Session 7: Is planet friendly printing really profit friendly printing?

Despite challenging economic conditions, the environment remains a priority for the world’s leading retailers, brands and the educated and demanding consumer is becoming less tolerant of products that don’t meet this planet friendly demand. Mike’s story is one of unwavering commitment, risk and reward. Printing for some of the most environmentally concerned brands in the world requires a passion for sustainability. Mike’s story proves that through there is merit in being brave enough to meet the environmental challenge. Mike Horsten, Owner, ZEMT Consulting, Netherlands

1450-1510 Session 8: Innovation & Collaboration in Europe

How innovation and collaboration with customers & other print businesses generates significant measurable business results! Harnessing creativity, innovation and inspiration from Belgium’s leading retail pop provider & FESPA Board member – Christian’s story is one of success and commitment to a different approach that generates different results. Christian Duykaerts, Owner, Print & Display, Belgium

1510-1530 Coffee Break 1530-1555 Session 9: The Innovation Panel – The European Perspective?

European Innovation, Sustainability & Collaboration Panel including Andreas Skantze, Mike Horsten, Christian Duykaerts, Mark Simpson, Chairman, Simpson Group, Enrico Steijn, Imaba Screenprinting, Thomas Struckmeier, Blasé Holding

1555-1610 Session 5: Refresh! A Presentation back of the SWOT analysis Marcus Timson/Frazer Chesterman 1610-1640 Session 10: Roundtable session

Discussion based on key findings from the SWOT 1640-1700 Session 11: Closing session - Short Presentation

Best practice – agree a presentation and direction with entire group, identifying the key characteristics, actions and outcomes required for successful business in the recovery. Frazer Chesterman, Managing Director, FESPA

1700 Close

1900 - Networking cocktails by the pool – in partnership with AT Inks

2000 - Gala Dinner – in partnership with Wide Format Imaging magazine

Please note: The programme may be subject to change without prior notice due to circumstances beyond FESPA’s control

Day 2 – 26th March 2010

Session C: Innovation in the US Print Sector 0830-0840 Chair’s welcome and introduction Frazer Chesterman 0840-0905 Session 2: The Revolution? Is print still relevant in today’s connected

online world? Alex Hunter, former New Media Director at Virgin takes us on an awesome journey through the exciting new digital revolution taking place on line. What kind of future has the print industry got? With more and more information and interaction moving online – is print on its way to becoming niche? Innovation is at this markets very core – what can our marketplace learn from this dynamic, fast paced, fast changing & innovative market? Alex Hunter, independent digital ninja

0905-0930 Session 3: Print in a digital landscape

Roman Weishaupl, TrendOne 0930-0955 Session 14: Environmental responsibility – cost or saving?

What does environmental responsibility mean to the US printing industry and how does it fit within sustainable business plans? Is it a cost burden, or a financial saving, with the added benefit of sharpening an organization’s competitive edge? The Sustainable Green Printing Partnership (SGP) aims to bring a standard to the US printing industry through its 3

rd party certification

criteria and performance standards – allowing print buyers to navigate the plethora of environmental claims, meet corporate sustainability and environmental objectives, and strengthen their supply chain. Learn about Pictura Graphic’s sustainability journey, its environmental and social initiatives, and the overall impact on the organization. Paul Lilienthal, President, Pictura Graphics, and member of the SGP Board of Directors

0955-1020 Session 15: ‘Smart print’

QR codes, SMS text Marketing, 1-to-1 marketing are all transforming print from silo to integrated service. See and discuss real world examples of ‘SMART’ print and what technologies are creating the most immediate revenue opportunities of print service providers (PSPs). Sudhir Ravi, Vice President, Marketing, TVP

1020-1040 Coffee Break 1040-1105 Session 16: Innovation in the US graphics market

Michael Ryan, President, Sampco/Brilliant Graphics

1105-1125 Session 17: Innovation in the Canadian graphics market Ilio Di Nardo, President and CEO, Grant Sign Group

1125-1145 Session 18: HP Innovation in Print Technology

Daniel Gardynski, Large Format Signage and Graphics Business Development Manager, HP Graphics Solutions Business

1135-1215 Session 17: The Innovation Panel – The Manufacturers

For delegates that place a great value on the service relationship with suppliers and the revolutionary technology available to them. This session allows the entire group of delegates to ask manufacturers their view on the future of the industry and their view of innovation, issues and challenges. Two breakout groups – each led by an editor and four panellists, engaging with groups of 40-45 delegates

Group leader Denise Gustavson, editor, Wide Format Imaging

Barney Cox, editor, Printweek

Please note: The programme may be subject to change without prior notice due to circumstances beyond FESPA’s control

Panellists Claudia Barbiero, Large Format Signage and Graphics Segment Marketing Manager, HP Graphics Solutions Business, Thomas Giglio, Executive Director, Business Development, Oce, Chris Lynn, VP Sales and Marketing, Xaar, Nitin Goswamy, President, AT Inks

Ken van Horn, Product Marketing Manager, EFI, tbc Agfa Sericol, tbc Durst

1135-1155 Group A Group B

1155-1215 Group B Group A

Session D: Mapping the Future of the Print Sector – Live! This session will be streamed live to the WideNetwork group, allowing virtual delegates to hear the outcomes of the summit, and engage with the summit group on the outcomes. For further details see: http://widenetwork.ning.com/group/fespaglobalsummit

1215-1240 Session 18: The Way Forward

Presentation created during the Summit on the effective way forward for a modern print service provider taking themes, feedback, ideas and practices highlighted during the FESPA Global Summit. Marcus Timson, Sales and Marketing Director, FESPA

1240-1300 Plenary session

Reaction to the closing presentation, and questions from the group, including widenetwork delegates

1300-1315 Chairman’s closing remarks

Frazer Chesterman, Managing Director, FESPA 1315 – Conference CLOSE