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Ferrero lines up new exclusives for travelretail

By Mary Jane Pittilla on August, 21 2018 | Confectionery & Fine Foods

The new Kinder Surprise Maxi 100g comes in three colorful monster-shaped editions with surprisesinside that glow in the dark

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Nutella B-ready comes in a new and exclusive super-size pack of a dozen single portions

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Developed to make a luxurious yet informal gift, the new Ferrero Rocher 100g pack offers eightpralines in a travel-exclusive gift box

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The Tic Tac Travels Multi-flavor pack contains four flavors of the mints in a travel retail exclusivemulti-pack

Ferrero Travel Market is set to introduce a new assortment of travel-exclusive products at the TFWAWorld Exhibition (Stand number: Bay Village Bay 8).

Among the highlights are hero products from each of the company’s brands: Kinder, Nutella, Tic Tacand Ferrero Rocher.

The new Kinder Surprise Maxi 100g comes in three colorful monster-shaped editions with surprisesinside that glow in the dark, all designed exclusively for the travel market.

Sharing happiness is a strong purchase motivation for travelers, particularly among people who travelon business, the company noted. Kinder Surprise is the top-selling confectionery product for specialoccasions, enabling people to share a special moment with their children when they get home.

The Kinder gifting range continues to outperform the market, again delivering double-digit growth of18% in the third quarter versus the previous year, Ferrero revealed.

Developed to make a luxurious yet informal gift, the new Ferrero Rocher 100g pack offers eightpralines in a travel-exclusive gift box adorned with a golden map of the world and inscribed with aninspiring‘Where do we go next’ message.

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Ferrero Rocher’s design achieved the highest scores for being “distinctive & unique” in a studyconducted by CiR in November 2017, and the high scores awarded by respondents on the “intentionto buy” confirm that this offer has an accessible price point, the company said.

Set to celebrate its 50th anniversary next year, Nutella is set to launch an exclusive travelers’ versionof Nutella B-ready, which is dubbed “the easy way to enjoy Nutella anywhere”.

The crunchy texture and slightly savory taste of the outer wafer shell of this Nutella bar was createdto enhance the taste of Nutella, making it a perfect on-the-go, ready-to-eat snack.

Originally launched in 2013, Nutella B-ready will now be available to the traveling consumer in a newand exclusive super-size pack of a dozen single portions that is designed to address the need to sharewhile traveling.

In the non-chocolate confectionery, the latest innovations from the Tic Tac mint brand are designedleverage new and exciting flavor combinations.

The Tic Tac Travels Multi-flavor pack contains four flavors of the mints, available together only in thisspecial multi-pack, which was designed exclusively for travel retail.

Cute graphics of the flavor characters illustrate Buddy Lime, My Strawberry, Dr Red Apple and MrBanana going on their travels.

The launch of this multi-pack reflects the fact that 90% of the sugar offer on-shelf today is multi-flavored, and flavor extensions are the key driver of innovation launches in this category, FerreroTravel Market said.