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Ferrero Group – Agricultural Initiatives
Hazelnut Business Development (HBD)
Milano, May 29th 2012
2
II Ferrero HBD approach
III Ferrero agricultural activities
I Hazelnut market and geographic areas
Agenda
IV Opportunities for development in Canada
3
Hazelnut market – main producing countries at worldwide level (in shell)
AZERBAIJAN 30.000 tons (3 %)
GEORGIA 25.000 tons (3 %)
US (Oregon) 34.000 tons (4 %)
ITALY 120.000 tons (13%)
SPAIN 25.000 tons (3 %)
TURKEY 650.000 tons (70 %)
4 % OTHERS
■ Around 70-75% of actual worlwide production is done in Turkey, followed by Italy with 12-15%
■ Chile and Georgia are the main emerging countries which has experienced a major increase in hazelnut cultivation during last 5 years
4
Land Harvest
Storing Drying
Traditional hazelnut cultivation (Turkey)
5
Actual producers
Potential producers
35° - 45°
30° - 45°
Hazelnut – climatic areas suitable for hazelnut production
Suitable climatic conditions for
hazelnut cultivation
■ The most suitable climatic conditions for hazelnut production are between 35°-45° latitudes in the Northern Hemisphere and between 30°-45° latitudes in the Southern Hemisphere
■ In those areas it is necessary to check in details the pedoIogical/climatic conditions (microclimate, altitude) which allow for a rational cultivation/mechanization
6
II Ferrero HBD approach
III Ferrero agricultural activities
I Hazelnut market and geographic areas
Agenda
IV Opportunities for development in Canada
7
HBD - hazelnut cultivation (Chile)
Land
Harvest Drying
Storing
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HBD – hazelnut value chain
Planting Drying Cracking Processing Harvesting
Land preparation
Planting
Fertilizing
Irrigating
Pruning
Harvest preparation
Mechanical harvest
Manual harvest
Collecting
Storing
Selecting
Destoning
Drying
Calibrating in-shell
Sending to cracking
Sorting
Cracking
Calibrating shelled
Packing (big-bag)
Shipping
Quality check
Receiving / storing
Roasting
Processing
Final product
9
II Ferrero HBD approach
III Ferrero agricultural activities
I Hazelnut market and geographic areas
Agenda
IV Opportunities for development in Canada
10
Hazelnut Business Development (HBD)
CHILE: 3.000 ha Ferrero 9.000 ha planted
by local growers
SOUTH AFRICA: 1.000 ha in progress
(Ferrero + local growers)
ITALY: On-going projects
GEORGIA: 3.000 ha already planted Nursery for developments
11
HBD Initiatives – CHILE
- Location -
Los Niches
Camarico
San Sebastian Caracas
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Agrichile (Camarico)
The biggest hazelnut orchard in the world (1.400 ha in one block)
13
Agrichile (San Sebastian)
The 2nd biggest hazelnut orchard (1.000 ha in one block)
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HBD Initiatives – CHILE
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HBD Initiatives – CHILE
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HBD Initiatives – CHILE (local growers between VII and IX Region)
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CHILE (local growers – Curicò – VII Region)
40 ha, first planting 2004
Varieties: Giffoni, Barcelona
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CHILE (local growers – Camarico – VII Region)
100 ha, first planting during 2007
Varieties: Giffoni, Barcelona
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CHILE (local growers - Villarica – IX Region)
120 ha, first planting during 2005-2006
Varieties: Giffoni, Barcelona, TGL
20
CHILE (local growers - Freire – IX Region)
45 ha, first planting during 2005-2006
Varieties: Barcelona, Giffoni
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CHILE (local growers - Freire – IX Region)
85 ha, first planting during 2005-2006
Varieties: Barcelona, Giffoni
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CHILE (local growers - Freire – IX Region)
100 ha, first planting during 2006
Varieties: Giffoni, Barcelona
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CHILE (local growers - Temuco – IX Region)
30 ha, first planting during 2005
Varieties: Barcelona
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CHILE (local growers - Temuco – IX Region)
240 ha, first planting during 2005
Varieties: Barcelona, Giffoni
25
- Posizione -
Tsalenjika
Vediktari- Martvili
Chitaskari
Akhali Khibula
Gejeti
Agrigeorgia
25km
5km
35km
30km
Iniziative HBD - GEORGIA
26
HBD Initiatives – Georgia
27
Iniziative HBD - Sudafrica
Springvallei
Camballan
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HBD Initiatives – South Africa
29
II Ferrero HBD approach
III Ferrero agricultural activities
I Hazelnut market and geographic areas
Agenda
IV Opportunities for development in Canada
30
Chilling: Chill units (<7°C) between 700 and 900 hours
Max Temp: Highest maximum temperatures below 40°C (preferably below 35°C) Min Temp: Lowest minimum temperature above -10°C
Frost: No frost in late spring (April). Lowest minimum temperatures not below -1 to - 2°C in spring Wind/Hail: low wind/hail area are preferable
Humidity: Average humidity 60-70% from March to October
Rain: Ideally 800-1000 mm per annum. Low rainfall in August and September (harvesting time) Rainfall can be replaced by irrigation.
Canada – Hazelnut climatic conditions
The potential areas and
microclimatic situations have to be
analyzed on a case to case basis
potential areas for hazelnut cultivation
31
Why investing in an hazelnut project?
Attractive return in long term (agricultural investment)
Opportunity to diversify (cereals, fruits) for local farmers
Reduced amount of work needed for orchard management (easy to mechanize) compared to other fruit crops
Crop can be stored for a long period compared to other agricultural fresh fruits and it’s easy to transport
1)Plants from Ferrero nursery at discounted price (best varieties developed in our nurseries)
2)Full availability in sharing technical information and experiences on the field
3)Safe end-market (Ferrero has a strong interest in buying the production)
- Good reasons to invest - - What Ferrero is offering -
32
The support from Ferrero
Know-how and sharing of experiences
Technical support and expertise
Purchasing power in the long-term
Common interest to the development of hazelnut cultivation
THANK YOU!