The LeBron Code

By: Ryan A. Winters

Increasing Global Sales Awareness

LeBron James public image

He’s arguably the biggest celebrity-athlete around

During interviews LeBron can speak of the difficulty finding a shaving product for people of

color and the importance of him looking for better results to avoid razor bumps

He’ll partner with Bevel Code to increase awareness for Men of color

Through LeBron, Bevel Code can push their product and their Brand to a better relevance through

Social media and Television

Cont.

Bevel can expand their with LeBron by hosting at the Boys and Girls

Clubs he sponsors hosting seminars and grooming discussions using

Bevel Products for applying, preparing, and dressing for interviews.

Bevel can also host a Suit donation extravaganza

By donating suits to local Boys and Girls clubs it will help increase the

morale of men of color receiving jobs and internships.

Using Instagram, Facebook, YouTube, and the LeBron James

foundation website to promote all activates.

Fashion Influence

Bevel Code’s brand is to produce skin care and grooming products to help prevent Razor

bumps and help Men of color have smoother cleaner skin.

Show that Bevel Code is an urban product to the community.

Show that the Bevel Code products can be used to pass family traditions and techniques

throughout the family.

Show that LeBron is a fashion influencer using his role as a parent and produce him as a

positive role model proving that Bevel Code isn’t a regular product that it reaches

consumers and tells relevant stories because Bevel Code starts in your community

Fashion Influence Cont.

LeBron James is always dressed for

the occasion

At the extravaganza LeBron can

have a small fashion show of on

what and what not to wear in

interviews and internships.

Also have close ups of his models

faces and show how they benefit

from Bevel Code Products.

LeBron will explain the differences

between dressing to impress and

not just dressing for the occasion

and why its important for young

men of color.

Charitable initiatives

Boys and girls club of America

Boys and girls club is very Important to LeBron because he often spent most of his time at Boys and Girls clubs stating they were his home away from home

His focus with the Boys and Girls club is the LeBron James clubhouse

A full feature clubhouse where children play basketball

His partnership with Bevel code could help prepare young men of color prepare for job interviews

Looking clean shaven, a proper, and a suit to wear to the interview

Bevel and LeBron James could name their program “ The LeBron Code”

Commercial Plan

When you look at Bevel on

Twitter 4,452 followers

Instagram 8,000 followers

Facebook 29,000 likes on the page

Facebook has the highest amount of followers

LeBron James has 9.5 million followers

We can add more posts about the Bevel through LeBron and Bevel’ s pages and show how urban the product is with LeBron to increase awareness to people of color

Taking place in a Barbershop

Have his sons there watching him get a shave

Have the barber teaching Grooming tips through Bevel Code and providing tips to his sons on how to shave, the right methods, and products to use to prevent razor bumps.

The commercial then flashes forward to LeBron giving a speech on preparing for an interview with grooming tips with Bevel Products and wearing a suit.

In the background LeBron will say “ The way you brand yourself is with your own code, and I build my brand with the Bevel Code.”

Thank You