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case study of production and operation management
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OPERATIONS MANAGEMENT BBA VI
Case Study: 2
Fenner is the world largest manufacturer of conveyor belts. In 2005 it produced over 5 million
meters of conveyor belting in its 12 manufacturing facilities on five continents. Its belts are used
in material handling operations in a vast range of industries, including underground and hardrock
mining, power generation, grain, forestry, package handling, food processing, baggage handling,
moving walkways paper handling, computer peripherals, copiers, electrical/mechanical
equipments, agricultural machinery, heating, ventilating, air conditioning, truck/bus,
pharmaceuticals, machine tools, mobile hydraulics, off highway machines, mechanical handling,
construction equipment, process industries, oil, gas and aerospace.
Currently business is booming for the company which is headquartered in Yorkshire, England.
Announcing its half year results to 28 Feb 2006, the company announced a more than doubling
its pre-tax profits, up to 11.9 million pound from 4.2 million pound a year earlier. As the FT
reported on 11 may 2006, buyout energy markets helped the company to produce a very strong
set of interim results. Revenues jumped 33% to 182 million pound from 137 million and earnings
per share rose to 5.34% from 2.58%.
The FT commented: Demand for conveyor belts which account for about 2/3rd of Fenners
turnover, is booming with the order flow more than double that of 2 to 3 years ago. These results
clearly demonstrate the operational gearing of Fenners business and with the coal sector
seemingly entering a super cycle with oil prices so high the prospects look very good.
The FT went on to note that Fenner was the largest supplier to benefit from the booming oil and
mining sectors. This was particularly the case with china where coal consumption to feed its
power stations had doubled in the past few years to about 2 billion tons of coal a year twice
that of USA. The high oil price was also driving more coal mining projects elsewhere in Asia
and North America. The company was also supplying the large oil-sands projects in Canada.
Mark Abrahams, Fenners Chief Executive said, I have been with the group for 16 years now
and this is the best trading I have seen. He announced that Fenner planned to expand its
manufacturing by as much as the third over the next 3 years. The company would be making
capital investments of about 18 million pound a year on expanding its factories and building at
least 1 new factory in China. He said a third of the investment would be targeted at China, the
worlds fastest growing economy. The company already has 1 plant near Shanghai, with the
second due to come on stream towards the end of 2006. It was now planning a third factory for
China.
Questions:
1. What are the most important factors influencing Fenners growth?
2. How might Fenner set about forecasting demand for its products over the next 5 years?