42,1%39,2%36,2%

57,9%60,8%63,8%

Fall 2006 Fall 2007 Fall 2008

Female Viewers On the RiseFemale Viewers On the Rise

Ztélé is an innovative and entertaining channel that’s in tune with the latest high-tech and sci-fi trends. It stimulates the curiosity of its viewers through varied programming that includes techno-news magazines, documentaries and great fiction TV series.

Ztélé: An Excellent Network to Reach A25-54 Ztélé: An Excellent Network to Reach A25-54

Source: BBM Infosys, Fr. Qc., audience composition based on 12+, F ‘06-07 (week 1-17), F ‘08 (week 53-16)

Source: BBM Infosys, Fr. Qc., Audience composition based on 2+, Aug. 25 to Dec. 21, 2008

Indices Based on Audience CompositionPopulation = 100

Audience Composition (%)Base 12+

Age Conv. (4) Autres spéc. (21)

2-5 55 78 73

6-10 136 56 101

11-15 73 57 101

16-20 130 62 80

21-25 93 66 72

26-30 102 71 67

31-35 105 71 82

36-40 109 66 83

41-45 120 87 89

46-50 137 93 90

51-55 167 111 109

56-60 85 141 127

61-65 75 159 132

66-70 28 162 127

70+ 33 190 152

0,1

0,2

0,3

0,3

0,4

0,5

0,6

0,6

0,7

0,7

0,7

1,4

2,3

2,3

2,4

3,2

3,4

4,0

4,0

4,2

4,3

5,9RDS

Canal Vie

TÉLÉTOON

Canal D

Séries+

LCN

RDI

Historia

VRAK.TV

ARTV

TV5

MusiMax

MusiquePlus

Mystère

Météomédia

Canal Évasion

Prise 2

RIS

Idées maison

TÉLÉTOON Rétro

Argent

6th Most Watched Specialty Network by A25-546th Most Watched Specialty Network by A25-54

Source: BBM Infosys, Fr. Qc., Buyable market shares, Aug. 25 to Dec. 21, 2008

Market Shares (%)A25-54 years old

Ztélé gains 0.9

share compared

to Fall 2006, which

brought the network

from 8th to 6th place among French

specialty networks

Ztélé is an innovative and entertaining channel that is in tune with the latest high-tech and sci-fi trends. It stimulates the curiosity of its viewers through varied programming that includes techno-news magazines, documentaries and great fiction TV series.

3,42,62,52,2

Fall 2005 Fall 2006 Fall 2007 Fall 2008

1,8

1,51,41,4

Fall 2005 Fall 2006 Fall 2007 Fall 2008

+29%

131812411249

1143

Fall 2005 Fall 2006 Fall 2007 Fall 2008

Ztélé: More and More Popular among A25-54Ztélé: More and More Popular among A25-54

Source: BBM Infosys, Fr. Qc., F05-F06-07 (week 1-17), F08 (week 53-16), buyable market share

Average Weekly Reach Overview (000)

Market Share Overview (%)

+15%

Weekly Viewership Hours Overview

+55%

Ztélé is an innovative and entertaining channel that is in tune with the latest high-tech and sci-fi trends. It stimulates the curiosity of its viewers through varied programming that includes techno-news magazines, documentaries and great fiction TV series.