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Jose Jaime Widmer 19.06.12

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The Widmer Clan: Felix & Siny Yvonne & Christophe with 4 Paul & Sybille with 2 +…….

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Trans World Radio

Europe

Reaching the world for Christ by mass media,

so that lasting fruit is produced

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/ Who We Are /

• TWR’s ministry in Europe is

almost as old as TWR

• First station, ‘Voice of

Tangier,’ established 1954

• Support & programming

came mainly from Christians

in Europe

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• Late ’80s & early ’90s, the fall of the Iron Curtain

brought new possibilities for ministry

• Transmitters once used for Communist broadcasts

now available for Gospel programs

/ Who We Are /

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Today, TWR Europe (TWR-E) broadcasts

from Albania, Russia, Central Asia, Monte

Carlo & other transmitters in Western Europe

• TWR-E’s ministry team of nearly

100 includes over 15 nationalities

• TWR-E offices are in Austria,

Germany, the Netherlands, Slovakia,

and Switzerland

/ Who We Are /

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Cross-cultural

Christian worker

Pastors of National

churches

National CC

Christian worker

Expat Community

and NGO’s

Local believers

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Cross-cultural

Christian worker

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Pastors of

National

Churches

National Cross

Cultural

worker

Expatriate

Community

NGO/Aid

Worker

Local

Believers MC core

programs

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Pastors of

National

Churches

National

CC workers

Member

Care

Resources

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New opportunities

“for you….”

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Trans World Radio

Writing for Media

You don’t need a special “charisma” to write for media. The skills can be acquired in

a short period of time.

Trans World Radio

Writing for Media

Look at these four questions:

-What is the goal? (the Purpose)

- Who will be my audience? (the Listener)

- What will I say? (the Message)

- How will I say it? (the Format)

Trans World Radio

Writing for Media

A SCRIPT

It is very important to have a script before you are at the microphone.

Without a SCRIPT, very few people can say all they want to say and still keep the attention of an audience.

Trans World Radio

Writing For Media

VISUALISE

the listener in his/her place of calling

Principles for SCRIPTWRITING:

Trans World Radio

Writing For Media

As you begin to write, VISUALISE:

A professional worker: – Lonely; overworked; challenged by the new

culture….

A lonely mother

A frustrated TCK…

What is she/he doing at the time of

the broadcast?

How does she/he feel? What help do they need?

Trans World Radio

Writing For Media

Principles for the SCRIPTWRITING:

1. VISUALISE the listener’s condition

2. DECIDE what you are going to say

Trans World Radio

Writing For Media

2. Decide what you are going to say:

The purpose of a serious talk will focus on one or a combination of following:

increase understanding

influence attitude

change behavior

Trans World Radio

3. Write for EARS

and not for EYES

Trans World Radio

Lettering For Media

We speak in a different way from the way we write

Use words and phrases of everyday speech

Speak the phrase aloud, then write it down

Once you do that, you are writing for ears

The listener is not going to read script, but will hear it

Most people are familiar with writing letters, memos, etc. (Require formal language)

Trans World Radio

Writing For Media

3. Write for ears and not for eyes

“eyes” “ears”

sentences are long -are short & direct

language is formal -is conversational

“Radio” is a spoken medium.

Trans World Radio

Writing For Media

Principles for the SCRIPTWRITING:

1. VISUALISE the listener’s condition

2. Decide what you are going to say

3. Write for ears and not for eyes

4. ……

Trans World Radio

Writing For Media

Keep it Simple

The difference between writing for print and writing for radio is:

Your Approach

Trans World Radio

Writing For Media

• Use direct language

(rather than formal style)

• Use simple sentences

• Use simple words

Trans World Radio

Writing For Media

* use personal pronouns * use phrases like “you see…” * Do NOT use phrases like, “all of you out there in radio land…”

Write for the individual

Trans World Radio

Writing For Media

Write without overloading!

You can …

pause

change the pace

change the tone of your voice

emphasize words or phrases…

So you don’t need as many words.

Radio lends itself to stories and experiences.

Trans World Radio

Writing For Media

The listener is looking for clues that tell him what direction you will be going.

* A SIGNPOST is a steering wheel in the listeners mind.

* A SIGNPOST helps the listener anticipate what is coming next.

Signposts

Trans World Radio

Writing For Media

Some examples of SIGNPOSTS:

“in today’s program we focus on…”

“this is important, let me repeat it”

“that is one example, here is another”

“let me illustrate”

Trans World Radio

Writing For Media

Our 7 principles for scriptwriting:

Visualize the listener

Decide what you are going to say

Write for ears and not for eyes

Keep it simple

Write for the individual

Write without overloading

Use signposts

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“Hello workers of membercare media, I just want to thank you for the messages every

day. I'm listening 3 to 5 times a week (by internet). Many times it's encouraging. Often I see messages coming more than 1 time. Today I heard again the message about our worth and I really want to say: thank you. Know that there are people looking forward for your messages!

I'm now 6,5 years abroad and God used it often to help me through things. thank you and be

blessed in your work.” Judith

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Utilizing media resources to

encourage and enhance cross cultural Christian workers, to

better enable them to fulfil the Great Commission.

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We see proactive member care being the norm, rather than the exception.

We see communicating and loving missionary families, with a healthy balance of work,

life and faith. We see healthy Third Cultures Kids, valued

as individuals in mission organizations and families.

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We see Cross-cultural workers persevere in the midst of difficult circumstances,

remaining on the field in spite of strong opposition.

We see effective teams of Christian workers walking in unity.

We see growing churches, serving God because Christian workers are spiritually,

mentally and emotionally healthy.

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