Upload
isabella-goodwin
View
213
Download
0
Tags:
Embed Size (px)
Citation preview
Feeding the Content Monster: How to Repurpose Your Association's Web Content for Use in Social Media
Leslie O’Flahavan, E-WRITE@LeslieOAssociation Media & PublishingMarch 19, 2013
Content monster wannabe
© E-WRITE 2013 2
Content monster wannabe
© E-WRITE 2013 3
Content monster
© E-WRITE 2013 4
Topics for today’s workshop
1. Reuse web content as the source material for social media messages
2. Use your web content to produce evergreen social media messages
3. Write H1 headings so you can use them in social media
4. Know which types of web content do not make good social media messages
© E-WRITE 2013 5
Part 1: Reuse web content as the source material for social media messages
© E-WRITE 2013 6
Reuse web content for social media messages: The Old Familiars • Press release
• Article
• Publication
• Event
• Report
© E-WRITE 2013 7
The Old Familiars: Press Release
© E-WRITE 2013 8
The Old Familiars: Article
© E-WRITE 2013 9
The Old Familiars: Publication
© E-WRITE 2013 10
The Old Familiars: Event
© E-WRITE 2013 11
The Old Familiars: Report
© E-WRITE 2013 12
Part 2: Use your web content to produce evergreen social media messages
© E-WRITE 2013 13
Nose-to-Tail: The Whole [Content] Movement
© E-WRITE 2013 14
Search your web content for evergreen social media messages: Four New Candidates
1. “We’ve said it before, but today it’s in the New York Times”
2. “Hey kids, want to see the Parent Handbook?”
3. “Good stuff, good stuff. You might want to take a look at this”
4. “We know it’s old content, but it’s still interesting”
© E-WRITE 2013 15
1. “We’ve said it before, but today it’s in the New York Times”
© E-WRITE 2013 16
2. “Hey kids, want to see the Parent Handbook?”
© E-WRITE 2013 17
3. “Good stuff, good stuff. You might want to take a look at this”
© E-WRITE 2013 18
4. “We know it’s old content, but it’s still interesting”
© E-WRITE 2013 19
4. “We know it’s old content, but it’s still interesting”
© E-WRITE 2013 20
Part 3: Write H1 headings so you can use them in social media
© E-WRITE 2013 21
Reuse made easy: A good heading for web content often equals a good social media mesage
© E-WRITE 2013 22
A good web content heading = good social media message
© E-WRITE 2013 23
Revise this heading so it can be reused for Facebook or Twitter
© E-WRITE 2013 24
Part 4: Know which types of web content do not make good social media messages
© E-WRITE 2013 25
These types of web content do not make good social media messages• Organization-focused content
• Obligatory content
• Tiresome content
• Mechanically archived content
© E-WRITE 2013 26
Organization-focused content doesn’t make good social media messages
© E-WRITE 2013 27
Obligatory content doesn’t make good social media messages
© E-WRITE 2013 28
Tiresome content doesn’t make good social media messages (duh)
© E-WRITE 2013 29
Mechanically archived content doesn’t make good social media messages
© E-WRITE 2013 30
Questions? Comments?
Contact info:
Leslie O’Flahavan, E-WRITE
301-989-9583
www.ewriteonline.com
@LeslieO
www.linkedin.com/in/leslieoflahavan
© E-WRITE 2013 31
Resources• PPT for today’s session
Go to ewriteonline.com > Whitepapers
• Download “Guide to Writing for Social Media”Go to ewriteonline.com > Whitepapers
© E-WRITE 2013 32