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Fedon Group Experience in Hong Kong and Shenzhen Venice, 15 th April 2010

Fedon Group Experience in Hong Kong and Shenzhen Venice, 15 th April 2010

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Fedon Group

Experience in Hong Kong and Shenzhen

Venice, 15th April 2010

Fedon Group

Giorgio Fedon set up the Company in 19191919 in Vallesella (BL)

Fedon went public in 19981998 at Euronext Paris

In 19991999 Fedon established its own brand: Giorgio Fedon Giorgio Fedon 1919 1919

In 20092009 Fedon is present with factories in Italy, Romania, China

And sales subsidiaries in Germany, France, US, Hong Kong

Fedon Development in China

20022002

JVJV with a Hong Kong Trading Company.

20022002

JVJV with a Hong Kong Trading Company.

Objective to integrate Headquarter and the JV

Pushed by our customers to provide goods from China to China

Pushed by our customers to provide goods from China to China

The first step in a new marketThe first step in a new market

20032003

One Italian One Italian Buyer Buyer in the JV

Knowledge of local culture and supply market

Materials from China and customers production in China moved the supply chain in China

20042004

Factory Factory in Shenzhen

Italian process replicated in China by Fedon Technicians

Set up of Sales and Financial activities in Asia

20062006

Subholding Subholding in Hong Kong

A self sustained company within Fedon Group

Fedon in China today

FEDON FAR EASTHong Kong

FEIDONGShenzhen

FEICHIShenzhen

GIORGIO FEDON 1919 FE

Hong Kong

Management, Sales, Finance

In charge of Sales in Asia-Pacific Region

10 people in Central HK

Totally belonging to Fedon Group

Retail operations

1 store at Hong Kong International Airport

WOFE in Longgang District with 1.100 workers

Production, Purchase, Product Development, Logistic

20 million cases produced in 2009

Trading company (FICE) in Longgang District

Sourcing of raw materials for European factories

Sales of GF1919 in China

Organization of Fedon China

GF1919 Sales

Manager(Italian)

Optical Cases Sales

Manager(Hong Kong)

Financial Manager

(Hong Kong)

Operation Manager(Italian)

Purchasing Manager(Italian)

Planning Manager

(Hong Kong)

Regional Managing Director(Italian)

Staff(Mainland Chinese)

Staff(Mainland Chinese)

Staff(Mainland Chinese)

Staff(Mainland Chinese)

Staff(Hong Kong)

Staff(Hong Kong)

Workers(Mainland Chinese)

Future trends

Hong Kong

Shenzhen

Consolidated Hub for Professional and Logistic Services

Consolidated Salaries and Fees

Schools and Hospitals for Expatriates

Excessive Real Estate prices

Port and Airport fees higher than Mainland China

PROS CONS

Great availability of skilled and effective workers

Laws and regulations more consolidated than in other provinces

Booming costs for workforce and real estate

Higher focus on electronics and financial industries

PROS CONS