FEC: Benchmark Study —

The Big RevealMonday, November 12th

Moderator: Christine Buhr, Shakers Family Fun Center

Speaker: Melissa Teates, IAAPA

Report Topics &Breakouts

Facility Demographics

Admissions

Attractions Information

Guests

Parking

Financial Information

Human Resources

Facility

Type

1. Indoor

2. Outdoor

3. Combination of both

Guest

Attendance

1. 0-25,000

2. 25,001-50,000

3. 50,001-100,000

4. 100,001-250,000

5. More than 250,000

Region

1. Asia/Pacific

2. Latin America and the Caribbean

3. Europe

4. United States/Canada

Pay-as-You-Go ProminentAdmission Pricing Policy

1%

22%

38%

39%

Don’t know

Pay-one-price (pay once and the attractions are allincluded)

Pay-as-you-go (attractions priced individually)

Combination of pay-one-price and pay-as-you-go(includes pay-one-price FECs that have upcharges for

particular rides)

Most Tickets $7-$9 or $1-$3Single Ticket Costs

Single Ticket Cost (US$) Overall

$1-3 26%

$4-6 19%

$7-9 29%

$10-12 10%

$13-15 3%

$16-18 2%

$19-21 2%

$22-25 9%

Average (US$) $8.26

Majority Under US $30Pay-One-Price

Entry Charges for One-Day

General Admission (US$)Overall

$1-10 26%

$11-20 32%

$21-30 20%

$31-40 13%

$41-50 5%

$51-100 4%

Average (US$) $21.08

Group Sales Account for 1/3+ Admissions Type

54%

18%

6% 5% 6%2% 2% 2% 0%

5%

0%

10%

20%

30%

40%

50%

60%

Group sales = 37%

Guest Visits Average 2.6 HoursGuest Average Length of Stay per Visit

2%

2%

5%

42%

43%

6%

Don't know

7-8 hours

5-6 hours

3-4 hours

1-2 hours

Less than 1 hour

Season/Discount Pass Holders Do Visit More

Frequency of Guest Visits

48%

18%

11%

12%

10%

21%

10%

14%

20%

34%

Five or more times a year

Four times a year

Three times a year

Twice a year

Once a year

Typical guest

Season PassHolder

Average Frequency

2.7 Times (guests)

3.8 Times (season pass holders)

Ropes Course Most Expensive

Average Standard Charges

$8.62 $7.78 $7.69

$7.07 $6.77 $5.98

$-

$2.00

$4.00

$6.00

$8.00

$10.00

One hour of ropes course Single laser tag game One-hour of trampoline park One miniature golf game Single rock wall climb Single bumper boat ride

Ch

arge

in U

S d

olla

rs

Standard Attractions Generate Revenue

Most Lucrative Attractions

1. Arcade/Video Games

2. Physical Play Attractions (ball crawls, rope climbs, tubes)

3. Bowling

4. Laser Tag

5. Outdoor Go-Carts

6. Family Rides

7. Climbing Walls

8. Skill/competition Games

What reports are available from IAAPA?

Where do you find reports?

2018 Research Reports

• Global Theme and Amusement Park Outlook 2018 to 2022

• IAAPA Amusement Park Benchmark Report 2017-2018

• IAAPA Water Park Benchmark Report 2017-2018

• IAAPA FEC Benchmark Report 2017-2018

• Economic Impact Study of North America

New in 2019

Expansion of the Benchmark Reports with Three New Segments:

• IAAPA Zoos & Aquariums Benchmark Report 2018-2019

• IAAPA Museums & Science Centers Benchmark Report 2018-2019

• IAAPA Themed Attractions Report 2018-2019

www.IAAPA.org/Research

Research page open to members and non-members.

Members that login can access a member download page for reports.

Your user name is the email that IAAPA uses to send NewsFlash

Use “forgot password” function if you can’t determine your password.

Non-members must use the IAAPA Store to buy reports.

Research questions?

Help getting reports?

research@IAAPA.org

https://www.linkedin.com/in/melissateates/