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Marketing Update
February 9, 2017
010,000,00020,000,00030,000,00040,000,00050,000,00060,000,000
59,158,669
47,220,909
29,004,54424,368,426
8,806,626950,000
Open Enrollment 4 Advertising Campaign Media Impressions
Total Impressions: 169,509,174Impressions = number of times an individual within the target audience sees our advertising.
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November 1 Kick-Off Event
December 15 Event
January 29 Close-out Event
Kick off, Dec. 15 and Close-out Events
Number of Consumers Processed in Northern Nevada
Number of Consumers Processed in Southern Nevada Page 2
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35%
38%
19%
4% 4%
OUTREACH EVENT SUMMARY JAN. 2016 - JAN. 2017
Northern Nevada Events Southern Nevada EventsHispanic Events Culturally Diverse EventsRural Events
220 Events Attended
19%
8%
59%
14%
MEMBERSHIP/STAKEHOLDER ACCOMPLISHMENTS
Chambers Of Commerce Memberships
Associations
Stakeholders/Alliances
Marketing Sponsorships
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PR/Media Relations
Total Open Enrollment Earned PR Value $2,100,921 If Purchased, Total Paid Value $722,669
Jan. 29 Close-‐Out Event Coverage• Media Advisory• (10) English TV, Radio & Print
Interviews• (2) Spanish TV and Radio Inter
views• Radio Remotes at events
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January Media Coverage
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January Media Coverage
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Closeout Event Media Coverage
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Next Steps for Marketing…
Focus Group Research• End of February• Reno and Las Vegas• Key Target Audiences
Consumer TestimonialsOngoing Outreach Events
Social Media
Ongoing stakeholder and partnership development
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