In This Issue...• Roofing:SeminarforSellingShinglesMoreProfitablyin2012

• Siding:PVCmilledjustlikerealcedarforanaturallookwithalifetimewarranty

• Insulation:Blown-ininsulationaccessoryitemsinstock

• Windows:High-performanceglasswithoutthelimitationsoftripleglazing

POBox609Wayne,MI48184800.497.9000wimsattdirect.com

ChangeServiceRequested

AllBranchesOpen7AM-5PMM-F,7AM-12PMSat.Contact your Wimsatt Territory Manager Today • 800.497.9000 • wimsattdirect.com

PRESORTEDSTANDARD

U.S. POSTAGE PAIDWAYNE, MICHIGAN

PERMIT NO.211

All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

Residential & Commercial Roofing • Siding & Stone • Insulation • Windows & Doors • Composite Lumber

February 2012 Newsletter

Contents• Wimsatt University Seeright,insideleft• New Hitachi Air

Compressors In Stock Seeinsideright• Owens Corning

Insulation Accessories In Stock

Seeback• NuCedar Mills Cladding Seeinsiderightsidebar• Cherry Pie Promotion Seeinsideleftsidebar• Weather Shield

Zo•e•shield 5 Extreme Seeinsiderightsidebar• Brai Bronze APP Seeinsiderightsidebar• 2012Spring Show

Dates Seeinsideleftsidebar

Lansing1615 E. Miller Rd.

Lansing, MI 48911P: 517.272.6900F: 517.272.6933

Saginaw3460 Bay Rd.

Saginaw, MI 48603P: 989.497.0100F: 989.497.1991

Sterling Heights33663 Mound Rd.

Sterling Hts., MI 48310P: 586.978.8740F: 586.978.8910

Traverse City7201 E. M-72

Williamsburg, MI 49690P: 231.267.5700F: 231.267.5742

Wayne36340 Van Born Rd.

Wayne, MI 48184P: 734.722.3460F: 734.722.0031

Waterford1131 Sylvertis

Waterford, MI 48328P: 248.673.7435F: 248.673.2830

800.497.9000 • wimsattdirect.com

Contracts, Liens... And Some Selling, Too.

Customer NewsletterFebruary 2012

You Talked... We Listened!Last year, we solicited customers for feedback on what they’d like to see at future Wimsatt University events.Twotopics that frequently cameup were contracts and liens.This year, we’ve partnered with

GAF to bring youa seminar thatcovers both ofthese legal topicsin detail, along

with a presentation to help yousell shingles more profitably in2012.

Contracts and Liens 101From the basics of standard contract language to an overview of the Michigan Lien Act, thisclasswill helpyousizeup your contracts and give youagoodunderstandingof liens inthestateofMichigan.Theclassis presented by partners fromthebusiness lawfirmDeneweth,Dugan,&Parfitt,P.C.,specializinginconstructionlaw.

Upselling Shingles in 2012The Contracts and LienLaws class is followed by aninsightful sales presentation for residential roofers. GAFshowsyouhowyoucansellmoreprofitably in this new era ofarchitectural shingles that allhave lifetime shingle warranties.How can roofing contractorsdifferentiate their businessesandcommandahigherpricewhenentry level laminated shingleshave lifetime warranties? Thispresentation will help youdiscover the profit opportunityforyourbusiness.

facebook.com/wimsattdirect @wimsattdirect

PLUS... Selling Shingles in the Lifetime Warranty Landscape!

Look inside for the February Class Schedule!RSVP today - space is limited!

Attic Stairway Insulator Kits

Placed over the ceiling attic access to minimizeairflow into the atticthroughthispenetration.

$44.95/ea., or FREE with purchase of 1

pallet (15 bags) AttiCat Insulation!

Raft-R-MateVent Chutes

Vent chutes help ensure proper attic ventilationbypreventingattic insulationfrom closing off soffitventilation.

$1.25/pc - carton qtys of 75

AttiCatWall Fabric

10’2”x611’ foot roll of fabric used in new construction. The roll isstapled to the studs andthenslitsothecontractorcan blow in insulationbeforedrywallisapplied.

$279.00/roll

Owens Corning Insulation Contractors:We’ve got the accessories you need in stock!

Left: Attic Insulator KitRight: Raft-R-Mate Vent Chutes

Ordermustbeplacedandshippedbetween2/1/12and2/29/12.Cannotbecombinedwithspecialpricingorotheroffers. Promo Code OWEC120200

New

iN stock!

Covered this month atcoNstructioN coNtracts

Contact your Wimsatt Territory Manager Today 800.497.9000 • wimsattdirect.com

ManufacturerPrice Changes

Continental Materials 1/23/12• Asphalt ...............................................approx.7-10%inc.Metal Sales 1/16/12• Allpanels ...................................................approx.4%inc.Mid States Asphalt 1/23/12• Asphalt ..................................................approx.7-9%inc.

These are manufacturer-announced price increasesaffecting Wimsatt Building Materials. They do notrepresent price increases for Wimsatt customers. OurTerritory Managers will notify customers if or whenWimsattimplementsthesepriceincreases.

February 2012

Writing Contracts &Lien Laws Explained

8:00am - 9:00am: Registration & Breakfast9:00am - 12:00pm: Writing Contracts & Lien Laws Explained

12:00pm - 1:00pm: What’s The Value in Lifetime?

Course highlights:Construction Contracts• Typical Construction Contracts• Examples of Contract Clauses• Contractual Requirements – standard

contract languageLien Law• Construction Liens• Michigan Lien Act Overview• Lien Forms, sworn statement, notice

of furnishing• Substantial compliance/90 Day

Requirement

PresentedbythepartnersofDeneweth,Dugan,&Parfitt,P.C.

Wimsatt University Events are FREE to Wimsatt Customersbut space is limited (limit 2 attendees/company) -

RSVP to 800.497.9000 today!

Northern MichiganTuesday, 2/21/2012GrandTraverseResort

100GrandTraverseVillageBlvdAcme,MI49610

Mid MichiganWednesday, 2/22/2012

HolidayInnGateway5353GatewayCentreFlint,MI48507

Southeast MichiganThursday, 2/23/2012

VisTaTechCenterSchoolcraftCollege18600HaggertyRdLivonia,MI48152

Wimsatt 2012Spring Show Dates

We're excited to announce the dates of our 2012 Spring Shows! Take note below!

Wayne Show @ Wayne Tree Manor: Tuesday, 3/13/12 4:00 PM - 8:00 PM

Waterford Show @ M-59 West: Thursday, 3/15/12 4:00 PM - 8:00 PM

Sterling Heights Show @ San Marino Club: Tuesday, 3/20/12 4:00 PM - 8:00 PM

Saginaw Show @ Horizons Conference Center: Thursday, 3/22/12 4:00 PM - 8:00 PM

Lansing Show @ Eagle Eye Golf Club: Tuesday, 3/27/12 4:00 PM - 8:00 PM

Traverse City Show @ Park Place Hotel: Thursday, 3/29/12 4:00 PM - 8:00 PM

In honor of President's Day, we're happy to announce the Wimsatt 2012 Cherry Pie

Promotion!Make any single out-of-warehousepurchase of $1895.00 or more and

receive a Cherry Pie FREE!Fresh-bakedpieswillbedeliveredbyyourTerritoryManagerinearlyMarch.Limitonepieperorder,twoperaccount.Ordersmustbe

placed,shipped,andinvoicedFebruary1throughFebruary29,2012tobeeligible.

Wimsatt 2012Cherry Pie Promotion!

New Roofing Products

Hitachi has brought a new electric compressor to market - the EC510!• 6gal.tank• 145psi• Oil-freepumpforlonglifeandnomaintenance

• 2universalquickcouplers

• Only37lbs.foreasyportability

The Hitachi EC25E Wheelbarrow Compressor features:

• ReliablyBuiltintheU.S.A.• 6.5hpHondamotor

• 9.0cfm@100psiairdisplacement

• 8gal.tank• Beltdrive• 3/8”NPToutlet• 176lbs.

INSTANT REBATE$On New-In-Stock Air Compressors!

$191.95 $166.95 with$25 instant rebate

during February!

$951.95 $901.95 with$50 instant rebate

during February!Cannotbecombinedwithspecial pricingorotheroffers. Air compressormustbepurchasedbetween2/1/12and2/29/12tobeeligibleforinstantrebate.Promo Code HITK120200

made iN usaNew!

Lifetime Milled Exteriors

• Finely milled -notmolded-fromEx-Cel®cellularPVC,tomatchthedimensionalbeautyandprofileofnaturalcedar.

• Lifetime Ltd. Warranty• Factory finishedwithSherwin-Williams®Polane®coating

• Longlengths,fewjoints,no caulking

Ask your salesperson about these Premium Cladding & Window Products!

High Performance Glass, No Compromises

5 ExtremeBuilders and remodelers will appreciate the additional sizing, options, and shapes that are available in Zo•e•shield 5 Extreme compared to the limitations of a triple glazed unit.

• Best-in-class U Factor (.20)achievedbyextra layerofLowEexceedsENERGYSTARrequirements

• Triple Performance with Dual Glazing - freedom todesignwithouttherestrictionsofspecialhardware,egressconcerns,orsize/shapecapabilities

• Hard Coat Low E coating on interior glass surface moredurablethancompetitors’softcoatglazingprocess

Commercial Corner:Brai Bronze APP

• Reinforcement: reinforcedpolyester

• Compound: (BPP)plastomeric• Top Surface Finishing: Anti-adherenttalc(bronzemembrane);mineralself-protection(mineralsurface)

• Bottom Surface Finishing: burn-offfilm

Brai Bronze$57.95/roll (1sq)

Brai Bronze Mineral$60.92/roll (1sq)

A Two-Part Seminar Sponsored by

Part I: Part II:What’s The Value

in Lifetime?Course highlights:Selling Shingles in the Era ofLifetime Warranties• The Logic Behind the Lifetime Change• Adding Value to Good Better Best in a

Lifetime World• Educate Your Client and Improve Your

Margins Using a Good Better Best Approach

• Market Data Supporting Good Better Best Selling

• Sales Tools That Assist You & The Homeowner

PresentedbySteveBambach,GAFMaterialsCorporation

Featuring the Look of European Clay TileDesignedafterclassicpremiumtileroofing,Monaco™ Designer Lifetime Shinglescombinebeautyandsophisticationwithoutthehasslesassociatedwithtile.• 17”x40” size• 7-1/2” exposure• Onlya fraction

of the cost of traditional clay tilesandotherpremiumroofingmaterials

Hand-Cut European Shingle LookDesignedafterthelookofhand-cut,Europeanshingles,Woodland™ Shinglescombinerusticcharmwith21st-centurystyle.• 17”x40” size• 6-1/2” exposure• Just pennies-a-day

morethanstandardarchitecturalshingles

New-for-2012Value desigNer

shiNgles!

GAF’s Value Designer Series allows you to offerhomeowners a distinctiveluxuryroofasaninexpensiveupgrade from a standardarchitecturalshingle! Bothshinglesfeature:

• Availability in 5 unique colors• StainGuard® Protectionthathelpsassurethebeautyoftheroofagainstblue-greenalgae

• Class A fire rating• Windwarrantiesup to 130 mph! (high-windapplication)

• Lifetime ltd. transferable warrantywithSmartChoice®Protectionforthefirsttenyears

earN 50 poiNts/square oN gafpromoclub.com!*

*Roofers enroll free atGAFpromoclub.com to earngreat prizes for purchasesofGAFshingles.