February 5, 2013 Camden Food Economy Strategy: Camden Food Economy

Camden Food Economy

Strategy Update to Co-Investment Committee

February 5, 2013

Camden Food Economy Strategy: Round Robin

Work Group Meeting

May 10, 2013

Camden Food Economy Strategy

• Co-Investment between Campbell Soup Company and

DVRPC

• Food System vs. Food Economy

• Study vs. Strategy

• 24-month timeline

– About 12 months remaining

• Project Team


• Project’s Goal:

– Through coordinated work and research with a team of partners,

create a strategy that identifies stakeholders, funders, current

projects and investments, and strategies that are improving and

will improve Camden City’s Food System and Economy.

Pieces to the Strategy

Stakeholder Analysis

Work Group

Economic Analysis

Co-Investment Committee

Advisory Committee

Additional Analyses

Strategies


Work Group

Economic Analysis


Advisory Committee

Additional Analyses

Strategies

Pieces to the Strategy:

Work Group

• Meets every few months

• Working Meetings provide early feedback on research

• New members are welcome any time

• Plugs into Campbell’s Investee Work Group structure

– Other Work Groups: Nutrition Education, Physical Access, Public

Will


Work Group

Economic Analysis


Advisory Committee

Additional Analyses

Strategies


Advisory Committee

• Meets on an ad hoc basis

• Creates and implements strategies

• Aids in getting community feedback

• New members can join at any time

• First official meeting January 18, 2013

• Next Meeting in July 2013


Work Group

Economic Analysis


Advisory Committee

Additional Analyses

Strategies



• Meets ad hoc to review different opportunities:

• Identifies and discusses early actions

• Creates and implements strategies


Work Group

Economic Analysis


Advisory Committee

Additional Analyses

Strategies Pieces to the Strategy:

Strategies

• Strategies identified through:

– Analysis

– Work Group Meetings

– Community Conversations at Campbell’s

– Co-Investment Committee Meetings

– Advisory Committee Meetings

– Best Practices


Work Group

Economic Analysis


Advisory Committee

Additional Analyses

Strategies


Economic Analysis


Work Group

Economic Analysis


Advisory Committee

Additional Analyses

Strategies Pieces to the Strategy:


• Learned who is doing what, where, and with whom

• Collected opinions on challenges, opportunities, and

changes

• Gathered initial recommendations

• Identified top priorities:

– A lot of great things already happening in Camden

– (Healthy) food access is of paramount concern

– Access is both an issue of supply and demand

– Economic development and job creation are key


Work Group

Economic Analysis


Advisory Committee

Additional Analyses

Strategies


Additional Analyses

• Stakeholder Analysis – DVRPC – Completed

• Economic Analysis – TRF – Ongoing

• Bring other analyses into strategy – Today

• Land use and Economic Development – DVRPC – Today

• Others to be determined. Possibilities:

– Emergency Food

– Nutrition Assistance Programs

– School Food

– Public Health

– Others

Summer 2013

• Incorporate Your Efforts, Data, and Findings

• Next Advisory Committee meeting in July – Economic

Analysis

• Road Show – Test Out Analysis Findings & Early

Recommendations with citizen leaders Do you host board meetings or community meetings at which we can present an

interactive exercise?

• Develop Draft Strategies – Review with key

implementers

Today’s Work Group Meeting

• Interactive

• Round Robin of Presentations – opportunity to hear

what others are doing.

• Brainstorm Recommendations (Strategies) as we go

Camden Food Economy Strategy: Land Use and Economic Development

Work Group Meeting

May 10, 2013

Land Use 2010

2010 Land Use % of Total Acreage # of Acres

Water 15 1035 Row Home 15 1023 Multi-Family 9 586 Light Industrial 7 447 Single-Family Detached 7 440 Commercial 6 434 Community Services 6 425 Parking/Other 6 415 Vacant 6 397 Transportation/Parking 6 391 Wooded 6 376 Heavy Industrial 5 367 Recreation 4 282 Utility 1 52

City of Camden’s Comprehensive

Economic Development Strategy (CEDS)

• October 2012, Group Melvin Design

• Prioritizes economic development projects & plans for funding

• Incorporates FutureCamden Master Plan (2002), neighborhood strategic plans, and adopted redevelopment plans

• Eight Overall Priorities: Connect Downtown;

North Waterfront Planning and Development; Ferry Avenue Transit Village; Lanning Square Neighborhood and Elementary School; New Supermarket Development; Support the Port; Admiral Wilson Blvd; Fair and Consistent Tax Assessment and Collection

City of Camden’s CEDS

• New supermarket development: Says demand/shortage is 60,000-70,000 sq. ft. of high-performing new store space at a minimum, or up to 110,000-150,000 sq. ft. if we assume some existing stores are low quality stopgaps filling the supermarket void

CEDS Prioritized Citywide Projects

• Planning Studies:

– Camden 2027 Plan by CFP, by 2013

– Admiral Wilson Blvd Plan by CFP, within 1-5 years

• Infrastructure Investments:

– Camden Greenway Trail Network by CFP, within 1-5 years

– Camden Stormwater Management and Resource Training (SMART) program, numerous partners, ongoing

• Other:

– Camden Program Offering Widespread Energy Recovery (POWER) by CFP and City, ongoing


• Eight Economic Development Districts: – Downtown

– North Camden

– Cramer Hill/East Camden

– Admiral Wilson

– Liberty Park/Parkside/Whitman Park

– Centerville/Morgan Village/Fairview

– Cooper Plaza/Lanning Square/Bergen Square

– Waterfront South

• Prioritizes planning studies, infrastructure investments, and development projects for each district, into 1-5 years or Beyond 5 Years horizons

Proposed ShopRite Supermarket

• Proposed: Admiral Wilson Plaza Shopping Center: 75,000 sq. ft ShopRite, and 75,000 sq. ft. of restaurants, shoes, medical offices

• Location: Admiral Wilson Blvd and 17th St, Marlton section

• Site: 20 acres, currently owned by City and DRPA

• Current Zoning: TOD

• Developer: The Goldenberg Group

• Owner and Operator: Supermarkets of Cherry Hill (Ravitz family), member of Wakefern Food Corp. cooperative (Keasbey, NJ) – Ravitz family runs 5 ShopRites in Burlington and Camden Counties

– Wakefern opening food warehouse to support development of 27-30 new grocery stores across the Northeast, using NMTC, with support from TRF and NJEDA



• Fresh produce, bake shop, butcher, seafood, florist, pharmacy, on-site dietitian offering free nutritional counseling, ethnic foods, natural, organic, gluten-free products, in-store pickup and home delivery


• Financing: TBD, public and private, Urban Transit Hub Tax Credit? – New Brunswick CDC bringing Fresh Grocer to Gateway T.V. using Urban Transit

Hub Tax Credit and New Markets Tax Credits (NMTC)

• Cost: Estimated $40 million

• Timeframe: Phase 1 within two years

• Job Creation: 400 construction, 320 PT and FT operations


Mop of Admiral Wilson Focus Areas

• CEDS Admiral Wilson District Recommendations:

– FutureCamden Plan: Recommends urban industrial park (office, manufacturing, wholesaling of goods) and recreation center on Blvd. and visitors center on 17th St

– Marlton Redevelopment Plan: Recommends TOD at 17th and Federal, next to recommended River LINE station at River Ave and Federal St

– No mention of supermarket

– Resolve flooding on Blvd.

– Proposes Blvd Study, currently unfunded, by CFP to examine traffic flow, connections, and transit opportunities

• ShopRite’s impact on other supermarket proposals in the City?


Possible Land Use Recommendations

• Compile inventory of land? – What is currently and potentially used for food

production, urban ag, and community gardens? Is it publicly or privately held?

– Identify which vacant sites city wants to hold for future non-food development, and which could be put into productive use now (such as muni land, rooftops, public parks) or assembled for future food-related uses

• Adopt agricultural/urban farm zoning? – Establish standards for signage, parking, loading,

on-site sales, structures—greenhouses, hoophouses, farmstands

– Allow spreading of manure, the use of tractors, or the application of chemicals by-right or on conditional basis

– Could allow farming as interim use on vacant lots


• Adopt food-producing livestock ordinance? – Outline approval process and site requirements for

keeping urban livestock, such as chickens, goats, bees

• Could city or others create a high value native nursery? – Flowers/plants/orchard may have higher value than

food

– In warehouse building?

– Where could it go?

• Amend tax code to charge less property taxes for agricultural uses, such as an urban farm? – Or, if urban farm is connected to parkland/Camden

greenway plan, classify and tax it as parkland

//upload.wikimedia.org/wikipedia/commons/0/09/Urban_goats.jpg


• Create a Food Innovation Zone for Waterfront South?

• Enact Zoning and other regulations that encourage healthy-food retail, food trucks and farmers markets? – Streamline permits, approvals, inspections

– Lower development fees

– Offer tax abatement or exemption

– Offer gap financing

• Update CEDS with new supermarket project, other food goals?


Work Group Meeting

May 10, 2013

New Jersey Partnership for Healthy Kids

Communities Making a Difference to Prevent Childhood Obesity

DVRPC Food Economy Workgroup Meeting

Valeria Galarza May 10, 2013



• Funded by Robert Wood Johnson Foundation

• Focused on Policy & Environmental Change to reverse childhood obesity

• Five Cities: Newark, New Brunswick, Trenton, Camden and Vineland

• Work is tailored to unique conditions of each city

About NJ Partnership for Healthy Kids

Newark

Trenton New Brunswick

Camden

Vineland



2011-2013 Strategic Focus Areas

1 Increase opportunities for recreation in public areas (parks, etc.) 2 Partner with schools to create comprehensive wellness policy 3 Increase access of fresh foods through farmers markets, community

gardens and develop a healthy corner store initiative 4 Partner with schools for use of facilities for safe play during non-school

hours



2013-2015 Strategic Focus Areas

School Wellness

• Provide technical assistance to Camden Public Schools • Wellness Policy • Breakfast in

Classroom Program

• Farm to School • Implement

wellness policy in (3) non-public schools

Physical Activity & Healthy Living

• Expand Safe Places to Play Initiative to (1) additional park

• Educate community about the benefits of Complete Streets Policy

Community Food Access

• Enhance partnership with Campbell Soup Company and investee organizations to increase food access • Healthy Corner

Store Initiative • Food Economy

Strategy

Opportunity: Improve School Food Camden Public Schools:

• District’s interest in expanding breakfast-in-classroom program (4 participating schools)

• District’s interest in offering dinner meals

• District’s application submitted for a Farm to School planning grant



Opportunity: Improve School Food

Non-District Schools:

• 9 operating charters; 5 approved for Fall 2013

• 5 Catholic Partnership Schools

• Urban Promise (Camden Forward & Urban Promise Academy)

• 2014 Opening of Renaissance Schools



Recommendations

• Analysis of school food service in Camden

– Vendors; menu selection process

– Identify areas of concern

– Are wellness policies in place and enforced?

– Can we collectively exceed federal guidelines?

• Develop a network to share resources

• Replicate what is working throughout all Camden schools

Discussion Question:

Can all Camden schools coordinate to improve school food service using local foods, resources to impact local economy?



Thank You

Valeria Galarza, Project Manager

(856) 275-9628 ; [email protected]

www.TheFoodTrust.org

The Food Trust’s Nutrition

Education and Healthy Corner Store

Program in Camden

1

Shana Cornfield Program Manager Bo Banwo Food Access Coordinator

Camden Healthy Corner Store Network

Goal - Provide support to profitably introduce healthy changes

Level 1 – Basic Changes 4 new healthy products healthy corner store marketing campaign

Level 2 - Training In-depth training and workshops on

selling healthy & business management

Level 3 - Conversions Customized infrastructural changes (ex.

refrigeration, shelving)


Economic Impact

Creates Jobs for Local Residents

Recycles dollars back into the

community Revitalizes the neighborhood,

improves commercial corridors

Small Conversion Example Jennifer Grocery, Camden, NJ

BEFORE

AFTER

Nutrition Education in Camden

The Food Trust supports and facilitates nutrition education at 5 school and preschool sites

• ECO Charter School • D.U.E. Season Charter School • Holy Name School • Early Childhood Development Center • Respond Inc.


Nutrition Education & Youth Leadership

nutrition education lessons, healthy cooking and tasting activities and “Train the Trainer” nutrition education for classroom teachers

healthier school environments with middle school youth leadership

activities and support for school wellness councils

adult education in schools, corner stores and other community settings


• Approximately 170 corner stores in Camden • Approximately 50 corner stores approached

• 22 recruited to participate in Healthy Corner Store Network • Stores are compliant with program requirements within 1

month of being recruited

• An average of12 new healthy products are introduced • 80 % of stores introduced fruits and vegetables • 61% of stores introduced whole grains

• 14 stores have received conversions, average cost is $1,000 per store

Food Access Data


• Multidisciplinary approach to nutrition education using grade specific curriculum, aligned with academic standards, seasonal celebrations

• 224 teachers have participated in Trust-led nutrition education programming in Camden

• 3,000 students from 7 sites (preschool- eighth grade) • 32 nutrition trainings facilitated

• 1,350 parents/adults reached through school and community-based education

• Collaboration with other providers for a comprehensive approach, which includes cooking classes, gardening, parent programming and physical activity

Nutrition Education Data


Camden Food Economy Strategy Recommendations:

Individual & Community Change

1. Create a citywide corner store network to improve availability of affordable healthier food and beverage choices

2. Create distribution system to integrate more local food into corner stores using farmers markets and wholesalers as local produce suppliers

3. Establish wellness councils and wellness policies at all schools 4. Provide Camden students with at least 50 hours of interdisciplinary nutrition education

and teachers with 10 hours of training per year 5. Create opportunities for youth leaders to be agents for healthy change in their school

and community food environment 6. Collaborate with hospitals to conduct research on these and other food economy

strategies

Ensuring that everyone has access to affordable, nutritious food.

5/28/2013

10

Presentation for Food Economy Strategy Work Group 5/2013

What’s a Land Trust?

A private, nonprofit organization that, actively works to conserve land by undertaking or assisting in land or conservation easement acquisition, or by stewardship of such land or easements

NJCF Mission

The mission of New Jersey Conservation Foundation is to preserve land and natural resources throughout New Jersey for the benefit of all.

State Governance

CHRIS Cl-iRISTIE Governor

KIM GUADAGNO Lieutenant Govomor

To:

From:

Subject:

Date:

~n~v DEPARTMENT OF THE TREASURY

DIVISION OF TAXATION PO BOX 251

TRENTON, NJ 08695-0251

Memo

Assessors, County Tax Board Administrators & Members

ght

P.L. 20l.t , Chapter 35- signed into law on 311/20 11, amends N.J.S.A. 54:4-3.6 and provides for sale of unneeded public property to nonprofits for gardening and urban fanning and for exemption of such urban farms from property taxation.

4/01/2011

Public Law 20 I I, Chapter 35 will allow nonprofit corporations and associations located in any city of the first, second, third or fourth class, to transform vacant properties into gardens for growing fruits and vegetables. The land must be actually used for the cultivation and sale o f fresh fruits and vegetables and owned by a duly incorporated nonprofit organization or association. The nonprofit cultivation of previously vacant land and sale of fresh fruits and vegetables must be its principal purpose and is considered a public purpose for which exemption from property taxation is warranted, even in those instances when produce is sold to further the mission of these nonprofit entities.

This act takes effect immediately. See listing of cities of irrst through fourth classes; the act would afford these city's lands an exemption from property taxation. This listing is based on existing 2000 data , however, when 2010 decennial census data are fmalized, the listing of cities by Chapter 35 may change.

City Governance CJTY OF CAM DEN

ADOPT-A-LOT PROGRAM

GUIDELINES

TI-lE ADOPT-A-LOT PROGRAM WAS ESTABLISHED IN DECEMBER OF 1990 AS A MEANS IN WHICH RESIDENTS COULD PARTICIPATE IN THE MAINTENANCE AND BEAUTIFICATION OF THEIR NEIGHBORHOODS.

CITY RESIDENTS CAN ~ADOPT~ A CITY OWNED LOT OR LOTS. THE ADOPTEE PLEDGES TO MAINTAIN THE LOT AND TO PlANT EITHER A FlORAL AND/ OR VEGETABl E GARDEN, OR SIMPLY JUST KEEP THE LOT CLEAN. ALL LOTS Will REMAIN UNDER THE OWNERSHIP OF THE CITY OF CAMDEN. THE ADOPTEE IS PROVIDED WITH A THE SPECIAL PRlVILEDGE OF USAGE OF THE LOT.

THE FOLLOWING ARE THE GUIDELINES OF THE ADOPT -A-LOT PROGRAM:

0 YOU ARE NOT THE OWNER OF THE PROPERTY, YOU ARE THE ADOPTEE. o THE ADOPTEE PLEDGES THE CONTINUED MAINTENANCE OF PROPERTY 0 ALL APPLICANTS WISHING TO ADOPT A LOT MUST BE UP-TO.DATE WITH ALL THEIR MUNICIPAL OBUGATIONS. 19 YOU ARE PERMITTED TO PlANT A FLORAL AND/OR VEGETABLE GARDEN OR YOU SIMPLY KEEP IT AS NEATLY CUT AND

CLEA_N LOT OF GRASS. o YOU ARE NOT PERM/1TED TO 84-RK CABS OR ANY OTHER Vt:HCILE ON THE ADOPTED LOT. o All ADOPTED LOTS WILL BE ISSUED SIGNNAGE DESIGNATING THE LOT AS AN ADOPTED LOT. o YOU ARE NOT PERMiffiD TO REMOVE ANY SIGNNAGE PLACED ON THE ADOPTED LOT BY THE CITY. o YOU ARE NOT PERMITTED TO PLANT TREES.

City Governance

CorrmmilyGardeos Communitygardens provide a recreational opportunity different from those recreational features associated vlith traditional paf1(s and playgrounds. Community gardens offer a way for neighbors to come tog ether andl improve their

community by beautifying what in many cases are unsightly vacant lots.

Neighbortxxx:l associations in collaboration with the Oity shoold identify vacant lots suitable for the creation of such

gardens. Technical assistance shou1d be provided by community associations and the City to spur the continued creation of community gardens throughout the neig'hborhoods.

In order to preserve ·community gardens and small.er open space areas improved by resident groups, an open space land trust should be formed. City-<IWI1ed property and tax del nquent vacant land suitable for recreation and open space should be transferred to the locally-based land trust.

The land trust is not a substitution for City government improving parks and increasing !tie open space inventory, but rather it would liD the gap by helping community groups create and sustain open space projects in their neighborhoods that do not fall "Within lhe purview of the City. ln add ilion, in order to ensure community safety at pruts and playgrounds, community polidng efforts need to be eXPanded in combination wf1h neighborhood organirzations to increase park patrols. Additional lighting needs to be installed at actively used parks lhroughoot the City.

City Governance

Land Use Section of the Master Plan ○ General use of the land (residential, commercial,

warehouse, vacant, farmland, park land, etc.) ○ Agricultural Relevance: No agricultural land uses

Zoning Ordinance ○ Serves to put the town plan into action, along with

other land use regulations and town spending programs.

○ Agricultural Relevance: No agricultural zoning, only “botanical gardens listed in the overlay zone”

Neighborhood Examples

Heart of Camden Long term lease for orchard as a part of the

Environmental Mitigation Landscape Master Plan

Suggestions for Food Economy

Strategy Create an avenue for a special exception to the

zoning code for urban agriculture Create a better avenue for a long-term lease or

purchase of Adopt-A-Lot Honey & Egg ordinance Food Security Director, City Staff Integration of Food Security Advisory Board Long-term zoning change to allow urban agriculture

as an official zone Allocate resources toward programs that support the

next generation of gardens Allocate resources to continually calculate the impact

on the economy (weighing and distribution studies)

Jessica Franzini: Program Director

Trees in Camden Communities

Camden Urban Airshed Reforestation Program

600 Block of Royden, Before (2002)

600 Block of Royden, After (2002)

600 Block of Royden, In Bloom (2011)

-====-----~·

600 Block of Royden, In Fall (2011)

300 block of Sycamore Street (Fall 2009)

\

New – Fruit Trees!

TREE PLANTING

n  Camden SMART (Stormwater Management and Resource Training)

n  Started in January 2011 n  Members include the City of Camden, the

Camden County Municipal Utilities Authority, Rutgers Water Resources Program, Cooper’s Ferry Partnership, and the Tree Foundation

Green Infrastructure Projects PROJ CT YPE

R~un (;arden

RaHl c;arden Ratn (~arden Rain Garden Rain GclfJ ' ll

Rain Garden R~un 1ardcn Raa1 (}arden Raa1 C1arden Rain GarJen H.ain G an.lLn

ltetention Basin Retention Bastn

Raul C ;arden Ratn Ciarden

PROJECT LOCATION

, un1ner l::lcmentan- School

20th & Ri\ cr Road

Park Hlvd & \ esper . \ye Park Rlvcl & . [agnolia . \\ e

\\-at ·rfron South Rain Gttrd ·n Park 16-1.5 ferry _ \.vc

Pu rto Rican l. n1ty for Progr ss

Camd n County f--erry \ve L1braq Camden Count\ Technical School ..

RT Cr an1 ·leo1 tltan chool •

\\'oodrow \\.il$on 1 Iigh School

Crttmcr llill, 29th Street Rc tcntion Basin #1 Cramer llill, 29th Str ct Retention Bastn #2

Bnmn1 , ' hool

STO~ATERCAPTURED C;-\ I LC '\.,' PI : R ) . -\ R

110,( ())

63,00( 4<> 0(}( 60000

47 ,0 75 000 31 2:)( I 62,3{)() 12,50(

25 000 3000

175 0 225,( )() )

81,000 119,())

Opportunities Surrounding Food We highly recommend the following organizations be involved: n  Camden Children’s Garden n  Center for Environmental Transformation

We can offer the following opportunities: n  NJ Tree Foundation – fruit trees n  Camden SMART – rainwater harvesting at community

gardens

THANK YOU! J J

Cyndi Dinger, RD Director of Programs

MANNA’s Clients

Criteria is having a life-threatening illness and being at acute nutritional risk

No longer disease specific Not financially based Not based on ADL’s or disabilities No age criteria Meals also provided to client’s children

who are under the age of 18 or a dependant adult in the home

MANNA’s Services

Free to the client Nutrition Counseling & Meal Delivery Individualized for each client

11 different diet modifications Up to 3 modifications per client Can not meet all client’s dietary needs Do not have vegetarian, Kosher, nut or gluten free

diets. Do not provide nutrition supplements.

MANNA Delivery & Distribution

Deliver to parts of 5 counties in Pennsylvania and 4 in New Jersey

To find out if your client

lives in our delivery area, view our Google map located on our website under client services.

Serving Camden 419 Clients …….. 137,823 Meals…….. 10,064 Deliveries

MANNA’s Impact

MANNA’s Health Care Cost Research

To examine 2 research questions Does MANNA’s Service reduce overall healthcare cost? Does MANNA’s Service reduce utilization of hospitalizations and

emergency room visits?

Generously funded by:

First Hospital Foundation 1956 Otto Haas Charitable Trust Claneil Foundation

Results Average monthly health care costs of MANNA clients fell

62% for three consecutive months after beginning service for a drop of almost $30,000.

MANNA clients’ length of stay for inpatient visits was 37% shorter.

MANNA clients were over 20% more likely to be discharged to their homes

Results are pending publication in The Journal of Primary Care and

Community Health

For More Information

Website: www.mannapa.org Email: [email protected] Call 215-496-2662

Meal Services ext 117 Nutrition Services ext. 135 Research ext. 122

http://www.mannapa.org/

mailto:[email protected]

Documents

February 5, 2013 Camden Food Economy Strategy: Camden Food Economy