Committees

2nd Friday Education

8am Union Bank Tennant Station

2nd Thursday Environmental

Affairs 8am Union Bank Tennant Station

3rd Thursday Economic

Development

Chamber Calendar

1st Thursday Good Morning

Morgan Hill Community and Cultural Center

3rd Thursday After Hours

Networking Mixer Westmont

“Thank You!” by Rich Firato, Board Chair

February 2014

“Burning Rubber” by John Horner, CEO

17485 Monterey Road, Suite 105

Morgan Hill, CA 95037

Phone (408)779-9444, Fax (408)779-5405

Morganhill.org / info@morganhill.org

http://www.facebook.com/MorganHillChamber

Hello Members,

I wanted to start this newsletter off by thanking everyone that was involved and attended our Celebrate Morgan Hill Event. This event was well organized and had a great atmosphere. The event was well run and coordinated by Janis McDonald from the Chamber and Jim Carillo with the MHAT team. Also, a big thank you to Julie Barraza of Party Rental Outlet for the first class decorations. Most importantly, I wanted to thank and congratulate all of our award recipients. You earned these awards and we are proud to acknowledge each and every one of your achievements.

This coming year is going to be full of exciting changes that will reshape the landscape and bring more commerce to our wonderful City of Morgan Hill. The Morgan Hill Chamber of Commerce understands what needs to happen and we are getting involved in ways that will really make a difference. We represent you, our members, first and fore-most. This is a great time to start coming to our events, and if you can't make it, send others from your business. It is important that we all get involved and connect with each other. If we all continue to network then we all benefit.

In closing, I would like to thank all of our sponsors for Celebrate Morgan Hill and the Science Fair events. Without your support these spectacular events wouldn't be possible. The Morgan Hill Chamber of Commerce is healthy and ready to support and grow our great City of Morgan Hill. Come join us and let's keep the momentum going!

Have you ever watched a jet’s tires as it comes in for landing? That big puff of smoke happens when the tires spin up from a standstill to nearly 200 MPH in the blink of an eye. January 2014 sure felt like that for your Chamber staff. We started off the new year with a bang including our kick off Breakfast, the 4th Annual All Morgan Hill Science Fair, and one of the best “Celebrate Morgan Hill” dinner events ever. You can read more about both events inside this newsletter.

January’s mixer at Honda of Morgan Hill was a blast and included introductions of this year’s Leadership Morgan Hill class. We had a great turnout of well over one hundred people, and it seemed that none of them wanted the evening to end. If you haven’t been to one of our regular monthly events like every Monday’s ”Let’s do Lunch”, the monthly “Good Morning Morgan Hill” Breakfast or Networking Mixers you are missing out on fun, high value networking opportunities. Participation in all of these regular events has been rising steadily, and we look forward to seeing you at one of them soon.

Looking forward, one of the initiatives I’m very excited about is “Morgan Hill Presents” (MHP for acronym lovers). MHP is bringing together organizers from the many separate groups in town who put on major events. The idea is to foster cooperation and support amongst the groups putting on events which draw 1,000 or more people such as Mushroom Mardis Gras, Inde-pendence Day, The Taste of Morgan Hill, AAUW’s Wildflower Run, the British Fall Classic and the Poppy Jasper Film Festival. We have had our first meeting gathering leaders from these areas and have identified cross-promotion, joint marketing, unified advocacy, sharing of best practices and possibly some group purchasing of services and supplies as ways we can work together to further leverage the significant efforts people are making to bring fun and income to Morgan Hill. Stay tuned for more as this effort develops. As always, thank you for your mem-bership and your role in our vibrant community. ~John

Page 2

2014 Board of Directors

Rich Firato Firato Janitorial Services

Chairperson

Robert Airoldi Morgan Hill Life

Vice Chair

Phil Couchee Recology South Valley

Treasurer

Fawn Myers MHUSD

Board Secretary

Ed Machado Commonwealth Credit Union

Tim Hennessey Associate Member

Greg Richtarek Guglielmo Winery

Scott Wilson Santa Clara Valley Water

District

Marian Tankersley Intero Real Estate

John Varela Asset Conversion Corp.

Danielle Davenport South Valley Angel Investors

Sam Kabert Value Business Products

Dusty Perryman Digital View

John Telfer South County Realty

Sunday Minnich Minnich Productions

Chamber Staff

John Horner President & CEO

Janis McDonald Operations

Erin Machado Membership

Holly Horner Publications

Pat Catanzaro Finance

Leadership Morgan Hill has exceeded my expectations. Going into this I had really no idea what to expect. My only prior reference point was that every-one I talked with who went through the program said their year was the “best year ever”.

Ok so what does that mean? My class consists of 21 people that are in the program to enrich their lives and hopefully the lives of others by giving back in some way and to make a dif-ference in some way for the community. Most of the people in my class I had never met. We started out on a weekend retreat, which I must admit, I was a bit skeptical of. I had a great time! I learned things about myself that I never new. I found out I was a Blue, who knew! I got to know all 21 people and we all learned to trust. We each had a turn to be blindfolded and lead around the grounds. That was truly not easy for me. Great experience!

My class of 21 has enjoyed learning about the schools in Morgan Hill and Gavilan College. I learned there are many different elementary schools in Morgan Hill with such diverse curriculum.

We met at Villa Mira Monte and learned about the history of Morgan Hill from volunteers with the Historical Society. We were treated to a wonderful talk from Andy Mariani of Andy’s Orchard right here in Morgan Hill. We learned of the struggles of a small farmer today in Morgan Hill and how it was to be a farmer before all the development in our area. What a treasure we have right here in our city. Take advantage of visiting Andy’s Orchard take your children, unfortunately small farms are on a rapid decline. We got a better understanding of the importance of knowing the past, as it relates to the present. This area was once divided into large ranchos and family owned proper-ties and as property taxes increased land owners started selling off sections their land.

Our Leadership class will learn about fourteen different topics such as education, government, public safety and other areas critical to Morgan Hill. Our class will also do a final project together before graduation. I look forward to working on our “project” with my 21 classmates. I am hopeful that our project will make an impact on Morgan Hill. Matching personality style with leadership skills will help us accomplish our project. With our different personalities, skills, experience and ideas I am confident that we will have an amazing project. 2014 is the Best Class ever!

If you are interested in finding out more information on Leadership Morgan Hill go to their website: Leadershipmorganhill.org

On another note, I hope that everyone who attended Morgan Hill Chamber of Commerce, Cele-brate this year had a fabulous time. Our goal was to make this Celebrate the best ever and we succeeded. The Chamber had a great team of volunteers who help us bring the Wow Factor to the event! Thank you all! ~ Janis McDonald

The Teresa Glover benefit concert is on Saturday March 8th at Troy’s Bocce Ball Room in Morgan Hill, CA. There will be live music, a DJ, silent auctions, raffles, and a surprise music guest! Food will be available from Betsy’s Restaurant with a percentage being donated to the Teresa Glover Fund. All ticket proceeds will be donated to the fund. Teresa Glover shares her compassion with everyone she connects with, even those she has never met. She is a proud mother of 2, a loving wife and a loyal Red Wing...s fan. She is known in our community of Morgan Hill as our “local bartender”, pouring drinks with a bubbly spirit and always with a smile on her face. She runs numerous races to raise funds for the Leukemia and Lymphoma Society, the Breast Cancer Society, and for children in need of organ transplants (Organs ‘R Us). She takes it upon herself to host her own fundraisers, bringing our community together to raise awareness for these causes. Teresa was diagnosed with stage 3 Lymphoma in December 2013 and is facing this battle the only way she knows how, with a positive attitude. She needs your support now more than ever. With compassion in your heart please consider donating or attending the Teresa Glover Benefit Concert on Saturday March 8th at Troy’s Bocce Ball Room in Morgan Hill.

Morgan’s Cove is transform-

ing into a western paradise!

“Dress code” is jeans, boots and hats.

$55/person, available at

morganhill.org or by calling

BIG SURPRISE at the end of the evening!

This annual event is held at Specialized Bicycle Components, and

gives students a unique opportunity to practice their interviewing

skills one-on-one with business professionals. It serves a limited

number of high school students through arrangements made directly

through their high school.

We Need Volunteers! If you are experienced in the art and science of interviewing and

would like to be a positive coach for young people, please talk to

Brenda Glimpse (brendaglimpse@gmail.com), the program director,

about being a mock interview volunteer at the event.

Page 3

May 17th 5pm-10pm

March 11th 8am-2pm

BBQ by

The following economic overview was written by Matt Mahood, CEO of the San Jose Silicon Valley Chamber

of Commerce. We are sharing it with our Morgan Hill members as one perspective on the ongoing development

of our region.

First, let me begin by personally wishing you a Happy New Year! I hope that you were able to spend

time with family and friends during the holiday season. Most of all, I hope you got some rest, be-

cause 2014 is looking like it is going to be a great year for business-keeping us all very busy.

Looking back for a moment, it appears that the majority of business owners are now starting to feel

the economic recovery across the Silicon Valley. Our region has been leading the county in job

growth, and the unemployment rate in Santa Clara County during November 2013 was down to

6.2%. This is clearly an indicator that the economy locally has continued to not only improve for our

region's largest technology-focused companies but also for many of our medium and small employers

as well.

In a recent presentation to one of our largest members, I was asked to share my economic outlook for 2014. To prepare for

this presentation, I secured some great input from Beacon Economics and other chamber partners. I don't pretend to be an

economist, but I wanted to share some of the key points from my presentation with you, as I look into my crystal ball for

2014.

In 2013, the Software Publishing, Internet Publishing, Web Search Portals and Big Data companies carried the load of job

creation. Professional and business services have been clicking right along, recently becoming the fastest growing sector,

followed closely by the construction industry. All of these sectors should continue to do well in 2014, especially if you look at

how many jobs they are posting for hire. And when you consider the construction industry-just look around at all the projects

that are in the final stages of completion and those that are just coming out of the ground. There's a lot! It's been a long time

since multiple cranes have adorned the region's skyline. With lots of new office space in development, high-density residen-

tial housing going vertical, and community infrastructure (stadiums and health care facilities), the construction industry

should be busy for the next few years.

In 2014, industries to watch for continued growth as they continue to drive new innovations and integrate these innovations

with one another are:

Data storage and cloud-based companies

"Wearable tech" companies,

Companies focused on the "Internet of things,"

And pretty much any company that touches mobile/consumer electronics.

Additionally, with an increasing demand for information security and privacy, companies in this sector should fare better than

most. And, I believe we will see continued growth in the region's bio tech/med tech community, albeit most of it just north of

us here in the heart of the SV. No doubt that the health care industry will continue to be a significant contributor to employ-

ment growth, but also expanding its service capacity as well. Tourism and hospitality continue to be strong-especially busi-

ness-driven visits and spending. And yes, even retail will continue to see growth, as the region's disposable income stays

strong and people spend on all things consumable including: eating out, new automobiles and home improvements. The

multiplier effect will be in full-swing in 2014, finally bringing much of the Silicon Valley's economic recovery to the main

streets and business corridors that have taken the longest to recover.

For me, the two cities to watch with interest are both Santa Clara and San Jose. With the NFL Super Bowl coming to Santa

Clara in 2016, this usually quiet SV hub has some exciting projects-including Joe Montana's Property Group revealing its vi-

sion for both a $400 million "Centennial Gateway" hotel project and a larger $1.5 billion "City Place Santa Clara" center pro-

posal by developer Related California. Now that could be a game-changer! And in the city of San Jose, 2 million square feet

of new office space is being developed by Perry-Arrillaga at 1st & Brokaw off Hwy 101. What big tenant do they have up

their sleeve? And kudos to Super Micro Computer for plans to build 1 million square feet of office and manufacturing (yes, I

said manufacturing!) at its recently purchased site of the San Jose Mercury News. Apparently, the economic recovery does

know its way to San Jose!

San Jose/Silicon Valley Economic Forecast

Marian Tankersley—Intero Party Rental Outlet Don Nguyen—Dentist On The Road Again Ameriprise Financial Pets Love Home Lori McIntosh Photography Pop A Lock

Jayne Perryman—Realty World Air for Paws Abacus Bookkeeping David Cohen—Executive Communications Edward “Boss” Prado Foundation Heritage Bank of Commerce Thinker Toys Morgan Hill Life

Page 5

Economic Forecast (cont)

And a little ways east, just announced this week is a $100 million project at McCarthy Ranch Marketplace in Milpitas that would

create a 260,000-square-foot Asian retail center with potentially hundreds of small shops in the enclosed shopping complex, a

240-room hotel, and an underground parking garage for about 820 vehicles-what proponents are calling "the only project of its

kind in the United States!"

So, looking into my crystal ball a little deeper...here are two trends that I hope continue to make deep roots that support economic

diversity. First, the concept of smart cars. The concept, not the brand. This includes Tesla and self-driving cars, but it's the

Fords and Chevrolet's that are making technology available to the average driver. These concepts and technologies are being cre-

ated right here. That is why Nissan and Mercedes recently established R&D centers here. And recently, Google announced that it

is creating an Android version strictly for automobiles. Audi, GM, Honda and Hyundai are all potential customers. This emerging

and growing technology is coming out of the Silicon Valley, not Detroit. And second, international investors are becoming an

increasing source of capital for local businesses. Approvals for USCIS I-526 forms-the first step to get an EB-5 visa that allows

an international investor to obtain U.S. Residency if they prove they will create job and capital investment-has nearly doubled in

the last year. If this trend continues, you will likely see a continued stream of immigration, not just of foreign investment but of

ideas and technology as well.

But with all good stories, there are a couple of cautionary notes. First, uncertainty exists around federal economic policy as well

as potential tightening of monetary policy in 2014 that may impact the stock market. If the Fed tightens monetary policy too

quickly or all together, will it negatively impact the market that is flying high? Second, many analysts think we are approaching

the point of another tech bubble-similar to the dot-com bubble of 2001. Other analysts think everything is fine. But beware,

many of these high-flying tech companies that are recently post-IPO or pre-IPO are not in the black as of yet, and they have un-

believably high market valuations. As a former dot-com refugee (webvan.com), this story sounds eerily familiar to me.

So, that's my take. Before I wrote my presentation and came up with my perspective, I reached out to my network for additional

perspective. When asked about his outlook for 2014, Silicon Valley Business Journal Publisher James MacGregor, said, "There

isn't an industry that isn't feeling confident about this year. Commercial real estate is very strong, construction is booming, and

tech is driving all of this. If you base the strength of the economy on just how much traffic there is, we are poised for a big year.

People are working harder than ever. There is a shortage of qualified talent-and everyone seems to be looking for the same type

of employee."

James, very simply put and you nailed it! Thank you!

Matt Mahood

President & CEO of the San Jose Chamber of Commerce

P.S. I wish to thank Russell Hancock of Joint Venture Silicon Valley, Cromwell Schubarth of Silicon Valley Business Journal

and Beacon Economics for their contributions to this forecast.

Page 6

This year’s Celebrate Morgan Hill Awards was a spectacular event. With delicious catering by Mama Mia’s, stunning

“Winter Wonderland” décor by Party Rental Outlet, and live foliage provided by Johnson Garden Center, it was a pretty

classy event. MHAT put together introductory videos, showed on large screens provided by Digital View, which really gave

the audience a feel for why people were being honored. We would like to extend a special thank you to Operations Director

Janis McDonald for pulling it all together.

The winners speeches were inspired, which was to be expected from such outstanding community members. They included

many “calls to action”, involving and challenging the audience to see what they could do for our wonderful community.

Recology offered a $500 scholarship to the student of the year, Joshua Toch, who graciously accepted, though he does not yet

know what college he will be attending in the fall.

From the champagne welcome, to the mystery boxes, through the amazing presentations and right up till the end, it was a

wonderful event. Everyone had a good time, with silly and somber moments sprinkled throughout the evening.

Thank you so much to everyone who made this event possible. The event sponsors, the volunteers, the organizing committee,

and all of the wonderful people who helped to make this beautiful event a reality. Congratulations again to the winners of this

year’s awards. We know you will continue to do great things.

Celebration Report

Silicon Valley Flex Academy Guglielmo Winery

Was a huge success, attracting over 200 students to present projects!

Advertising Opportunity! If you would like to advertise in future copies of this

publication, please contact our office at:

(408) 779-9444 Business Card size advertising

One month $100.00

Three months $250.00

Six months $550.00

Twelve months $800.00

Loose Flyer Insert information

500 flyers, double sided, space available basis $150.00/issue

Page 7

Congratulations to the Winners!

High School 1st: Keegan Dahm

for “Tank Levels w/ Raspberry Pi”

2nd: Christian Harddy for “Measuring the Gravitational Constant”

3rd: Marcus Reyes for “Hands on Robotics”

Middle School 1st: Holly Rottenborn & Sarah Tidwell

for “Trouble with Transpiration”

2nd: Sarah Graton for “Plants Under Color”

3rd: Cheyenne Duarte for “Got Growth”

Kevin P. Courtney

Attorney At Law Licensed before the U.S. Tax Court

Providing business, litigation and tax-related

legal services since 1977.

17415 Monterey Road, #204

Morgan Hill, CA 95037

(408) 779-5101

www.KPCLaw.com

The event, which was generously hosted by Oakwood School but was open to all Morgan Hill students, attracted a big crowd. It was founded (and is still organized) by Marilyn Librers, who wanted to give stu-dents a meaningful way to get excited about and involved in scientific activities. In 2011, the first event had 18 entries, and has grown exponentially since. While this was the events fourth year, it was the first time it was presented by the Morgan Hill Chamber of Commerce, and as such we are particularly excited that it was such a success. The judges, local scientists Peter Anderson, Mike Cox, Yvonne Duckett, Susan Oldham-Fritts, and Frank Orlando, were pleased with the quality of the work presented. The stu-dents were engaged and excited in their work. Projects were across a broad range of subjects, and in-cluded students from schools all over Morgan Hill. Here at the Chamber we are proud to have worked with Marilyn, the judges and our amazing volunteers in order to foster scientific interest in our communi-ties most important asset, our youth.

Celebration Report

Do you attend Chamber Programs and Events?

Are you willing to take an hour a month

to attend our meetings?

Would you like to have your business recognized each month?

Do you want to be involved in change?

Are you fun to be with? Do you look good in red?

WE WANT YOU! We are always looking for members

who would like to be an Ambassador.

If you answered yes to any of the above questions,

please talk to us about becoming a

Chamber Ambassador! Contact Leonette Stafford, Ambassador Chair

408-396-4446 / Lstafford@rwp2p.com Page 8

Morgan Hill & the State Board of Education by John Horner

We recently had the opportunity to join Morgan Hill’s delega-

tion to the California State Board of Education in support of

“Local Control Funding”, a new system which allows local

communities to set their own public school spending priorities

based on the needs of their students. Nothing is more impor-

tant to the health of a community than is the quality of our

schools, and the Morgan Hill Chamber of Commerce is de-

lighted to be part of the push for broader engagement and ef-

fectiveness.

This year’s changes in California state law radically revamp

how money is allocated to local school districts and charter

schools. Under the old laws in place for the past 40+ years,

local schools received a goodly portion of their money based

on special earmarks specific to over 50 different “categorical aid” definitions. The amount of administration re-

quired at the local, county and state levels to manage that complexity was almost impossible to calculate. Looking

forward, Governor Brown and the California legislature recently enacted sweeping changes which put the majority

of educational spending decision making back into the hands of local. Implementation of these changes requires

detailed regulations from the State Board of Education, and many advocates for particular earmarked funding pri-

orities converged on that Board to try and preserve as much preference for their areas of concern as possible. On

the other side of this debate, Morgan Hill was one of the many districts present advocating for the maximum possi-

ble local control of how the money gets spent. After over 300 people made their public comments, the Board voted

unanimously to move forward with the first set of regulations designed to let local communities like ours allocate

the available money as best as possible to meet the diverse needs of our students. Getting reasonable Local Control

Funding rules in place was an important first step, but now the real work begins.

How do we put the fine idea of local control into action in a way which improves the educational opportunities and

outcomes for the young people entrusted to our schools? The answers are going to require a variety of educational

options and styles suited to the many different needs and interests of our students. Meeting those needs in the con-

text of a rapidly shifting working world is the job of our entire community, and the Morgan Hill Chamber of Com-

merce is fully engaged representing the business community in this effort. We encourage everyone in the commu-

nity to get involved in making a positive difference for the education and well being of our young people. We can,

and must, do better.

Page 9

Chamber Events

Let’s Do Lunch Every Monday at Noon

A casual lunch where as many chamber members that wish to attend can get together for an informal meal to-

gether. Everyone orders as they arrive and pays for their own meals. No RSVP, just show up!

After Hours Networking Mixer

Sponsored by Care More 1160 Cochrane Road, Morgan Hill

Friday, February 21st, 5:30-7:30PM Meet new friends & expand your business network!

Community Calendar

More community events at:

www.morganhill.org

Do you want your events

featured in our calendar?

Email them to Holly:

holly@morganhill.org

or submit them to

our online calendar on

www.morganhill.org

We will do our best to include

your event as space allows.

Only events by chamber

members will be published.

Sat, Feb 8th 1pm-4pm

Chocolate & Wine

for Valentines

MH Community Center

17000 Monterey Rd, MH

Presented by the Teacher’s Aid

Coalition. Fine wine tasting, choco-

lates, finger foods, local artwork for

sale. Support our teachers!

Tickets are $25 purchase at

BookSmart or Dr. Jon Hatakeyama

& Don Nguyen’s office.

Sat, Feb 15th 10am-3pm

Morgan Hill Library

Winter Book Sale

MH Library Branch

660 West Main Av, MH

All books $1 or less. $4 a bag from

2pm-3pm. Hundreds of childrens

books only $0.10! Members Only

Preview from 9am-10am

(memberships available at door)

Sat, Feb 22nd 7pm-11pm

Taste of Rio Carnival

Masquerade Party

Gilroy Old City Hall

7400 Monterey St, Gilroy

Authentic Brazilian Dinner, dancers,

live music! Best mask contest!

Tickets are $45, email

sally@ntimeeventsusa.com

Good Morning Morgan Hill Breakfast Sponsored by WERC

Hosted at: the Morgan Hill Community Center

Thursday, February 6th 7:30am-9:30am $15 in advance or $20 at the door

Hear about the fantastic work that the Wildlife Education and Rehabilitation Center does for our local wildlife!

February 10th - Check MorganHill.org

February 17th - PRESIDENTS DAY, NO LUNCH

February 24th - Rosy’s At the Beach

March 3rd - Mama Mia’s

March 10th - Odeum

Page 10

New Members! Renewals!

Thank You!

Page 11

Inti 408-772-8979

Regent Wealth Management

877-457-4567

Joseph Carrillo Productions 408-779-3590

Fro Yo Delite 408-779-2600

Kai Toh, Financial Advisor, CIMA, CRP, MBA

408-963-2271

Cornerstone Title Company 925-750-1050

Harris-Logan Insurance Agency

408-778-1298

Morgan Hill Granada Preservation Society 408-839-2235

Le Reve Salon Spa & Boutique

408-779-7250

Pacific Coast Mortgage Co. 408-779-2278

Floors Plus of Morgan Hill

408-612-4748

Melon Acupuncture 408-778-7959

South County Realty

408-779-3146

New American Funding 408-590-9858

Johnson Funeral Home—56 Years

Guglielmo Winery —41 Years

Anritsu —34 Years

WERC—24 Years

Thousand Trails —22 Years

BookSmart —19 Years

Morgan Hill United Methodist Church — 19 Years

Make It Mine — 19 Years

Smart Products, Inc —19 Years

Morgan Hill Mushroom Mardi Gras —18 Years

Affordable Solar Roofs —18 Years

Informed Choices— 18 Years

Cochrane Road Self Storage— 17 Years

Morgan Hill Historical Society — 15 Years

Law Offices of Kevin P. Courtney —15 Years

Maurizio’s Ristorante Italiano —14 Years

New Directions Sign Service—14 Years

Charter School of Morgan Hill—13 Years

Rebekah Children’s Services—11 Years

Costco Wholesale, Gilroy— 11 Years

Morgan Hill Community Foundation —10 Years

Cinelux Tennant Station Stadium 11 —10 Years

The UPS Store— 10 Years

Jan Dean—Legal Shield — 9 Years

Asco Service, Inc —9 Years

Lowell O. Tan DDS— 9 Years

American Institute of Mathematics —8 Years

Oak Valley Consulting, Inc —6 Years

Guild Mortgage —6 Years

Coyote Valley RV Resort —6 Years

American Red Cross Silicon Valley —6 Years

Mike Wasserman —4 Years

Out & About Magazine —3 Years

Lori McIntosh Photography —3 Years

Hardt Mason Law —3 Years

South Valley Angels —2 Years

Walgreens —2 Years

Page 11

Thank you for being a member of the Morgan Hill Chamber of Commerce !

P. O. Box 786 / Morgan Hill, CA 95038 Return Address Service Requested

How will

Morgan Hill

maximize the

benefit of the

49ers moving

to Santa Clara

County?