February 18February 18thth

1. This is the #2 TV channel in 1. This is the #2 TV channel in terms of profitabilityterms of profitability

a.a. ABCABC

b.b. CBSCBS

c.c. NBCNBC

d.d. FOXFOX

e.e. QVCQVC

2. RFM Scoring is used2. RFM Scoring is used

a.a. To assess Data To assess Data base base effectivenesseffectiveness

b.b. To determine To determine market sharemarket share

c.c. To segment To segment business business marketsmarkets

d.d. Primarily with Primarily with nonprofitsnonprofits

RFM ScoringRFM Scoring

RecencyRecency

FrequencyFrequency

MonetarytransactionsMonetary

transactions

3. You could by his and hers life-3. You could by his and hers life-size Lego statues in this size Lego statues in this

company’s Catalog.company’s Catalog.a.a. NordstromNordstrom

b.b. Neiman MarcusNeiman Marcus

c.c. The GapThe Gap

d.d. Urban OutfitterUrban Outfitter

4. Infomercials 4. Infomercials a.a. Target Single Target Single

females ages females ages 18 to 3418 to 34

b.b. Tell a storyTell a storyc.c. Are good at Are good at

BrandingBrandingd.d. Must have a Must have a

store presencestore presencee.e. All of these All of these

are trueare true

5. What holiday did the 5. What holiday did the University choose NOT to University choose NOT to celebrate on Monday?celebrate on Monday?

a.a. President’s DayPresident’s Day