8:30 a.m. Creating and Successfully Implementing Enterprise BudgetsDiane Szukovathy, Jello Mold Farm, Mount Vernon, Washington

9:30 a.m. Whom to Sell to, How, and Why: Finding the Right Sales ChannelsGretel and Steve Adams, Sunny Meadows Flower Farm, Columbus, Ohio

10:45 a.m. The Evolution of Our Crop List at The Fresh Herb CompanyChet Anderson, The Fresh Herb Company, Longmont, Colorado

12:15 p.m. Lunch and Panel Discussion - “Transitioning Our Farms into Real Sustainability” Jennie Love, Love ‘n Fresh Flowers; Mandy and Steve O’Shea, 3 Porch Farm; and Diane Szukovathy, Jello Mold Farm

1:45 p.m. Farm Financials For BeginnersLaura Beth Resnick, Butterbee Farm, Pikesville, Maryland

3:00 p.m. Building A Business PlanLaura Beth Resnick, Butterbee Farm, Pikesville, Maryland

4:00 p.m. Just the Essentials: What Beginning Farmers Need to Know About QuickBooks and Farm TaxesPoppy Davis, C2C Consulting, Davis, California

1:45 p.m. Advanced Accounting: Beyond the P&LPoppy Davis, C2C Consulting, Davis, CaliforniaGretel and Steve Adams, Sunny Meadows Flower Farm, Columbus, Ohio

3:00 p.m. With Great Power Comes Great Responsibility: What You Need To Know about Hiring and Managing a CrewCarolyn Snell, Snell Family Farm, Bar Mills, MaineShanti Rade, Whipstone Farm, Paulden, Arizona

4:00 p.m. Boost Yourself!Val Schirmer, Three Toads Farm, Winchester, Kentucky

CONCURRENT SESSIONSBeginnerAspen I

Advanced Aspen II

February 18-19, 2019, DoubleTree Stapleton North, Denver, ColoradoMonday, February 18

Keystone6:00 p.m. Light refreshments and cash bar

CONCURRENT SESSIONSBeginnerAspen I

Advanced Aspen II

8:30 a.m. Working Closely With FloristsAnna Jane Kocon, Little State Flower CompanyPortsmouth, Rhode Island

9:45 a.m. Expanding Retail and CSA SalesGrace Lam, Fivefork Farms, Upton, Massachusetts

8:30 a.m. Long-Range Business Planning and Equity BuildingJennie Love, Love ‘n Fresh Flowers, Philadelphia, Pennsylvania 9:45 a.m. Making the Numbers Work For You: Implementing Data-driven Decision Making to Increase ProfitsLily Schneider, farm business consultant, Fairfield, California

Tuesday, February 19

General SessionAspen I and II

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