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TEXAS PLAINS TRAIL REGION
Focus on our future
Thanks to our sponsors
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WHO SHOULD ATTEND• All Heritage Tourism Partners in the Plains & Panhandle
• Elected Officials and Community Leaders• Destination Marketers • Historic Preservation Supporters• History lovers and general public
WWW.TEXASPLAINSTRAIL.COM/ROUNDUP
T O U R I S M A P R E S E R VA T I O N
R O U N D U P 2015
AUGUST 12 A 13 LU B B O C K
WED., AUG. 12 ATHURS., AUG. 13 AMERICAN WIND POWER CENTER
OPENING RECEPTION AT THE NATIONAL RANCHING HERITAGE CENTER
$50 PER PERSONCALL 806.252.6554
featuring “National Photographer of Texas”
Griff Smith Official State Photographer
Wyman Meinzer
JOIN US IN LUBBOCK HELP CELEBRATE TEXAS’ HERITAGE HELP SHAPE TOURISM’S FUTURE
A
P O W E R A P O T E N T I A L !
Texas Plains Trail Tourism & Preservation Round-up 2105 www.TexasPlainsTrail.comPresenter Lineup and Schedule HighlightsWed., AUG. 12 Arrive in Lubbock, Texas, the Hub of the Plains
Discover Lubbock (on your own) Shopping, lunch, and museum visits—here’s a list to choose from! On your own
2:00-3:30 Texas Plains Trail Region Board Meeting. Open to the public.4–7 pm Registration, foyer of National Ranching Heritage Center, 3121 Fourth Street, Lubbock
This historical park and museum, dedicated in 1976, was established to preserve the history of ranching and pioneer life in North America. Forty-eight authentic, furnished or outfitted ranch structures have been relocated to the NRHC from some of the West’s well-known ranches and show the evolution of ranch life from 1780 through 1950. The outdoor art collection includes 38 pieces of life-size bronzes. Seven museum galleries feature permanent as well as temporary exhibitions of art, photography and artifacts that help to capture the interest of visitors and supporters who enjoy Western history.
$50 full registration
6–8 pm Opening Reception with Presentation by Photographer Griff Smith, National Ranching Heritage CenterStroll the lush, shaded grounds of the Center to view restored ranch buildings and sculpture, or come inside to cool off and enjoy exhibitions. With craft beer and local wines from the birthplace of the Texas wine renaissance, and a sampling of West Texas fare that’ll still leave room for dinner afterward if you wish.• At 7:15 pm, Dr. Carl Andersen of the National Ranching Heritage Center and Lubbock leaders will introduce our evening’s program, a special photographic presentation by J. Griffis Smith, the “National Photographer of Texas” and longtime photo editor of Texas Highways. Afterward, Griff will sign copies of his new pictorial book, On the Road with Texas Highways: A Tribute to True Texas.
$20 if purchased separately
8 pm until— Dinner at local restaurants on your own. From local breweries and burgers to tapas, Tex-Mex, and Thai, you’ve got some great options in Lubbock.
THURS., Aug. 13 TPTR Roundup at American Wind Power Center, 1701 Canyon Lake Dr., LubbockMarvel at more than a century of windmill engineering and history—and more than 100 vintage specimens indoors and on the grounds of this unique museum of American windmilling. The day’s sessions will take place beneath the soaring scenes of the world’s largest windmill mural, created by LaGina Fairbetter.
8–9 am Registration and Welcome Coffee (breakfast on your own, at hotels)9–9:45 am Welcome to Lubbock! Coy Harris of the American Wind Power Center and local leaders give us a glimpse of
what to expect during our visit. We’ll present our new slate of officers and thank outgoing ones.9:45–10:15 am A Texas Fifty-Two-Step Tour of Our 52 Counties. A fun, figure-filled, fast-paced overview of the Texas
Plains Trail Region’s mission and highlights—setting the stage for a day-long exploration of how the nationally award-winning Texas Heritage Trails and its enthusiastic ambassadors can serve our region’s destinations and communities even more effectively.
10:15–10:30 am Snack & Beverage Break, Coffee, light treats, and a chance to network with friends from all over.10:30–11:15 am Tales from the Trail 5 x 5 Aha! Moments. Five minutes each from five of our Region’s tourism partners—
on their success stories, benefits and results of collaboration with the Texas Heritage Trails, future needs. 11:15—11:45 am Heritage Tourism: Power and Potential. We all know tourism is big business in Texas—to the tune of $67.5
billion in 2014—and one out of every 8 of those dollars comes from heritage tourism, bringing visitors to stay longer and spend more in our communities. But what other benefits do communities, destinations, and partners experience? In breakout groups at individual tables, participants will offer ideas.
11:45–1:15 pm Buffer lunch and keynote presentation
Between Heaven and Texas: Audiovisual Presentation and Talk by State Photographer of Texas Wyman Meinzer. Texas heritage has had no stronger champion than our own Wyman Meinzer of Knox County, who has captured the essence of the Plains and Panhandle over three decades in awe-inspiring still images and video. Thrill to Wyman’s heart-pounding short video—and his words of wisdom.
Lunch included in registration
1:15–2:00 pm Value: Tips for Maximizing Your Texas Plains Trail Region Partnership. Are you getting the biggest bang for your community’s investment? Here are some practical pointers for making it go even farther.
2:15–3:00 pm Voice: What’s at the Top of Your Wish List from the Texas Plains Trail Region? Small groups. We want to hear from you—to identify programs and promotions that will benefit you most in 2015–2017.
3:00–3:30 pm Snack & Beverage Break Light treats and more networking. Take a bit of time to see the museum exhibits.3:30–4:15 pm Vision: Focusing on the Future of the Texas Plains Trail Region. Groups. What spheres of influence and
opportunities for funding would be most beneficial to our organization—to achieve the goals we’ve just set? 4:15–5:00 pm Vitality! We’ll share top results from each group. Let’s look forward to a great year of tourism, education, and
preservation service—and pledge to secure full statewide support of our program in 2017.FRI., AUG. 14 If you’re staying over, explore, shopping, and dining in Lubbock on your own
Register at www.TexasPlainsTrail.com/Roundup, or contact [email protected] (806.747.1997) today! Download hotel list and rates at www.TexasPlainsTrail.com/Roundup
Texas Plains Trail Tourism & Preservation Roundup 2015 www.TexasPlainsTrail.comRegistration form Complete and mail with your payment to Texas Plains Trail Region • P. O. Box 88 • Lubbock TX 79408-0088 OR scan and e-mail to [email protected] OR register online at www.TexasPlainsTrail.com/Roundup Don’t forget to reserve your lodging: download lodging list at www.TexasPlainsTrail.com/Roundup EVENTS COST NO. TOTAL
Full Conference Registration, August 12–13, 2015 Includes all conference activities: conference sessions, opening reception, conference-day breaks and lunch
$60 ($50 by 7/31)
1 Separate additional ticket to Opening Reception and Presentation by Photographer Griff Smith, National Ranching Heritage CenterStroll the lush, shaded grounds of the Center to view restored ranch buildings and sculpture, or come inside to cool off and enjoy exhibitions. With craft beer and local wines from the birthplace of the Texas wine renaissance, and a sampling of West Texas fare that’ll still leave room for dinner afterward if you wish. Also enjoy a special photographic presentation by J. Griffis Smith, the “National Photographer of Texas” and longtime photo editor of Texas Highways.
$20
P R O M O T I O N AL A N D S P O N S O R S H I P O P P O R T U N I T I E S
2 Heritage Tourism Notebook, While Vendor/Exhibitor Booths are not available to our tourism partners this year, due to space limitations, we welcome every county and/or community to promote its destinations in a novel way: by including your one-page color information flyer in a three-ring binder for every attendee. Communities will instantly empower ambassadors to serve as “travel counselors” from wherever they’re located.
FREE
3 Conference bagInclude your swag in our conference goodie bag at no charge! Send 125 of your small imprinted item, suitable for promoting your tourist destination, by JULY 31, 2015, to Visit Lubbock • 1500 Broadway, 6th Floor, Lubbock TX 79401, (806) 747-5232Please email a description of what you’re sending to [email protected]
FREE
4 Literature ExchangeRoundup is a great opportunity for you to bring quantities of your organization/community/destination’s tourism materials for the Texas Plains Trail Region to distribute at the State Fair of Texas and year-round at travel and trade shows and the Palo Duro Canyon State Park Visitor Center. Save on postage and shipping by bringing 250 to 500 copies of your materials (4x9 rack card or brochure preferred) to leave on the Literature Table. And take quantities of ours with you.
FREE
5 Program Listing Your business/organization listing in conference program directory $106 Gold Sponsorship • Two tickets to all Roundup events • Emcee’s recognition as Gold Sponsor preceding conference
session • Identification with logo as Gold Sponsor in all advance promotional materials, including print and radio advertising, advance newsletters, posters, flyers, social media • Half-page color advertisement in conference program • Inclusion in all advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Four potential opportunities for session sponsorships, Aug. 13 • Inclusion in Heritage Tourism Notebook
$1,000
7 Silver Sponsorship • Two tickets to all Roundup events • Identification as Silver Sponsor in all advance promotional materials, including print and radio advertising, advance newsletters, posters, flyers, social media • Quarter-page color advertisement in conference program • Inclusion in advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Inclusion in Heritage Tourism Notebook
$500
8 Community Sponsorship • One ticket to all Roundup events • Identification as Bronze Sponsor in all advance promotional materials, including print and radio advertising, posters • Listing in conference program • Inclusion in advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Inclusion in Heritage Tourism Notebook
$250
9 Donation, or Other:T O T A L
Date Name of participant Preferred first name for name tag:OrganizationAddressPhone ( ) E-mail
Method of payment Visa MasterCard Discover AmEx Check number__________Name on credit card SignatureNumber Expiration C V V
Please complete a separate form for EACH participant, even if paying jointly—print clearly! RUREG 071515
What’s the Texas Plains Trail Tourism & Preservation Roundup? It’s your once-a-year opportunity to connect with others in the heritage tourism industry, to recharge your batteries, and to have FUN! This year marks our 7th annual Roundup, and we’re pleased to present an information-filled day-long conference with an opening reception the evening before and a hands-on marketing session the day after. Join us!
WYMAN MEINZER is the only official State Photographer of Texas, named so in 1997 by the Texas State Legislature and then Gov. George W. Bush, an honor he still holds today. He was raised on the League Ranch, a 27,000-acre ranch in the rolling plains of Texas. Since then he has trav-eled to every corner of this great state and all points in between in search of the first and last rays of sunlight in its magnificent sweep across the Texas landscape. He graduated from Texas Tech University in 1974 with a B.S. in Wildlife Management and was voted Outstanding Alumnus in 1987 by Tech’s Department of Range and Wildlife Management.
Wyman has photographed and /or written 24 large format books, and his images have appeared on more than 250 magazine covers throughout America. His images have appeared in Smithsonian, National Geographic Books, Natural History, Ebony, Time, Newsweek, U.S. News and World Report, Audubon, Sports Afield, Field and Stream, Outdoor life, Texas Parks and Wildlife, Texas Highways, Korea GEO, German GEO, Das Tier, Airone, Horzu, BBC Wildlife, and a host of others. A self-taught histori-an, he lives in Benjamin, Texas, with his wife, Sylinda.
Photo © Wyman Meinzer; used by permission
In a short line of Texas Highways dis-tinguished photo editors, J. GRIFFIS “GRIFF” SMITH —shown here in a selfie taken at the state capitol in February 2015 when he was recognized for his dis-tinguished career—has been described by a fellow photographer as a “galactic force,” reveling in taking pictures of ev-erything Texas wherever the magazine’s assignments took him, all with the goal of inspiring folks to travel.
During his career, he has covered a wide spectrum of Texas subjects “from Alpine to Zephyr,” from majestic landscapes to unique people who have contributed to the tapestry of Texas culture.
Photo © Griff Smith; used by permission
