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FEATURE WRITING!!! FEATURE WRITING!!!

Feature Writing

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Reference for:CATALYST of UA&P's Seminar on JournalismPresented by the CATALYST of the University of Asia and the Pacific (UA&P) to the 250 participants from private schools in Muntinlupa City on September 18, 2010 at the Li Seng Giap AuditoriumIn cooperation with APSAMPRESENTATION ON: A Crash Course on Campus Paper/Newsletter PublicationMaterials from Lance Katigbak of PAREF Southridge School, Founding Editor-in-Chief of Junior RIDGE, award-winning school paper for Southridge Grade School, and Editor-in-Chief of RIDGE, the first ever Hall of Fame Awardee of the CMMA for winning 4 years in a row in the prestigious award-giving body.

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Page 1: Feature Writing

FEATURE WRITING!!!FEATURE WRITING!!!

Page 2: Feature Writing

Feature and News areFeature and News areNOT THE SAME!NOT THE SAME!

NEWSNEWS FEATURESFEATURES

Main objective is to Main objective is to informinform

Main objective is Main objective is to entertainto entertain

Has to be kept Has to be kept shortshort

Could be of any Could be of any lengthlength

Has to follow a Has to follow a writing stylewriting style

Could be written in Could be written in any form and styleany form and style

Page 3: Feature Writing

The LeadThe Lead

A lead is an introduction that A lead is an introduction that makes the reader more makes the reader more interested to continue reading interested to continue reading the whole articlethe whole article

Features are typically introduced Features are typically introduced using using novelty leadsnovelty leads

Novelty leads attract the Novelty leads attract the attention of readers; it also attention of readers; it also carries a definite purposecarries a definite purpose

Page 4: Feature Writing

Examples of Novelty LeadsExamples of Novelty Leads

Astonisher lead- uses an Astonisher lead- uses an exclamatory sentenceexclamatory sentence Better look your best this week!Better look your best this week!

Contrast lead- describes two Contrast lead- describes two opposite things to stress a pointopposite things to stress a point Four months before 1081, Zone 15 in Four months before 1081, Zone 15 in

Tondo, Manila was the dirtiest district. Tondo, Manila was the dirtiest district. Three months after 1081, it won first Three months after 1081, it won first place in the CLEAN contest sponsored place in the CLEAN contest sponsored by the Department of Community and by the Department of Community and Local Government.Local Government.

Page 5: Feature Writing

Topics for FeaturesTopics for Features

In feature writing, you could choose In feature writing, you could choose any topic that you like!any topic that you like!

For school papers, the following For school papers, the following topics are suggested:topics are suggested: PersonalitiesPersonalities Experience and adventureExperience and adventure DescriptionDescription NarrativesNarratives BackgroundersBackgrounders Developmental feature articlesDevelopmental feature articles What to doWhat to do and and How to doHow to do articles articles

Page 6: Feature Writing

How to Introduce the Feature How to Introduce the Feature ArticleArticle

You can introduce a feature article in You can introduce a feature article in any form and styleany form and style

The introduction is the ‘first The introduction is the ‘first impression’impression’

Readers could stop reading articles Readers could stop reading articles because of bad beginningsbecause of bad beginnings

Introduce and Entertain!Introduce and Entertain! Don’t limit yourself in choosing a Don’t limit yourself in choosing a

good introductiongood introduction

Page 7: Feature Writing

How to Introduce the Feature How to Introduce the Feature ArticleArticle

Rhetorical QuestionRhetorical Question Who says that age is an obstacle to education?Who says that age is an obstacle to education?

Take it from Danilo Marcelo if Take it from Danilo Marcelo if Arayat, Pampanga who stopped going to school Arayat, Pampanga who stopped going to school seven years ago after finishing the elementary seven years ago after finishing the elementary grades. This year, at 24, he enrolled as a first grades. This year, at 24, he enrolled as a first year evening student at Abada High School.year evening student at Abada High School.

Startling StatementStartling Statement ““Hindi pa kami laos!”Hindi pa kami laos!”

Thus exclaimed the teachers, Thus exclaimed the teachers, administrators, parents, community and barangay administrators, parents, community and barangay members as they set aside one special day during members as they set aside one special day during the school’s celebration of Community Week to the school’s celebration of Community Week to have a share of the festivities, and of course to have a share of the festivities, and of course to display their hidden talents.display their hidden talents.

Page 8: Feature Writing

Ending the Feature ArticleEnding the Feature Article

The ending is as important as The ending is as important as the introductionthe introduction

Leaves a mark on the readersLeaves a mark on the readers Just like the introduction, Just like the introduction,

endings could be written in any endings could be written in any form and styleform and style

End the article, entertain the End the article, entertain the readers!readers!

Page 9: Feature Writing

Ending the Feature ArticleEnding the Feature Article

A summary of the whole article A summary of the whole article Take it from the experts: Smoking is definitely harmful to Take it from the experts: Smoking is definitely harmful to

health. Smoking may make you feel manly, but you health. Smoking may make you feel manly, but you may not live long enough to be onemay not live long enough to be one..

An announcement of the main part for the first timeAn announcement of the main part for the first time Therefore, a major part of the development Therefore, a major part of the development

communication effort should be directed at communication effort should be directed at strengthening the character of the people at developing strengthening the character of the people at developing in them moral values, particularly by self-discipline, self-in them moral values, particularly by self-discipline, self-reliance, strength of character and fortitudereliance, strength of character and fortitude

A question left in the reader’s mindA question left in the reader’s mind The hands of the new Filipino toil for the love of The hands of the new Filipino toil for the love of

creation. They turn the wheel of progress and hold high creation. They turn the wheel of progress and hold high the torch of freedom—freedom from want and hunger.the torch of freedom—freedom from want and hunger.Do you have these kinds of hands?Do you have these kinds of hands?

Page 10: Feature Writing

Tips for Writing Feature Tips for Writing Feature ArticlesArticles

Always have a notebook with Always have a notebook with youyou

Do your research!Do your research!

Make the reader feel what you Make the reader feel what you want them to feelwant them to feel

Page 11: Feature Writing

Qualities of a Good Feature Qualities of a Good Feature WriterWriter

Has the ability to look for features Has the ability to look for features from everyday eventsfrom everyday events

Researches on the background of an Researches on the background of an issue before starting to writeissue before starting to write

A good observerA good observer Has a variety of interestsHas a variety of interests Could catch the attention of readers Could catch the attention of readers

with wordswith words Has a good knowledge of adjectives Has a good knowledge of adjectives

and adverbsand adverbs

Page 12: Feature Writing

THE END!THE END!