Feature Heads• Look to the nut for the theme.

• That’s the subject of the headline.

• Characterize the theme to match the tone of the story.

• Light head for light story, vice-versa.

• Label heads often work.

• Action heads are sometimes better.

• Creativity counts.

Feature Heads 2• Use decks to show context: scope of

impact, individual impact, efforts to deal.

• Can mix action and label forms in decks.

• Try for some kind of suspense or suspended interest. A rare place for a good adjective.

• Don’t be afraid to use a catch phrase.

• Remember the three forms of label head.

3 label head forms For (affected), (what’s affecting them and

how)

In (somewhere), (whatever’s going on)

(Noun): (Characterization of the noun)

Head 1

Separate but ToxicHouston’s Environmental Magnate School that’s an Environmental Catastrophe

Head 2

Blind SpotsWhat abuse at the Evins Regional Juvenile Center reveals about the troubled Texas juvenile justice system

Head 3

Parental Control Indeed

Head 4

Shades of Abu Ghraib

Head 5

All Politics Is Loca(l)

Head 6

Road Rage

Head 7

Death SpiralWaiting to see where the two new Supreme Court justices stand on capital punishment

Head 8

Fast Starter

Head 9

Commissioner Kinky?

Head 10

Up or Out in the Colonies

Headline 11

Enough Is Enough