Feasibility Study (Shirt Printing)

Far Eastern University Institute of Accounts Business and Finance 1

Paint-TEEFeasibility Study for T-Shirt Printing


Introduction

Nowadays, printed shirt are almost seen everywhere: school uniforms with

the school logos printed on it, advertisements printed on shirts, title of an event,

different cartoon characters, quotable phrases and lot more things printed on

shirts. There are many processes of transferring a design to a shirt. Computer

printed designs, screen printing process, heat transferred images, and painting

the shirt itself. In these modern days, things are done in faster ways; that is why

computers play varieties of role. Computer printed designs are among the most

common in the market today. One can have his own picture printed in a shirt in

just an hour or he can even personalize a design that he likes to be printed in his

shirt. A design can also be transferred in number of shirts in a clothing company.

This computer printed shirt is the focus of this feasibility study. We come

up with this product to compete in the demand of modern days’ consumers. In

addition to computer printed shirts, we also come up with the idea having painted

designs as an art design exclusive for each company. Images add art to the

printed shirts. It livens up the clothing and gives more attraction to those who see

it.

Feasibility Study for T-Shirt Printing

2nd Semester 2008-2009


Universities like FEU have their university shirts or organizational shirts,

which is sometimes used by the students as their uniforms. Our business is

targeting this opportunity for us to give them a uniquely designed t-shirts that will

surely be appreciated by the students. In addition to this, we also aim to create

our exceptional own painted design for some call centers who conduct events

and some small companies in the country.

High presence of human labor in Silang, Cavite for production made our

business’s goals possible. It will in fact benefit the Municipality of Silang because

production energy will come from the municipality itself and the municipality

might be known in the future for producing exceptional computer printed shirts

with exclusive painted designs for each company.

Mission

We aim to become one of the leading manufacturers, developer, and

supplier of computer printed shirts using high quality materials with extra benefits

to the consumers.

Vision

Live and let live company foresees itself as the number one manufacturer

of high quality printed shirts all over the Philippines.




Objectives

The objective of our company is to be more competitive in the market and to

be the leading manufacturer and supplier of paint designed computer printed

shirts in the Philippines.

Short Term Objectives

To build a good rapport with the consumers and to the people of Silang.

To maintain a good working relationship with all our employees and also to the

suppliers.

To be the favored cooperative company of the Far Eastern University and call

centers to supply them our shirts with hand painted designs.

Long Term Objectives

Our company’s objective is to be the leading supplier of the printed shirts for the

next 5 years in Far Eastern University to be used on the General Assembly of the

students of Institute of Accounts, Business and Finance, and also for some call

centers in the country.

Our business will endeavor to be an excellent company here in the Philippines

that will be loved by the Filipinos and eventually we can export our products to

other countries.

To be able to penetrate in the market for a long run, and to defy upcoming

competitors.




SPECIFIC OBJECTIVES

Marketing Aspect

To ensure that the product will be promoted in a very good way in which it can

penetrate into the market.

To attract more customers within 6 months of operation

To guarantee that the chosen promotional campaigns will not only benefit the

company but also the customers that will purchase the product.

Management Aspect

To impose a high quality standard of t-shirts.

To attain the company’s aim and purpose.

To focused on the employees, their jobs, benefits and salaries, and to their tasks

that will be done before starting the business.

Technical Aspect

To get rid of qualms during the operation and in the future.

To scheme the overall process in the production.

To assure the safety and the benefits of the customers.




Socio- Economic Aspect

To discuss the benefits of all the stakeholders involved in the operation of the

business.

To be have an environmental friendly procedure.

To showcase the ability of the workforce in Silang Cavite.

Financial Aspect

To have enough information about the financial account of the business.

To be able to figure out on how the business deals with the trend of demand and

supply within the circulation of the business.

To assure that the business is profitable and feasible.

GENERIC STRATEGY

The strategy that the group will be using is the Cost Leadership Strategy.

The firm sells its product either at average industry price or below average

industry price to gain market share and be affordable to lower class. On the

event of intense competition, our company can produce more inexpensive and

excellent quality printed t-shirts that will remain profitable for a longer period of

time.




HISTORY OF FABRIC PAINTING

Humans have been painting on fabric for thousands of years, basically

since people started twisting and weaving fibers together to make the first

fabrics. Techniques that were used to decorate the body began to be applied to

the earliest fabrics that were developed. Two basic methods emerged: coloring

(directly applying an image with color to the fabric) and patterning (painting or

printing with resists in patterns and then coloring the fabric).

The continent of Asia has a long history of decorating fabrics. Printing

blocks have been discovered that date back to around 3000 BC! By 327 BC

when Alexander the Great invaded India, colorfully printed and painted fabrics

were commonly found. As trade routes began to develop, these beautifully

patterned Indian fabrics were traded throughout Asia, Egypt and Greece. In the

second century AD they made their way to Europe and Africa. At the same time

in China, beautiful block printing on fabric was taking place. The Chinese

introduced resist and stencil techniques to Japan. The Japanese developed this

art into beautiful forms of patterning on fabric. In Peru there have also been

found some very early examples (around 200 BC) of resist techniques. Similar

techniques were developing into unique forms in these different parts of the world

and have evolved into what we know today as batik, tie-dye and shibori.




Cooperative Logo

Nature of the Business

Live and Let Live Cooperation is a cooperative group producing painted

designed shirts printed through computer machines. It aspires to be the primary

producer of painted designed shirt in the future and to replace the usual printed

shirts.

We start our business with “Paint-TEE”, painted designed shirts that will

be used for uniform purposes in school organizations, small companies’ events,

and some call centers.




We will conduct seminars and trainings to produce skilled workers that we

will later hire during the production period.

Paint-TEE is comparable in the market in terms of pricing but the process

of production and high quality end product differs. The designs are personally

made and manually transferred to the shirt resulting to excellent classy products

that will satisfy the consumers.




Production Concept

Our business conceptualized a production enterprise that will be the

producer of painted designed and computer printed shirts in Far Eastern

University, some call centers in the country. We plan to create the products not

for retail purposes but as a wholesale supply catering to the needs of the

targeted market for their painted shirt uniforms.

Nowadays, computer printed shirt designs are common in the market, so

as the screen-printed designed shirts. The latter process is commonly done in

smaller community occasions such as “Barangay Liga” for the athletes’ uniform.

Computer printed designs though are more modern and has more quality with

designs. It being an easy process to transfer a design to shirts with exclusive

painted design for each company is our unique selling proposition.

Our business oriented and hip designs are popular especially with the

teenagers, students and the young. We come up with this product believing that

we can supply the needs of consumers to have more modernized and likeable

designs in its best outcome.




Although we are new in this kind of business, we still can promise the best

outcome and produce very good quality painted designed computer printed shirts

that can be used in events, organizational uniforms, school uniforms and other

more occasions.

The price will be based on the cost used to create the product. Our

painted shirts will surely compete in the market in terms of pricing but we are

confident that ours is a product that is worth to be paid for.




Capitalization







Location of the Business

The municipality of Silang is known to be the oldest settlement in Cavite, a

province in the south of Metro Manila, but has much yet to be developed. It is

approximately 45 kilometers south of Manila. General Trias, Dasmariñas and

General Mariano Alvarez (GMA) bound it on the south and on the west by

Amadeo. With the continuous expansion of Metro Manila, the municipality is now

included in the Manila built area which spans southward toward Lipa City.




According to the National Statistics Office Census 2007, Silang has a total

population of 199,285 . It consists of 64 barangays.

We plan to locate our business in Bulihan, Silang, Cavite. It is on the north

side of Silang. Bulihan is 20 minutes drive away from Carmona Exit of South

Luzon Expressway via Aguinaldo Highway and 20 minutes drive away from

Silang Town Proper via Maguyam. Bulihan is the most populated barangay in the

whole of Silang Municipality. Its population based on the 2007 NSO Census is

19,192.




Uses of the product

Paint-TEE will be the manufactured for students in Far Eastern

University using organizational shirts having an exclusive paint design

for each department.

Paint-TEE will also be the supplied in call centers in the country to be

use on their annual affairs.




Materials & Equipment

Materials Quantity Price per piece

Supplier Total Amount

Paint Brush10 sets Php250.00 *Sun’s

Painting*Virgo Silkscreen

Php2,500.00

Paint4 Colors Php190

per kilo*Sun’s Painting

Php760.00

T-shirt1 bulk500 pcs.

Php 30.00 per t-shirt

*First commercialJuan Luna, Binondo, Manila*BenChong CommercialJuan Luna, Binondo, Manila*Hi-Q CommercialJuan Luna, Binondo, Manila

Php15,000.00




Machineries and Equipments

Materials Quantity Price per piece

Supplier Total Amount

Computer Set 1 9,000.00 PC Savers

9,000.00

Printing Machine 1 40,000.00 Printtex 40,000.00

TOTAL: Php 49,000.00




Furniture, Fixtures and Office Equipments

Name Quantity Price per piece

Supplier Total amount

Drafting table 1 Php

800.00

Tubianosa Upholstery Agham Road Quezon City

Php

800.00

Telephone 2 Php 500.00

SM Appliance

Center

1,000.00

Wall Fan 2 Php 550.00

OPS Juan Luna Divisoria Manila

1,100.00




File Cabinet 1 Php 400.00

Tubianosa Upholstery Agham Road Quezon City

400.00

Calculator 2 Php 500.00

1,000.00

TOTAL : Php 4,300.00




Office Supplies

Name Quantity Price per Piece Total AmountBall pen 5 Php 20.00 Php 100.00

Pencil 3 Php 5.00 15.00

Folder 8 Php 6.00 48.00

Paper Clip 1 box Php 20.00 20.00




Stapler 1 Php 30.00 30.00

Staple Wire 1 box Php 15.00 15.00

Ruler 2 pieces Php 10.00 20.00

Long and ShortBond Papers

4 ream Php 280.00 1120.00

Fastener 2 box Php 24.00 48.00




Brown Envelope 20 Php 8.00 160.00

Scissor 1 Php 16.00 16.00

Scotch Tape 5 Php 26.50 132.50

Tape Dispenser 2 Php 60.00 120.00




Sharpener 1 Php 218.00 218.00

Eraser 2 Php 14.00 28.00

Correction Fluids 2 Php 33.00 66.00

Record Book 5 pcs Php 40.00 200.00




TOTAL: Php 2356.00




Emergency and Safety Equipments

Name Quantity Price Per piece Total AmountEmergency Light 2 Php 180.00 Php 360.00

Fire Extinguisher 2 Php 1,000.00 2,000.00

Safety Signs 1 pack Php 100.00 100.00

TOTAL: Php 2,460.00




Cleaning Equipments

Name Quantity Price per Piece

Total Amount

Trash Can 3 Php 100.00

Php 300.00

Broom 2 Php 35.00

70.00

Dustpan 2 Php 50.00

100.00

Mop 2 Php50.00 100.00




Garbage Bags 5 packs Php10.00 50.00

Rug 10 Php6.00 60.00

TOTAL: Php 680.00




Production Flowchart




Production Process

1. Creating the Design. This is the first step in producing the painted shirt.

The design must first be done and drafted for the next step to continue. In

this step, the consumers must agree with the design being suggested or

pass his personal design. The colors to be used must also be

enumerated.

2. Transferring the Design to the Computer.

3. Printing the Shirt Design. This is the main step of this process; this is

where the design is being transferred on the shirt.

4. Drying. Drying is very important in this process because once the painted

design is not dry, it might be ruined and the shirt will not be used at all.

The painted shirt is dried through blowers for quicker drying.

5. Checking of Shirts. This step is done to ensure that all the painted shirts

will turn out as expected, excellent and with a classy result.




6. Packaging. This is the last step of the production process where in the

finished painted shirts are placed in a cloth bag as it packaging. After this,

the painted shirts can be delivered

Production

The process of production was practiced very well and perfected to have a

product with a high standard and quality that will be best suited for its consumers.

All employees/workers are trained proficiently and must be very knowledgeable

on how the process of production goes as well as the proper use of facilities and

equipments.

Materials come from reliable sources with their own safety measures to have a

quality and trusted product.

The business also sees to it that there are enough materials so as not to delay

the production process.

Packaging

Paint-TEE designed shirts are packed in

cloth bags. These are better than the usual

packaging that comes in plastic sack.




Quality Control

Our business ensures the quality and unique prints of the shirts to meet the

customer’s satisfaction. In order to prove the business’ claim that it is 100%

worth to be paid for, we set our guidelines and policies for the workers to follow in

the production of our product.




Production Floor Plan




Map of Location







Introduction

In any business, employees or workers have important roles in an

organization towards achieving the business’s goal. The management aspect of

Live and Let Live Cooperative is composed of proposed techniques and

strategies that will be used for the improvement of its employees. This can be

done through proper hiring and training of workers. Every employees or workers

have their specific duties and responsibilities in building up a business.

Employees/workers that will be under the Paint-TEE products will be

trained properly even before the business starts. There will be a designated work

and section for each of them in a period of time. A shuffle of assigned tasks is

expected for the employees’ versatility and for them to be very much

knowledgeable about their jobs. A supervisor will look after the employees and

see to it that they meet the standards of the business. When the business has

started running regularly, proper policies will be implemented and regular

inspections will be done.

Companies nowadays hold their company outings. Our business also

plans to have such occasion as a form of incentive for the personnel. Occasions




such as Christmas party will also be held to create lighter atmosphere in the

business. This will also help in closer bond and build positive relationship

development between the employer and employees.

Organizational Chart




Type of Organization

The type of organization our business has is that of a cooperative. It is a

duly registered association of persons, a with a common bond of interest, who

have voluntarily joined together to achieve a lawful common social or economic

end, making equitable contributions to the capital required and accepting a fair

share of risks and benefits of the undertaking in accordance with the universally

accepted principles of cooperation which includes the following:

1. Open and voluntary management

2. Democratic control

3. Limited interest on capital

4. Cooperative education

5. Cooperation with the cooperatives.




Manpower Requirement

1. Job Title: General Manager

Responsible for the whole organization and the business operation. He is

also responsible for the following functions:

o Must see to it in carrying out or handling the day-to-day operations of the

business.

o Must plan out various developments for maximum profitability of the business.

o Must render wise decisions for the changes and improvement s of the business

operation.

o Must assure to every customer that they can produce quality products they

needed.

2. Job Title: Assistant Manager

He is responsible for monitoring the whole operation of the business,

particularly when pertaining to administrative matters. He is responsible for the

following matters:




o Attending training for the business development, particularly when the General

Manager is not present.

o Must see to it that the company is complying with the BIR(Bureau of Internal

Revenue) requirements and with that of the municipal ordinances

o Must see to it that each sections of the business are doing good.

o Must arrange meetings, seminars, etc.

3. Job Title: Production Supervisor

He is responsible for supervising the production workers in the whole

process of production and maintenance of the area. He also approves or edits

the original design from the business or personalized design from the customers.

4. Job Title: Artist

He is responsible for the designs. He makes the designs of the shirts for

each company.

5. Job Title: Production Workers

They are the ones responsible for transferring the designs to the

computer, printing the shirt, drying, and packaging of the products. They deal




with the whole process of producing the best paint designed computer printed

shirts.

6. Job Title: Maintenance

Maintenance personnel are responsible for maintaining the cleanliness of

the area. They make sure that everyday after work, the whole place is clean.

They also stay in the business location guard the place at night.

7. Job Title: Sales Supervisor

Sales supervisor is responsible for marketing and delivery of the product.

He is in charge in dealing with the customers.

8. Job Title: Sales Representative

Sale representative is in charge of finding the potential customers and is

responsible for constant dealings with the customers.

9. Job Title: Delivery boy

He is responsible for all the deliveries to be made accompanied by the driver.

10. Job Title: Driver




The driver is responsible for transferring the employees from the business

location to the customer. He also accompanies the delivery boy and the

personnel in charge of purchasing the production materials.

11.Job Title: Office Supervisor

He is responsible for supervising the office works. He manages the

accountant and the clerk in the office.

12.Job Title: Accountant

He is responsible for all the financial aspects of the business.

13.Job Title: Clerk

The clerk serves as an assistant in all the office works.




Recruitment and Selection Program

Before the process of recruiting and selecting of workers in the company,

we will post first the job vacancies for the public to be inform. Major procedures

are as follows:

Screening- this is the first procedure in recruiting and selecting workers.

The company will scan the entire resume passed by all the aspiring workers. This

will help the company to select applicants according to their background and

personal information written in the application form.

Preliminary Interview- in this process, the company will call all the

applicants they think fit to the job vacancies. They will check all the information

written if it is correct and reliable thru asking the applicants.

Mental Test- this will help the company to know if the following applicants

is literate and in good condition. And it will give them idea on how they will handle

some incidents that are unexpected.

Background check- this is a very important step in recruiting and

selecting workers because this will give assurance to the company that the

applicants is a good citizen and he do not have any criminal violations.

Final Interview- after checking all the necessary information, the

company will do a final interview to the applicants who passed the first




processes. This will assure the applicants that they are in process and under

consideration of the company.

Legal requirements- in this process, the applicants must secure and

pass all the important documents that the company requires.

Physical and Mental Examination- the applicants will now undergo

medical to test their physical fitness and medical condition. This will give

assurance to the company that the applicant are in good health and not medically

ill.

Applicants who will fail in any if the steps in the process in recruiting and

selecting workers will be rejected. On the other hand, after passing all the steps

in recruiting and selecting workers, the company will hire the applicants made it

up to the last step




Training and Development Program

The hired applicants will be required to attend seminar and training

programs to be able to enhance their knowledge and skills, and also to know

their rights in terms of their benefits and compensation. We will also conduct

employee orientation for them to know their duties, responsibilities, and the rules

and regulations of the company.

Training will also be required for them to perform their jobs and

responsibilities as well. It is also for them to know the proper usage of the

different machineries and equipments that they will be using. A program will be

conducted before they will start working, and after 5 months for the workers to

improve more of their skills and knowledge about their job.

Benefits, Wage and Incentives

Social Security System (SSS), Philhealth, such benefits will be grated to all the

employees of the company.

The salary will be given every 15th and 30th day of the month.

Additional incentives like bonuses (Christmas) will also be given as part of their

incentives.




Employees that will work during paid holidays like New Years Day, All Souls Day,

Holy Friday, etc. will get their inducement.

Survivor benefits if in case the employee die, will be given to the spouse and

children.

The company will also support the hospitalization, health care of the employees.

13th month pay will be given.

Retirement benefits will be specified.

Performance and Appraisal Program

The company will conduct an evaluation on regular and contractual

employees in which the supervisor evaluates their performance; the result of the

evaluation will be given to the employees indicating the level of their performance

areas of improvement. This evaluate will be the basis for the increase of their

salary and promotion for regular employees.

The following factors that the company will consider:

1. A manager and employee shall hold formal appraisal meetings at least twice a

year. The objectives of appraisal meetings are:

To set and review the company.




To establish improvement actions, training needs and career

developments

2. Employees should be given immediate and adequate feedback regarding their

performance. The manager and supervisor should maintain a record of critical

incident specific situation, task, action and result negative and positive.

3. Managers and supervisors are accountable for evaluating performance in

developing their subordinates. The manager and supervisor should also be

appraising in their performance management skills.

4. The performance appraisal system shall encourage the employee’s

participation in the company.




General Policies

Appearance and Conduct

The business does not require any uniform. Casual clothing can be worn

while at work but it should be expected to be at least being decent and

presentable.

Use of Business’ Telephone

Using of the business telephone for personal calls is allowed, but it is

expected that this privilege will not be abused and not practiced during working

hours unless if it is very important or in case of emergency. Unnecessary calls

should not be entertained.

Logging In

An employee who log-in another employee, whether he or she is present

or not, is a violation and will be subject to a disciplinary action.

Failure to log-in and log-out will cause delay and inconvenience in

preparing the payroll.




Overtime

Overtime of workers will be noted if necessary and if there are rush works

to be done.

Tardiness

For every 15 minutes late, there is a 5% deduction from the employees’

daily salary.

Absences

Employees must immediately inform their superiors in case they will not

be able to come in duty.

Three (3) consecutive absences with failure to give notice to the superiors

will be subject to proper disciplinary action.

Frequent absences without notice will be subject to suspension or

dismissal.

In case of sickness and emergencies, leave of absence is granted.

The following are rules are prohibited in side the business premises:

1. Coming at work under the influence of liquor or prohibited drugs.

2. Smoking inside the office and production area.

3. Bringing and carrying deadly weapons.

4. Sleeping while on duty.




5. Theft of business’ property regardless of monetary value.

6. Losing any business’ important records causing prejudice to the business.

7. Leaving the working premises during working hours without a valid reason

and permission from the superiors.

8. Frequently entertaining visitors during working hours.

9. Failure to comply with official orders and instructions.

10.Tardiness.

11.Excessive absences.

The operation of business starts at 8:30 AM and ends at 4:30 PM, Monday to

Saturday. There is a one hour lunch break and 20 minutes resting time.

Working Hours and Working Days

WORKING SCHEDULE

Mon Tue Wed Thu Fri Sat SunEmployees

General Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayAssistant Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayProduction Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DaySales Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayOffice Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayArtist 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayProduction Workers 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayMaintenance 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 HrsSales Representative 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayDelivery Boy 8 Hrs Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayDriver 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working DayAccountant 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day Non Working DayClerk 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day Non Working Day




GANTT CHART

Distributio

n of Finish P

roduct

Produ

ction

Starting

the Business

Trainin

g and Hiring

of E

mploye

es

Purcha

sing of the Ra

w M

aterials and

Equipm

ents

Setting

the Place of th

e B

usiness

Registra

tion Perm

it and other

Licenses

Capita

l Contribution

Canva

ssing of Raw

Mate

rials and

Location of the B

usiness

Feasib

ility Studies, R

esearch,

and A

nalysis

AC

TIV

ITY

No

vemb

er 2008

Decem

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2008Jan

uary

2009F

ebru

ary 2009

March

2009

April

20

May

2009




Jun

e2009

July

2009A

ug

ust

2009S

eptem

ber

2009O

ctob

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No

vemb

er2009

Decem

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2009




Activity: Feasibility studies, Research, and Analysis

Time Allocated: 2nd Week of November 2008 - January 2009

The range of the said period is appointed for the research done by our

team to be able to produce a product that will be the market or will be the

potential best buy to the consumers. The research includes if it will be feasible to

fresh graduates to establish a business enterprise as such.

Activity: Capital Contribution

Time Allocated: 2nd Week of November 2008 – 2nd Week of March 2009

To establish a manufacturing business, enough capital is needed. To have

this capital without obliging us to bring out a big amount of money all at once, our

team decided to contribute Php 100.00 twice a week in five months. We also

obliged each member to pay for the violations such as meeting absences and

late arrivals to add in the sum of the contribution. With this, our team will come up

with a capital of Php 16,000.00.




Activity: Registration Permit and other Licenses

Time Allocated: 3rd Week of January – 2nd Week of February 2009

A business will not be able to proceed to operation without securing the

necessary permits and other legal requirements. It is easy to secure a permit,

which is why it would only take a month to perform the activity.

Activity: Canvassing of Raw Materials and Location of the Business

Time Allocated: 1st and 2nd Week of January 2009

Canvassing of raw materials, supplies and equipments could be

accomplished in a couple of weeks.

Location of the business will be in the Municipality of Silang, Cavite. The

exact location will be rented out and will be based on matters like the price,

accessibility and structure of the place.

Activity: Setting the Place of the Business

Time Allocated: 3rd Week of February to 2nd Week of March 2009

After finishing the gathering of permits and legal requirements, setting the

location of the business will be done. Since the place will only be rented out,




unnecessary reconstructions will not be performed. The setting of the business

location includes: fixings of electrical wirings, water pipes, redecoration of the

office area and production area, constructions of artificial room divisions, and

allocation of furniture and equipments.

Activity: Recruitment and Hiring of Employees

Time Allocated: 1st and 2nd Week of March 2009

Since the business is just starting and not yet big, only few employees are

needed. The recruitment and hiring process will only consume 2 weeks of the

whole preparation for the business.

Activity: Purchasing of Raw Materials and Equipments

Time Allocated: 3rd Week of March 2009

Following the setting of the location along with the recruitment and hiring

of employees comes the purchasing of raw material and equipments. A week is

enough to fill the business place with the necessary supplies, furniture,

equipments, and raw materials.




Activity: Training of Employees

Time Allocated: 4th Week of March – 1st Week of April 2009

After all the preparations for the business place and hiring of employees,

we will develop the employees ‘ skills by training them for the accuracy of their

works.

Start of Normal Operation

Promotional Actvities




Cooperative Members

Name: Elsie Gomez

Age: 47

Gender: Female

Address: B-34, L-15, Zone-III, AFP

Housing, Bulihan, Silang, Cavite

Contact Numbers: 09294158502;

(046)8901128

Name: Leah Vadlit

Age: 38

Gender: Female

Address: Blk- 18, L-9, Bulihan,

Silang, Cavite


Name: Carlito Añonuevo

Age: 33

Gender: Male

Address: #254, Barangay Maderan,

Area-J, General Mariano Alvarez,

Cavite


Name: Nellisa Perey

Age: 30

Gender: Female

Degree: Bachelor of Science in

Education Major in Biology

Address: #18, Brgy. Maderan,

General Mariano Alvarez, Cavite




Name: Gloria Roquero

Age: 45

Gender: Female

Address: #942, Tahanan, General

Mariano Alvarez, Cavite


(046)8901156

Name: Joanna Castillo

Age: 42

Gender: Male

Address: Blk-30, Lot- 17, Bulihan,

Silang, Cavite


(046)8902065

Name: Angelito Jiao

Age: 38

Gender: Male

Address: 19-34 BLTC Franceville,

Bulihan, Silang, Cavite


(046)890462



Far Eastern UniversityInstitute of Accounts Business and Finance

Feasibility Study for T-Shirt Printing2nd Semester 2008-2009




To develop a vision and strategy for employment generation and to prepare a

time bound action for implementation of the same.

To help increase the employment because the high school graduates can apply

for production works.

Managerial and higher position applicants can apply as long as they are

competent enough for the position and meet the requirements regardless of what school

they graduated.

To facilitate manpower planning in key sectors of the economy.

Employment Generation

Poverty is one of the major problems that our country faces today. One cause of

poverty is the growing numbers of unemployed Filipinos. The support of the government

is not enough to lessen the issue of unemployment. The Paint-TEE products will help

lessen this problem by providing job opportunities to the people, most especially to the

community of Silang, Cavite.

We are going to recruit, employ and train employees for them to perform the jobs

needed. We are looking forward to help the municipality of Silang, and the government

in maximizing our human resources.



Our company also aims to give emphasis on how our workers will attain new

skills through trainings that they can relate to their independent living, their preparation

for works and maintaining a genuine employment.

Environmental Considerations

Global warming is one of main issues on our environment today. Most of the

pollution came from industries, factories and corporations that use machineries and

equipments. Live and Let Live Cooperative will assure that the production of our shirts

will not damage or harm the environment. The equipments are environmental friendly

wherein they are used manually, excess paints will not be disposed, instead it will be

mixed with other colors and use it again for painting.

The company makes sure that our garbage’s and other wastes are properly

disposed in a separate area outside the production area.

All the activities that the company will perform are not just about quality check but

also for environmental reasons. We aim to develop and produce product which do not

harm the environment.

Our company is aware on their sense of responsibility in serving the

communities. We are much more focusing on the quality and safety of the product we

produce rather than its quantity. The major goal of our company is to achieve a good

result on what we do.





MARKETING ANALYSIS

There are certain factors affecting the market that may or may not be difficult to

quantity and/or predict. The demand may be significantly affected by population growth.,

income changes, trends, rural/urban development, prices of subtitue and complimentary

products, and such marketing tools as advertising, promotions, credit policy, etc. supply

may be influence by the developments of factors, governments policies, improved

technology, etc. The prices may be affected by production costs, price controls,

inflations, etc.

The company must be determine the types of marketing programs prevalent in

the industry and gauge their respective Draw up a marketing plan that identifies the

target market, the selling price, the design of the product, the distribution network, the

sand the advertising and promotions program. The important components of the

marketing program may best be summarized by the four P’s: product, price, place, and

promotions. The firm must design the marketing organization which will implement the

plan and determine the cost involved.



Market Demographic

Our study focused on satisfying the needs of our dear consumers, the students,

employees, and local citizens and also serve as an instrument to their consciousness

on how to save money for clothing and also the uniqueness, quality and comfortability.

We all know that most of them wanted to have a nice and proper kinds of clothes by

buying and using the different trends for “GIMIK’ purposes. Most of the employees,

students and especially call center agents they would prefer using company shirt/org

shirts because it is much less cheaper rather than using much more expensive cloths

that can be more useful in other occasion and it also helps them to be easily recognized

that they belong to a certain company or groups.

POSITIONING STRATEGY

Compare to other printed shirts our product is unique because our design are in

a form of hand painting. We position our product as the primary manufacturer of shirts

on FEU, call centers in Silang.



COMPETITOR’S PROFILE

The country has many leading shirt printing companies in the marketing field

existing today. There is the Sorbetes Company which produces the tie-dye clothing,

Dave Company who produces the funny shirts, MailBoxTees that produces super stylish

tees with color combination that rocks, and Universidad that produces athletic printed

shirts.

Industry Analysis



SWOT ANALYSIS

PE

OP

LE

PR

OM

OT

ION

PL

AC

E

PR

ICE

PR

OD

UC

T

Prove

nly

Bene

ficial

Use in

ternet

promo

tion through

w

ebsites

Schoo

l, Call

Cen

ter

Sold

affordable

price

Enviro

nme

ntal frie

ndly

Easy to

ma

ke

Harm

less

U

nique

design

S

Peop

le who

pe

rceived th

at Shirts

are all the sa

me

Fruga

l budget

for prom

otion

Effective

ness o

f Prom

otion

Lim

ited distributio

n

Acceptability

Flu

ctuation

of Prices of R

aw

Ma

terials

Less

awa

reness

Level of the

C

onsum

er

Not yet

know

n in the marke

t

W

Cha

nge in

Fa

shion

U

se cost

effective direct m

arket

Virgin M

arke

Com

petitive

Price

Shift o

n con

sume

r trend

Attra

ctive P

ackaging

Export qu

ality

Rise o

f Trend

con

sciousness

Price

O

Aw

areness o

f C

onsum

ers

Limited

Budg

et

Limited

Distribu

tion

Increa

se cost of pro

duction

Limitation

Em

erge of com

petitors T



KEY SUCCESS FACTORS

Affordable

You can enjoy our product through its benefits and can be bought at a very low price

that’s absolutely affordable to everyone.

Environmental Friendly

Live and Let Live company’s production packaging process means no harm for the

environment and we are implementing a recycled process of packaging our product, we

are using cloth bags for our packaging that can be use over and over, for us to serve as

their model in terms on environmental preservation and environmental cleanliness.

Beneficial

The 10% of the income from Paint-TEE shirts that will be bought by the companies will

be given to their chosen charity institutions. At same time, it will help the manpower of

Silang, Cavite.

An Innovative product

Graffi-TEE shirts have hand painted designs with glow in the dark prints that suits to the

students and to the employees.



MARKET STRATEGY

I. PRODUCT

PRODUCT DESCRIPTION

As Live and Let Live enters the market, nobody knows what will be the outcome, and

everything may possibly happen. But one thing is for sure, the Live and let Live Company will

be one of the leading company that will manufacture a high-quality shirt that will soon be

dominating the market against all competitors.

BAF (BENEFIT, ADVANTAGE, FEATURE)

BENEFIT ADVANTAGE FEATURE

Jobs for the people of

Silang, Cavite

Product is being offered at

reasonable price

Shirts are made of cotton

It is fashionable

Raw materials can be

obtain easily

The company

contributes to the

environmental care

Different choices of

design

Paints used are

harmless (non-allergenic,

non-toxic)



PACKAGING AND LABELING

Packaging is one of the most important factors in the marketing field of production,

because it covers what is inside, meaning the first impression from outside may reflect also

from the inside. And it is very important that we must consider our customer’s here because,

we must attract their attentions for us to be recognized by them.

II. PRICING

PRICING STRATEGY

Let and Let Live Corporation placed Graffi-TEE shirts at a price range which is cost

effective and considering wholesaler as our major target market. The average price of a shirt is

Php160.00, this is more affordable than expected though it has many benefits, and price will

be stable and not to become a big deal at all.



COMPARATIVE PRICING MATRIX

DIRECT COMPETITORS

III. PLACE

DISTRIBUTION STRATEGY

Live and Let Live Company will distribute the product, Graffi-TEE, in its distribution

channel, to control and monitor the circulation of our product we will distribute according to our

target market, (small Companies in Silang, call centers, FEU organizations) then it will go to

our consumers.


COMPANY PROFILE PRICE PER

PIECE

Sorbetes Php180.00

Unibersidad Php210.00

Dave Php175.00

MailBox Php180.00


CHANNEL OF DISTRIBUTION

GRAFFI-TEE

C O N S U M E R S


SCHOOL

(FEU

IABFORGANIZ

ATION) CALL

CENTERS


IV. PROMOTION

a. PROMOTION STRATEGY

The main objective of the business is to promote a new substitute for the expensive

shirts in the market. To encourage the target market to purchase and use our very own Graffi-

TEE shirts.

To achieve this objective, we decided to have the call centers, company and FEU

organizations as our main target market for 6 months, in these months, we were going to focus

on our captured market to give them sympathy and became our loyal customer, we will give

the 10% of the profit from the Graffi-TEE t-shirts that they will purchase from us to their chosen

charity institutions. And also, in every bulk orders, we will offer them each t-shirt Php150.00

only.



b. SALES PLAN

PERIOD OBJECTIVES ACTIVITY BUDGET

4th week of

December

To introduce and

create awareness of

the product to its target

market

Leaflets Printing

- this will give information

about the product and its

benefits

Php 2,000.00

1st week of

January

To encourage selected

Companies, Call

Centers and FEU to

avail and use the

product

Offering contracts to our

target market to be their

T-Shirt supplier

Php 15,000.00

TOTAL :

Php 17,000.00



c. ADVERTISING PLAN

PERIOD OBJECTIVES ACTIVITY BUDGET

2nd week of

January

To build brand

recognition and

awareness of the

product to all possible

customer

Putting of streamers with

printed information about

the product in LRT

Station, Bus Station and

Schools

Php 4,000.00

TOTAL ; Php 4,000.00

IMPLEMENTATION AND CONTROL

It is important that for the objectives of this marketing plan to be realized, a constant

monitoring of the plan will be done. Weekly meetings will be conducted to ensure that the plan

is properly communicated to all personnel, implemented to the fullest and sales targets and

budgets realized. A quarterly marketing briefing will be done to determine the profitability of

each project. The management will ensure that sales targets are achieved on a monthly basis.

At the end of the year, an evaluation of the plan will be done to determine areas for

improvement.





Survey Questionnaire

Dear Respondents;

We, the students of Far Eastern University, are presently conducting a feasibility study of a shirt printing

business. Our company is named Live and Let Live Company. We are respectfully requesting for your answers

in the following items below to facilitate us to gather the necessary information we needed for our research.

Company / Business Name: _______________________________________________________________Address: _______________________________________________________________________________No. of Employees: ______

Direction: Kindly put a check () on the blanks provided after each questions or pecify your answers if necessary.

1. What month of the year do you usually order printed shirts? ____________________________________

For what reason/occasion? ____________________________________

2. How many printed shirts do you usually order?___ 100-200 ___ 501-600___ 201-300 ___ 601-700___ 301-400 ___ 701-800___ 401-500 ___ Others, Please specify _____________________

3. What are your shirt color preferences?__ Blue __ White__ Red __ Yellow__ Green __ Others, please specify _________________

4. Who are your printed shirts suppliers?__ Sorbetes __Dave

__ Universidad __ __ others, please specify _______________

5. How much do you usually pay per printed shirt in your supplier?

__ P 100.00-150.00__ P 201.00-250.00__ P 151.00-200.00__ P 251.00-300.00__ Others, please specify ____________

6. Are you willing to pay us 50% down payment and 50% cash on delivery?__ Yes __ No

7. (Refer to #6) If No, what mode of payment do you want to use?__ COD__ 30 Days__ 15 Days__ others, please specify _________________________________



8. Would you like to try Live and Let Live Cooperative’s hand painted shirts?__Yes __No

9. (Refer to #8) If yes, how many will be your initial order to us?___ 100-200 ___ 501-600___ 201-300 ___ 601-700___ 301-400 ___ 701-800

___ 401-500 ___ Others, Please specify _____________________10. What type of shirt do you want us to use to be painted on?___ V-necked ___ Collared___ Round-necked ___ Others, Please specify ______________


11. Do you have other suggestions/recommendations in mind to share for us to create the best painted shirt you needed? Please write it down._____________________________________________________________________________________________________________________________________________________________________________________________________________-____________________________.

Documents

Feasibility Study (Shirt Printing)