Feasibility Study Report on Sugar Cane Juice

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    Feasibility Study Report on

    Sugar Cane Juice

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    Executive Summary

    Sugar Cane Juice Factory is one of the best industries for getting foreign earning in the short run.Basically sugar cane factory is a cottage industry but now it turning in to big industry. Because of its

    properties, facilities it is now gaining more and more interest of the world wide. The demand of sugarcane juice is increasing world wide. So, to meet the demand of foreign market, exporting firms areproducing more sugar cane juice in new packets and bottles. More over the demand is increasing day byday. To comply with the academic requirement of Marketing Management Bus 315, ManaratInternational University Bangladesh. We are assigned to design a business report on sugar cane juicefactory. At first we have taken a side of background of juice factory which is contributing the nationalearning by export. A particle observation was conducted to make the sugar cane juice factory marketdemand through technical and financial aspects of proposed project. We have analyzed the projectsprofitability by four techniques namely NPV and playback period. All the techniques support theproject. We have also analyzed the social east benefit aspects. It hoped that the project will contributeour national economy.

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    Contents

    M a t t e r s P a g e s

    1 . P r o j e c t b a c k g r o u n d a n d h i s t o r y

    2 . S t r e n g t h s , W e a k n e s s e s , O p p o r t u n i t i e s a n d T h r e a t s

    A n a l y s i s ( S WO T )

    3 . M a r k e t a n d D e m a n d A n a l y s i s

    4. Technical Analysis

    5. Financial and Economic Evaluation

    6 . D r i n k s b a s e d o n s u g a r c a n e j u i c e7 . S o c i a l C o s t B e n e f i t A n a l y s i s

    8 . B e E x t r e m e l y C a r e f u l f o r S u g a r c a n e J u i c e t a k i n g

    f r o m o p e n p l a c e :

    9 . C o n c l u s i o n

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    1 . Project background and history

    Mak ing hyg i en i c and f r e sh bo t t l ed j u i c e f r om sug a r c ane i s wha t t he

    p r o j e c t i s a l l abou t . I t i s p r edominan t l y a r aw - ma t e r i a l o r i en t ed p r o j e c t hav ing

    bo t h domes t i c and ex por t ma r k e t o r i en t a t i on . T h i s t ype o f i ndus t r y i s

    cons ide r ed t o be long t o t he co t t a g e i ndus t r y o f a coun t r y . And a L DC ( L ea s t

    dev e loped coun t r y ) l i k e B ang l ade sh , co t t a g e i ndus t r y l i k e t h i s one c an be j u s t

    t he r i g h t one t o f i t i n t o t he f r amewor k o f t he e conomic cond i t i ons and t he

    g ene r a l i ndus t r i a l d ev e lopmen t o f t he coun t r y . In i t i a l l y t he Indus t r i a l P o l i c yo f 1 9 7 3 o f B ang l ade sh emphas i z ed on t he dev e lopmen t o f sma l l and med ium

    sca l e i ndus t r i e s so t ha t i t h a s d i s t r i bu t i on equ i t y . L a t e r t he NIP - 8 2 and o t he r

    po l i c i e s on l y de epened t h i s s t r a t e g y unde r S AF ( S t r uc t u r a l Ad ju s t men t

    F ac i l i t y ) and ES AF ( Enhanced S t r uc t u r a l Ad ju s t men t F ac i l i t y ) i n t he f o l l ow ing

    f o r m:

    T ab le : 1

    Industrial Tariff %(both on input and output)

    Domestic Industry Export oriented Industry

    5% 0%

    A nd s i nc e th i s i s a n ew p r od uc t i n ou r coun t r y , i t h a s a g r e a t o pp or t un i t y to

    p r ospe r .

    1.1 The amazing sugarcane plant

    S ug a r c ane i s a g i an t t r op i c a l g r a s s . I t be long s t o a f am i l y o f g r a s s e s con t a in ing

    some 5 0 0 0 spec i e s i n c l ud ing ba r l e y , whea t ,ma i z e , r i c e and so r g hum. I t c an t r ap t he

    su n s ene r g y and conv e r t i t i n t o su c r ose

    ( sug a r ) mor e e f f e c t i v e l y t han o t he r c r op .

    S u g a r i s m ade i n t he p l an t s l e av e s by a

    na t u r a l p r oce s s c a l l ed pho t osyn t he s i s .

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    1.2 The per fect c l imate for sugarcane

    Sugarcane prefers warm sunny weather , f reedom f rom f ros t , we l l -

    dra ined so i l and a t l eas t 1500 mm of ra in or i r r iga t ion a year . This

    makes i t h igh ly su i tab le for the sub- t ropica l c l imate , which preva i l s

    on the coas ta l p la ins and r iver va l l eys a long Queens land s eas tern

    coas t l ine . F ine , re l a t ive ly cool weather , immediate ly before

    harves t ing , re tards p lant g rowth and increases sugar content .

    2 . Strengths, Weaknesses, Opportunit ies and Threats Analysis

    (SWOT)

    2.1 Strengths:1 .

    Ava i l abi l i ty of raw mater ia l that i s p lenty of sugarcane,

    2 .

    Domest ic as wel l as fore ign sources of supply ,

    3 . Very s imple technology i s used ,

    4 . Ava i l abi l i ty of fund,

    2.2 Weaknesses:

    1 .

    I t i s d i f f i cu l t to preserve both the sugarcane and the ju ice

    for too long ,

    2 .

    I t needs huge warehouse fac i l i ty ,

    3 . The co lor of the natura l juice i s not eye -catch ing ,

    4 . I t w i l l not a t t ract the l a rge number of d iabetes pat i ents of

    Bang ladesh

    2.3 Opportunities:

    1 . There i s no energy dr ink in Bangladesh a t present ,

    2 .

    Diff icu l ty for fore ign energy dr ink to compete in

    Bang ladesh due to a lcohol i c problem,

    3 . Poss ib i l i ty of g reater acceptab i l i ty due to i t s natura l

    fea tures ,

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    4 . I t w i l l have greater market share as i t w i l l serve both the

    market of ju ice and sof t dr ink ,

    2.4 Threats:

    1 . Consumers percept ion regard ing the neutra l i ty of the

    bott l ed ju ice ,

    2 .

    Absence of such k ind of na tura l energy dr ink in the

    market ,

    3 . Many cus tomers want to have the ju ice prepared in- f ront

    of them and dr ink ins tant l y to get the rea l natura l tas te ,

    3 . Market and Demand Analysis

    3.1 Situational analysis and specification of objectives:

    In Bang ladesh , a lmost 9 months of a year i s summer . So there

    a lways ex i s ts the demand for sof t dr inks , ju ice , energy dr inks e tc .

    Consumers of these are ready to buy 250 ml @ Tk. 10 , 1000 ml @ Tk.

    30 and 2000 ml @ Tk. 45 .In case of our sugarcane ju ice , f rom our pr imary data co l l ec ted f rom

    persona l contact w i th i t s consumers and producers , we f ind that on

    an average ; i t se l l s 15 g lasses (200 ml per g l ass ) per summer hour @

    Tk. 5 per g lass .

    T he d o min an t buyer s o f o u r p r od uc t a r e t he s t ud en t s a nd l ab o re r s . Bu t

    t he uppe r c l a s s o f t he soc i e t y c an a l so be a t t r a c t ed i f we c an ma r k e t i t a s

    Ene r g y D r ink a l so .

    T he h ig he s t s a l e o f t h e t r a d i t i ona l suga rca ne j u i ce av a i l ab l e r i g h t now i s

    4 0 0 g l a s s e s i n a 1 0 - hour day @ T k . 5 t ha t i s 4 0 g l a s s e s pe r hour . T he l owes t

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    s a l e i s 8 0 g l a s s e s @ T k .5 i n a 1 0 hour day t ha t i s 8 g l a s s e s pe r hour . Nor ma l l y

    t he l owes t s a l e s da y s a r e t he r a iny day s .

    T he re i s enoug h dem and i n a l mos t 1 0 m ont hs o f a y e a r to run t he j u i ce

    bus ine s s . F o r t he o t he r 2 mont hs we c an r un t he bus ine s s o f t he b i - p r oduc t s

    t o su s t a in i n t he ma r k e t .

    3.2 Collection of Secondary data

    T he re have bee n s om e ge nu ine p rob l ems i n co l l e c t i ng se co nda ry d a t a . In

    B ang l ade sh , nobody i s p r epa r ed t o d i s c lo se much . Acce s s i s r e s t r i c t ed

    ev e r ywhe r e . Mor eov e r , a s t h i s i s a new p r o j e c t i n t he con t ex t o f B ang l ade sh ,

    we we r e a lway s f a c in g t he pr ob l em o f l a c k o f p ub l i shed da t a t ha t s i g n i f i e s t he

    r e a l i t y . S o we wen t ma in l y f o r i n t e r ne t t o s e a r ch some pub l i shed da t a .

    We fo und tha t t he re have a l r e ad y been t e chn o lo g i e s i n wes t e rn c ou n t r i e s an dev en coun t r i e s l i k e Ma l a y s i a f o r p r oduc ing bo t t l ed sug a r c ane j u i c e . W e f ound

    t ha t i t i s su i t ab l e f o r v en t u r e t h r oug h co t t a g e i ndus t r i e s .

    3.3 Market Survey

    A s i s e v ide nt f r om t he a bov e d i scu s s io n t ha t o u r se conda ry da t a

    co l l e c t i on wa s no t su f f i c i en t f o r ou r pu r pose s t o be f u l f i l l e d , we wen t f o r a

    ma r k e t su r v ey .

    Sampling Plan for the Survey and Its Result

    W e co nd uc t ed a sam p l ing t e s t i n pe r fo r min g the su rv ey . Ou r s amp l e s i ze

    compr i s ed 1 0 0 consumer s o f d i f f e r en t a g e s and p r o f e s s ions ,

    5 5 % o f ou r s amp l e i s consumer s o f m ine r a l wa t e r wh i ch i s pos i t i v e f o r

    our p r oduc t ,

    5 0 % i s t a k ing t he sug a r c ane j u i c e av a i l ab l e r i g h t now wh i ch a l so i s

    i n s t r umen t a l f o r u s ,

    6 0 % o f t he t o t a l peop l e a r e e i t he r t a k ing wh i t e d r ink s o r f r u i t j u i c e s

    w h i ch j u s t i f y t he f ea s ib i l i t y o f ou r p r oduc t ,

    7 1 % a r e awa r e t ha t bo t t l ed sug a r c ane j u i c e a r e hyg i en i c t han t he one

    av a i l ab l e i n t he open ma r k e t a t p r e s en t ,

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    7 4 % a r e awa r e o f t he un ique f e a t u r e s o f sug a r c ane j u i c e t ha t i t c an g i v e

    t o human body wh i ch h i g h l y f r u i t f u l f o r a c c ep t ab i l i t y o f ou r p r oduc t

    Character izat ion of the Market

    Th e e x i s t i ng ma rk e t i s h i gh ly sop h i s t i c a t ed ,

    Hig h l y cha r a c t e r i z ed by mu l t i n a t i ona l compan i e s ,

    L ack o f domes t i c compan i e s ,

    Gov e r nmen t a l f a c i l i t i e s a r e av a i l ab l e i f ou r p r oduc t i s ma r k e t ed

    t h r oug h co t t a g e i ndus t r i e s a s sug g e s t ed by ou r s e conda r y da t a ,

    Amp le do me s t i c r aw ma t e r i a l s a r e ava i l ab l e .

    3 .4 Marke t P lan n i n g

    W e w i l l ma r ke t ou r p r od uc t i n tw o f o rms name l y :

    B ot t l ed sug a r c ane j u i c e ,

    Non- a l coho l i c na t u r a l ene r g y - d r ink .

    W e w i l l educa te an d mak e awa re ou r cons ume rs o f t he un i que f e a tu re s o f

    sug a r c ane j u i c e t ha t i t c an g i v e t o human body , W e w i l l p r ov ide r e c y c l ab l e and

    a t t r a c t i v e bo t t l e s and c ane s .

    Projected Sa les

    F r om t he ma r k e t demand ana l y s i s and o t he r f i n anc i a l ana l y s i s we f ound

    i t f e a s ib l e t o p r oduce and s a l e 2 5 , 0 0 0 0 0 l i t e r s e a ch y e a r .

    4. Technical Analysis

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    4 . 1 Plant Capaci ty

    T he mach i ne t o be u s ed fo r p ro du c t ion ha s a c ap ac i t y o f 30 00 000 l i t e r s a

    y e a r .

    4.2 Material Inputs

    In As i an coun t r i e s , sug a r and sug a r c ane j u i c e a r e p r oduced on l y f r om

    sug a r c ane , a s t he c l ima t i c cond i t i ons a r e su i t ab l e f o r c ane cu l t i v a t i onT he u sua l

    sug a r c ane cons t i t uen t s a l ong w i t h t he i r con t en t i n sug a r c ane a s a % o f t o t a l

    we ig ht a re a s g i ve n b e l ow.

    Sugarcane Const i tuents

    T ab le : 2

    Constituent % Of total weight

    Water 69-75

    Sucrose 8-16

    Reducing sugars 0.5-2

    Organic substances 0.5-1

    Nitrogenous bodies 0.5-1Ash 0.3-0.8

    Fiber 10-16

    Ra in f a l l and t empe r a t u r e a r e t he t wo impor t an t de t e r m in ing f a c t o r s f o r

    t he y i e l d and qua l i t y o f sug a r c ane . A l t houg h r educed l e v e l o f r a i n f a l l c an be

    subs t i t u t ed by i r r i g a t i on o r sp r ink l i ng o f c ana l wa t e r . Ev e r y t on o f c anecu l t i v a t i on r equ i r e s app r ox ima t e l y 6 0 - 7 0 t on o f wa t e r unde r con t r o l l ed

    cond i t i ons . B u t unde r f i e l d cond i t i ons t he wa t e r r equ i r emen t f o r sug a r c ane

    v a r i e s w i t h v a r i a t i on s i n so i l a n d c l ima t i c co nd i t i on s . The e f f i c i e ncy o f wa te r

    up t ak e and u se v a r i e s w i t h d i f f e r en t v a r i e t i e s .

    4 .3 Su g arcan e Ju i ce :

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    S ug a r c ane j u i c e i s a c i d i c i n na t u r e . B e s ide s sug a r i t con t a in s many o t he r

    o r g an i c and i no r g an i c and so lub l e a s we l l a s i n so lub l e subs t ance s i n v a r y ing

    amoun t s , t og e t he r c a l l ed a s non - sug a r s , t o t he ex t en t o f 3 t o 7 . 5 % o f t o t a l

    quan t i t y . T he se i n so lub l e su spended ma t t e r s mak e t he j u i c e v i s cous and

    t u r b id . T he cons t i t uen t s o f sug a r c ane j u i c e a s a pe r c en t ag e o f t o t a l quan t i t y

    a r e a s g i v en be low .

    Sugarcane Juice Const i tuents

    T ab le : 3

    Constituent % Of total quantity

    Water 75-85

    Sucrose 10-21

    Other sugars 0.3-3

    Other organic substances 0.2-0.6

    Nitrogenous bodies 0.5-1

    4.4 Supply Program

    S ug a r c ane g r ows i n p l en t y i n Ind i a , B ang l ade sh and s im i l a r o t he r sub -

    t r op i c a l coun t r i e s . B e s ide s As i a , Aus t r a l i a pos se s s e s t he l a r g e s t ma r k e t - sha r ein t h i s r e g a r d . A l t houg h t he r e a r e b i g g e r p r oduce r s , Aus t r a l i a i s one o f t he

    w or ld s l a rge s t and mo s t re l i ab l e e x por t e r s o f h i g h qua l i t y sug a r . Each y e a r i t

    sh ip s mor e t han f ou r m i l l i on t one s a y e a r , ma in l y t o As i a , Nor t h Amer i c a and

    t he M idd l e Ea s t . A r ou nd 9 4 % o f Au s t r a l i a s su g a r ou t pu t com es f r om Q u eens

    l and and abou t 5 % f r om nor t he r n New S ou t h W a l e s .

    4.5 Location and Site

    We have found that raw material for this project is available in Tangail, Pabna, Eashardi,

    Dinajpur, Kustia and in this region. Besides in our project plan we keep the provision of selling the

    trashed wastage to Pakshi Paper mill. Keeping every thing in consideration we have choosen the land in

    Kalihati thana of Tangail.

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    This land is financed by a financer. It has option to use the river to carry out the materials from

    other districts if necessary. Behind the plant, we will have land for cultivating sugarcane.

    4 .6 Pro jec t E n g i n eer i n g

    T rad i t i ona l l y t he po pu l a r l o c a l d r i nk su g a rc ane j u i c e i s m ade w i t h a

    spec i a l mach ine ( l i k e on t he p i c t u r e be low) ou t o f f r e sh sug a r c ane .

    Our Version of Making and Preserving Bottled Sugarcane Juice.Traditional sugarcane juice, a highly

    valued local drink, as is shown in the above picture only keeps for a few hours. Thanks to

    JUCANNTechs process, it can keep for

    several weeks, or even several months, and

    it maintains its authentic taste.

    4 . 6 . 1 S u g a r c a n e B e v e r a g e s

    ( T e c h n o l o g y S o u r c e : C F T R I ) :

    S ug a r c ane j u i c e i s a nu t r i t i ous

    p r oduc t con t a in ing na t u r a l

    sug a r s , m ine r a l s and o r g an i c

    a c id s . A t p r e s en t t he j u i c e i s

    e x t r a c t ed by s t r e e t v endor s i n an

    unhyg i en i c way . F u r t he r , i t

    c anno t be s t o r ed ev en f o r coup l e

    o f hour s a s i t d e t e r i o r a t e s f a s t . S ug a r c ane be ing av a i l ab l e i n p l en t y , i t c an be

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    u t i l i z ed f o r mak ing hyg i en i c a l l y p r epa r ed and p r oce s s ed bev e r ag e s . T h i s

    p r oduc t ha s a g ood ma r k e t po t en t i a l . S ma l l un i t s c an e a s i l y be s t a r t ed i n r u r a l

    a r e a s and t he p r oduc t s c an be so ld i n s emi u r ban and u r ban a r e a s .

    T he p roce s s i s s im pl e a nd con s i s t s o f c r u s h i ng , c l a s s i f i c a t i o n an d f i l t r a t i o n to

    ob t a in c l e a r bev e r ag e s w i t h add i t i on o f pe r mi t t ed p r e s e r v a t i v e s a t su i t ab l e

    l e v e l and t hen bo t t l i ng .

    How Sugarcane juice is made :

    Bott l ing of Sugarcane Juice

    Material input through bottling, everything will be under automation process.

    Automated Bottling Line

    Hig h - speed mov e

    bo t t l e s t o s t a t i ons on

    a

    Conv eyo r be l t s

    p r oduc t ion l i n e t o

    au t oma t i c a l l y f i l l , c ap ,

    s e a l , and pack ag e t he

    bo t t l e s qu i ck l y and

    e f f i c i en t l y . I t w i l l

    mak e t he p r oduc t ion p r oce s s e a s i e r and f a s t e r .

    Process of bottling sugarcane juice

    Table: 4

    1. Function : To preserve the sugarcane juice in

    bottles

    2. Specification :

    (a)Overall

    dimension

    : ---

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    (b) Capacity : Depending on the production

    capacity

    Power required Depending on the production

    capacity

    3. GeneralInformation

    : A technology has been developedfor preserving the sugarcane juice in

    bottles for a period up to six

    months. The process of preserving

    the sugarcane juice involves peeling,

    crushing, filtration, pasteurization

    and bottling. Sodium Benzoate @

    125 ppm is added as preservative.

    The bottled juice can be stored

    without any loss in the quality and

    flavor for six months at room

    temperature. The cost involved for

    the production of one bottle (200

    ml) of juice is Rs.1.50. Consumer

    acceptability of the preserved juice

    was evaluated and found to be 98per cent.

    4. Cost of the unit : Rs. 2 lakhs investment for a

    minimum capacity

    5. Cost of operation Rs. 1.50 per bottle of 200 ml.

    4 .8 T E C H N IQUE IN PR E SE R VIN G SUG AR C AN E JUIC E

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    S ug a r c ane j u i c e i s a popu l a r be v e r ag e i n Ma l a y s i a . I t s un ique f l a v o r and

    swee t t a s t e mak e s a v e r y t h i r s t quench ing d r ink e spec i a l l y when consumed

    ch i l l ed . Howev e r , b r own ing and chang e s i n f l a v o r and v i s cos i t y hav e been

    iden t i f i ed a s ma jo r p r ob l ems i n sug a r c ane j u i c e du r ing s t o r ag e . T he se hav e

    l im i t ed t he d i s t r i bu t i on o f p r oduc t t o b i g g e r and

    d i s t an t ma r k e t s . F ac t o r s c aus ing t he b r own ing

    r e a c t i on and spo i l a g e we r e i nv e s t i g a t ed . T he r e wa s

    no s i g n i f i c an t e f f e c t o f u s in g add i t i v e s t o p r e s e r v e

    t he co lo r o f j u i c e e x t r a c t ed f r om hea t t r e a t ed

    s t ems . U s ing t h i s new t e chn ique , s t o r ag e wa s

    enhanced f r om f our day s t o t we lv e day s a t 5 C .

    4 .9 C h em i ca l Proces s i n g ( Im p rov i n g t h e ju i ce q u a l i t y ) :

    5. Financial and Economic Evaluation

    5.1 Cost Analysis

    Fixed cost: Table: 6

    Particulars taka

    Cost of machine 10,000,000

    Cost of building 2,500,000

    Cost of furniture and fixture 200,000

    Cost of land 1,000,000

    Cost of bottle 600,000

    Industry setup 100,000

    Insurance of plant150,000

    Total costs 14,550,000

    Cost data(var iable &fixed) Table :7

    Particulars Variable(Per Fixed(Per year)

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    unit)

    Direct expenses:

    Raw materials 6.50

    Direct labor 0.30

    Cost of bottle 600000Factory overheads:

    Fuel and lubricants 0.10

    Depreciation of plant 1000000

    Administrative overheads:

    Staff cost 400000

    Depreciation of furniture 20000

    Repair and maintenance 5000

    Telephone and postage 2000

    Insurance 15000

    Traveling and conveyance 5000

    Legal and professional expense 50000

    Printing and office supplies 20000

    Selling and distribution expenses

    Carriage outward 0.10

    Advertisement expense 200000

    Staff cost 0.20

    Postage and currior 3000

    Office supplies 12000

    Office and godown rent 30000

    Licence fee 5000

    Total 7.20 2367000

    Break even point 132978

    5.4 Source of financing:

    Personal sources&

    Institutional sources

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    new p r oce s s e s and p r oduc t s t o i nc r e a s e t he added v a lue o f sug a r c ane

    t en - f o ld . I t s bus ine s s po l i c y w i l l b e f ocused on t r an s f e r r i ng t e chno log y t o

    p r oduce r s ( d i s t i l l e r s , sug a r p r oduce r s , f r u i t j u i c e p r oduce r s ) , a imed a t T he

    indus t r i a l - s c a l e u s e o f sug a r c ane ha s r ema ined con f ined t o t he p r oduc t ion o f

    sug a r and r um, p r oduc t s t ha t t oday hav e l i t t l e added v a lue . Ye t i t s p r oce s s ing

    po t en t i a l i s eno r mous . Re se a r che r s f r om INRA 1 i n Guade loupe hav e adap t ed

    t he u l t r a f i l t r a t i on t e chn ique t ha t mak e s i t pos s ib l e t o s t ab i l i z e sug a r c ane j u i c e

    in o r de r t o mak e i t p r oce s s ab l e i n many d i f f e r en t way sT he p r oce s s dev e loped

    by t he INRA Guade loupe r e s e a r che r s mak e s i t pos s ib l e t o so l v e t wo o f t he

    ma in p r ob l ems conce r n ing r aw sug a r c ane j u i c e : t he l a r g e amoun t o f g e r ms

    pr e sen t and co l l o ida l impur i t i e s . T he u l t r a f i l t r a t i on t e chn ique r e spec t s the

    j u i c e s q u a l i t i e s and m ak e s i t e a s y t o su bseq u en t l y p r oce s s and p r e se r v e i t .

    T rad i t i o na l sug a rc an e j u i c e , a h i g h l y va l ued l oca l d r i nk , on l y ke ep s fo r a f ew

    hour s . T ha nk s t o JUC ANN Tec h s p r oce s s , i t c an k e ep f o r s ev e r a l week s , o r

    ev en s ev e r a l mon t hs , and i t ma in t a in s i t s au t hen t i c t a s t e .

    But other product families can be developed along the lines of the patented process: festivebubbly drinks or a sugarcane Sauternes style wine,carbonated drinks competing with cola drinks, anatural sweet ingredient for producing ice-cream, desserts and fruit drinks, health-fitness productsthanks to the richness of sugarcane juice in minerals, vitamins and energy.

    7 . Socia l Cost Benef i t Analysis

    7 . 1 Socia l cost :

    This project has a few social costs:

    It may create a temporary jobless situation for traditional sugarcane juice producer It may have some opportunity loss of making sugar from sugarcane

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    7 . 2 Socia l benef i t :

    Food Value

    T he j u i ce i s ex t r a c t ed f r om t he c ane by p re s s i ng i t th rough i ron ro l l e r s .

    I t i s nu t r i t i ous and r e f r e sh ing . I t con t a in s abou t 1 5 pe r c en t na t u r a l sug a r and

    i s r i ch i n o r g an i c s a l t s and v i t am ins .

    Or ig ina l l y , sug a r c ane wa s g r own so l e l y f o r chew ing i n t he pac i f i c and

    S ou t h Ea s t e r n As i a , a cu s t om wh i ch ha s now sp r e ad t h r oug hou t mos t o f t he

    t r op i c s . T he j u i c e c an a l so be u sed f o r he a l t h impr ov emen t .

    Sugarcane energy va lues per 100 gms edible por t ion

    Ta b le : 1 0

    Food Value Minerals and Vitamins

    Moisture 90.2% Calcium 10 mgProtein 0.1% Phosphorus 10 mgFat 0.2% Iron 1.1 mg

    Minerals 0.4% Calorific Value - 39Carbohydrates 9.1%Total 100%

    dr ink ing o r swee t en ing . In ho t summer day s , i t f o r ms a soo t h ing d r ink . A l i t t l e

    l ime j u i c e may be m ix ed i n t he j u i c e t o impr ov e i t s f l a v o r .

    Na t u r a l B ene f i t s and Cur a t i v e P r ope r t i e s S ug a r c ane j u i c e ha s many

    med i c ina l p r ope r t i e s . I t s t r eng t hens t he s t omach , k i dney s , he a r t , e y e s , b r a in

    and s ex o r g ans .

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    Benefic ia l for :

    Fevers

    T he j u i c e i s bene f i c i a l i n f eve r s . In f eb r i l e d i so r de r s wh i ch ca u se s [ e ve r , wh e n

    t he r e i s g r e a t p r o t e in l o s s , l i b e r a l i n t ak e o f sug a r c ane j u i c e supp l i e s t he body

    w i t h nece s sa ry p r o te in and o t he r food e l emen t s .

    Jaundice

    Mix ed w i t h l ime j u i c e , i t c an ha s t en r e cov e r y f r om j aund i c e . I t i s ,

    howev e r , v e r y e s s en t i a l t h a t t he j u i c e , mus t be c l e an , p r e f e r ab l y p r epa r ed a t

    home . Re s i s t ance i s l ow in hepa t i t i s and any i n f e c t ed bev e r ag e cou ld mak e

    ma t t e r s wor se .

    Weak Teeth

    T he j u i ce sucke d f ro m t he sug a rc ane c an p rove h i g h l y va l u ab l e i n ca se o f w eak

    t e e t h due t o l a ck o f p r ope r e x e r c i s e r e su l t i ng f r om ex ce s s i v e u se o f so f t

    f oods . I t g i v e s a f o r m o f e x e r c i s e t o t he t e e t h and mak e s t hem s t r ong . I t a l so

    k eeps t he t e e t h c l e an and i nc r e a se s t he i r l i f e .

    9. Conclusion

    S ug a r c ane i s t he mos t impor t an t membe r o f t he p l an t k ing dom w i t h a

    me t abo l i sm l e ad ing t o t he a c cumu l a t i on o f suc r o se . I t i s t r an spor t ed a s

    g lucose and f r uc t o se w i t h in t he g r ow ing p l an t . T he c r op p r ov ide s t he cheape s t

    o f ene r g y - g i v ing f ood .

    T he suga rc ane be l ong s t o t he g r a s s f am i l y . I t i s a pe re nn i a l p l a n t wh ich

    g r ows f r om 2 . 5 t o 4 . 2 5 me t e r s . W i t h su f f i c i en t c a r e , i t g r ows up t o 7 . 5 me t e r s .

    T he d i a me te r o f s t e i n s va r i e s f rom 2 . 5 to 8 cm . I t ha s s eve r a l j o in t s a f t e r

    ev e r y f ew c en t ime t e r s .

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    How Sugarcane juice is Made Extraction

    Evaporation Preserver mixing

    S ug a r c ane i s now g r own a l l ov e r t he wor ld . Ind i a s t ands f i r s t i n

    sug a r c ane cu l t i v a t i on , f o l l owed by B r az i l , Cuba , Ch ina , Mex i co , P ak i s t an , t he

    U .S .A . , S ou t h Af r i c a and Co lumb i a .

    This sugarcane juice will make a new area in beverage industries. It will be beneficial to all

    classes of people. It has the fame over the world and we hope that it is just a matter of time that

    sugarcane juice will be a prospect for our country.