Feasibility Study # 2Company Profile

Prepared by : Genoveva(genoveva.claudia@gmail.com)

Company Name

The company was taken from its fonder Adolf (ADI) Dassler whose first name was shortened to the nickname ADI.

Together with the first 3 letters of his surname its formed ADIDAS

Company Name

Renamed from “U-TOTE-M” in 1946 to

reflect their new extended hours :

7 : 00 AM until 11 : 00 PM

Company Name

Derived from the Coca leaves and Kola nuts used as flavoring. The founder John Pemberton changed the K of Cola to the C to make the name look better.

Company Name

Company Tagline

You don't have to be an athlete to be in shape or tackle an obstacle. If you want to do it, just do it. That's all it takes.

Company Tagline

• The McDonald's tagline doesn't promise you that you'll actually get any benefits from eating their food.

• It doesn't tell you that they care about your health or your favorite flavors.

• It simply claims that when you eat their food, you'll love their food. There's not much more to it.

Company Tagline

• They weren't just using a computer ...

• They were unique• They were innovative.• They were tech-savvy.• They were everything• They always wanted to be,

because they had this simple machine to guide them.

The Company Logo

• Your logo is a visual representation of everything your company stands for.

• your company logo enhances potential customers and partners' crucial first impression of your business.

Vision and Mission

Vision :→outlines what the

organization wants to be

→t is a long-term view and concentrates on the future.

Garuda Indonesia Corporate Vision :

To be a strong distinguished airline that provides quality services to serve people and goods around the world with Indonesian hospitality.

Vision and Mission

Mission : →is a statement of the

purpose of a company or organization, its reason for existing.

→The mission statement should guide the actions of the organization,

Garuda Indonesia Corporate Mission :

To be the flag carrier of Indonesia to the world to support national economic development by delivering professional and profitable air travel services.

The Company objectives

• A company objective is a goal or outcome an organization would like to achieve.

• Company objectives are measurable.

• They effectively describe the actions required to accomplish a task.

• Objectives define the techniques an organization will use to achieve sales success, customer service goals, financial goals and any other measurable aspirations of the company.

The Company objectives

Safety objectives

Safety objectives have been established in conjunction with the Garuda Indonesia Safety Policy.

• To identify and eliminate hazardous conditions• To perform hazard and risk analysis for all proposed

new equipment acquisitions, facilities, operations and procedures and mitigate the risk to an acceptable level

• To provide relevant Safety Management System (SMS) education and training to all personnel

• To provide a safe, healthy work environment for all personnel