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Resource Persons
Dr. P. V. S. Sai, MA (IR & PM), (MBA), Ph .D.
He is Director (T & C), SSIM and has overall 31 years of
experience out of which 5 years in Industry, 4 years in
Consultancy and 22 years in teaching. He Specialized in Human
Resource Management, Strategic Management and
Entrepreneurship. He has 25 publications to his credit. He has
completed one major research project sanctioned by University
Grants Commission. He has guided 4 M. Phil and 2 Ph.D
students.
Dr. V. G. Chari, M.Com, Ph.D, CFA, CAIIB, DBM (IIB), DFS (IIB), AIII (III)
He is the Director (Academic) at SSIM (1st Shift). He is a
professional with rich industrial and academic experience
spanning over 30 years and a research guide at Rayalaseema
University. He is the editor of SuGyaan, Management Journal
of SSIM. He has published many research papers and edited
books.
Dr. M. Anil Ramesh, MBA (Marketing), Ph.D.
He is the Director (Academic) at SSIM (2nd Shift) and has over
two decades of work experience both in India and in foreign
countries. He has published many articles in journals of national
and international repute. He has recently published a book titled
“Marketing Commonsense”
Dr. S. F. Chandra Sekar, MSW, Ph.D.
He is Head (HR), SSIM and has around two decades of
experience in the corporate and academics. He has published
three edited books on Corporate Communications, New tools
in Performance Planning, Implementation and Evaluation,
Creating Enduring Indian Corporations: Lessons, Models and
Challenges Ahead. He published 71 papers in national and
international professional journals. He has submitted seven
project reports to the government of India and three reports to
corporate bodies. He is guiding Ph.D. Scholars from Osmania
and Rayalaseema Universities.
Dr. Harish: M.sc (Statistics), MBA, Ph.D.
He is an Associate Professor with 15 years of work experience
and specializes in Econometrics and Sample Surveys his core
area is Circular, Quotients and Remainder Distributions of
Specified Base Distributions”.
Dr. Sasi Kumar: M.B.A., M.F.T., M.A (Economics), M.Phil., Ph.D.
He is an Associate Professor with over a decade of experience in
industry and teaching. He has published research papers in
national Journals.
Dr. Shahaida P: MBA (Marketing), M.Phil, Ph.D.
She is an Associate Professor and has a blend of Industry (4
years) and Academic experience (9 years). She has published 10
research papers in national journals and 3 research papers in
International journals. She is Asst. editor of SuGyaan,
Management Journal of SSIM.
FDP Office : Contact Persons
Dr. Shahaida P, [email protected], 09908177866
Dr. Sasi Kumar K, [email protected], 09848192864
About the Siva Sivani Institute of ManagementSiva Sivani Institute of Management, located in a serene locality inSecunderabad, is a group institution of S.P.Sampathy’s Siva SivaniEducational Society, founded by late Sri S.P. Sampathy, a doyen in thefield of Education. Siva Sivani Educational Society has been in existencefor the last four and half decades and Siva Sivani Institute of Managementsince 1992. It is one of the first Autonomous Management Institutionsin AP to get approval from AICTE to conduct Two Year Managementprogram. Today, it is the largest AICTE approved Autonomous BusinessSchool in South India with a permitted intake of 420 a year in sixdiversified and specialized full time management programs. All theprograms. Four programs are residential and two are non residential.SSIM is consistently ranked among the top Business Schools in thecountry. Currently, SSIM is ranked 1st in Andhra Pradesh for placements(World Synovate B-School Survey, 2010), 9th at all India level for MDPs(Business and Management Chronicle, 2011), 25th amongst the B-Schools of Excellence (CSR-GHRDC Survey 2010) and rates as A++Category (Business India B-School Survey, 2010).
Overview of the Programme
There is a heightened importance to research and research
methods both in academia and corporate sectors. Planning
and executing a thorough research project requires an
understanding of research methodology and decision
making skills. Research Methodology, is important to
determine reliability and validity of findings in all types of
research such as management, social sciences and
commerce. A Clear understanding of research and research
methods are indispensable for researchers. Therefore it is
essential to learn contemporary approaches to research
using appropriate statistical techniques.
The focus of the FDP is to familiarize the participants with
the tools that can be used for conducting research, with
special emphasis on linking the entire research process right
from problem definition, objectives, hypothesis testing, and
literature review, measurement through questionnaire and
analysis through appropriate techniques. Proper definition
of a problem enables a researcher to set the framework of
research with clear concept clarity. A comprehensive
literature review will identify the gaps in literature and help
establish precise and measureable objectives. This will
facilitate suitable hypothesis formulation along with
checking for type I and type II errors. Questionnaire
construction is both an art and science requiring tests for
validity and reliability, an appropriate data analysis plan
using suitable statistical techniques will link the objectives
with outcomes and show the contribution of the study
clearly.
This programme will empower the participant to design
the entire research process with hands-on practical inputs
for each and every stage of research.
Objectives
• To enable Research Scholars, teaching faculty (from
any discipline of social sciences), corporate executives
and researchers to develop appropriate methodology
for research studies.
• To develop understanding of Research Methodology
with reference to Quantitative and Qualitative
Techniques.
• To make participants familiar with techniques for
different research approaches
• To understand the use of computer software (MS
Excel, SPSS) in data analysis
Course Content
Day 1 will focus on the objectives of research, research
process and contemporary issues in three major functional
areas: research in finance, human resources and marketing.
Day 2 will focus on effective literature review, questionnaire
design (including reliability and validity testing), hypothesis
testing (parametric and non parametric), data analysis and
interpretation including multivariate statistics such as
ANOVA, correlation, regression, factor analysis,
discriminant analysis and cluster analysis.
Value Addition
• Demonstration of literature review through electronic
databases
• Demonstration of statistical techniques through
popular software tools
• Practical examples from previous doctoral research
and market research
• Dialogue with expert research guides on issues faced
by researchers
PrerequisitesParticipants should have an inclination towards research.Beginners who wish to pursue any type of research: PhD,academic publishing, market research etc are welcome.Participants can come with their doctoral research proposals(at any stage of research) to clarify their doubts. An abstractof the proposal or proposed research work can be sent inadvance (one week) to enable discussion on the same.
Course DeliveryThe pedagogy will be a careful mix of lectures,demonstrations, practical, relevant examples anddiscussions.
Who should attend?
• Research scholars of M. Phil and Ph. D.
• Academicians
• Practitioners working in any functional areainterested in research
Participant Investment
Non-residential – Participant fee of Rs.1200/- perparticipant
The Participant fee includes lunch, two tea breaks and studymaterial.
How to enroll?
Participant may enroll for the FDP programme throughduly filled in registration form along with a demand draftfor Rs.1200/- per participant towards the registration fee,payable at Hyderabad, drawn in favor of Siva SivaniInstitute of Management, Secunderabad.
Important DatesRegistration forms along with DD should reach the FDPOffice latest by 25th April, 2011. Selection would be doneon first come first serve basis; the acceptance will becommunicated by 1st May 2011 by e-mail.
REGISTRATION FORM
FDP on Research Methods for Academicians
Research Scholars & Practitioners
6th & 7th, May 2011
Name: _______________________________________________
Designation: _________________________________________
Name of the College: _________________________________
Address: ____________________________________________
______________________________________________________
Phone:(Off) _________________ (Res) __________________
(Mobile) ____________________________________________
E-mail: ____________________________________________
Registration fee details
Name of the Bank _____________________________________
D.D. No. ___________________ Date______________________
Amount ______________________________________________
Date :
Place: SIGNATURE
The filled in application form along with DD in favour of Siva Sivani
Institute of Management, Secunderabad, can be sent to Prof. V.G.Chari,
Chief Coordinator, Director – Academic, Siva Sivani Institute of
Management, NH-7, Kompally, Secunderabad – 500 014.Last Date
for Receipt of Application 20th July 2009
FDP ON RESEARCH METHODS FOR
ACADEMICIANS RESEARCH SCHOLARS &
PRACTITIONERS
6th & 7th, May 2011
SIVA SIVANI INSTITUTE OF MANAGEMENTNH-7, Kompally, Secunderabad 500014, AP, India.
Ph:040-27165450,51,53,54/ 040-65457236/37,Fax:040-27165452. E-mail: [email protected],
Website: http://www.ssim.ac.in/samaroh2011
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